Fuel Online

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for NVIDIA in London and the UK. Our company is the leading graphic processing unit (GPU) and artificial intelligence (AI) company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuel Online?

Our brand was stagnant and we were experiencing loss of market share. We needed to rebrand and reconnect with our audience through new digital marketing and communications strategies.

What were your goals for this project?

We wanted to increase brand awareness and create a sense of community around our business through improved engagement efforts. We wanted to establish ourselves as the go-to resource for information and expertise in our industry.

SOLUTION

How did you select this vendor?

Fuel Online came highly recommended. They beat out eight other agencies in our interview process. We ultimately chose them based on their extraordinary experience, knowledge, and understanding of our hardware.

Describe the scope of their work in detail.

We hired Fuel Online for full-service digital marketing strategy. Their main services include social media guidance, PPC optimization, media buying assistance, and any additional recommendations they feel inclined to provide. The team handles the daily execution of these elements, any incoming inquiries, and helps facilitate a social ticketing system to assure any social tech questions got directed to the right place. They continue to maintain these aspects of our business.

What was the team composition?

We work with a team of at least four representatives. We also have access to the CEO, who is truly a valuable asset.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the start of our partnership, we have experienced a drastic increase in our following and our geo-targeted traffic rates, improvements in geographic retention on our website, higher social media numbers, and an all-around positive sentiment towards our brand.

How effective was the workflow between your team and theirs?

It is extremely smooth, we have never encountered a problem.

What did you find most impressive about this company?

We really appreciated their high level of communication and their ability to execute on what was promised. Our brainstorm sessions were filled with valuable ideas and input, they really bring a lot of the table in the partnership.

Are there any areas for improvement?

We have no complaints.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing at Aspect Software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuel Online?

We were initially attempting to do SEO and PPC work in-house. When I came on board, I analyzed what we were spending in comparison to the success it was yielding. I determined we'd be better off outsourcing all our digital marketing work to a full team led by industry titans, so we hired Fuel Online. 

What were your goals for this project?

Our primary objectives were to improve both our paid and organic Google search rankings using SEO strategy and AdWords. We needed to increase web traffic while reducing our cost per click (CPC) and cost per lead (CPL) rates. Lastly, we aimed to build our brand via social channels and establish ourselves as authoritative industry experts.

SOLUTION

How did you select this vendor?

We interviewed over ten agencies from around the country. Fuel Online immediately stood out based on their tremendous ideas, diligence, and leadership. I was surprised by how involved their CEO was. Being led hands-on by one of the most significant digital marketers in the industry is a huge differentiator. He truly engages with all their clients and is closely involved with strategy.

Describe the scope of their work in detail.

Fuel Online performs full management for SEO PPC, and social media including ad spend. Along with these services, they offer light PR work. Thanks to the fantastic professional relationships they have in place, Fuel Online can just about guarantee PR mentions and placements.

What was the team composition?

We interface directly with a project manager. In addition, we have access to our SEO engineer, PPC team, and social Manager. Scott (CEO, President, and CMO, Fuel Online) is available whenever we need him. In fact, he even likes to sit in on phone conferences. He’ll pop by when we least expect it to make sure we’re satisfied.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve gotten nothing but fantastic results. Fuel Online has delivered on all their promises and then some. Our Google rankings now include hundreds of top-three and first-page results. PPC ROI and traffic has increased tenfold. Slowly but surely, we’re building a robust social following and most importantly brand recognition.

How effective was the workflow between your team and theirs?

Fuel Online facilitates a smooth workflow and communication, which means everything to me.

What did you find most impressive about this company?

I most value Fuel Online’s communicative and execution abilities. They genuinely care and are passionate about what they do. The team has both strong leadership and a thorough knowledge base.

Are there any areas for improvement?

Nothing comes to mind. Fuel Online is a great partner.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for a software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuel Online?

We hired Fuel Online for SEO and PPC, after misfires with two other digital agencies.

What were your goals for this project?

Our goal was to rank in the top three for approximately 200 keywords. We also wanted to improve our cost per click (CPC) and cost per action (CPA) as well as reduce erroneous clicks. For social media, we wanted to identify new audiences and keywords of value. Finally, our in-house team needed firm direction and thought leadership.

SOLUTION

How did you select this vendor?

Fuel Online was recommended at a CMO conference we attended. After getting on the phone with their founder, Scott Levy, it was clear he had forgotten more digital marketing knowledge than most other agencies possess. He was absolutely brilliant, so it was an obvious choice to bring them on as a partner.

Describe the scope of their work in detail.

They help us with SEO, PPC, and social strategy, while our in-house team does the execution. Before signing, Fuel Online had already done a bit of the keyword research and development for us, so we moved quickly through the onboarding and discovery phase. They immediately gave us access to live keyword rank reports. Their team has provided solid social media strategy, including new ideas, creatives, contests, and added value for our followers. They’ve helped us develop new avenues to get where we want to go.

What was the team composition?

We work with a project manager, an SEO engineer, and a social strategist. We can also contact their founder directly; it’s pretty rare to have access like this.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fuel Online has produced extraordinary results. First, they have exceeded our expectations for SEO. Not only are our 200 keywords in the top five, but another 200 long-tail keywords are also on the first page. They excel at finding untapped applicable keyword search phrases.

Since they came onboard, we have gained approximately 50% more ROI out of the existing PPC campaigns we have. They’ve helped lower our CPC and CPA. We’ve also seen a massive increase in search and traffic volume.

How effective was the workflow between your team and theirs?

They excel in this department. Our communication is flawless.

What did you find most impressive about this company?

They don’t over promise. We’re impressed with their communication and execution. We also appreciate the easy access to their CEO.

Are there any areas for improvement?

Not really. We are pretty happy with them.

BACKGROUND

Introduce your business and what you do there.

I'm president of Tieguys.com, an online clothing retailer specializing in men's neckties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuel Online?

We've been online since 1997. As an early innovator, we had great natural SEO and we never had to worry about it. Our rankings started to get pushed down over time as the marketplace became filled with competitors. We weren't able to overcome that challenge in-house, but we hadn’t had success with other SEO firms.

SOLUTION

What was the scope of their involvement?

They've basically taken over our entire SEO. At first they made huge structural changes to our website. That still occasionally happens but it's not as frequent. They work on keywords and link building as part of their ongoing process. They run our PPC campaigns as well. They keep on top of the latest SEO strategies and make changes when Google changes its algorithm.

What is the team composition?

Personally, I've only worked with Scott (CEO, Fuel Online).

How did you come to work with Fuel Online?

I don't remember how we found them. We were looking at all the options because we were tired of throwing money into SEO and not seeing results.

How much have you invested with them?

We're spending about $20,000 a month.

What is the status of this engagement?

They started in 2013 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with Fuel Online, our website sales had really slowed down. While we do have other sales channels, the website became just repeat customers and we weren't getting new ones. Now it's like a brand new revenue stream for us. Our website's sales generation through SEO and PPC management is up over 75%.

How did Fuel Online perform from a project management standpoint?

They’re very good about communication. They answer questions promptly and we get regular reports. The best part is that it’s so well-managed. We’re feeling and seeing the increase in sales.

What did you find most impressive about them?

It felt like the other SEO vendors were taking our money and it wasn't getting us anywhere. Fuel Online has taken us to the next level. We're really happy with the results. It's a completely different experience than we'd had before: phone tag, not getting answers, promises with no follow through. We had to trust the process because the money doesn’t start coming in until the search rankings improve. The results speak for themselves.

Are there any areas they could improve?

They could be less expensive.