GoodYou Marketing

BACKGROUND

Introduce your business and what you do there.

I’m an executive for an executive recruiting firm; we primarily offer executive search services. However, we also have a secondary business that offers candidate assessment tools to help managers make more informed hiring decisions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoodYou Marketing?

We wanted to grow our candidate assessment business because our search practice was very robust. My goal was to hire a marketing company to promote our products and service offerings more directly and bring in new clients.

SOLUTION

What was the scope of their involvement?

GoodYou Marketing supported our digital marketing efforts for our secondary business. I provided preliminary information and documentation, and they utilized their marketing expertise to create an informational landing page from scratch. The team was responsible for creating visual assets for the landing page, and they helped us with hosting.

They also researched other search firms and tested different marketing strategies before helping us implement Google Ads campaigns to attract the right audience.

What is the team composition?

I worked primarily with two partners, who occasionally brought in another resource to help with the landing page.

How did you come to work with GoodYou Marketing?

They were referred to me. I spoke with 3–4 service providers before choosing GoodYou Marketing. They weren’t the cheapest option, but I liked their working style, and they gave me confidence that they knew what they were doing, so I felt comfortable putting my budget in their hands.

How much have you invested with them?

We spent $9,000 with them.

What is the status of this engagement?

We worked together from July–November 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The goal for the landing page was to generate interest and increase our requests for demos. After working with GoodYou Marketing, our site traffic and leads increased notably, but only five of the 50 leads they generated were qualified. Since we offer tools for candidates, many of the leads were candidates rather than interested members of our target audience.

However, I was pleased with their work overall, and the partnership was worthwhile. They essentially eliminated all the technical problems that I didn’t have the bandwidth to learn how to solve. Even though the results didn’t quite hit the mark, working with them was the right decision because they gave me valuable insights that I’m using to reevaluate my business strategy.

How did GoodYou Marketing perform from a project management standpoint?

GoodYou Marketing did a stellar job. They delivered work on time and within budget and were responsive to my needs. They worked iteratively, allowing me to review each version of the landing page and provide feedback.

The team also provided weekly reports, and we met monthly to review results and plan strategies via Google Meet. We mainly communicated via email, but they were always available via phone. 

What did you find most impressive about them?

I was most impressed with GoodYou Marketing’s technical expertise. They were very knowledgeable, which gave me confidence that my business was in good hands.

Before working with them, I had dabbled in Google Ads, but I didn’t know what I was doing. The biggest benefit of working with GoodYou Marketing was that they knew exactly what they were doing. They measured everything, kept me informed, and took steps to limit my spending. 

Are there any areas they could improve?

I don’t know much about digital marketing, so I don’t have any suggestions. I wish we’d seen more qualified leads, but my business strategy played an equal part in that. 

Do you have any advice for potential customers?

I recommend setting clear objectives upfront. Be open to their feedback, and don’t hesitate to change course if necessary.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a custom made-to-order furniture and interior design company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoodYou Marketing, and what were your goals?

Our website was created as a one sheet landing page and did not have the look or functionality I wanted. We hired Goodyou to collaborate on the redesign and functionality of the site to encompass both the furniture shopping and interior design packaging we offer.

SOLUTION

How did you select this vendor and what were the deciding factors?

After searching the web and talking to several companies I determined the Goodyou not only were the right technically and creative team to do the job; they also quickly understood the nuance and personality of the project and the owner (me). Thus, making the project easy for all involved because we were on the same page from the start.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting to get to know each other and to try and define the overall goal of the project. From there the team came back with a comprehensive scope of work that detailed all the steps needed to complete the project, timeline, costs and deliverables from both sides. The team developed a Wordpress site with Woo apps that made the website sing in a new way that was heavenly.

How many people from the vendor's team worked with you, and what were their positions?

I worked closely with the project manager, designer, & webmaster

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While being a new business we use the website as a calling card more than a driver, however the feedback that we get from users on the site is amazing. They the love the look and feel of the site, its ease of use, its functionality, its crispness. All the things that we wanted and then some.

Describe their project management style, including communication tools and timeliness.

we had weekly Google meet calls and as needed emails.

What did you find most impressive or unique about this company?

I think the most impressive thing about the Goodyou team is their ability to organically help you tell your story through the website. Their approach is never rushed. The project moved at a comfortable pace but ahead of deadline. They made me feel at ease, in collaboration, and welcomed at all points of process; whether in conversation, with technology or with the visual approach. It always seem like one mind moving this project along. Friendly, knowledgeable, open, informative. A wonderful experience from start to finish.

Are there any areas for improvement or something they could have done differently?

Honestly no. I am very hands on with all things that have my brand attached to them and they welcomed the collaboration with open arms. Fair warning though, I came prepared with exactly what I wanted and they made it a reality.

BACKGROUND

Please describe your company and your position there.

I am the founder and lead dietitian at Halcyon Health. We are a dietetic private practice. We provide medical nutrition therapy and nutrition counseling.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoodYou Marketing, and what were your goals?

We required a new website and our goals included creating a modern site that provided with clear messaging to attract new patients.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to Goodyou by another healthcare profession. The deciding factor in hiring GoodYou was their excellent reputation, professionalism, transparency.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website Migration & (re)Development Migrate usable assets from current hosting provider to new host (if accessible). Redesign and re-engineer a new halcyonhealth.us website, incorporating existing brand identity but a modern and improved UX.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people from GoodYou, Jason Kaufman and Matt Melton.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our website we saw an immediate increase in form submission for potential new patients. Potential patients find the website easy to navigate and clear CTAs to submit inquiries.

Describe their project management style, including communication tools and timeliness.

We were provided updates on our project on a regular basis via email, text and phone conversations. They are excellent communicators, including their ability to actively listen to their clients needs. I always received a timely response to my correspondence with GoodYou. 

What did you find most impressive or unique about this company?

As someone who is not familiar with website development at times I was not able to fully communicate my ideas in technical terms, however GoodYou was very patient and helpful at explaining best practices for key elements.

Are there any areas for improvement or something they could have done differently?

One area of improvement I would recommend is to provide the client a map of key miles stones for the project. That being said, the project was completely on time and I have absolutely no complaints.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of a learn-to-code company helping people change careers from non-technical or technical-adjacent roles to software engineering jobs. We take them to an immersive learning program akin to vocational training, where they learn by coding apps and projects in a collaborative environment. Then, we introduce them to companies that hire graduates from the program. To date, we’ve helped over 900 people change their lives through our program since our inception.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoodYou Marketing?

We wanted people to know that our program was an option for them. For context, many people didn’t know about our niche industry. Most of the time, they thought they only had two options, namely going back to school to study or learning on their own online. Few people knew that we existed, so our goal with GoodYou was to let more people know about us. 

SOLUTION

What was the scope of their involvement?

Prior to working with GoodYou, we were doing Facebook ads. However, the leads we gained were of low quality, so we transitioned and focused more on Google Ads with them. That was the first phase of our collaboration. 

At present, we’re starting to pivot to video ads on YouTube. We’ll test them in September 2021. Meanwhile, the intent of our ad campaign is to drive people to our landing pages. The content of those pages is tied with the ad itself. They contain more descriptive content about specific themes, including career changes, impostor syndrome, or success stories of our former students. Instead of driving the users to the bottom of the funnel right away, we offer them informational calls. People want to spend 10–15 minutes on a phone call first before diving into the high-stress scenario of a Zoom interview. 

GoodYou directs another third-party agency to tackle the creative side of the ads. That other agency also handles the creative aspects of our landing pages. Meanwhile, GoodYou creates the actual search ads on their own, testing them based on the competitive industry analyses they’ve performed. 

What is the team composition?

We work with two people from GoodYou. They have different areas of expertise; one of them is strategic, while the other is strategic and tactical. 

How did you come to work with GoodYou Marketing?

We found GoodYou through a referral. They were based locally, so their offices were only within a mile away from ours. As a result, engaging with them was easy for us, and they knew our local market. 

More importantly, they spent a good amount of attention and time with us as they tried to understand our customers, industry, and pain points. They had a customized approach to our project as opposed to having a boilerplate take. This quality meant a lot to us since it informed us how they would market our business going forward. As a result, we hired them. 

How much have you invested with them?

We’ve invested roughly $30,000 in fees. 

What is the status of this engagement?

We started working together in May 2021, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our success metrics are based on the bottom-of-the-funnel results. We hold GoodYou to a specific cost of acquisition cap that blends paid marketing dollars outlaid and their fees. In our engagement, they have remained below that cap, so I’m happy with their performance. 

How did GoodYou Marketing perform from a project management standpoint?

For project management, they report to us on a weekly basis. We communicate via Slack on almost a daily basis for tactical perspectives. Then, we meet monthly for top-level strategic planning for the incoming month. 

What did you find most impressive about them?

Their responsiveness is the best part of working with them. 

Are there any areas they could improve?

No, there aren’t any. I find no real areas of pain in our engagement so far. 

Do you have any advice for potential customers?

Be candid about your needs and expectations because GoodYou is truly attentive to those. Be transparent, and they’ll add the most value to your engagement. 

BACKGROUND

Please describe your company and your position there.

The Cabot Lodge is a 13-room boutique hotel in Beverly, MA. I am the Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoodYou Marketing, and what were your goals?

As a new business, we hired GoodYou Marketing to assist us with our marketing goals including (but not limited to) social media, SEO, Google Ads, and Google Analytics.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found GoodYou Marketing after searching for local agencies in the area. Though they were just starting out when we found them, their reviews were great!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Jeff assisted us with creating a full analysis of our hotel using Google My Business, our social media platforms, Google Analytics, and their own resources. We went over this analysis in detail while Jeff was able to provide us with some attainable first steps. Since our first meeting we have chatted at least once a month to track progress and create new goals for the future. We've seen nothing but great results!

How many resources from the vendor's team worked with you, and what were their positions?

The Cabot Lodge worked with Jeff and Jason, who were both extremely knowledgable and professional.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have increased our social media followings and enhanced our website SEO. Since working with GoodYou marketing we have seen a 44% increase of new users to our website. We are excited to start running Google Ads during our slower months and know we will see our numbers jump again!

How effective was the workflow between your team and theirs?

We have zoom meetings at least once per month and email often. Jeff and the team are very responsive and communicative.

What did you find most impressive or unique about this company?

Though we are a small and independently owned business, GoodYou Marketing makes us feel like a top client! They are always available to answer questions, and the results speak for themselves. Unlike some marketing companies we have dealt with, GoodYou Marketing makes us feel important while giving us the confidence to expand our marketing knowledge.

Are there any areas for improvement or something they could have done differently?

We have been thrilled with GoodYou Marketing since starting with them. They are all FANTASTIC!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Vest Technical Solutions. We are an IT company that does an array of technology work. A big core of what we do is deal with applications like Microsoft 365. We also help companies with CIO work, lead their IT department, and troubleshoot laptops, among other services — we basically do everything that has to do with computers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoodYou Marketing?

Our business has been growing a lot, and the work we had been doing on our own became too much to handle. We needed marketing services to get more clients through advertising because we had been getting all of our customers through word of mouth.

SOLUTION

What was the scope of their involvement?

GoodYou Marketing has been handling several digital marketing services for us. The team has worked on Google Ads, drip and email campaigns, Facebook advertising, and fixed some aspects of our website. They’ve built landing pages so clients can request consultations and quotes and have a place to go when they click on our advertisements. 

They’ve done a lot of keyword research to get the right terms that have to be used in order to come up higher on search results. When we don’t have time to create content, they have somebody that can help us with that. Another provider did a video for us and the team has helped us market it as well.

What is the team composition?

Our main points of contact have been Jason (Co-Founder) and Jeff (Partner). Jason is in charge of our website and search results, and Jeff focuses more on digital advertising, like Google Ads. 

How did you come to work with GoodYou Marketing?

They were recommended by the person who did a video for us. We contacted GoodYou Marketing and they got right back to us. We talked about our business, direction, and goals. In the end, they created a long-term work plan for our company.

How much have you invested with them?

Our company has invested $7,390.

What is the status of this engagement?

Our engagement started in December 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work has had an amazing impact on our business. Before working with GoodYou Marketing, there’s no way our website would have come up on search results, so it’s a lot more visible now. We currently have a decent following on Facebook and LinkedIn, on which we’ve gained probably a couple of hundred followers.

We’ve received a lot of good feedback from customers, who have praised the team’s marketing and advertising efforts. One of my clients liked their work so much that I actually recommended GoodYou Marketing to them.

How did GoodYou Marketing perform from a project management standpoint?

We have weekly meetings and use Google Docs, Office 365, and Microsoft Teams. 

What did you find most impressive about them?

The team always gets my feedback and makes sure I’m happy with the taken decisions. I really trust them because they’ve taken the time to understand our business thoroughly. 

The team is easygoing, flexible, and agile, which has been great for us because we have a very agile workflow as well. They understand our needs and provide exactly what we ask for. For instance, we didn’t want to oversell our services and make ourselves seem like just a salesperson that’s trying to make money. We wanted to communicate we genuinely are trying to help people, and GoodYou Marketing has done an awesome job at that.

Are there any areas they could improve?

I don’t have anything for them to improve. They’ve been great and more than I could have asked for.

Do you have any advice for potential customers?

My advice is to be flexible. I believe this is why we’ve had such a good relationship. We are both service providers and understand what a good and a bad client is, so we try to be a good one. I'd also recommend potential customers to let them do their job. If you’re going to be constantly changing your mind and slowing down processes, the team is not going to be able to achieve your goals. Trust them, they're professionals.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a full-service video production and animation company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoodYou Marketing?

We were using GoodYou for all of our search engine marketing and media ad buying efforts. I used to do all that work by myself, but I didn’t have the bandwidth or expertise to handle everything.

SOLUTION

What was the scope of their involvement?

GoodYou Marketing mostly handles our PPC which involves retargeting and creating our display ads. Then, for the SEO part, they perform keyword research. 

What is the team composition?

I work closely with Jeff (Partner) and Jason (Co-Founder).

How did you come to work with GoodYou Marketing?

A network connection introduced GoodYou Marketing to me. 

How much have you invested with them?

In total, we’ve spent close to $15,000–$20,000 and that includes our ad spend. 

What is the status of this engagement?

We started working together in September 2020, and we continue to work with GoodYou Marketing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re very detailed in terms of keywords and other matters we’re looking to go after. I’ve increased our media spend with them over the last couple of months because of the results we’ve been getting in terms of conversions and new clients. I’m confident that they’re an expert, and they know what they’re doing. 

How did GoodYou Marketing perform from a project management standpoint?

We have bi-weekly meetings with GoodYou to go over how the campaigns are doing, and we also discuss how we can improve our efforts. Moreover, we use Google Analytics to track our metrics. They’ve also established a Slack channel for us to communicate with each other, rather than going back and forth through emails. 

What did you find most impressive about them?

GoodYou is results-oriented, and their team understands the bigger picture of what we need to pursue. Jeff and Jason used to be corporate account managers at Yahoo! Inc., and they understand the value of results speaking for themselves.  

Are there any areas they could improve?

No, I have them here for a specific reason, and they pretty much hit the nail on the head on all different points of the project.

Do you have any advice for potential customers?

If a company is not getting the results they want from their search engine marketing, they should hire Good You because they’re definitely the real deal.

BACKGROUND

Please describe your company and position.

I am the Director of Patient Communications and Engagement of Cambridge Health Alliance

Describe what your company does in a single sentence.

Cambridge Health Alliance is a public health care system serving patients in the Metro North area of Boston.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GoodYou Marketing to accomplish?

• Improve our digital marketing effort
• Provide insight and advice as to best practices

SOLUTION

How did you find GoodYou Marketing?

Referral

Why did you select GoodYou Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from GoodYou Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GoodYou began our relationship with a deep dive into our SEM efforts and a systems analysis. They provided recommendations for us and then implemented them. They've increased our impressions, clicks, and engagement across the board. They've also offered interesting advice about new opportunities to explore. Their communication is impeccable, continuously keeping us informed along the way in addition to monthly check-in/reporting meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased impressions, clicks, and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deadlines are met on an ongoing basis. They continue to be responsive, providing same-day responses to questions.

What was your primary form of communication with GoodYou Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They improved our conversions, clicks, and impressions almost immediately. Their communication is excellent.

Are there any areas for improvement or something GoodYou Marketing could have done differently?

None that I can think of at this time.

BACKGROUND

Please describe your company and position.

I am the Owner of John Lavoie Training LLC

Describe what your company does in a single sentence.

Individualized personal training in both a private and group setting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GoodYou Marketing to accomplish?

• Bring in more clients

SOLUTION

How did you find GoodYou Marketing?

BNI, networking

Why did you select GoodYou Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from GoodYou Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Produced of a new website with enhanced scheduling and POS services. And SEO work to get my business page easily found on google which in turn has brought in a steady stream of new clients monthly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in monthly revenue as well as an increase in potential prospects each month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items always delivered on time. Both SEO work and website work. We would have check in meetings along the way with updates

What was your primary form of communication with GoodYou Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their good pricing and good communication. Overall, just a nice kind team that gets the job done well

Are there any areas for improvement or something GoodYou Marketing could have done differently?

I can't really think of anything, I'm an ongoing customer so I'm pretty satisfied thus far.

BACKGROUND

Please describe your company and your position there.

I am the owner of a Real Estate Holding Company in MA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoodYou Marketing, and what were your goals?

We hired GoodYou to help redesign and launch our website. Our goal was to create a clean, user-friendly, education website that got our business across in a simple and beautifully designed way.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were local, knowledgeable, and understanding of our desires. We felt they were the best equipped to deliver on our goal.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website redesign, development, and launch.

How many people from the vendor's team worked with you, and what were their positions?

3 people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a wonderful experience and were blown away by the outcome. They exceeded expectations and worked with us throughout the process to make us feel comfortable and heard.

Describe their project management style, including communication tools and timeliness.

Email, text and phone.

What did you find most impressive or unique about this company?

They were easy to work with and their ability to execute the vision quickly and affordably was amazing!

Are there any areas for improvement or something they could have done differently?

no.