What evidence can you share that demonstrates the impact of the engagement?
We were prepared that results from this collaboration would take time to show because we initially didn’t have any content. They were very good at identifying areas that worked and didn’t work quickly so that we wouldn’t be wasting time or money. As a monthly fee business, we don’t have quick sales. It's important for us to build relationships. When we started lead generation, we began receiving inquiries. Getting in front of the right people is difficult, but TribalVision was able to do this for us.
As we started doing educational seminars to build our brand, our name recognition grew and we were branded as an upfront organization that wasn't just trying to sell services, but offered educational and training services. We've seen steady growth in leads over the last year and a half. Their multipronged marketing approach really helped; people have seen us in articles, white papers, and blogs. They now perceive us as experts in our field.
How did TribalVision perform from a project management standpoint?
We've consistently communicated, and their team is knowledgeable and highly responsive. We have weekly or biweekly meetings to ensure everyone understands our marketing plan and deliverables. We set benchmarks and goals to drive the project forward. Depending on the type of campaign, they provided us with statistics on our website's user traffic, website use, duration of time spent on the site, number of people who opened our drip-campaign emails, and more. TribalVision supplied us with scorecards for different campaigns so that we could assess what was working. We were then able to decide what areas of marketing we should invest in more, and what campaigns were not suited for us.
They have kept us on task and made sure that we’re aware of what’s happening. They've ensured that we meet and make decisions together in addition to managing the project process, plans, and next steps. They've been proactive throughout our collaboration, and they're quick to respond to issues or concerns. They also have kept overhead expenses low by working with international freelancers to optimize talent when outsourcing for services like web design, site content, drip campaigns, or other tasks. Although we only contract a set number of work hours per month, they don't just watch the clock.
What did you find most impressive about them?
When we were looking at providers, we found was that most of them had specialized strengths: someone was building websites, someone else specialized in SEO, and so on. TribalVision was unique because it was able to start a partnership and act as our marketing department. They put together a marketing plan and strategy using our input. It was like having our own comprehensive marketing department in-house.
They also prove that they're worth what we pay them. We work within 30-day contracts, so I won't be stuck in a long-term contract if they don't deliver results or I don't like their work. Their team is results driven, and their strength comes from having professional people who are knowledgeable about all aspects of marketing; they understand that marketing requires a multi-tiered approach.
Are there any areas they could improve?
We always strive for more, but I can’t complain about our growth.
Do you have any advice for future clients of theirs?
It’s important to understand what they bring to the table. An internal person may offer a certain skill set, but those skills aren't comparable to what TribalVision offers. Clients don’t need to be afraid of having an outsourced department instead of an internal one. They’re well-versed in working with small to medium-sized businesses, and they do their due diligence. You don't only get what you need, but you get a team with a lot of experience dealing with different things.