Scopic Studios

BACKGROUND

Please describe your company and position.

I am the CEO/Developmental Psychologist of McMillan Education

Describe what your company does in a single sentence.

We are the country's oldest and foremost educational consultancy, having provided expert guidance in school, college, graduate, crisis, athletics, international, and special needs planning for over 70 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Scopic Studios to accomplish?

• Create alternate streams of revenue and build our brand with an EdTech expansion into online courses and an international boarding school guide.
• Create an impactful social media presence.
• Optimize the websites for SEO and increase lead generation
• Grow our impact as industry leaders.
• Compete effectively with top firms in our field.

SOLUTION

How did you find Scopic Studios?

Online Search

Why did you select Scopic Studios over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We have a multi-pillar growth initiative underway with Scopic involved in all of our ventures, from website design and SEO optimization, educational technology development and marketing, and  website development to social media strategy and implementation, email campaigns, and industry leadership strategy and execution. Key deliverables are three websites, an educational technology platform for online courses, related marketing and sales campaign development and implementation, and a high-presence social media campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Content Authority & SEO Content Growth

Effective social media presence

Mission-aligned website production and launch

Product and platform development for new Education Technology products

Rebranding of McMillan Education into an ecosystem of educational product offerings and expertise

Website UX & Performance Improvements

Global Audience Reach

Organic Traffic Growth

Improved Search Rankings for High-Intent Keywords

Increased Lead Generation

Improved Conversion Rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly effective and efficient, extremely responsive, able to mamage multiple initiatives simultaneously, keeps process on track, on schedule, and on budget, and are very awesome and fun to work with!

What was your primary form of communication with Scopic Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The capacity to meet all of our needs in one place, coordinate, manage and organize complex, multifacted projects, while keeping everyone on budget and on time. And they are really fun to work with!

Are there any areas for improvement or something Scopic Studios could have done differently?

I would love to have a discussion about agenda items for upcoming meetings so that we can be sure we are getting in our questions and needs in meetings, which are incredibly effectively run but don't always leave time for our questions and needs.

BACKGROUND

Please describe your company and position.

I'm an executive at Back Deck.

Describe what your company does in a single sentence.

Own and operate two restaurants in downtown Boston.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Scopic Studios to accomplish?

• Manage social media
• Manage our web sites
• Address reputation management

SOLUTION

How did you find Scopic Studios?

• Online Search
• guru

Why did you select Scopic Studios over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Scopic Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media creative posts.  Reputation management.  META and Google advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Approved creativity.  

Professional work.

Continued growth in followers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional project management. Team members are selected according to their strengths.  Communication is very timely despite the various geographical time differences, mostly by email.

What was your primary form of communication with Scopic Studios?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Worldwide presence. They are very competent at what they do.

Are there any areas for improvement or something Scopic Studios could have done differently?

Wished team had more local presence.  On-site visits and photographs would be helpful.