KoMarketing

BACKGROUND

Please describe your organization.

We are an industrial distributor. We provide automation and warehouse systems. We sell everything from pallet rack to conveyors to automated storage and retrieval, carousels, and other things that help companies increase their efficiencies doing order picking, warehousing, and manufacturing.

What is your role and responsibilities?

I am the director of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with KoMarketing?

We wanted to increase our visibility across a number of sectors and to continue to grow our online presence.

SOLUTION

Please describe the scope of their work.

They do the organic SEO [search engine optimization] work. That is their only task.

What was your process for selecting KoMarketing with which to work?

I had done deep research on what I felt were thought leaders in the sector. I didn’t want a SEO company who specialized in consumer level search. I wanted somebody who worked B2B [business to business] and worked with industrial clients and knew the landscape already. 

KoMarketing was active in blogging, articles, and communicating their expertise. They defined their niche, and they said we are B2B SEO firm, which was one of the things I was looking for.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

It was more than $50,000.

When was the work completed?

It’s ongoing work. We’re about a year and a half in.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

Mainly, we look at organic new visits year-over-year improvement.

Are you satisfied with their performance?

It has been successful, and I’m satisfied with their performance.

Is there anything unique or special about KoMarketing that really makes them stand out compared to other business partners?

I have limited experience with SEO firms. We worked with another company, but it was not successful. KoMarketing has helped us in a number of ways. When it comes to special and unique, we are still working directly with Derek [Edmond, managing partner at KoMarketing], but he’s brought in a team and they’re all good. I feel like we get some attention from the senior partners. They do good at reminding us to check things out.

What advice would you give to future clients of theirs?

I would say you need to know what you want no matter who you use. You need to make sure they have a true north for your project and keep checking that. Many times when you work with consultants of any kind your main challenge is finding time to deal with their output.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

Not really. I wouldn’t have stuck with them if I hadn’t thought I was getting value for what I want. They filled in the gaps for the things we didn’t know or didn’t have time to do.