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INNOVATIVE, FULL-SERVICE DIGITAL MARKETING AGENCY.

inSegment is a full-service digital marketing agency. We work across the full spectrum of the marketing and sales landscape, synthesizing digital and traditional approaches into measurable programs.

Founded by Alexander Kesler, inSegment is a digital performance marketing and advertising agency that values extensive strategy, and measurable, quantifiable results.

  • Min project size
    $10,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    Newton, MA
  • Year founded
    Founded 2007

1 Locations

  • Newton , MA
No have been added yet...

    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 4.2 /5

    What Clients Have Said

    inSegment's pricing is perceived as high, with project costs ranging from $25,000 to over $100,000. Clients appreciate the value of their work, citing effective communication and timely deliverables, but some suggest costs could be more aligned with company size.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 4 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Highly Rated Similar Providers

    inSegment Review Insights

    Overall Review Rating

    4.6
    • Quality 4.4
    • Schedule 4.7
    • Cost 4.2
    • Willing to Refer 4.6

    Top Mentions

    Review Highlights

    • Notable Increase in Website Traffic

      Clients observed significant increases in website traffic following inSegment's interventions. This was attributed to effective SEO strategies, improved site design, and optimized marketing campaigns.

    • Positive Client Relationships

      The agency's ability to build and maintain positive relationships with clients was frequently highlighted. Clients felt that inSegment was genuinely invested in their success, fostering a sense of trust and partnership.

    • Strong Understanding of Client Needs

      Clients were impressed by inSegment's ability to understand and align with their business goals and industry-specific requirements. This deep understanding resulted in tailored solutions that met or exceeded client expectations.

    • Proactive and Strategic Partner

      Clients valued inSegment's proactive approach, noting that the agency often provided strategic recommendations and innovative ideas. This forward-thinking attitude contributed to the success of various marketing initiatives.

    • High Costs Noted by Some Clients

      While many clients were satisfied with the quality of work, some mentioned that the costs associated with inSegment's services were high. This feedback suggests that pricing could be a consideration for potential clients.

    • Successful Lead Generation Efforts

      inSegment effectively contributed to lead generation goals for multiple clients. Their efforts in PPC and SEO were particularly noted for generating high-quality leads and improving overall pipeline metrics.

    inSegment Reviews

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    Web Dev, Design, SEO & PPC for Financial Institution

    • Pay Per Click Search Engine Optimization Web Design Web Development
    • $50,000 to $199,999
    • Apr. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “inSegment is not just an order-taker; they’re a team of experts.”

    Department Director, Financial Institution
    Anonymous
    • Other Industry
    • Dover, Delaware
    • 51-200 Employees
    • Phone Interview 
    • Verified

    inSegment has helped a financial institution rebuild their site in WordPress and make improvements to its SEO. Now, they help manage PPC campaigns and continue making website improvements as needed.

    Digital Marketing Services for B2B Intent Data Provider

    • Other Digital Marketing
    • $10,000 to $49,999
    • Jan. 2020 - Ongoing
    4.5
    Quality
    4.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    4.0

    "I'm able to Slack inSegment whenever and constantly will be responding nearly immediately."

    Head of Digital, Bombora
    Brandon Santos
    • Software
    • New York City, New York
    • 201-500 Employees
    • Online Review 
    • Verified

    inSegment provides ongoing digital marketing services for a B2B intent data provider. The team handles PPC programs, conversion tracking, SEO, website audits, and contributed design work.

    Ongoing Analytics & Digital Advertising Support

    • Pay Per Click
    • $50,000 to $199,999
    • July 2017 - Ongoing
    4.5
    Quality
    4.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "inSegment has honestly been a breath of fresh air for our team."

    Marketing Specialist, MindMax, LLC
    Sarah Davies
    • Education
    • Rockland, Massachusetts
    • 11-50 Employees
    • Online Review 
    • Verified

    inSegment plugged a capacity gap, assisting with analytics as well as with PPC and social media campaigns. They interface with the internal team as well as with end clients to optimize their marketing approach.

    Design and Management for Security Company

    • Pay Per Click Search Engine Optimization
    • $10,000 to $49,999
    • May - Nov. 2018
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their team felt like friends who were also digital marketing experts."

    Head of Demand Generation, Tigera
    Michael Kopp
    • IT Services
    • San Francisco, California
    • 11-50 Employees
    • Online Review 
    • Verified

    inSegment crafted an SEM strategy using keywords, common search terms, and in-depth market research. 

    Social Media Marketing for Computer Rental Company

    • Social Media Marketing
    • Confidential
    • Mar. 2018 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    “I’m impressed with their ability to stay on top of things.”

    Marketing Assistant, Computer Rental Company
    Anonymous
    • Arts, entertainment & music
    • Canton, Massachusetts
    • 201-500 Employees
    • Online Review 
    • Verified

    inSegment creates and deploys multiplatform social media campaigns that promote audio-visual and computer rentals.

    Web Development for Global Cyber Security Company

    • Web Development
    • Confidential
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I have had a flawless experience with inSegment."

    Director of Digital Marketing, Cybersecurity Company
    Anonymous
    • Information technology
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    inSegment designed and developed a website for a global cyber security provider. The team now works on analytics,  SEO and CRO, as well as some security infrastructure improvements.

    Design for Real Estate Company

    • Other Design
    • Confidential
    4.5
    Quality
    4.0
    Schedule
    4.5
    Cost
    4.0
    Willing to Refer
    4.5

    "They’re great at doing everything we needed with our website."

    Office Manager, Real Estate Company
    Anonymous
    • Real estate
    • Boston, Massachusetts
    • 1-10 Employees
    • Phone Interview 
    • Verified

    InSegment assisted a real estate firm as they improved their online presence. Their tasks included work on a logo, collateral, and templates, as well as a company website.

    Web Design for Metrowest Community Federal Credit Union

    • Web Design
    • Confidential
    • Jan. 2014 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They [InSegment] know how to help grow websites within the search engines."

    IT Manager, Metrowest Community Federal Credit Union
    Gary Carlson
    • Financial services
    • Boston, Massachusetts
    • 1-10 Employees
    • Phone Interview 
    • Verified

    With the end goal of an improved website and greater visibility, a credit union hired InSegment to redesign their site, handle web hosting, and provide SEO services.

    Web Dev, Mktg & Graphic Design for Electronics Manufacturer

    • Content Writing Services Corporate Photography Email Marketing Event Marketing Print Design Web Development
    • Confidential
    • June - Sep. 2023
    4.0
    Quality
    3.5
    Schedule
    5.0
    Cost
    2.0
    Willing to Refer
    3.0

    "InSegment maintained a consistent understanding of our product and mission throughout the project."

    Customer Success Manager, Electronics Manufacturer
    Anonymous
    • Manufacturing
    • Rochester, New York
    • 11-50 Employees
    • Online Review 
    • Verified

    inSegment developed the website of an electronics manufacturing firm. Additionally, the team helped the client with product photography, email marketing, lead generation, and promotional assets creation.

    Locations (1)

    31 - 40

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