Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosedFreelancer
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TWELVES is a social media marketing firm. The agency is headquartered in Prague, Czech Republic. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerPrague, Czech Republic
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ACTUAL NET marketing, a social media marketing agency, was established in 2011. Headquartered in Prague, Czech Republic, the team offers Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosedFreelancerStockholm, Sweden
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Boosty AB is a public relations agency. Their small team is based in Stockholm, Sweden and provides Public Relations and Marketing Strategy. The agency was launched in 2021.
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UndisclosedUndisclosedFreelancerRio de Janeiro, Brazil
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Small social media marketing agency Daniel Andrade Marketing Digital, is located in Rio de Janeiro, Brazil. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Mountain House, CA
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Abeda Digital Services, a social media marketing firm, was launched in 2013. The team offers Social Media Marketing and Content Marketing and is in Mountain House, California.
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UndisclosedUndisclosedFreelancerDuque de Caxias, Brazil
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Alxweb, a SEO agency, was founded in 2005. In Duque de Caxias, Brazil, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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BackLeft is an Advertising company. In Evergreen, Colorado, their small team focuses on Advertising and Social Media Marketing. The company was founded in 2007.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosedFreelancer
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Blind Five Year Old is a Marketing Strategy company launched in 2007. The team specializes in Marketing Strategy and Content Marketing and is located in San Francisco, California.
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UndisclosedUndisclosedFreelancerMadrid, Spain
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PR company Blaze Comunicación was launched in 2008. The team offers Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosedFreelancerBurlington, NC
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Brand SEO Agency, a social media marketing agency, was launched in 1997. The agency provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerNiš, Serbia
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CDS Digital is a social media marketing company. The firm is located in Niš, Serbia. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerSheffield, England
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Conor Bradley - Sheffield Digital Agency is a Sheffield, England-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerBrighton and Hove, England
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SEO services firm Creative Bloom was founded in 2012. The small team provides Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosedFreelancerBrampton, Canada
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Crisolution Consulting is a Marketing Strategy company established in 2005. The company provides Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Crusaders Growth Partners is a social media marketing firm founded in 2023. The small team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Bangkok, Thailand
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CSME Marketing is a midsize Bangkok, Thailand-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Crush Marketing, a branding firm, provide Branding and Social Media Marketing. They were established in 2020.
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UndisclosedUndisclosedFreelancerFrederick, MD
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Crush Social is a branding firm. They focus on Branding and Search Engine Optimization and were launched in 2018. The firm is located in Frederick, Maryland.
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UndisclosedUndisclosedFreelancerHamilton, Canada
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Dental Marketer, an Email Marketing company, was launched in 2020. The agency specializes in Email Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosedFreelancerMidhurst, England
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Social media marketing firm Digital 5M is located in Midhurst, England. They provide Social Media Marketing and Email Marketing and were founded in 2011.
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UndisclosedUndisclosedFreelancerRichmond, CA
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Digitalaxy Media, a SEO company, is located in Richmond, California. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerHeathwood, Australia
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DigitalKi Australia is a social media marketing company. They were founded in 2007 and provide Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMississauga, Canada
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Digitally Marketed ™ is a Digital Strategy company established in 2023. The team provides Digital Strategy and Conversion Optimization.
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UndisclosedUndisclosedFreelancerAccra, Ghana
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Divinity Tech Consults is a SEO company launched in 2016. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerSao Paulo, Brazil
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Doutor Octopus is a Sao Paulo, Brazil-based social media marketing agency. They specialize in Social Media Marketing and Search Engine Optimization and were founded in 2008.
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UndisclosedUndisclosedFreelancerNorth Bay Village, FL
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Effective Marketing & Design is a branding company in North Bay Village, Florida. They focus on Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAustin, TX
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Fusion Designz is a small Content Marketing company headquartered in Austin, Texas. The team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAurora, CO
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Givicore, a social media marketing company, focus on Social Media Marketing and Search Engine Optimization. They were founded in 2017.
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UndisclosedUndisclosed50 - 249Sao Paulo, Brazil
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Founded in 2004, GS2 Marketing Digital is a social media marketing company. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Handwerk Net, a Digital Strategy company, provides Digital Strategy and Search Engine Optimization. The firm is in Berlin, Germany.
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UndisclosedUndisclosedFreelancerStoke-sub-Hamdon, England
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InSignal Media is a Marketing Strategy company. They were launched in 2020 and offer Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerSouthport, England
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PR firm Irigait is headquartered in Southport, England. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosedFreelancerBruxelles, Belgium
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Located in Bruxelles, Belgium, Kakadu Media is a small branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosedFreelancerBerlin, Germany
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Link SEO is a Conversion Optimization company. The team is headquartered in Berlin, Germany, and their services include Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerVeghel, Netherlands
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Established in 2014, MarketEagle, a small social media marketing company, is headquartered in Veghel, Netherlands. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Marketing Toolbox Suite, a small Market Research company, is in Madrid, Spain. The team provides Market Research and Social Media Marketing.
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UndisclosedUndisclosedFreelancerCanton, CT
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McNulty Marketing is a Content Marketing company. Headquartered in Canton, Connecticut, their small team offers Content Marketing and Search Engine Optimization. The agency was founded in 2023.
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UndisclosedUndisclosedFreelancerGilbert, AZ
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Max Romulus Marketing is a Gilbert, Arizona-based branding firm. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerSpokane, WA
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Mesmero is a Marketing Strategy company. Their small team is located in Spokane, Washington. Their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed50 - 249Maplewood, NJ
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MorresPeck, a midsize web design agency, is in Maplewood, New Jersey. Their services include Web Design and Web Development.
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UndisclosedUndisclosedFreelancer
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Established in 2022, My Social Butterfly is a Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing and is in Grafton, Wisconsin.
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UndisclosedUndisclosedFreelancer
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Patrícia Silva, a branding company, provides Branding and Social Media Marketing. The firm is headquartered in Setúbal, Portugal.
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UndisclosedUndisclosedFreelancerPamplona, Spain
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Navarra Marketing is a social media marketing company. Their team is based in Pamplona, Spain. The firm specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Pleiades Projectworks, LLC is a Marketing Strategy company. The Boise, Idaho-based company was launched in 2022. Their services include Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAshburn, VA
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Qualify LLC is an Advertising company established in 2019. The small team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancerLondon, England
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Established in 2020, Red Balloon is a small social media marketing firm. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Rae of Light SEO Chandler is a small SEO company headquartered in Chandler, Arizona. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAnnandale, Australia
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Red SEO is a branding firm. They are located in Annandale, Australia and have small team. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Redefine Logic Media is a Toronto, Canada-based Digital Strategy company. They specialize in Digital Strategy and Pay Per Click and were launched in 2013.
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UndisclosedUndisclosedFreelancerLondon, England
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Revitalize Innovations, a social media marketing agency, was established in 2024. The company offers Social Media Marketing and Pay Per Click, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.2/40.016.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.