Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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$1,000+$25 - $49 / hr50 - 249Hamburg, Germany
Services provided
Eprofessional is an Advertising company. The Hamburg, Germany-based team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249München, Germany
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Catbird Seat is a PR firm. Their midsize team is located in München, Germany. Their services include Public Relations and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$1,000+$25 - $49 / hr50 - 249Dortmund, Germany
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Vexeo is a public relations agency. They are headquartered in Dortmund, Germany and have midsize team. Their team specializes in Public Relations and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Gareth Bull is a PPC agency and SEO company. Located in London, England, the team specializes in Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249London, England
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Threepipe is a social media marketing company. They are headquartered in London, England. Their team provides Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Indian Trail, NC
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Launched in 2017, Websborough is a PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Vilnius, Lithuania
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FCR Media Lietuva is a SEO agency. They specialize in Search Engine Optimization and Advertising and were established in 1993. The firm is headquartered in Vilnius, Lithuania.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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$1,000+< $25 / hrFreelancer
Services provided
ELITE SEO is a SEO company established in 2011. Headquartered in Madurai, India and India, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerLille, France
Services provided
David Groult is a pay per click agency and SEO agency. They are headquartered in Lille, France and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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$1,000+$25 - $49 / hrFreelancerLeeds, England
Services provided
Fraser Malyk is a small SEO agency. They provide Search Engine Optimization and Pay Per Click and were founded in 2012.
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$1,000+$25 - $49 / hr50 - 249
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Dicxs7, a midsize Digital Strategy company, is in India. The team provides Digital Strategy and Web Design.
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$5,000+$50 - $99 / hrFreelancer
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Launched in 2019, SEO Geek Sydney is a SEO agency. The firm focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerJackson, WY
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Chadwick Content is a small Jackson, Wyoming-based PPC agency and SEO agency. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Waltham, MA
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Business.com is a Content Marketing company established in 1992. Their team focuses on Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Ħaż-Żebbuġ, Malta
Services provided
ICE Malta is a midsize Blockchain company. Launched in 2011, the team offers Blockchain and Digital Strategy.
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UndisclosedUndisclosed50 - 249Santa Barbara, CA
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Invoca, an Advertising company, is headquartered in Santa Barbara, California. The team offers Advertising and Call Center Services.
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$1,000+< $25 / hrFreelancerLahore, Pakistan
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AlphaSole Tech, a small Digital Strategy company, is based in Lahore, Pakistan. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed50 - 249Manhattan Beach, CA
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Nativo Inc is an Advertising company. Located in Manhattan Beach, California, the agency specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Richardson, TX
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Launched in 2000, TNT Dental is a Logo company. The team provides Logo and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerAmman, Jordan
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Convertsio is a small Amman, Jordan-based Digital Strategy company. Their services include Digital Strategy and Other Digital Marketing.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
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Headquartered in Warszawa, Poland, Moja Firma is a midsize Accounting company. Their services include Accounting and Pay Per Click.
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UndisclosedUndisclosedFreelancerRotterdam, Netherlands
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Mark Verzijl Marketing is an Advertising and PPC company. The Rotterdam, Netherlands-based company was launched in 2017. Their services include Advertising and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerHighworth, England
Services provided
Bacon Marketing, a Digital Strategy company, is located in Highworth, England. They focus on Digital Strategy and Marketing Strategy and were established in 2020.
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$1,000+$50 - $99 / hr50 - 249
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Kragsol is a web design company. Their team is in Greater Noida, India and Greater Noida, India. The agency specializes in Web Design and Digital Strategy.
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$1,000+< $25 / hrFreelancerRawalpindi, Pakistan
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Extract SEO is a Rawalpindi, Pakistan-based Other Digital Marketing company. Their services include Other Digital Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerSan Francisco, CA
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David Wabel is a Content Marketing company. They are headquartered in San Francisco, California and have small team of experts. Their services include Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerIndianapolis, IN
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Headquartered in Indianapolis, Indiana, Sam VanMeter Marketing is an Email Marketing company. Founded in 2020, the team focuses on Email Marketing and Other Digital Marketing.
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$1,000+$50 - $99 / hrFreelancerColorado Springs, CO
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Consulting With Dawson is an Advertising company. The small Colorado Springs, Colorado-based team focuses on Advertising and Pay Per Click. The agency was founded in 2020.
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UndisclosedUndisclosedFreelancerEvans, GA
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Social media marketing firm Jackie Rogers Co. Provides Social Media Marketing and Content Marketing. They were established in 2020.
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$1,000+$100 - $149 / hrFreelancerChesterfield, MO
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Austin Ambrozi is a small Digital Strategy company headquartered in Chesterfield, Missouri. The team offers Digital Strategy and Email Marketing.
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$1,000+$50 - $99 / hrFreelancerNew Farm, Australia
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Racing Line Digital is a SEO agency. Their team is in New Farm, Australia and specializes in Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosedFreelancerKolkata, India
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Social media marketing firm Abhishek - Freelance SEO Expert Consultant Kolkata | SEO Service Provider focuses on Social Media Marketing and Search Engine Optimization. They were founded in 2021.
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$1,000+< $25 / hrFreelancerHyderabad, India
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Digital marketing freelancers is a pay per click agency. The agency is in Hyderabad, India. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Lahore, Pakistan
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Digital Strategy company 7th Web Studio is located in Lahore, Pakistan. They offer Digital Strategy and Social Media Marketing and were established in 2018.
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$1,000+< $25 / hrFreelancerDubai, United Arab Emirates
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Tamer Mamdouh| Digital Marketer, a social media marketing agency, was founded in 2011. The team specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr50 - 249Madurai, India
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Digital Strategy company SpookyWebs is headquartered in Madurai, India. They provide Digital Strategy and Social Media Marketing.
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$10,000+$50 - $99 / hrFreelancerDoncaster, Australia
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Headquartered in Doncaster, Australia, Joe Penman is a small Advertising company. The team specializes in Advertising and Direct Marketing.
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$1,000+< $25 / hrFreelancerJamnagar, India
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Cosmic Designs is a PPC company. In Jamnagar, India, the firm was established in 2016. Their team specializes in Pay Per Click and Web Development.
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UndisclosedUndisclosedFreelancer
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SEO agency HostPapa was launched in 2016. The team specializes in Search Engine Optimization and Digital Strategy and is in Jodhpur, India.
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UndisclosedUndisclosed50 - 249
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1st Page Rank is a SEO services firm established in 2017. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249Shen Zhen Shi, China
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Suninway Web Design (Shen Zhen) Limited is a SEO company. Their team is headquartered in Shen Zhen Shi, China. The agency specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerCanton, OH
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In Canton, Ohio, Social Strategies is a small PPC company. The team offers Pay Per Click and Digital Strategy.
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$1,000+< $25 / hrFreelancer
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EM GROWTH is a SEO services firm. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2022. The company is headquartered in Ben Arous, Tunisia.
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Undisclosed< $25 / hr50 - 249Ahmedabad, India
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Sharp Technolabs, a SEO services firm, is located in Ahmedabad, India. They provide Search Engine Optimization and Web Development.
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Undisclosed$50 - $99 / hr50 - 249Mumbai, India
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Based in Mumbai, India, Marketing Senpai is a midsize SEO company. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Pune, India
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Whitedot Adverts is an Email Marketing company founded in 2017. Their team specializes in Email Marketing and Mobile & App Marketing.
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Undisclosed$25 - $49 / hr50 - 249Fairview, NJ
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American Designers Agency is a SEO services firm. Their midsize team of employees is based in Fairview, New Jersey. Their team provides Search Engine Optimization and Web Development.
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Undisclosed$50 - $99 / hrFreelancerColombo, Sri Lanka
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Rvdperera Data Driven Digital Marketing PVT Limited is a social media marketing company. They were founded in 2016, and their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249
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E-commerce development company Expert Moose was launched in 2010. The agency focuses on E-Commerce Development and Customer Service Outsourcing, and is midsize.
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$1,000+$25 - $49 / hr50 - 249Palo Alto, CA
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Marketing Headquarter, a midsize Digital Strategy company, is located in Palo Alto, California. The team offers Digital Strategy and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.