Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49
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Digital Monk Marketing is a web development firm in Calgary, Canada. Their services include Web Development and Branding.
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UndisclosedUndisclosed10 - 49
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Digital Strategy company Varahii Infosoft was established in 2004. The team offers Digital Strategy and Social Media Marketing and is headquartered in Mumbai, India.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$150 - $199 / hr10 - 49London, England
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SBC Marketing London is a small branding company headquartered in London, England. Their services include Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Troy, MI
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212 Creative, LLC, a social media marketing firm, is headquartered in Troy, Michigan and Talking Rock, Georgia. They specialize in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49
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Located in Saitama, Japan and Bunkyo City, Japan, Smart Style Complex, Inc. Is a Digital Strategy company. Founded in 2013, the team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Recognition PR and Marketing is a PR company. The agency is headquartered in Alstonville, Australia. Their team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49North Bay, Canada
Services provided
Ion8 is a small Advertising company. They offer Advertising and Branding and were launched in 2011.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49
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Mbridge is a Digital Strategy company. They specialize in Digital Strategy and Performance Marketing and were founded in 2016. The agency is in Warszawa, Poland.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Apex Info Serve is a SEO services firm. Established in 2001, the firm offers Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+$150 - $199 / hr10 - 49København, Denmark
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Ambition is a København, Denmark-based Marketing Strategy company. Their services include Marketing Strategy and Digital Strategy.
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$1,000+$200 - $300 / hr10 - 49
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THE WEB GUYS is a SEO agency. They offer Search Engine Optimization and Content Marketing and are located in Auckland, New Zealand.
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$1,000+$25 - $49 / hr10 - 49
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Ixoric Technologies LLC is a Performance Marketing company. Established in 2023, the team focuses on Performance Marketing and Digital Strategy.
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Undisclosed< $25 / hr50 - 249
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M J Digital Marketing Agency is a Rahim Yar Khan, Pakistan-based Advertising company. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49
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AdMagnet360 Marketing Agency, a small Advertising company, is headquartered in Dubai, United Arab Emirates. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49
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CreativeFruit Marketing Company is an Ecommerce Marketing company. Launched in 2023, the company offers Ecommerce Marketing and Advertising.
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$1,000+$25 - $49 / hrFreelancer
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Established in 2014, Web-Happy Studio, a small SEO services firm, is headquartered in Dnipro, Ukraine. Their team provides Search Engine Optimization and Ecommerce Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Parallax Creative Web Design is a web design company. They were launched in 2014, and their services include Web Design and UX/UI Design.
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UndisclosedUndisclosed10 - 49Bokaro Steel City, India
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Webcloud IT is a Digital Strategy company. The Bokaro Steel City, India-based firm provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Nairobi, Kenya
Services provided
See all 1 projectsTabala Digital Solutions offers comprehensive digital marketing services, including SEO, social media marketing, website development, content marketing, and Google Ads campaigns, with a focus on Pay Per Click (PPC). Reviews highlight significant gains in website traffic, social media following, and ROI, emphasizing the team's reliability, effectiveness, and strategic expertise, making them a top choice for digital marketing needs.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
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See all 15 projectsDigitech Buds offers web development and design services, including creating and modifying websites to enhance user experience and functionality. Across multiple reviews, clients praised Digitech Buds for their professionalism, effective communication, and thorough documentation. The company is noted for meeting deadlines, providing user-friendly and attractive sites, and delivering high-quality work with impressive speed.
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$1,000+$25 - $49 / hr2 - 9
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Seven Seeds Media is a SEO agency located in Ciudad de México, Mexico and Tepoztlán, Mexico. They specialize in Search Engine Optimization and Web Design and were established in 2017.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
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Established in 2009, CTH Global Solutions is a web development firm. The agency provides Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr2 - 9
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ONPRE.:. Online Presence, a SEO agency, is in Buenos Aires, Argentina. They offer Search Engine Optimization and Conversion Optimization and were founded in 2016.
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$1,000+$25 - $49 / hr2 - 9Ghaziabad, India
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Audience Planet is an UX company. They are based in Ghaziabad, India and have small team. They specialize in UX/UI Design and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Web design agency Sites By Us specializes in Web Design and Digital Strategy. They were founded in 2016.
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$10,000+$100 - $149 / hr2 - 9Raïs Hamidou, Algeria
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La Pointe Informatique, a Digital Strategy company, was founded in 2007. The team provides Digital Strategy and Search Engine Optimization and is based in Raïs Hamidou, Algeria.
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$1,000+< $25 / hr2 - 9Pune, India
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Digisource is an Other Digital Marketing company. Launched in 2017, their team offers Other Digital Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Gateshead, England
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SEO Tweaks is a SEO services firm. Their team is headquartered in Gateshead, England. The firm offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Digital weblogy Pvt Ltd is a Content Marketing company established in 2018. The small team provides Content Marketing and Conversion Optimization.
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$5,000+$50 - $99 / hr2 - 9Las Palmas de Gran Canaria, Spain
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Markitella, a Digital Strategy company, offers Digital Strategy and Marketing Strategy. The firm is located in Las Palmas de Gran Canaria, Spain.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
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Established in 2015, BuzzPorte, a small web design agency, is headquartered in Lagos, Nigeria. Their services include Web Design and Email Marketing.
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$1,000+< $25 / hr2 - 9Parklea, Australia
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WEB DESIGN MARKETING AUSTRALIA, a small web design agency, is located in Parklea, Australia. Their services include Web Design and Web Development.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
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Headquartered in Toronto, Canada, Interakt Digital Marketing is a small Content Marketing company. The team specializes in Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Lekki, Nigeria
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Seedroc Media, a web design company, was launched in 2009. The firm specializes in Web Design and Search Engine Optimization, and is small.
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Undisclosed$50 - $99 / hr50 - 249Auckland, New Zealand
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OtherBirds is an Auckland, New Zealand-based branding firm. They specialize in Branding and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Chennai, India
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Buildiyo Architects, an Interior Design company, was founded in 2024. The team specializes in Interior Design and AI Agents.
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Undisclosed$25 - $49 / hr10 - 49Dhaka, Bangladesh
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See all 1 projectsEsparta Integrity Solution specializes in digital marketing and SEO, with additional expertise in developing multivendor e-commerce platforms. The overall feedback from clients highlights the company's strong team, creativity, and good communication skills. Clients report satisfaction with their timely delivery and supportive nature, noting the company offers good value for the cost.
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Undisclosed$25 - $49 / hr10 - 49Bengaluru, India
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See all 1 projectsOneStrategy Digital provides a wide range of services, including Social Media Marketing, Website Design, and innovative solutions like AI ChatBot integration to enhance user engagement. Their reviews on Clutch.co highlight their expertise in Paid Search and Google Ads, with clients praising their strategic and transformative approach, which results in measurable outcomes such as increased engagement rates and improved user satisfaction.
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$1,000+Undisclosed10 - 49
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See all 1 projectsKeywrdr offers services in web design, development, branding, and UI/UX strategy. Reviews highlight the company's ability to meet and exceed client expectations, deliver projects on time, and maintain proactive communication. Clients particularly appreciate Keywrdr's hands-on approach and their commitment to improving project outcomes beyond initial requirements.
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$1,000+Undisclosed10 - 49
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Oxgital is a branding company. They were founded in 2022, and their services include Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49
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Digital frog is a branding firm founded in 2021. Their services include Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Gurugram, India
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Located in Gurugram, India and Winnipeg, Canada, Nulo Digital is a small branding company. The team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lagos, Nigeria
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Kendak Digital is a small branding agency established in 2020. Their team specializes in Branding and Web Design.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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Headquartered in Ahmedabad, India, Royal Ample Private Limited is a SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+< $25 / hr10 - 49Navi Mumbai, India
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Arrowscope IT Solutions is a Navi Mumbai, India-based web design company. Their services include Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49
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Big House Marketing is a web development company. Located in Dubai, United Arab Emirates, their team provides Web Development and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsDownstreet Digital specializes in branding and digital identity creation, as evidenced by their work in designing logos, establishing brand consistency, and initiating social media presence. The reviews highlight their efficient project management and the seamless process they provide, offering good value for cost and delivering results promptly. Clients appreciate their professional approach and effective communication.
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$1,000+$100 - $149 / hr2 - 9Kerkira, Greece
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Five agendas, a small social media marketing firm, is headquartered in Kerkira, Greece. Their services include Social Media Marketing and Pay Per Click.
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$25,000+$25 - $49 / hr10 - 49
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Uniorbit is a branding agency. The team focuses on Branding and Social Media Marketing and is headquartered in Jaipur City, India.
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$1,000+Undisclosed2 - 9St. Petersburg, FL
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See all 1 projectsTradewinds United Media specializes in local SEO marketing. We can put your business in front of potential new clients who are searching for the service you provide. We will structure an effective
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.