Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is an advertising agency specializing in digital marketing services, including paid media, branding, and social media management. With mixed reviews, 70% of clients report positive outcomes like improved lead quality and optimized ad spend, while 30% experience issues such as poor campaign execution. Reviewers highlight their strong expertise, professional project management, and adaptability as distinguishing traits.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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UndisclosedUndisclosed2 - 9Poulsbo, WA
Services provided
Apex Media & Marketing, a Digital Strategy company, was founded in 1992. The team specializes in Digital Strategy and Advertising and is headquartered in Poulsbo, Washington.
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$5,000+$50 - $99 / hr2 - 9Perris, CA
Services provided
The ARRC is an Advertising company. Founded in 2000, the company is located in Perris, California. Their team focuses on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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$5,000+$150 - $199 / hr2 - 9Glendale, AZ
Services provided
Located in Glendale, Arizona, Wandering Creative is a small branding agency. Their services include Branding and Web Design.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Hashtasy Digital is a branding company. Launched in 2017, the agency is headquartered in Mumbai, India. Their team focuses on Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
Notes & Codes is a Digital Strategy company. They are located in New Delhi, India and have small team of experts. Their services include Digital Strategy and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Oxnard, CA
Services provided
Launched in 2012, Revv Marketing Inc. Is an Advertising company. In Oxnard, California, the team offers Advertising and Email Marketing.
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$1,000+Undisclosed2 - 9Zagreb, Croatia
Services provided
CTA komunikacije , an Advertising company, was launched in 2018. Based in Zagreb, Croatia, the team provides Advertising and Public Relations.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$1,000+$50 - $99 / hr2 - 9Warszawa, Poland
Services provided
BlackMewa is a social media marketing firm. Their team is headquartered in Warszawa, Poland and provides Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Digital Strategy company Regards To Marketing is based in jaipur, India and jaipur, India. They focus on Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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UndisclosedUndisclosed2 - 9Kraków, Poland
Services provided
Brand Useful is a Marketing Strategy company. The Kraków, Poland-based agency offers Marketing Strategy and Advertising.
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$1,000+$150 - $199 / hr2 - 9Elk River, MN
Services provided
Founded in 2004, Simply Pintastic is an Advertising company. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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$1,000+$50 - $99 / hr2 - 9Bratislava, Slovakia
Services provided
Imagons is a Bratislava, Slovakia-based Advertising company. The team provides Advertising and Graphic Design.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Webouns is a social media marketing firm. Based in Jaipur, India and Jaipur, India, their team offers Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9
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Nilo Agency is an Advertising company headquartered in Novi Sad, Serbia. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Savclicks is a Vaudreuil-Dorion, Canada-based Advertising company. They focus on Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
Services provided
Grova Creative is an Advertising company. Established in 2009, the team provides Advertising and UX/UI Design. The company is in Tallahassee, Florida.
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Undisclosed$25 - $49 / hr2 - 9Nashik, India
Services provided
See all 1 projectsKT Web Creations is a results-driven digital marketing agency dedicated to helping businesses grow online with confidence. We specialize in website development, SEO, digital advertising, social
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Heroic Search is an Advertising company. They focus on Advertising and Branding and were launched in 2013. The company is in Dallas, Texas.
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UndisclosedUndisclosed250 - 999Mumbai, India
Services provided
Based in Mumbai, India, Yellow Umbrella Services is an Event Marketing company. The team specializes in Event Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
Services provided
Founded in 2022, Bastian Lewis, a small Digital Strategy company, is headquartered in Amsterdam, Netherlands. Their team specializes in Digital Strategy and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Bangkok, Thailand
Services provided
CMYK [SEO/SEM] Agency is an Advertising company. The agency is based in Bangkok, Thailand. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49St. Louis, MO
Services provided
UPBrand is an Advertising company. Founded in 2010, their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Milano, Italy
Services provided
Founded in 2015, LANGA is a small branding agency. Their services include Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49Surabaya, Indonesia
Services provided
M.E. Social Media Management is a Surabaya, Indonesia-based social media marketing firm. Their services include Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsMeschko is a bespoke creative agency that blends strategic thinking with visual excellence. We specialize in transforming brand visions into compelling narratives that not only captivate but also
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$1,000+$100 - $149 / hr2 - 9
Services provided
NINYMEDIA is a small Advertising company. They focus on Advertising and Conversion Optimization and were launched in 2020.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Web development company Ansoweb is in Durrës, Albania. They offer Web Development and Advertising.
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$1,000+$100 - $149 / hrFreelancerChicago, IL
Services provided
Small Marketing Strategy company Rare Bird Lab, is headquartered in Chicago, Illinois. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosedFreelancerCape Town, South Africa
Services provided
Mocviet is a Content Marketing company. Founded in 2015, their team focuses on Content Marketing and Branding.
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$1,000+Undisclosed10 - 49Vadodara, India
Services provided
Headquartered in Vadodara, India, VIRTUAL EFFECTS PVT. LTD. Is an Advertising company. They focus on Advertising and Web Design.
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$1,000+< $25 / hr10 - 49Jakarta, Indonesia
Services provided
Launched in 2014, Nanyang Bridge Media is a small Jakarta, Indonesia-based Advertising company. Their team offers Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Ibadan, Nigeria
Services provided
Saltuns, a branding company, was established in 2018. The agency offers Branding and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9St. John's, Canada
Services provided
Launched in 2006, Upstream Marketing Inc. Is an Advertising company. The team offers Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Hot Coffee Digital Marketing is a web design company located in Missouri City, Texas. They focus on Web Design and Advertising and were launched in 2019.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
Genzen is an Advertising company. They were established in 2020 and offer Advertising and Conversion Optimization.
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$10,000+$50 - $99 / hr2 - 9Guttenberg, NJ
Services provided
Halldon, an Advertising company, is headquartered in Guttenberg, New Jersey. Their services include Advertising and Web Design.
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$1,000+$25 - $49 / hr10 - 49Glendale, CA
Services provided
Axiom Print is a Packaging Design company founded in 2011. Their services include Packaging Design and Advertising.
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$1,000+Undisclosed10 - 49Royal Leamington Spa, England
Services provided
E-commerce development firm b2b.store is based in Royal Leamington Spa, England. Their services include E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Halifax, Canada
Services provided
Graphic Design Halifax is a video production agency established in 2006. The team provides Video Production and Web Design.
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$1,000+< $25 / hr2 - 9Orlando, FL
Services provided
Lead Tycoons is a small Business Consulting company founded in 2017. Their services include Business Consulting and Advertising.
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$5,000+$100 - $149 / hr10 - 49Lisboa, Portugal
Services provided
Advertising company Flying Eye Studio was established in 2012. The small team provides Advertising and Video Production.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
See all 1 projectsHostrings offers services including WordPress e-commerce development, prescription plugins for eyeglasses and contact lenses, payment gateway integration, and social media integration. Reviews indicate that clients appreciate their professional and timely project management, and the ability to deliver work that aligns closely with client expectations. Overall feedback highlights Hostrings’ high customer satisfaction and efficient service delivery.
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$5,000+$100 - $149 / hr10 - 49Pawtucket, RI
Services provided
Figmints LLC, an Advertising company, was founded in 1999. The firm provides Advertising and UX/UI Design, and is small.
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$5,000+$50 - $99 / hr2 - 9Exeter, England
Services provided
Vu Digital is a web design company. In Exeter, England, their small team offers Web Design and Digital Strategy. The agency was launched in 2008.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Elma+Alt+Shift, an Advertising company, was founded in 2005. The small team focuses on Advertising and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Dublin, Ireland
Services provided
Brightspark Consulting is a Digital Strategy company in Dublin, Ireland and Athlone, Ireland. The team offers Digital Strategy and Advertising.
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$1,000+< $25 / hr2 - 9London, England
Services provided
Advertising company Billboard Advertising is located in London, England. Established in 2020, the team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Boston, MA
Services provided
Mudra Manager is an Advertising company. They are in Boston, Massachusetts. Their team provides Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Thenhipalam, India
Services provided
Foxiom Leads Pvt. Ltd., an IT strategy consulting company, was founded in 2017. The team offers IT strategy consulting and Branding.
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UndisclosedUndisclosed10 - 49Barranquilla, Colombia
Services provided
IM Digital Factory is an Advertising company. Their team is located in Barranquilla, Colombia and Boca Raton, Florida and offers Advertising and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
39.4/40.019.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.