Top Web Design Companies in Michigan
Michigan’s web design scene blends Midwestern practicality with innovation from hubs like Detroit, Grand Rapids, and Ann Arbor. From automotive suppliers and advanced manufacturers to hospital systems and university spinouts, organizations across the state rely on strong UX, fast websites, and accessible design to win customers.
Clutch helps you find trusted partners by verifying client reviews, portfolios, and industry expertise so you can shortlist the right Michigan web design company quickly. Use filters to sort by budget, location, platform (WordPress, Shopify, Webflow), industry, and more. Ready to compare options in your area? Explore these directories:
• Web Design Companies in the United States
• Web Design Companies in Detroit
-
Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves MichiganServices provided
See all 104 projectsUPQODE is a web design and development company specializing in custom website development, responsive design, and user experience (UX) design. Across reviews, clients praise UPQODE for their excellent communication, detailed project management, and ability to deliver high-quality, mobile-friendly designs on time. Approximately 90% of feedback highlights their responsiveness and attention to detail, with minimal areas for improvement noted.
$1,000+$100 - $149 / hr10 - 49Serves MichiganServices provided
See all 5 projectsBlennd is a web design company specializing in Website Design, UI/UX Design, and Custom Website Development. Their reviews reflect a strong emphasis on responsive design and user experience, with 80% of clients highlighting their effective communication and project management skills. Clients appreciate Blennd's ability to tailor solutions, with 60% noting their attentiveness to specific design requests and feedback.
$1,000+$100 - $149 / hr10 - 49Serves MichiganServices provided
See all 39 projectsThrillX is a web design company renowned for its comprehensive website design services, including custom website development, responsive design, and UI/UX design. Across their reviews, 100% of clients noted their timely delivery and responsiveness. Clients also praised their ability to enhance user experiences, with 75% highlighting improved conversion rates and SEO rankings. Overall, ThrillX excels in meeting customer needs through tailored, strategic design solutions.
-
UndisclosedUndisclosed10 - 49Village of Clarkston, MI
Services provided
Established in 2004, Aqaba Digital is a social media marketing agency. The company provides Social Media Marketing and Search Engine Optimization, and is small.
Read more -
UndisclosedUndisclosed10 - 49Kalamazoo, MI
Services provided
Matato is a branding agency established in 1989. Their services include Branding and Marketing Strategy.
Read more -
Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Serves MichiganServices provided
See all 47 projectsQream is a sophisticated web design company specializing in UI/UX design, custom website development, and responsive design. With overwhelmingly positive feedback, over 90% of reviewers commend their creativity, project management, and on-time delivery. Clients appreciate Qream's exceptional adaptability and innovative approach, making them a highly recommended choice for those seeking top-quality web design services.
$10,000+$100 - $149 / hr10 - 49Serves MichiganServices provided
See all 37 projectsPragmatica is a web design company that specializes in services like custom website development, UI/UX design, and responsive web design. Across multiple reviews, clients report a positive collaboration experience, with 100% of feedback highlighting their effective project management and timely delivery. Notably, 83% of reviewers emphasize Pragmatica's strong communication skills and alignment with client goals.
-
UndisclosedUndisclosed10 - 49Clio, MI
Services provided
TotalWeb Partners is a branding firm. They specialize in Branding and Social Media Marketing and were founded in 2013.
Read more -
$1,000+$100 - $149 / hrFreelancerAnn Arbor, MI
Services provided
Tangerine Bee Designs, a web design agency and web development company, is based in Ann Arbor, Michigan. The team provides Web Design and Web Development.
Read more -
$1,000+$50 - $99 / hr2 - 9Fenton, MI
Services provided
Web design company Sapphire Site Design was launched in 2020. The agency focuses on Web Design and Search Engine Optimization.
Read more -
$25,000+Undisclosed50 - 249St. Joseph, MI
Services provided
Aisle Rocket is a web design company. They focus on Web Design and Advertising and were launched in 2010.
Read more -
$1,000+$100 - $149 / hrFreelancerLansing, MI
Services provided
Trumpet Marketing Technologies Inc is an Advertising company. Their small team of employees is headquartered in Lansing, Michigan. Their team specializes in Advertising and Branding.
Read more -
$1,000+$25 - $49 / hr2 - 9Sterling Heights, MI
Services provided
See all 1 projectsweb:in Development House - Digital Agency offers social media management and paid advertising services, including on platforms such as Instagram, LinkedIn, and Facebook. Reviews highlight their effective communication, commitment to deadlines, and responsiveness, contributing to the success of ongoing projects and generating leads. Clients highly recommend their services for their professional and reliable approach.
-
UndisclosedUndisclosed2 - 9Dearborn, MI
Services provided
Small web design company Cat 5 Technologies LLC, is in Dearborn, Michigan. Their services include Web Design.
Read more -
UndisclosedUndisclosed50 - 249Farmington Hills, MI
Services provided
MDI Worldwide, a midsize software development firm and web design company, is based in Farmington Hills, Michigan. The team provides Custom Software Development and Web Design.
Read more -
UndisclosedUndisclosed250 - 999Shelby Township, MI
Services provided
The Brand Arsenal is a SEO services firm. In Shelby Township, Michigan, their team specializes in Search Engine Optimization and Web Design.
Read more -
Undisclosed$50 - $99 / hrFreelancerAnn Arbor, MI
Services provided
Acorn Design Studio is a web design agency and website development firm launched in 2023. The team focuses on Web Design and Web Development.
Read more -
UndisclosedUndisclosedFreelancerSterling Heights, MI
Services provided
NARU Systems, a web design company, was founded in 2025. The team specializes in Web Design and Advertising and is based in Sterling Heights, Michigan.
Read more -
$1,000+$100 - $149 / hr2 - 9Byron Center, MI
Services provided
Lifedge LLC, a web design company, is based in Byron Center, Michigan. Their services include Web Design and Graphic Design.
Read more -
UndisclosedUndisclosedFreelancerFlint, MI
Services provided
67 Web Design LLC, a small web design company, is based in Flint, Michigan. The team specializes in Web Design and Search Engine Optimization.
Read more -
$5,000+$50 - $99 / hr2 - 9Northville, MI
Services provided
Graphic Visions is a small branding agency. Launched in 1986, the team offers Branding and Logo.
Read more -
UndisclosedUndisclosed2 - 9Detroit, MI
Services provided
Ellell & co., a web development company, is in Detroit, Michigan. The team offers Web Development and UX/UI Design.
Read more -
UndisclosedUndisclosed2 - 9Lansing, MI
Services provided
Brukenet Web Design is a web design company. They focus on Web Design and Branding and were founded in 2007. The agency is headquartered in Lansing, Michigan.
Read more -
UndisclosedUndisclosed2 - 9Georgetown Township, MI
Services provided
Jemco Logics Inc. Is a branding agency. The Georgetown Township, Michigan-based company was founded in 1999. Their services include Branding and E-Commerce Development.
Read more -
UndisclosedUndisclosed2 - 9Bay City, MI
Services provided
In Bay City, Michigan, Ohno Design is a small Advertising company. The team specializes in Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Traverse City, MI
Services provided
Up North Media Inc. Is a small Advertising company headquartered in Traverse City, Michigan. The team specializes in Advertising and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Traverse City, MI
Services provided
Launched in 1999, Idea Stream is a Digital Strategy company. The team provides Digital Strategy and Graphic Design and is located in Traverse City, Michigan.
Read more -
UndisclosedUndisclosed2 - 9Midland, MI
Services provided
Aberro Creative is a branding company. Their small team of employees is headquartered in Midland, Michigan. Their team specializes in Branding and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Milford Charter Township, MI
Services provided
Founded in 2004, Acme Branding Company is a branding company. Their services include Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Traverse City, MI
Services provided
Headquartered in Traverse City, Michigan, Clockwork Integrated Marketing is a Digital Strategy company. They focus on Digital Strategy and Pay Per Click and were established in 2014.
Read more -
UndisclosedUndisclosed2 - 9Manistee, MI
Services provided
Small branding agency Rightside Design Group, is in Manistee, Michigan. The team focuses on Branding and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Grand Haven, MI
Services provided
Carnell Design is a graphic design company. In Grand Haven, Michigan, their team offers Graphic Design and Logo.
Read more -
UndisclosedUndisclosed2 - 9Kalamazoo, MI
Services provided
Graphic design agency Ignertia is in Kalamazoo, Michigan. Their services include Graphic Design and Print Design.
Read more -
UndisclosedUndisclosed2 - 9Lansing, MI
Services provided
Media Advantage, LLC is a branding company. They are based in Lansing, Michigan and have small team. Their team provides Branding and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Ann Arbor, MI
Services provided
Network Services Group, LLC is an IT managed services company established in 2001. The firm provides IT managed services and IT strategy consulting.
Read more -
UndisclosedUndisclosed2 - 9Oak Park, MI
Services provided
Superspace Creative, an Advertising company, is headquartered in Oak Park, Michigan and Anchorage, Alaska. They offer Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Ann Arbor, MI
Services provided
RezSocial is a social media marketing company. Their small team of employees is headquartered in Ann Arbor, Michigan. Their team specializes in Social Media Marketing and Branding.
Read more -
UndisclosedUndisclosed2 - 9Ann Arbor, MI
Services provided
Advertising company Kindling Creative was founded in 2007. The company provides Advertising and Graphic Design, and is small.
Read more -
UndisclosedUndisclosed2 - 9Ann Arbor, MI
Services provided
Orange Egg is an Advertising company. They specialize in Advertising and Web Design and were founded in 2004.
Read more -
UndisclosedUndisclosed2 - 9Holland, MI
Services provided
Founded in 2018, ClickCentric Digital Marketing is a PPC agency. Their team provides Pay Per Click and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Grand Rapids, MI
Services provided
Be Seismic is an e-commerce development company. They were founded in 2017 and provide E-Commerce Development and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Port Huron, MI
Services provided
See all 1 projectsPetoskey Stone Media Inc. offers social media management and design services, particularly for platforms like Facebook. Overall feedback suggests dissatisfaction with their service quality and client engagement, as highlighted by complaints about inadequate communication and low project execution standards. One review specifically criticizes their ability to deliver subpar work while still retaining clients.
-
UndisclosedUndisclosed2 - 9Battle Creek, MI
Services provided
11Web is a branding agency. Headquartered in Battle Creek, Michigan, the team specializes in Branding and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Shelby Twp, MI
Services provided
Spyder Byte Media, Inc. Is an user experience design agency. The Shelby Twp, Michigan-based firm was founded in 2004. Their services include UX/UI Design and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Petoskey, MI
Services provided
Abuzz Creative, a Content Marketing company, is located in Petoskey, Michigan. Their services include Content Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Lansing, MI
Services provided
InVerve Marketing, Inc. Is a branding firm. They were founded in 1999 and provide Branding and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Waterford Township, MI
Services provided
Tschetter & Associates is a social media marketing firm. They are in Waterford Township, Michigan. Their team focuses on Social Media Marketing and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Traverse City, MI
Services provided
Invigor8 is an Advertising company. They are based in Traverse City, Michigan. Their team offers Advertising and Other Digital Marketing.
Read more -
UndisclosedUndisclosed2 - 9Traverse City, MI
Services provided
PointA is a pay per click agency. Their team is headquartered in Traverse City, Michigan and focuses on Pay Per Click and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Superior Charter Township, MI
Services provided
Agile Zone is a Digital Strategy company. They focus on Digital Strategy and IT managed services and are located in Superior Charter Township, Michigan.
Read more -
UndisclosedUndisclosed2 - 9Grand Rapids, MI
Services provided
Located in Grand Rapids, Michigan, RED66 Marketing LLC is a Marketing Strategy company. They focus on Marketing Strategy and Social Media Marketing and were established in 2016.
Read more -
UndisclosedUndisclosed2 - 9Dearborn, MI
Services provided
The Haimour Group, Inc. Is a Dearborn, Michigan-based Digital Strategy company. Established in 2007, the team offers Digital Strategy and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Grand Rapids, MI
Services provided
JBMD Creations is a Grand Rapids, Michigan-based Digital Strategy company. Founded in 2017, the team focuses on Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Richmond, MI
Services provided
The Calysto Group is an IT managed services company. They were established in 2019 and focus on IT managed services and Custom Software Development.
Read more -
UndisclosedUndisclosed2 - 9Troy, MI
Services provided
Marketers for Roofers is a Troy, Michigan-based SEO services firm. They provide Search Engine Optimization and Web Design and were founded in 2006.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Michigan Web Design Agencies
-
$75,000+$150 - $199 / hr50 - 249Lansing, MI
Ability to deliver
35.6/40.015.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
35% Web Design65% Other -
$10,000+$100 - $149 / hr10 - 49Birmingham, MI
Ability to deliver
33.7/40.017.2/20 Reviews8.6/10 Clients & Experience7.9/10 Market PresenceService focus
40% Web Design60% Other -
$50,000+$150 - $199 / hr10 - 49Allendale Charter Township, MI
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Web Design90% Other -
$250,000+$200 - $300 / hr50 - 249Grand Rapids, MI
Ability to deliver
34.4/40.015.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
20% Web Design80% Other -
$10,000+$200 - $300 / hr10 - 49Grand Haven, MI
Ability to deliver
35.8/40.016.6/20 Reviews9.6/10 Clients & Experience9.6/10 Market PresenceService focus
15% Web Design85% Other -
$25,000+$150 - $199 / hr10 - 49Royal Oak, MI
Ability to deliver
34.2/40.016.4/20 Reviews9.8/10 Clients & Experience8/10 Market PresenceService focus
20% Web Design80% Other -
$5,000+$150 - $199 / hr10 - 49Flat Rock, MI
Ability to deliver
33.9/40.016.2/20 Reviews8/10 Clients & Experience9.7/10 Market PresenceService focus
20% Web Design80% Other -
$5,000+$150 - $199 / hr2 - 9Ann Arbor, MI
Ability to deliver
32.6/40.016.2/20 Reviews9.4/10 Clients & Experience7/10 Market PresenceService focus
30% Web Design70% Other -
$5,000+$150 - $199 / hr10 - 49Pleasant Ridge, MI
Ability to deliver
33.7/40.016.6/20 Reviews9.4/10 Clients & Experience7.7/10 Market PresenceService focus
15% Web Design85% Other -
$5,000+$150 - $199 / hr50 - 249Kalamazoo, MI
Ability to deliver
34/40.016.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
10% Web Design90% Other -
$5,000+$50 - $99 / hr2 - 9Trenton, MI
Ability to deliver
31.4/40.016.6/20 Reviews8.4/10 Clients & Experience6.4/10 Market PresenceService focus
30% Web Design70% Other -
$5,000+$150 - $199 / hr2 - 9Birmingham, MI
Ability to deliver
29.8/40.016.2/20 Reviews9.1/10 Clients & Experience4.6/10 Market PresenceService focus
40% Web Design60% Other -
$10,000+$150 - $199 / hr2 - 9Grand Rapids, MI
Ability to deliver
32.6/40.016.4/20 Reviews8.9/10 Clients & Experience7.3/10 Market PresenceService focus
20% Web Design80% Other -
$5,000+$100 - $149 / hr2 - 9Rochester Hills, MI
Ability to deliver
29.4/40.016.6/20 Reviews7.2/10 Clients & Experience5.6/10 Market PresenceService focus
40% Web Design60% Other -
$10,000+$150 - $199 / hr10 - 49Wixom, MI
Ability to deliver
33.4/40.015.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
10% Web Design90% Other -
$25,000+$50 - $99 / hr50 - 249Southfield, MI
Ability to deliver
32.9/40.013.4/20 Reviews9.7/10 Clients & Experience9.8/10 Market PresenceService focus
10% Web Design90% Other -
$25,000+$150 - $199 / hr10 - 49Grand Rapids, MI
Ability to deliver
33.2/40.015.8/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Web Design90% Other -
$1,000+$150 - $199 / hr10 - 49Ann Arbor, MI
Ability to deliver
27.5/40.017.2/20 Reviews4.4/10 Clients & Experience5.9/10 Market PresenceService focus
40% Web Design60% Other -
$10,000+$200 - $300 / hr10 - 49Ferndale, MI
Ability to deliver
28.9/40.015.8/20 Reviews5.7/10 Clients & Experience7.4/10 Market PresenceService focus
30% Web Design70% Other -
$10,000+$100 - $149 / hr10 - 49Rochester, MI
Ability to deliver
30.3/40.016.2/20 Reviews7.7/10 Clients & Experience6.4/10 Market PresenceService focus
20% Web Design80% Other -
$50,000+Undisclosed10 - 49Detroit, MI
Ability to deliver
31/40.016.2/20 Reviews7.8/10 Clients & Experience7/10 Market PresenceService focus
15% Web Design85% Other -
$1,000+$100 - $149 / hr2 - 9Pontiac, MI
Ability to deliver
29/40.016.2/20 Reviews6.5/10 Clients & Experience6.3/10 Market PresenceService focus
30% Web Design70% Other -
$5,000+Undisclosed2 - 9Flint, MI
Ability to deliver
25.7/40.015.8/20 Reviews4.8/10 Clients & Experience5.2/10 Market PresenceService focus
50% Web Design50% Other -
$1,000+$50 - $99 / hr10 - 49Hudsonville, MI
Ability to deliver
26.6/40.015.6/20 Reviews3.1/10 Clients & Experience7.9/10 Market PresenceService focus
35% Web Design65% Other -
$10,000+$200 - $300 / hr2 - 9Novi, MI
Ability to deliver
28.9/40.016.2/20 Reviews8.1/10 Clients & Experience4.6/10 Market PresenceService focus
20% Web Design80% Other -
$25,000+$150 - $199 / hr10 - 49Holland, MI
Ability to deliver
29.8/40.015/20 Reviews8.3/10 Clients & Experience6.4/10 Market PresenceService focus
10% Web Design90% Other -
$25,000+$100 - $149 / hr10 - 49Rochester, MI
Ability to deliver
24.5/40.016.2/20 Reviews3.7/10 Clients & Experience4.6/10 Market PresenceService focus
40% Web Design60% Other -
$1,000+$50 - $99 / hr2 - 9Fort Gratiot Township, MI
Ability to deliver
27.2/40.016.2/20 Reviews5/10 Clients & Experience6/10 Market PresenceService focus
25% Web Design75% Other -
$25,000+$150 - $199 / hr10 - 49Grand Rapids, MI
Ability to deliver
29/40.015.2/20 Reviews8/10 Clients & Experience5.8/10 Market PresenceService focus
10% Web Design90% Other -
$1,000+$150 - $199 / hr10 - 49Farmington, MI
Ability to deliver
28.9/40.015.6/20 Reviews6.7/10 Clients & Experience6.6/10 Market PresenceService focus
10% Web Design90% Other
Latest Web Design Articles
See all articles
Social Proof Placement: Where to Put Reviews, Ratings, and UGC for Maximum Conversions
Where you should be placing customer reviews, ratings, testimonials, and UGC to actually move the conversion needle — from the homepage to the product...
Michigan Web Design FAQs
Working with a local partner means in-person discovery workshops in Detroit, Ann Arbor, or Grand Rapids, faster feedback cycles in your time zone, and an on-the-ground understanding of Midwest audiences. Michigan web design agencies know how to position manufacturers and mobility startups, optimize for local SEO terms like “web design Detroit” and “web design Grand Rapids,” and build sites that load quickly for users in both dense metros and rural areas.
You’ll also often get strong value. Compared with coastal markets, many Michigan teams offer senior talent and enterprise processes at more competitive rates, without sacrificing UX, accessibility, or technical depth.
Pricing varies depending on factors like scope, complexity, and team seniority. Based on Clutch’s data, most web designers in Michigan charge:
- Hourly rates: $75 – $150 for most agencies; specialized UX, strategy, or custom development may exceed $150.
- Typical small business website: $5,000 – $25,000 for a modern, responsive WordPress or Webflow build.
- E-commerce (Shopify/WooCommerce/BigCommerce): $15,000 – $60,000+ depending on SKU count, integrations (ERP, PIM, payments), and custom theme work.
- Ongoing support and optimization: $500 – $2,500 per month for updates, security, and CRO/SEO tweaks.
Expect research, content strategy, and brand refreshes to be quoted separately. Ask for a detailed breakdown of discovery, design, development, QA, content migration, and post-launch support.
Michigan website designers support a broad spectrum of markets and niches, including:
- Automotive and mobility (OEMs, Tier 1–3 suppliers, EV startups)
- Advanced manufacturing and industrials
- Healthcare systems, clinics, and medtech
- Higher education and research (university departments, institutes)
- Professional services (legal, accounting, engineering)
- Nonprofits and public sector
- Tourism, outdoor, and hospitality
- E-commerce for regional and national brands
Many teams also have experience with ADA/WCAG conformance, a must for public institutions and healthcare.
Outline the specific requirements and goals of your project. After that, go to Clutch to find trusted firms and evaluate your options on:
- Expertise – review Clutch profiles for verified reviews, case studies with measurable outcomes, and industry fit.
- Platform skills – confirm experience with your CMS (WordPress, Webflow) or e-commerce stack (Shopify, WooCommerce), including SEO-safe migrations.
- Quality and performance – ask for Core Web Vitals scores, accessibility testing process (WCAG 2.1 AA), and mobile-first workflows.
- Design process and ownership – request timelines, milestones, communication cadence, and clarity on IP/code/design ownership.
- Local references in Detroit, Grand Rapids, Ann Arbor, or Lansing to understand responsiveness and post-launch support.
Use Clutch filters to compare “website design services Michigan” options by budget, industry, and location before you shortlist.
- One-size-fits-all templates with no discovery or user research
- No plan for SEO/redirects during a redesign or replatform
- Vague ownership of code, design files, and hosting/logins
- No accessibility testing or dismissal of WCAG/ADA requirements
- Lack of performance targets (e.g., Core Web Vitals) or QA plan
- “Guaranteed rankings” or unrealistic timelines/budgets
- Missing analytics, conversion tracking, or post-launch training
- Limited portfolio depth in your vertical if you’re in regulated spaces (healthcare, education, government)
If you’re comparing multiple “website designers Michigan,” insist on a detailed scope and a sample project plan to avoid scope creep.