Serious Results. Serious Fun.
Evenbound is a full-service digital marketing and growth agency.
We use a variety of proven digital marketing tactics — website design, inbound marketing, paid advertising, outbound marketing, HubSpot training, and more — to deliver our clients the qualified traffic and leads they need for serious growth.
We're a team of people working to achieve significant growth for clients in manufacturing, industrial, real estate and construction industries.
No robots and no outsourcing.
At Evenbound, we're just real people doing real work that helps you grow.
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Portfolio
Nikon, Zeeland Lumber, Esafety, Corvette Central and more!
337 Conversions in One Year!
Evenbound had been working with Angstrom to bolster their content marketing strategy when in 2018, the Angstrom team decided they’d like to jump headfirst into a complete digital marketing revamp that included their team’s onboarding to the HubSpot platform. Their goals? To increase qualified leads and contacts, and to extend their reach into industries they had not yet touched.
Evenbound’s experience as a HubSpot Partner Agency and HubSpot Certified Trainer, plus our expertise in developing comprehensive digital marketing plans for Michigan manufacturers set us up perfectly to help Angstrom reach their business growth goals.
In the past year alone, Angstrom has seen 337 new conversions. That’s 337 new qualified leads, who are interested in designing or developing a custom cleanroom with the Angstrom team.
This strategy hasn’t just nearly doubled the traffic that Angstrom Technology is seeing, it’s also increased their conversion rate by 151%. In the past year alone, Angstrom has seen 337 new conversions. That’s 337 new qualified leads, who are interested in designing or developing a custom cleanroom with the Angstrom team.
Each aspect of Angstrom Technology’s digital marketing plan is working together to broaden their reach to new markets, draw those visitors into their site, and keep them interested in Angstrom Technology’s services with attractive content offers, intuitive email marketing, and paid search ads that keep their products top-of-mind.
We’ve worked with Angstrom Technology since 2016, and we’re excited to continue our partnership as their company grows and succeeds. The Evenbound team is now working to further support Angstrom Technology’s mastery of the HubSpot software. As they become more familiar with HubSpot’s tools, we’re helping them align sales and marketing efforts to continue shortening their sales cycle, while increasing their success rate.
Delivering Serious ROI With a Full-Scale Inbound Marketing Strategy and the HubSpot CRM
Binsfeld Engineering had done their due diligence. They knew they needed a CRM, and they’d decided inbound marketing was the best way to go. HubSpot was a natural fit. But, they’d never used the tool before, and they were brand new to inbound marketing. They needed to build a complete inbound marketing strategy on a new CRM. Evenbound had the industry experience and the HubSpot savvy to help.
Following the implementation of our comprehensive digital marketing strategy and the HubSpot CRM, Binsfeld Engineering has seen an 82% increase in total sessions, 87% increase in organic traffic, 172% increase in new contacts, and 10 new customers in this first quarter alone.
Binsfeld Engineering is seeing significantly more of the right traffic. Conversion tools are working to convert that traffic into leads and provide the Binsfeld Engineering team the information they need to close them. Workflows have helped nurture warm leads to a point where they’re ready to close, contributing to a sales closed-won number that exceeded Binsfeld Engineering’s goals for the quarter as well.
The Evenbound team is looking forward to our continued partnership with Binsfeld Engineering. In the next quarter, we’ll be working to build on this foundation by optimizing our strategy and implementing more of HubSpot’s tools for streamlined sales. We know that sales and marketing alignment can deliver serious growth with significant ROI, and we’re excited to help Binsfeld Engineering get there.
Construction Company Exceeds Yearly Goals in One Quarter with Inbound Marketing
At the start of 2020, we set goals to grow Zeeland Lumber & Supply’s web traffic to 10k visitors per month, and increase their lead generation to 62 new contacts per month. What followed was a marketing strategy designed to reach those SMART growth goals.
In Q2 alone, Zeeland Lumber & Supply saw a 70% increase in form submissions, 446 new contacts, and traffic skyrocketing to more than 13,000 sessions per month on average.
Our work with the Zeeland Lumber & Supply team during this time boosted their traffic and lead conversion numbers beyond their goals, despite the global pandemic. Our content marketing strategy worked to deliver a massive increase in traffic — well over their yearly goal of 10k sessions.
The Zeeland Lumber & Supply sales pipeline is now chock full of qualified leads. At the time that we’re writing this case study, Michigan has begun to allow non-essential construction. Our next project with Zeeland Lumber & Supply will be helping their sales team close all of the qualified leads they now have sitting in that sales pipeline.
Here’s what our client had to say:
“Today, the way the consumer is engaging is changing in front of our eyes, regardless of industry. With Evenbound’s help, I feel that Zeeland Lumber & Supply is very much ahead of the game. We’re getting more people to connect with us online, in less formal and engaging ways. What we’re doing is putting customers at ease.”
Mark Vanden Bosch, Vice President, Zeeland Lumber & Supply"
600 Roofing Leads in One Year!
Digital marketing has been a buzzword for nearly a decade now, and many agencies have shown the benefits it provides to companies just making the switch from more traditional marketing methods. But, can digital marketing continue to provide solid results and strategic growth, even after years of implementation?
This case study highlights how Evenbound helped one roofing company generate the local leads they needed to drive business growth with a long-term digital marketing strategy that placed an emphasis on targeted content. In our fifth year of partnership with this client, Evenbound’s digital marketing strategy delivered the following results:
- 89% New User Increase
- 85% Increase in New Sessions
- 53% Increase in new Conversions
- 600 Conversions.
Check out the full case study to learn more: https://evenbound.com/werner-roofing-case-study/
HubSpot 2020 Impact Award Winner!
In January of 2020, following Vanguard’s HubSpot onboarding, we launched a full-fledged sales enablement initiative. Our sales enablement strategy was designed to give the Vanguard sales team tools that would support faster, more efficient sales, and the training they needed to use those tools successfully.
By streamlining the Vanguard sales process and implementing tools that could help them convert qualified leads faster, Evenbound effectively helped Vanguard shorten their sales cycle. These improvements are best represented by the results Vanguard saw through Q1, with $2.8 million dollars closed, 921 new contacts, and 96 new customers this quarter alone.
Evenbound
Evenbound is a full-service digital marketing and growth agency. Our top priority is to help our clients grow by delivering the leads you want. Our other top priority is to have fun. We use a variety of proven digital marketing tactics — website design, inbound marketing, paid advertising, outbound marketing, HubSpot training, and more — to deliver our clients the qualified traffic and leads they need for serious growth.
We're a team of people working to achieve significant growth for clients in manufacturing, industrial, and construction industries. No robots and no outsourcing. At Evenbound, we're just real people doing real work that helps you grow.
Reviews
the project
SEO & Google Ads Optimization for Automotive Business
"Their passion for what they do stands out."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the manager of technology and my responsibilities include making sure all computer systems and servers are secure, stable providing the company with a dependable work environment using best practices. I am also responsible for driving the marketing strategy, planning, and execution across all systems.
For what projects/services did your company hire Evenbound, and what were your goals?
We hired Evenbound to help optimize our Google AdWords account and help us optimize our SEO. Our goals were to get more AdWord conversions with less budget while increasing our organic search results.
How did you select Evenbound and what were the deciding factors?
I found Evenbound through various Google searches. The deciding factors were that they had to have a Google Certified Google AdWord person on staff. Evenbounds website and branding met and exceeded my standards of design (I was planning on using them for some redesign help so this was a strong consideration). They took me to lunch and I had a pretty amazing sandwich and pickle.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We created a monthly retainer and identified what work we should start with that was easy to execute and deliver a high value first. We started with our AdWord account and doing A/B testing.
We also came up with a strategy for our SEO and the steps we need to work on to help improve with the same concept of low effort and high value first. We moved to email strategy and content, setting up Google Shopping account, we are in the process of creating an automated metadata update across our systems.
I don't have the time to list everything we've been working on and the steps. It's a lot and I'm doing this much to help Spencer and the Evenbound team out because they're helping us out and yeah that's what you do.
How many people from the vendor's team worked with you, and what were their positions?
Spencer has been our Account Manager/Rep/Coordinator or whatever title you call him (I call him dude) and taking point because of the type of work we've been doing. Ben has been great and has one of the most challenging jobs of optimizing our SEO. Our company has been around since 1975 and it's taken some learning to move from print ad work to digitally optimized content. Laura
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have steadily been increasing our revenue and new users using half our budget. The budget we were using for AdWords along has been able to pay for Evenbounds services while increasing our metrics across the board. Sales have been increasing at least 10% per month for the last 6 months.
We had a 5 day 4th of July free shipping sale that had a 156% lift in sales year over year with a 30% increase in sales year over year. July 2020 was the best July sales in the history of the company.
Describe their project management style, including communication tools and timelines.
Evenbound's project management style is to communicate regularly, create action items, and do a quick check a few days before our next meeting to give us a chance to complete some tasks on our end. They use Google Suite (so do we so that works) and email which works for me. By communicating on a regular cadence it's hard to get off the rails too far and keeps projects moving.
What did you find most impressive or unique about this company?
Their passion for what they do stands out. I find that passionate people do the best work giving their best efforts.
Are there any areas for improvement?
Nothing any different from any other agency I've ever worked with. People get better, demands increase, and timelines get tighter. Good talent tries to do more with fewer people and then comes growth.
What happens when there's growth is that the new person comes on board and then there is project inertia where the best person has to slow down to bring the new person up to speed. Production goes down and timelines get stupid and projects start suffering.
I would say their area for improvement is to stay in front of their workload and either don't take on so much new work or hire top talent sooner giving staff 10% overhead to avoid burnout.
the project
Web Dev & Inbound Marketing for Granite & Quartz Retailer
"They took the time to learn about our business and ask questions."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We sell and fabricate granite and Quartz and I am the owner.
For what projects/services did your company hire Evenbound, and what were your goals?
We needed a website that would help create more business. We pay them monthly to do inbound marketing.
How did you select Evenbound and what were the deciding factors?
We found them through google and I read all their reviews. After meeting them, I knew for sure they were the perfect fit for company.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had several meetings while developing the website and we have monthly marketing meetings.
How many people from the vendor's team worked with you, and what were their positions?
At the beginning about five - The owner, graphic designers, writers, SEO specialist. They were all very mindful of my needs and each person was wonderful to work with.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our business has tripled since using Evenbound. I would highly recommend them to anyone.
Describe their project management style, including communication tools and timelines.
They are very easy to contact through phone calls, text, emails....... Whatever means you prefer. I talk to my account manager several times a month and the response time is very fast.
What did you find most impressive or unique about this company?
They are very kind and extremely willing to help with any task big or small. They never make me feel bad about asking questions and requests for changes. They are simply easy to work with and feel like friends.
Are there any areas for improvement or something they could have done differently?
Overall, I have been so happy. They took the time to learn about our business and ask questions. They take feedback well.
the project
Digital Marketing for Real Estate Development Company
"Evenbound is open to feedback and improvement requests, and they give full transparency into their work and results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of a real estate development company. We do a variety of projects including land development, residential and multifamily projects.
For what projects/services did your company hire Evenbound?
We hired Evenbound to build and manage our digital marketing function from the ground up.
What were your goals for this project?
We wanted to increase customers resulting from digital marketing efforts with a focus on developing a world-class website to rank highly on search engines.
How did you select Evenbound?
We interviewed many freelancers who would each perform parts of what an agency like Evenbound handles all in house. We worked with many freelancers to perform these functions over the years but it was very management intensive and did not produce the best results. Working with an agency like Evenbound is great because they handle all of the aspects of digital marketing in house.
Describe the scope of their work in detail.
They developed our website and built a digital marketing strategy including monthly deliverables.
What was the team composition?
I've worked closely with their Marketing Manager, Paid Search Strategist as well as SEO and CRM specialists.
Can you share any outcomes from the project that demonstrate progress or success?
Our site traffic and prospects coming from digital marketing have increased significantly since starting work with Evenbound.
How effective was the workflow between your team and theirs?
Excellent- the Evenbound team is great to work with and a great fit with our team.
What did you find most impressive about this company?
They have a great team of specialists in-house as well as top-notch account management to bring it all together in a cohesive way.
Are there any areas for improvement?
None that I can think of. Evenbound is open to feedback and improvement requests, and they give full transparency into their work and results.
Since Evenbound joined the engagement, revenue and new user sign-ups have increased steadily while only costing half of the previous ad budget. That breaks down to at least a 10% increase in sales for the last six months. A passionate group, they keep projects moving and put their best foot forward.