Petoskey Stone Media Inc.

BACKGROUND

Please describe your company and your position there.

Cost benefit management for a local meat market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Petoskey Stone Media Inc.?

To design and manage market Facebook page.

SOLUTION

How did you select this vendor and what were the deciding factors?

Did not do an adequate search.

Describe the project in detail and walk through the stages of the project.

• No kick off
• no store visits
• no photographer

How many resources from the vendor's team worked with you, and what were their positions?

One member who wasn’t always available and seldom visited the store to understand new products or services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

10k Facebook followers extending over an 8 year period. I read my own Google page and had over 1600 comments in a two week period.

How effective was the workflow between your team and theirs?

Not existent.

What did you find most impressive or unique about this company?

They are able to get people to pay for inferior and sloppy work.

Are there any areas for improvement or something they could have done differently?

No, outside of hiring another media group or doing it in house.