What evidence can you share that demonstrates the impact of the engagement?
We’ve gotten tremendous, positive feedback on the site’s updated functionality. It’s a simple layout that’s now so much easier to navigate, especially on mobile devices. Parents have been very appreciative of the calendar feature. We tasked Modern Tribe with creating an aesthetic that felt modern and crisp, and they did that in a very elegant way.
They also did a great job of fully understanding our school values and reflecting those values in the design. We’re a school that cares a lot about the community. We wanted to present ourselves transparently, without a lot of unnecessary fireworks. The best compliment I could get was that the website feels very Middlesex, and that’s a huge indicator of success.
How did Modern Tribe perform from a project management standpoint?
The communication was very thorough. We had weekly status calls with the lead designer and also our account manager, and they were constantly updating us on their progress and asking us questions. Beyond that weekly status call, we basically could be in touch with them every day if we needed to be via email or Slack, asking questions. We used a QA testing service throughout the development process, so we were constantly giving them feedback and reporting bugs and things like that. They were great problem solvers and consistently fixed those issues effectively.
We also got regular updates on finances and budgeting, and we were very grateful to have a transparent and clear process with them. Halfway through the project, we determined that a slight increase in scope would be necessary to achieve our goals. They provided foresight that was instrumental in convincing our business team to increase our budget accordingly.
They used an Agile methodology with weekly sprints. The goals for each week were planned out very early on in the process. Because of how the school calendar is set up, we had a small window for development to avoid disrupting donations and fundraising efforts. We had a tight deadline for the launch date, and they worked backwards to create a detailed timeline. They managed to hit every milestone on time.
What did you find most impressive about them?
They always found innovative solutions to any problem that came up. When they didn’t know how to approach something, they researched it and reliably came back with an answer. They genuinely cared about the project and what it meant for our school. I had complete confidence in them throughout the engagement.
Are there any areas they could improve?
No, nothing comes to mind. I had no major complaints.
Do you have any advice for potential customers?
Just try to communicate your values as best you can. Beyond just your goals for the project, explain what you stand for and what your mission is. Modern Tribe is very good at taking the intangible and turning it into design. Take advantage of their ability to listen closely, and communicate with them as often as you can.