Ignite Media

Introduce your business and what you do there.

I’m the EVP of global sales for a chemical technology company. We develop and manufacture adhesives and sealants. We have many departments within our company, each responsible for a number of business units.

What challenge were you trying to address with Ignite Media?

While we had an overall marketing strategy that we wanted to convey as a company, we didn’t do any advertising nor marketing at the department level. It was important that we branded those departments, products, and provided processes better, so we called in Ignite Media for support.

What was the scope of their involvement? 

Ignite Media has developed an overall marketing strategy for certain departments within our industries in addition to some web design and management services. They’ve also created an asset library of marketing and advertising pieces. This includes 15–30-second videos, testimonial videos for our services and products, and a whole slew of print materials for trade magazines and social media. 

Currently, they’re doing a strategic marketing audit, and we’re planning to expand their involvement so that they can manage our social as well. We still have an ongoing roster of work that they’re doing for us.

What is the team composition? 

We work with 2–4 people.

How did you come to work with Ignite Media?

I researched marketing agencies in my area, looking at half a dozen candidates. What was really important for us was finding an agency that could do social media, web management, and video production. That’s how I found Ignite Media.

I felt really comfortable with their team because they were a bit of a smaller company and were extremely responsive. Ignite Media gave me the sense that they were really good at listening to what their clients were trying to do and could translate that well into the final product. They were more interested in listening to what we wanted our business to achieve rather than just spouting off their past accomplishments. 

What is the status of this engagement?

We started working with them in 2019 and have done almost a dozen videos with them. Each one takes anywhere from 4–6 weeks to produce, but it depends on the project.

What evidence can you share that demonstrates the impact of the engagement?

It’s hard to translate our advertising results strictly into sales, but we’re able to gauge the success of our brand awareness through how many views we get on our LinkedIn posts and videos.

How did Ignite Media perform from a project management standpoint?

The team uses a series of communication tools to collaborate with us, including Skype. They often keep me checked in on a project, providing flowcharts with constant updates of where they’re at with a task. They also juggle multiple projects as one ends and another begins.

What did you find most impressive about them?

The biggest takeaway I’ve found is that they’re really involved from a listening standpoint. They want to learn about our company almost as if they were becoming an extension of it, which is refreshing for someone as busy as myself. I don’t have a lot of time to review projects, so I appreciate that they’re good at paying attention to what we need and catering to our goals.

Are there any areas they could improve?

They could improve on their pricing! That’s kind of a joke, but then again, I wouldn’t be doing my job correctly if I weren’t asking for better deals. Other than that, they’re an easy company to work with. The team continues to be responsive when I’m reaching out to them for feedback or have questions about a project.

Do you have any advice for potential customers?

If you’re going to work with them, you need to really dig into what you’re looking to do. Don’t just stay on the surface because Ignite Media is going to ask for specifics so that they can home in on where you want to go.

Ask yourself: what’s your ideal state with your marketing or advertising? Why are you trying to do something? What are you doing now that isn’t working? And, what are some of the things that you’ve done in the past that haven’t gotten you where you need to go?

You've got to do your homework around what the results should be or they’ll come back and tell you that they can’t help you. Do your due diligence.

Please describe your company and your position there.

Kevin Hart Associates is a multi-faceted Architectural Design Firm established in 1992. The firm has focused on Historical Restoration, Custom Home design and Commercial Building design. 

For what projects/services did your company hire Ignite Media?

We are engaging Ignite Media to assist us in our marketing and advertising efforts, including branding, website design, social media management, and signage.

What were your goals for this project?

Our previous website , set up by Ignite initially, has been very effective for us. We got great services from them and we got a great product as well.

We have now decided to update the ten year old site to keep up with our newer projects and to keep up with newer technology in digital media. We feel that Ignite is our best choice to move us forward.

How did you select Ignite Media?

We have a long history with Ignite, and we truly value the relationship with them We have also been given exceptional attention and service.

Describe the project in detail.

A intuitive and interactive website to feature the services, past projects and design services of pur firm.

What was the team composition?

Mark Rottenberk and his talented design team working in tandem with Martie Hart and Kevin Hart Associates.

We have separate design team members including professional photographers, artistic rendering staff and writers who have contributed in the past.

Can you share any outcomes from the project that demonstrate progress or success?

Our website had over two hundred images that were carefully categorized and easily featured on the website.

The images and narratives were placed in several creative catalogs for viewing. Very cool and very innovative.

How effective was the workflow between your team and theirs?

Whenever we had an issue, the staff mobilized immediately to help us resolve any problem with the site. Always felt that we were important facets to their business.

Smart, responsive and quick reactions to questions and desires was the normal approach by the support staff.

What did you find most impressive about this company?

I always felt a genuine enthusiasm for the work. They understood and appreciated our work and the set up the website to make it adaptable and easy to update and to adjust. They were always up to speed on what was next.

Are there any areas for improvement?

Ignite Media is way ahead of us. I have no negative issues whatsoever.

Please describe your company and your position there.

Entertainment® is America’s largest and most trusted coupon network. We are the leading provider of unbeatable local and national discounts throughout the U.S. and Canada. Entertainment® Rewards & Incentives, a division of Entertainment®, specializes in developing savings programs that help businesses connect with customers, members or employees.

I am Responsible for all B2B marketing activities for the Entertainment® Rewards & Incentives group including digital media and PPC advertising strategy, trade shows, direct marketing campaigns, website development, and content management.

For what projects/services did your company hire Ignite Media?

Branding materials and sales materials for the Healthy Living Rewards Program. This required writing, design, and pre-press for a dozen Sales Sheets, two comprehensive whitepapers, and multiple case studies.

What were your goals for this project?

The goals of the project were to create a branded look across all pieces that are used for sales handouts, trade shows, and our website. The writing was B2B oriented and the design was clean, crisp and attractive.

How did you select this vendor?

I have worked with Ignite Media for over 15 years. I used them at previous employers for large video projects which included travel to Texas on multiple occasions and many print projects through the years.

Describe the scope of their work in detail.

A dozen Sales Sheets, 2 comprehensive whitepapers, and multiple case studies. In addition, we were given product images and PowerPoint slides for the case studies. This project took place over several months and we are still using the work today.

What was the team composition?

A writer, a salesperson and a designer.

Can you share any outcomes from the project that demonstrate progress or success?

At trade shows, we improved our positioning and branding. The sales staff had a coordinated, branded, group of materials for sales calls and it improved our professionalism and interest in Healthy Living Rewards programs.

How effective was the workflow between your team and theirs?

Interaction with the Ignite team is always very professional and effective. They even worked with me on some pieces together to see design options. I love working with the Ignite team.

What did you find most impressive about this company?

Ignite Media always keeps its deadlines. They are easy to work with and always give 110%.

Are there any areas for improvement?

No, I cannot think of anything at this time.

Please describe your company and your position there.

I am the VP of Marketing and Partnerships at World Manager. World Manager is a global leader for businesses to train, develop and communicate with their frontline employees. Our goal is to ensure all businesses have the ability to manage their employees globally.

For what projects/services did your company hire Ignite Media?

We leveraged Ignite Media's knowledge in expanding our digital presence. We have utilized a full suite of digital tactics to garner brand awareness and leads through SEO, Web Development, Paid Media, Digital Public Relations, and Social.

What were your goals for this project?

Increase our brand awareness and drive interest in our product beyond our core markets. Our goal was to increase our digital presence to attract new customers in emerging industries globally.

How did you select Ignite Media?

We reviewed several digital marketing providers and our selection of Ignite Media was based on their comprehensive package for going to market and their knowledge of our company's industry. Additionally, their insight into Google, LinkedIn, and Facebook marketing was very impactful to ensure we were expanding our reach as far as possible.

Describe the scope of their work in detail.

After selecting this vendor, we had an initial kick-off call to assess our current digital footprint. We then spent time on strategy and evaluation of tools and actions needed to achieve our goals.

Weekly calls were set up for each aspect of the services we were hiring them for to ensure that progress was reported, pivots were being made on items that fell short of goals, and strategy sessions on the next steps were discussed.

What was the team composition?

We have had access to subject matter experts and department heads for all aspects of the work we contracted for. We have a dedicated team of employees devoted to our brand and new members are engaged as needed to ensure answers are given when asked or clarification is provided.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Ignite, we have seen a growth in leads for our sales reps. In addition, we have exceeded expectations on website rankings and social engagement, and follower growth.

How effective was the workflow between your team and theirs?

The Ignite team and our team have had zero issues in communicating and tracking all progress. We have a seamless workflow that ensures new tasks are tracked, new requests are entered and feedback and approval for all items are accounted for.

What did you find most impressive about this company?

The dedication of team members has been phenomenal. We have a subject matter expert and extra resources on standby to ensure goals are met. The interaction between the two companies is seamless and response times are instant.

Are there any areas for improvement?

I honestly can say none. Ignite Media has helped us identify holes in our efficiency for sales and has been there to help us address. We have scaled worked up and down as needed to be flexible for current situations and for future growth.

Please describe your company and your position there.

I am the operations manager of a plumbing part manufacturing company. I oversee the manufacturing, sales, patents, trademarks, and day to day operations of the company.

For what projects/services did your company hire Ignite Media, and what were your goals?

Ignite helped me get a webpage designed and up and running. They also helped me with the editing of an advertising video. The goals are to get my product to market and sell as many as possible.

How did you select Ignite Media and what were the deciding factors?

After numerous conversations with Ignite (Mark) I decided that they would be a good fit for my company and trusted that they would have a personal interest in my company succeeding.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Following many conversations a webpage was designed and tweaked to my satisfaction. As my company grows we have adjusted the page accordingly.

How many people from the vendor's team worked with you, and what were their positions?

A designer and two editors worked to help me achieve the desired goals.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Clients love the design and traffic has gradually increased especially with the addition of the video.

Describe their project management style, including communication tools and timelines.

The team was always available via email, text, or a call to discuss any updates required.

What did you find most impressive or unique about this company?

As a new customer I was new to Word Press and have had Ignite do updates as required. The personal service is the reason I hired this company.

Are there any areas for improvement or something they could have done differently?

There was a slight delay in getting the video completed but once it was finished I was extremely happy.

Please describe your company and your position there.

I work as a marketing specialist for Chief Financial Credit Union.

For what projects/services did your company hire Ignite Media?

We were looking to promote our new contactless chip feature for our debit cards.

What were your goals for this project?

We wanted to show the ease of how using a contactless card could benefit anyone who makes everyday debit purchases, especially during COVID times. We also wanted to promote some of our local small businesses by shooting the videos at their spots so they could use them to promote themselves.

How did you select Ignite Media?

We've had a long-standing relationship with Ignite and have used them for several projects, not just video. This was an extensive planning process, and Ignite was an easy choice for their dedication to exceeding expectations with each project.

Describe the video(s) and the process in detail.

The production team worked with us from start to finish to write the scripts, contacting vendors for filming, finding talent for the videos, planning the times to shoot, and executing the filming of each location. After filming, they were fast in the editing process of returning quality content that we will be able to use for multiple outlets.

Can you share any outcomes from the project that demonstrate progress or success?

We have not officially released the videos to our public yet, but are excited to see the feedback and success once they are. All videos we have worked on in the past have received consistently good feedback from viewers.

How effective was the workflow between your team and theirs?

The Ignite team was very responsive and quick to our needs throughout the process. They communicated with us certain ideas that they thought could benefit the project and were receptive to our ideas as well. Overall great workflow.

What did you find most impressive about this company?

I was most impressed with their ability to work through obstacles that were presented. With every problem we had, Ignite was able to find a way around to produce a great product.

Are there any areas for improvement?

None.

Please describe your company and your position there.

I am the CIO for a business and financial advisory firm specializing in Corporate Restructuring, Turnaround, Performance Improvement and M&A.

For what projects/services did your company hire Ignite Media, and what were your goals?

Web and Graphic Design, Development, Architecture and Content porting.

How did you select Ignite Media and what were the deciding factors?

We have worked with Patrick and Nick at Ignite for over 10 years on a variety of graphic design, marketing and web-based solutions for both our core company as well as partnering companies.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• Graphic and web design of a mid-sized regional sports site with daily sports video, podcast and news/journalism posts and weekly full length regional sports shows
• Design and Integration of Video Streaming architecture from Brightcove
• Design and Integration of Contests architecture to host state-wide and regional sports contests such as Michigan Mr. Football
• Integration of google analytics and Sales Force/Pardot pixel-based tracking of web traffic and engagement
• Integration of Advanced Ads and Google Ad Manager for sponsorship based ad serving and tracking
• development of rss and syndication feeds for publishing content in mobile apps

How many people from the vendor's team worked with you, and what were their positions?

Patrick, who leads Ignites design group, worked on the graphics and creative design side. Nick, who leads Ignite's development and architecture group, worked on the site development and architecture.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen considerably increased traffic and content consumption which has been critical since the re-launch of the site was done in conjunction with the company moving from a largely TV-based delivery approach to an Over The Top strategy.

We also experienced much improved customer tracking and engagement analytics which has helped the company expand it's customer base.

Describe their project management style, including communication tools and timelines.

We collaborated together to develop the program including key work steps, the project timeline, risks, budget and resource requirements. Ignite's team is very skilled, hands-on, conscientious and responsive.

Because we had a number of inter-related activities happening simultaneously across organizations, we usually checkpointed every day or two on progress and priorities.

What did you find most impressive or unique about this company?

Ignite develops strong creative and digital designs that are well integrated into a company's ultimate marketing objectives. In addition to providing the designs, they also have a strong delivery platform and are able to handle complex web architectures and integration of related sales and marketing platforms - across media and content types.

They are very competent, efficient and can do all of it in-house.

Are there any areas for improvement or something they could have done differently?

No, we were completely successful in this and related projects.

Please describe your company and your position there.

Owner and President of Environmental Engineering and Consulting Firm

For what projects/services did your company hire Ignite Media, and what were your goals?

Update my 8 year old website into something that more accurately represents my business while attracting new business.

How did you select Ignite Media and what were the deciding factors?

Ignite Media created my logo and original website over 15 years ago.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Develop new expanded Word Press website platform to provide mobile compatibility. Needed to add more content and pages to offer all of the services ABF provides. Project included new design, copywriting, photography, programming and testing. They also set up a Facebook and Linkedin Corporate page for ABF.

How many people from the vendor's team worked with you, and what were their positions?

I worked with 3 people at Ignite Media. My media rep handled content development and project management. Creative Director was the lead designer and Programmer completed the website.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I now have Google Analytics to track traffic and I now know how much traffic I get and what services are the most popular. And website, has online quotation system which has generated over 25 proposals in 3 months. Lastly the online Facebook and Linkedin presence and distribution has helped establish a consistent ABF Environmental branding effort.

Describe their project management style, including communication tools and timelines.

Ignite identified an original production timeline and completed the project 8 days ahead of schedule. They created a proof website where I could review and approve all development before going live with the new website.

What did you find most impressive or unique about this company?

The also modernized my logo and provided extra value before, during and after the project.

Are there any areas for improvement or something they could have done differently?

No, the project went better than planned with a great outcome.

Please describe your company and your position there.

We are a soft trim automobile manufacturing company with locations in Michigan and Mexico. I am the Human Resource Manager at this company.

For what projects/services did your company hire Ignite Media?

We hired Ignite Media to revamp and update our website.

What were your goals for this project?

We wanted to have a more dynamic website that we could be proud of and more honestly reflected the various types of work we do.

How did you select this vendor?

Actually, Ignite Media had helped with the company's first website years prior. We asked them for ideas and a bid; and were impressed with their options.

Describe the project and the services they provided in detail.

ignite Media listed to our ideas, and gave us direction on pages needed, pages we could/should kill and how to make it more eye pleasing overall. Ignite Media gave us page ideas, word needs, helped us to find a few photos; re-arranged pages or placements until we were satisfied.

What was the team composition?

The project team was about 3 people. Each has a strength and helped the overall process.

Can you share any information that demonstrates the impact that this project has had on your business?

Our ownership is very happy with our webpages and uses it to showcase the types of business they are attached to; which helps them to gain future business opportunities. Most newer employees or business contacts mention they learned about us on the web, and liked the depth of information provided there.

How was project management arranged and how effective was it?

Ignite Media was very good at keeping our program on track. We had weekly (and sometimes) daily touches; and would submit and work on the projects in small chunks to make it more manageable.

What did you find most impressive about this company?

Ignite Media was easy to work with, gave us great input and helped to make the process easy. We even had a few laughs while working on the project. They strived to make us happy and continue to touch base to see if we need any adjustments or changes.

Are there any areas for improvement?

None that I can think of.

Please describe your company and your position there.

I'm the President of a Privately Held Industrial Textile Distributor and Converter.

For what projects/services did your company hire Ignite Media?

Creating a marketing video for one of our exclusive products highlighting the features and benefits to automotive and aviation seating.

What were your goals for this project?

Clean, Concise and simple explanation and demonstration of our product.

How did you select Ignite Media?

I had a need and new Mark was in this business and did great work.

Describe the scope of their work in detail.

We wanted a video we could put on our website and youtube to help demostrate product benefits to our target audience.

What was the team composition?

It was mainly Mark, a videographer and voice over. They were very lean and efficient.

Can you share any outcomes from the project that demonstrate progress or success?

The video has been used in marketing and sales calls and have been successful in demonstrating our product. We have been able to secure new leads thanks to this work.

How effective was the workflow between your team and theirs?

Communications with my internal Marketing Manager was excellent and they were very responsive.

What did you find most impressive about this company?

The whole job from start to finish was very professionally done especially the end product.

Are there any areas for improvement?

None that I can think of.