What evidence can you share that demonstrates the impact of the engagement?
We’ve heard great feedback, especially inside our company. The main goal was to make the site available as a tool to refer clients and potential clients, so that they could look at what we do, and sort through that. The old website didn’t have any of those capabilities. It had very limited information about our practice areas. They definitely helped make it possible to let all those areas shine.
One person from our company reached out to a client, who brought up the website without being prompted. They mentioned that they were working for a larger company than ours, but our site put theirs to shame.
How did BMG Media perform from a project management standpoint?
We communicated at least once or twice, and sometimes even multiple times, per day, but I never felt like I was bothering them, which was good. I could send them something and they would give something back within a half hour or an hour. I wasn’t waiting for days, which I’ve definitely had to deal with in the past. They were nice and cool to work with, and we had a great creative back and forth. They always took what I said and gave me an option right away, so that if I didn’t like what they did with my suggestion, I could get that opinion right back to them, and they would make the change again.
They were great at understanding our needs. They came back with a list of the tasks they’d completed, and asked for our thoughts on the layout. It was very collaborative. Their single point of contact approach was nice, as it didn’t require me going back and forth with a lot of different people which can cause edits to be missed or misinterpreted.
What did you find most impressive about them?
Their design capabilities are great. It was nice to see where we started with the ideas and layouts I gave, and where we ended up. They also stood out in terms of responsiveness. It felt as though they were on my team, instead of just being some people I was working with, who might have been working against me a bit. I felt that we were definitely a team.
They fit all our needs. The process of redesigning a website is never stress-free, but they made it as close to stress-free as possible. They followed the vision I outlined, but also made it better. There were a lot of little things we would have never originally thought of.
Are there any areas they could improve?
Not that I can really think of, no. The process was as smooth as it could have been.
Do you have any advice for future clients of theirs?
Be a little more organized in the beginning, and make sure that you talk to all your team members about what exactly they want on the website. It’s important to invest more time in developing ideas before bringing the information to BMG Media, so you’re not faced with tight deadlines down the road.
The new site has brought in more business and garnered overwhelming praise from stakeholders for its visual appeal. BMG Media Co. manages a productive workflow due to their accessibility, responsiveness, and timely delivery. The team’s penchant for creative problem-solving stands out.