BMG Media Co.

BACKGROUND

Please describe your company and position.

I am the Marketing of LightRidge Solutions

Describe what your company does in a single sentence.

A mission-driven space company providing leading payload, electronics and autonomous mission management software, we are transforming space through innovative and scalable technologies in optical/laser physics, data processing and machine learning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BMG Media Co. to accomplish?

• Website hosting
• Website updates
• Website design

SOLUTION

How did you find BMG Media Co.?

Referral

Why did you select BMG Media Co. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BMG Media Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

BMG manages our websites through hosting, updating, and providing addition designs for revamping. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Though we have not gone through with a website design revamp yet, BMG has provided an amazing sitemap of a new design. They have also been super responsive and timely with any questions or requests about hosting and updates to our websites. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is delivered quick and emails/questions are always answered within an hour or two which is pretty incredible. It's quite refreshing working with a company that is so punctual with delivering work. 

What was your primary form of communication with BMG Media Co.?

Email or Messaging App

What did you find most impressive or unique about this company?

I think there are a lot of great designers/hosters out there and BMG is definitely one of them but what stands out the most is their excelent customer service and reliability. They have been amazing to work with!

Are there any areas for improvement or something BMG Media Co. could have done differently?

None that we have come across.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of L. Mason Capitani | Liberty Property & Asset Management

Describe what your company does in a single sentence.

Commercial real estate brokerage and commercial property management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BMG Media Co. to accomplish?

• Create a newly designed webiste.
• Add updated photos, video, and animation.
• Drive new and existing clients to our site.

SOLUTION

How did you find BMG Media Co.?

Online Search

Why did you select BMG Media Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BMG Media Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal was to combine two company sites into one. The brokerage company and property management company now share an office and we wanted to have all our information in one place. The main goal was to make a cohesive webiste for all users needing information on commercial brokerage and property management services. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success. We are very happy with the result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rachel and Blake were both extremely responsive and prompt in answering all of our questions. 

What was your primary form of communication with BMG Media Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are so knowledgable. Blake is so quick to respond to any needed updates and always explains the reasoning/answer with detail so I can relay the needed information accordingly. BMG has now hosted our new site for nearly a year and there have been no issues or delay in the use and access to our site. Only good things!

Are there any areas for improvement or something BMG Media Co. could have done differently?

Not that comes to mind. All parties we worked with were helpful, kind, and quick to respond.

BACKGROUND

Please describe your company and position.

I am the Owner of PetWellClinic

Describe what your company does in a single sentence.

At PetWellClinic®, our mission is to provide high-quality, accessible veterinary care to every pet in our communities. Founded on the principle that every pet deserves top-notch care without the hassle of appointments, we’ve built a network of clinics dedicated to delivering compassionate, convenient, and comprehensive care. Our walk-in model allows us to serve pet owners with flexibility and efficiency, ensuring that your furry friend receives the attention they need, exactly when they need it.

PetWellClinic® was founded by Dr. Sam in 2009, inspired by the idea of a pet-focused “minute clinic” during the Great Recession. With encouragement from his wife, Julie, Dr. Meisler envisioned a solution that would make preventive care both affordable and accessible for dog and cat owners. The concept became a reality in 2010 with the opening of our first clinic in Knoxville, TN. Since then, PetWellClinic® has expanded nationwide, bringing our innovative care model to pet owners across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BMG Media Co. to accomplish?

• Drive Leads
• Improve Engagement
• Increase Awareness

SOLUTION

How did you find BMG Media Co.?

• Online Search
• Referral

Why did you select BMG Media Co. over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from BMG Media Co. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Initial Research and Strategy Development

Objective: To create a customized marketing strategy aligned with the veterinary clinic’s goals.

 • Client Meeting & Discovery:

 • Conduct a detailed consultation with the clinic’s stakeholders to understand business objectives, target audience, services offered, and competitive landscape.

 • Identify key differentiators (specialties, client care approach, unique services).

 • Market Research:

 • Analyze the local market, competition, and industry trends.

 • Identify target demographics, including pet owners by age, income, and pet types.

 • Marketing Plan:

 • Develop a comprehensive marketing strategy that includes short-term and long-term goals.

 • Recommend channels (social media, paid advertising, SEO, email marketing) based on the clinic’s budget and objectives.

Key Deliverables:

 • Initial discovery session report

 • Market analysis document

 • 12-month marketing plan outlining campaigns, budgets, and KPIs

2. Branding and Positioning

Objective: Strengthen the clinic’s brand identity to attract and retain clients.

 • Brand Audit & Development:

 • Review existing branding materials (logos, color schemes, messaging) and suggest improvements.

 • Develop clear messaging that reflects the clinic’s mission, values, and services.

 • Visual Identity:

 • Design or refresh logo, brochures, business cards, and signage as needed.

 • Create cohesive branding materials for online and offline use.

Key Deliverables:

 • Updated or refreshed logo and brand guidelines

 • Branding collateral (brochures, business cards, signage)

 • Clinic’s key messaging document (tagline, mission statement, and service descriptions)

3. Website Development and Optimization

Objective: Build or optimize a user-friendly website that improves client engagement and drives conversions.

 • Website Design:

 • Design and develop (or update) a responsive, mobile-friendly website.

 • Ensure seamless navigation and engaging visuals that highlight key services.

 • Incorporate appointment booking functionality and payment processing integration.

 • SEO Optimization:

 • Implement on-page and off-page SEO strategies to improve search engine rankings.

 • Conduct keyword research to optimize content and attract local pet owners searching for veterinary services.

 • Content Management:

 • Develop service pages, blog content, and pet care resources that resonate with your audience.

Key Deliverables:

 • Fully optimized, responsive website

 • SEO audit and implementation plan

 • Keyword strategy and blog schedule

 • Website analytics setup (Google Analytics, heatmaps)

4. Social Media Management and Advertising

Objective: Engage the clinic’s community, build trust, and drive traffic to the clinic’s website through social media.

 • Social Media Strategy:

 • Develop a strategy for platforms such as Facebook, Instagram, and Twitter based on target audience behavior.

 • Define the content calendar to align with promotions, clinic events, and educational posts.

 • Content Creation:

 • Design engaging, pet-related content such as posts, stories, and videos to share regularly.

 • Highlight pet wellness tips, clinic services, success stories, and team members to humanize the clinic’s brand.

 • Paid Social Advertising:

 • Develop and manage paid ad campaigns to attract new clients and promote special offers.

 • Target ads to local audiences using geographic and demographic data.

Key Deliverables:

 • Monthly social media calendar

 • Graphics, post captions, and video content

 • Monthly ad campaign report including ROI and engagement metrics

5. Email Marketing and Client Retention

Objective: Build a loyal client base and ensure consistent communication with existing clients through personalized email campaigns.

 • Email Marketing Strategy:

 • Create an email marketing plan to engage current and prospective clients.

 • Define content for newsletters, promotions, appointment reminders, and pet health tips.

 • Automation Setup:

 • Implement automated email workflows (welcome series, pet health check reminders, follow-ups after appointments).

 • Lead Generation:

 • Use email sign-up forms on the website and social media to grow the clinic’s subscriber list.

Key Deliverables:

 • Monthly email campaign templates and content

 • Automated email sequences (welcome series, reminders)

 • Lead generation forms for the website and social media

6. Google Ads and Local SEO

Objective: Increase the clinic’s visibility on Google through local SEO optimization and paid search campaigns.

 • Google My Business Optimization:

 • Set up and optimize the clinic’s Google My Business profile to improve local search results.

 • Ensure consistent NAP (name, address, phone number) across all directories.

 • Google Ads Campaign:

 • Run targeted Google Ads campaigns focused on local pet owners searching for veterinary services.

 • Implement conversion tracking and call tracking to measure ad performance.

Key Deliverables:

 • Optimized Google My Business profile

 • Google Ads campaign setup and management

 • Local directory listing audit

7. Analytics and Reporting

Objective: Track performance, measure results, and adjust strategies based on data-driven insights.

 • Monthly Reports:

 • Provide detailed reports on website traffic, social media engagement, ad performance, and email campaign results.

 • Analyze the effectiveness of campaigns and adjust strategies based on key performance indicators (KPIs).

 • Quarterly Strategy Review:

 • Meet with the veterinary clinic to review performance, discuss upcoming campaigns, and make necessary adjustments to the marketing strategy.

Key Deliverables:

 • Monthly performance reports (website, social media, email, ads)

 • Quarterly strategy review meeting

Summary of Key Deliverables:

 1. Marketing Plan: A comprehensive 12-month strategy.

 2. Branding: Logo, brand guidelines, and messaging documents.

 3. Website: Fully optimized, mobile-friendly site with SEO.

 4. Social Media: Content calendar, posts, and ad campaigns.

 5. Email Marketing: Automated workflows and lead-generation strategies.

 6. Local SEO & Ads: Optimized Google My Business profile and Google Ads.

 7. Monthly Reports: Detailed analytics on all campaigns with recommendations for improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes include increased website traffic, improved search engine rankings, and higher client engagement on social media platforms. Email open rates and click-through rates demonstrated strong client interaction, while automated workflows boosted appointment bookings and client retention. The Google Ads campaign delivered a clear return on investment through increased calls and inquiries from local pet owners. Additionally, the clinic’s Google My Business profile showed more reviews and higher visibility in local searches, resulting in new client acquisition. Monthly performance reports tracked key metrics, ensuring ongoing adjustments to optimize success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The marketing company maintained strong project management by delivering all key items on time, including the website, social media content, and monthly reports. They communicated regularly, providing updates and addressing any concerns promptly. Their responsiveness to feedback and ability to adjust strategies based on performance data ensured the clinic’s evolving needs were met. They also scheduled quarterly review meetings to reassess goals and make necessary adjustments, keeping the project on track. Overall, their organization and flexibility contributed to a smooth and successful collaboration.

What was your primary form of communication with BMG Media Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their emphasis on personalized strategies tailored to each client’s unique needs showcases a commitment to delivering effective solutions. The agency’s data-driven methodology allows for continuous optimization of campaigns, ensuring maximum impact. Additionally, their creative content development helps brands engage with their audiences in meaningful ways. BMG Media’s team of experienced professionals fostered a collaborative environment, making clients feel valued and heard. Overall, their blend of creativity, strategy, and client-focused service sets them apart in the competitive digital marketing landscape.

Are there any areas for improvement or something BMG Media Co. could have done differently?

No they were great!

BACKGROUND

Please describe your company and position.

I am the Recruiting & Marketing Associate of a financial services company

Describe what your company does in a single sentence.

Healthcare Private Equity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BMG Media Co. to accomplish?

• Redesign website
• Better functionality

SOLUTION

How did you find BMG Media Co.?

• Referral
• Other

Why did you select BMG Media Co. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from BMG Media Co. were assigned to this project?

2-5 Employees

What was your primary form of communication with BMG Media Co.?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom WordPress and development, coding, custom theme, content integration, rebuilt site map, and monthly hosting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Professional website, updated Home Page with custom video, animation across the site. Fresh theme (color & font), custom coded website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and quick turnaround time - same day response. Worked through handful of edits/changes/comments/feedback patiently and delivered on all requests throughout the project.

What did you find most impressive or unique about this company?

The entire process was organized, from designing the pages to going through development. The team's response time was typically within the hour, if not sooner, which was key to keeping the project on track. The quality of work is also impressive.

Are there any areas for improvement or something BMG Media Co. could have done differently?

Thoroughly reading through comments/feedback. They are quick to respond but I think part of that is missing a few key details in the feedback because they're trying to turn things around so quickly.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a Chinese Restaurant that has been in the family for over 50 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BMG Media Co., and what were your goals?

Our website was out of date and our old design was done in Flash format that is no longer used. We hired BMG Media to re-design our site, make it more functional, and help us increase traffic to our Restaurant.

SOLUTION

How did you select BMG Media Co. and what were the deciding factors?

We had many companies to choose from, however after seeing the work they had done on past sites, plus talking to some of the their past clients, we knew they were the right ones to transform our vision to our website.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a meeting to discuss our vision and goals of the site. We looked at several examples of other sites that we liked and didn't like to get an overall feel of what we were looking for. We looked thru several designs until we picked the right one that fit the goals that we wanted to accomplish.

How many people from the BMG Media Co. team worked with you, and what were their positions?

The owner was our main point of contact, plus the lead designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our site, we saw an increase of about 70% online reservations and 80% online orders.

Describe their project management style, including communication tools and timeliness.

We directly dealt with the designer, whether it was via email or phone call and she was readily available. We also talked to the owner himself constantly throughout the process. Everything was done as we wanted, and within the target timeline if not sooner.

What did you find most impressive or unique about this company?

BMG Media Co. is able to take our vision of what we wanted and transform it into a website, which isn't easy at all.

Are there any areas for improvement or something they could have done differently?

Honestly - no. Communication was great. Everything that was discussed was completed. A+

BACKGROUND

Introduce your business and what you do there.

We’re a real estate investment trust that’s publicly traded on the New York Stock Exchange. Our business acquires and develops retail net lease real estate. I’m the chief investment officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BMG Media Co.?

We needed to build a website that properly communicated our updated branding and messaging to the market while being informative and engaging to visitors.

SOLUTION

What was the scope of their involvement?

Using our existing site for context on our company, they built our new site from the ground up. They handled both the design and development of the new WordPress site.

We wanted the site to be sticky and engaging. They implemented a landing page with a 3D video that takes people through what we consider the retail store of the future. Their team also made it possible for visitors to sort and search our 1,129 properties. They built a slick map containing the properties, allowing for visitors to zoom into a particular state and view our various stores. 

We also built an industry insights page, which is complete with a carousel that scrolls through insights from our team and the market.

Lastly, as a publicly-traded company, we needed to have an investor page. Their team worked together with the investment community to ensure the page linked to the correct external platforms without creating disruptions for users. 

What is the team composition?

We worked with Blake (Founder).

How did you come to work with BMG Media Co.?

We’d worked with them on past projects and seen other work they’d done from companies in the area. They had one particularly interesting real estate project in their portfolio that drew us to their services because we operate within the same industry. 

Our past experience with them was positive, and we could always count on responsiveness from them. Because we were working with a short timeline, were needed a team that would stick to timelines and deliver against expectations. We know they could live up to those expectations.  

How much have you invested with them?

We spent about $30,000 with them. 

What is the status of this engagement?

We worked together on the site from August 2020–January 2021. While the site is launched, they’re still helping us with ongoing maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received positive feedback from employees, customers, tenants, and our board. They’re impressed with the creative, cutting-edge quality of the work and how easy the site is to navigate. We also use Google Analytics to track page views and user flow. By those measures, they’ve far exceeded our expectations.  

How did BMG Media Co. perform from a project management standpoint?

We logged changes and solutions in a shared Google Sheet. That allowed us to give feedback and have questions answered in real-time. When needed, we communicated through email. However, their project management made extra communication unnecessary until the very end of the project. Their responsiveness was quick, and Blake remained at the forefront of communications, which we appreciated.  

What did you find most impressive about them?

They underpromised and over-delivered. We could count on them following through on their promises. It’s so rare to find agencies that don’t miss a single deadline, but they kept up. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

The more you refine your expectations, the better the results will be. From there, let them do their thing.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of JOINER Services, an engineering service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BMG Media Co.?

We needed backend web development support for our website which connects our clients with engineers. We place independent contractors at different facilities, and our clients can look at their profiles and determine if they’re a good match.

SOLUTION

What was the scope of their involvement?

BMG built the website from scratch on WordPress. I told them my vision, and they worked on the backend to make it happen. Specifically, we needed them to create profiles for different engineers and engineering companies.

What is the team composition?

Blake (Founder) is my main point of contact.

How did you come to work with BMG Media Co.?

I found them through a list of different companies on Google. I reviewed my vision with about four other companies, and BMG stood out as within my budget and able to see my vision and make it happen.

How much have you invested with them?

We invested $20,000.

What is the status of this engagement?

We started working together in June 2020. They’re revamping the website this week.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re mainly concerned with the functionality of the system, and BMG delivered exactly what we wanted. The team has been great to work with. 

How did BMG Media Co. perform from a project management standpoint?

The timing was a little off, but some of that had to do with me and some of it had to do with the code. It wasn’t a big deal, because the quality was there and the end product looks good. 

We keep in touch over the phone and over email. During development, we had routine meetings, but now that we’ve launched, we just meet as needed. 

What did you find most impressive about them?

BMG was able to take my vision and make it 10 times better than what I imagined.

Are there any areas they could improve?

They could work a bit on timing, but at the end of the day, the product was perfect. I couldn’t ask for anything to be sped up any more than it already was.

Do you have any advice for potential customers?

Having a road map is helpful at the start of the engagement because it helps them learn what you want more quickly. They’re very nice people to work with.

BACKGROUND

Introduce your business and what you do there.

I’m in the marketing department of a restaurant in metropolitan Detroit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BMG Media Co.?

We managed our website in-house but it hadn’t been updated in a while. We didn’t have the resources to execute the update. We also wanted to add features but couldn’t build them on our own.

SOLUTION

What was the scope of their involvement?

BMG Media built us a WordPress website from scratch. They recreated our old site with a fresh look and the same information. We provided them with written and visual content, but their team created the whole site. We gave feedback, and then they adjusted the site. We’re looking forward to doing more work with them.

What is the team composition?

We had two main contacts.

How did you come to work with BMG Media Co.?

We looked for local agencies and BMG Media had a good reputation with other local restaurants. We gave them a call, and their team was able to do what we needed done at a reasonable price.

What is the status of this engagement?

We began working together in January 2020 and our engagement’s ongoing.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They accomplished exactly what we needed to accomplish. Their team got us off of an old platform and onto a new platform and gave us a fresh new look.

We get feedback on our site from our central franchisees. The website’s the first thing that looks at when they’re thinking about buying a franchise. First impressions digitally are important to us. That’s the biggest advantage to having our new website.

How did BMG Media Co. perform from a project management standpoint?

Their team’s always responsive to emails, phone calls, and text messages. BMG Media always takes our calls. They’re quick to act on any small improvements as well as any bigger changes that we have in mind.

What did you find most impressive about them?

Their team understood our brand just by looking at our existing collateral. They knew the look and feel of the site that we wanted. That was one of the reasons we went with them.

Are there any areas they could improve?

No, they’ve delivered on everything that we’ve asked from them.

Do you have any advice for potential customers?

The sky’s the limit. They have a team of developers who are able to take on any project that we may have down the road. I definitely recommend them.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Wabeek Country Club. We have a $12 million revenue stream and a golf course, fitness area, event spaces, and multiple dining outlets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BMG Media Co.?

We needed to completely rebrand our image from that of an old school country club to a modern social members club.

SOLUTION

What was the scope of their involvement?

BMG Media Co. led a full rebrand. We discussed our large-scale vision, and they redesigned our website and all branding collateral. They implemented our new brand and imagery everywhere, from our membership branding documents to the design concepts for our dining area. They even helped with interior design for portions of our facility.

What is the team composition?

I worked with Blake (Founder, BMG Media Co.). He was our main point of contact and coordinated with his team of designers and developers.

How did you come to work with BMG Media Co.?

Another company we worked with in the Birmingham area mentioned them. It worked out well.

How much have you invested with them?

I don’t know, since all of our finances are done through our corporate holding company. However, it was a substantial amount and certainly more than $50,000.

What is the status of this engagement?

We began working together at the end of this winter. They’ve completed the large-scale rebrand, but Blake still helps us in consulting.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our member count went from 150 to 400 over the period of time that BMG Media Co. worked with us, and we couldn’t have grown that way without them. The new member base coincided with our vision for the club and BMG Media Co.’s branding work.

We’ve received incredible feedback. BMG Media Co. delivered a complete 180-degree transformation; whereas customers used to walk into a 1970s country club, they’re now entering what feels like a modern, white marble hotel.

How did BMG Media Co. perform from a project management standpoint?

BMG Media Co. performed on an extremely high level. They weren’t just reactive to what we as the customer asked for; instead, they were proactive and encouraging. They gave us new ideas. The team helped us to evolve and execute our original vision while keeping our current members satisfied. During the rebrand, I was in contact with Blake almost every day via telephone, text, or email.

What did you find most impressive about them?

They connect on a personal level for long-term relationship building.

Are there any areas they could improve?

No, I do not.

Any advice for potential customers?

Know that they’re very proactive. If you need to execute something within a certain timeframe, they’ll get it done, which isn’t usually the case in this industry.