dorsay

Introduce your business and what you do there.

I’m the downtown manager for the Royal Oak Downtown Development Authority. It’s a municipal agency that covers the boundaries of Royal Oak, Michigan. We mainly handle economic development in the downtown area.

What challenge were you trying to address with dorsay?

Because of COVID-19, Michigan had a statewide lockdown for three months. We put together a grant program for businesses impacted, and we awarded $1.3 million to 92 businesses.

We required a specific website from dorsay where businesses could go for an online application.

What was the scope of their involvement?

After we hired dorsay, we went through a design collaboration to ensure they were up to speed about our needs. We gave them access to our brand book so that they could mirror the site to our guidelines.

The website would be accessible to the public and allow business owners to apply. The site also redacted sensitive business information included by the owners.

The application would be sent my way for review. The site also included a contact form and FAQ.

What is the team composition?

My primary contact was Steven (Founder & Creative Director).

How did you come to work with dorsay?

I’ve seen the previous work he completed for Oakland County. We turned to Steven because he came highly recommended. We also needed something put together pretty quickly.

How much have you invested with them?

I believe we’ve invested around $35,000.

What is the status of this engagement?

We started working with dorsay in April 2020. The project concluded in June 2020.

What evidence can you share that demonstrates the impact of the engagement?

The team at dorsay developed a sophisticated website. The grant application process is concluded, but if we have any questions, we still go to dorsay for their services.

The feedback I received from the applicants was positive. They were blown away by the quality of the site and how easy it was for them to navigate. We haven’t received one complaint about the work at all.

In fact, our PR team reached out to us afterward. They were so impressed with the work that they wanted their contact information for future projects.

How did dorsay perform from a project management standpoint?

I’m not aware of what they use internally, but they met every deadline we gave them. Because of the COVID-19 emergency, we needed it done quickly, and their team met it with no problem whatsoever.

What did you find most impressive about them?

They’re responsive and accessible. Their team also has a great eye for design. Their forward-thinking attitude allowed them to incorporate impressive technologies into the website.

Are there any areas they could improve?

Not that I’m aware of. I’m satisfied with their work.

Do you have any advice for potential customers?

Make sure you know your outcome ahead of time. Don’t try to fly the plane while you’re building it. We were able to give them a list of what we wanted, and they went ahead with the project. Have a strong idea of what you want going in.

Introduce your business and what you do there.

I’m the founder and CEO of Nurish Brands. We produce natural, plant-based beverages.

What challenge were you trying to address with dorsay?

We initially engaged with them to build a brand-new website that captured the essence of our brand. We also wanted to display new packaging and products awaiting launch.

What was the scope of their involvement?

Throughout development, we’ve expanded our relationship into other marketing and creative services. The team assists with social media strategy to build an emotional connection with the brand. Our natural products are healthy, but we want customers to look beyond that when buying them. They also create content for Facebook and Instagram. They even plan on developing an advertising strategy for our storefront and Amazon.

What is the team composition?

Several people have worked on our project. Steven (Founder & Creative Director) is my direct contact.

How did you come to work with dorsay?

We’re based in southeast Michigan. A little over a year ago, we moved our offices after receiving a grant to relocate. That’s how I met Steven initially.

When we were looking to engage and have a dialogue with web development companies, what we received from dorsay was a New York quality at an affordable price.

I think dorsay has a wonderful business model. They work with a lot of smaller brands. Steven was straightforward. We also liked their creative and strategy.

How much have you invested with them?

To date, I believe we’ve spent around $12,000.

What is the status of this engagement?

Our engagement with dorsay started in October 2019.

What evidence can you share that demonstrates the impact of the engagement?

We’re waiting for our new products and website to launch, but with everything involving COVID-19, it seems to be delayed. We plan on launching in July.

The new site has been showcased in front of potential target consumers. It’s been a universal thumbs-up from everyone. Their creative work is very engaging. What I’ve seen is something unique and playful that stands out in the cluttered media and advertising space.

How did dorsay perform from a project management standpoint?

I’m not sure about the tools, but their team is communicative and accessible. If there’s something we don’t like, they’re open to making changes. I’ve worked with creative companies in the past that were the opposite. The team at dorsay strives to understand what customers want from a creative and strategic point of view.

What did you find most impressive about them?

Their combination of creativity and strategy. In my past experiences, you either get one or the other. There’s a sound business reason behind all of their creative work.

Are there any areas they could improve?

I have nothing to add. I’ve been very satisfied.

Do you have any advice for potential customers?

Have a good understanding of what you’re trying to do before engaging with them. They’ll bring it to life. If you’re off on the strategy, they’ll push you with different ideas.

Introduce your business and what you do there.

I’m the office manager at Goldner Walsh Garden & Home. We have a greenhouse, a florist, and a thirteen-acre nursery.

What challenge were you trying to address with dorsay?

My company needed help with web design and digital marketing. We were frequently told that we were the best-kept secret in Oakland County, and we wanted to change that.

What was the scope of their involvement?

dorsay redesigned our website. They’ve done traditional marketing, such as billboards, and digital marketing. The team manages our social media campaigns, which includes creating the content and disseminating it across our channels.

What is the team composition?

Our main point of contact is Steven (Creative Director and Founder, dorsay).

How did you come to work with dorsay?

The owner of my company met Steven through a city development group.

How much have you invested with them?

My company has spent around $150,000.

What is the status of this engagement?

We began working with dorsay about five years ago, and our work together is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in site traffic and sales. Feedback has been extremely positive. My company employs a lot of visual people, such as landscape designers and floral artists, who have very high creative standards, and they’re satisfied with dorsay’s design work.

How did dorsay perform from a project management standpoint?

dorsay is punctual and provides rapid feedback. They’re quite creative.

What did you find most impressive about them?

They’ve really captured the essence of who we are. It helps that dorsay is a local company, and they come by our location often.

Are there any areas they could improve?

No, I can’t think of anything.

Any advice for potential customers?

Communicate any thoughts you have. dorsay will explain why something will or will not work and provide suggestions for improvement.