Delivery that delights.

The C2 Group designs, builds, and integrates business-critical web solutions that get the most from technologies, tools, and teams. We are one of 13 Episerver Gold Partners in North America, with recognized specializations in CMS, Commerce, and DXC.

Our team of 35 provides high-touch service and includes expertise in disciplines that span the software development lifecycle, including strategic planning, UX and design, web development, technology adoption, delivery, cloud hosting, and ongoing support.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1988
Show all +
Grand Rapids, MI
headquarters
  • 560 5th Street NW Suite 100
    Grand Rapids, MI 49504
    United States

Portfolio

Key clients: 

ACCO Brands (GBC, Kensington, Cambridge, Mead, FIVE STAR, DAY-TIMER, AT-A-GLANCE), Banc of California Stadium, AO Smith, Robertshaw Controls, Moody Global Ministries, Kongsberg, Hypertherm, CommScope.

ACCO Corporate Image

ACCO Corporate

ACCO Corporate and Brands

Unifying Content and Commerce Under the Episerver Platform

With disparate and disconnected systems for managing its digital business, ACCO Brands required a solution that placed its brand teams in more control over message while increasing speed to market for new digital products. This included the need to harness brand storytelling alongside optimized product

pages as well as account management and checkout experiences.


C2 and ACCO partnered to create Helix, a program for managing and scaling a multi-brand implementation on Episerver. Helix leverages a design system and Atomic Design principles with a shared, reusable code base, to accelerate design and development and significantly reduce scope. Templates, functionality, and integrations can now be built once and shared across brands, while still affording brand teams a unique look and feel within a cohesive corporate experience. 

A.O. Smith Intranet Image

A.O. Smith Intranet

A.O. Smith Intranet

Setting the Standard for the Corporate Intranet Experience

Over the course of 15 years, business growth and global expansion found hot water and boiler system leader A. O. Smith in need of a new, internal-facing website to better serve evolving employee needs across the globe. The intranet, AOSNET, serves to unify the company and its international employee network,

supplying documents, policies, corporate news and happenings, benefits information, and help desk requests in multiple languages across seven countries. For more than four years, The C2 Group has provided A. O. Smith with technical leadership and long-term digital strategy for its web properties. In addition to redesigning the public-facing site and providing A. O. Smith’s managed services, C2 was tapped to help transform the ordinary corporate intranet into a highly usable and engaging employee destination.
Banc of California Stadium Image

Banc of California Stadium

Banc of California Stadium

Agile Sprints to a First-Class Experience

BCS needed a website to match the modernized venue experience from the physical stadium itself. Given BCS’s need to appeal to broad audiences, ease of content creation and management was crucial. With a tight timeline to complete the site prior to opening, The C2 Group stepped in with an agile project approach to

deliver a quick-to-market CMS solution. Intuitive and optimized for mobile devices, the site provides an elegant experience for viewing venue information, amenities, and event details. Using iterative sprints for design and development, C2 was able to deliver a unique web solution in 10 weeks and under budget.
The Andersons Grain Group, Inc. Image

The Andersons Grain Group, Inc.

The Andersons Grain Group, Inc.

Cultivating Business Growth 

The Andersons, Inc. is a Fortune 500 agribusiness that has interests in commodities trading, grain, ethanol, fertilizer, crop insurance, and financing. With wide-ranging services and offerings, The Andersons' grain division partnered with The C2 Group on a marketing-sponsored redesign to improve customer service, gain better

intelligence on site visitor behavior, and provide highly personalized experiences that drive new memberships.
KentuckianaWorks Career Calculator Image

KentuckianaWorks Career Calculator

KentuckianaWorks Career Calculator

A Data-Driven Approach to Workforce Development

KentuckianaWorks is the workforce development arm for the City of Louisville, the 17th-largest city in the U.S. and a top-50 media market. Committed to helping the public navigate the demands of a 21st-century labor market, KentuckianaWorks partnered with The C2 Group on a career-focused application that

better informs the public on educational choices and career opportunities. This "Career Calculator" application was the centerpiece of a workforce development initiative resulting in Louisville’s awarding of a 2016 U.S. Conference of Mayors National Pathways with a Purpose Award and a $100,000 grant.
Moody Publishers Image

Moody Publishers

Moody Publishers - Reclaiming the Ecommerce Experience

Finalist for "Best eCommerce" Website in the 2015 Episerver North America Website Awards

Leveraging the Episerver e-commerce system's out-of-the-box functionality, C2 was able to provide longtime cilent, Moody Publishers, with a robust e-commerce manager. The redesign tackled significant business and user experience problems by

eliminating the need for users to "change channels" to complete orders. Previously, users had to check out through a secondary site and third-party vendor, which confused users by presenting an opportunity to purchase from competing retailers. Now, moodypublishers.com is a cohesive, one-stop shopping experience across multiple devices that provides the Publishers team exclusive control over e-commerce efforts vital to long-term viability.

Reviews

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Web Development for Community College System

"Sometimes, I challenge them with things that feel impossible, but they come back with an executable solution..." 

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Oct. 2010 - Ongoing
Project summary: 

The C2 Group facilitated a branding and digital strategy creation process by unifying disparate stakeholder views. Since then, they’ve integrated an interactive web tool and provide managed IT services.

The Reviewer
 
5,001 - 10,000 Employees
 
Texas
Director of Strategic Comms, Alamo Colleges District
 
Verified
The Review
Feedback summary: 

Thanks to an agreement The C2 Group forged on a new web platform technology, mobile traffic to the platform has increased markedly. Their ability to keep up with changing priorities is a testament to their close, communicative partnership. Customers can expect a creative, solution-oriented team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of strategic communications at Alamo Colleges District, a large community college system. We have about 90,000 students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The C2 Group?

We had six different websites and there was no coordination, no unified template, and no look and feel. It was very disaggregated. We were just starting a branding journey where we were collectively trying to become greater as a whole instead of working against each other as six separate entities. It was sort of a matrix system where we had to agree by committee to make it fly.

We had purchased a web platform that is the predecessor to Episerver, but we hadn’t been able to roll it out. It had been on the shelf for two years, and we weren’t collectively able to focus on it and come to an agreement to actually implement it. We needed someone from the outside to help us navigate this.

SOLUTION

What was the scope of their involvement?

They helped us with strategy and development. For strategy, we had a brand standards guide already, but it wasn’t geared toward the web. Additionally, there’s a lot of politics in higher ed, and they were great at helping me navigate that by allowing people to be involved and letting them have a voice in the decision making, yet forcing us to come to an agreement to move forward. They were really good at helping to give me creative concepts I could show to people to remove roadblocks.

One of our focuses is making sure students have a good idea of what they are pursuing, so the C2 Group helped us develop an interactive career finding tool. If you’re interested in welding, you put welding in there and it will surface what welding programs we have. On top of that, it will say what a welder makes in this DMA. It will say what the outlook is and how many openings there are. It’s really statistically honest. It helps steer students and their expectations in their career choices. Another vendor had the data and the tool, but The C2 Group helped us integrate that into our frontpage via an API system. We felt that it was and still is a powerful tool.

Aside from my department having a relationship with The C2 Group, our IT department has a managed services contract with them. Under that relationship with The C2 Group, we migrated to the cloud which has helped us a lot as far as capacity. They manage the response time if we ever have any off time, and how they’ll get us back up. We’re very satisfied with that.  

What is the team composition?

I normally have a project manager that’s the day-to-day contact for my webmaster. If I have to get involved, I will. I get more involved in the strategic side of things. They have developers that we talk to from time to time as well.

How did you come to work with The C2 Group?

We had an RFP, and The C2 Group was one of the respondents.

How much have you invested with them?

We’ve spent over $750,000 so far.

What is the status of this engagement?

We started working together in October 2010, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very excited because, earlier this year, we were recognized by a group called NCMPR, the premier marketing/public relations/communications organization for community colleges. It’s got at least 1,000 members. We were recognized within that group as having the best website in the nation. That’s a testament to our journey from where we started to where we are now.

Before we migrated to Episerver and they designed the templates for it, we were a college system that didn’t have a mobile responsive website. It didn’t work well with phones, tablets, and other handheld devices. Once we migrated to that, a little over a year ago, our web traffic from mobile devices—it’s kind of flipped. At one point we were at less than 40%, and now we’re at 66% mobile traffic. People are comfortable using their handheld devices, and that’s really important for us.

How did The C2 Group perform from a project management standpoint?

They’re very clear with an online web tool. They use a lot of technology in this regard to track projects. We sometimes have maybe 20 small things happening with them regarding fixes and changes, and I can look, at a glance, where we are.

I prioritize weekly what’s important, and they’re very adept at pivoting to what our pain points are at a given time. We have a weekly call with our project lead, but I’m very comfortable picking up the phone at other times. They’re very responsive. Their business development guy was in our office two weeks ago because I had an important event related to a project that we’re working on. He made the rounds. I feel like they prioritize us as a client.

What did you find most impressive about them?

They follow through and are very creative. They’re really good with UX as well, giving us great ideas. Sometimes, I challenge them with things that feel impossible, but they come back with an executable solution that I’m able to leverage. I appreciate that relationship. It feels like they’re a partner, rather than us just being another client to them. I feel as if they’re invested in us.

Are there any areas they could improve?

I’ve always been happy with them.

Do you have any advice for potential customers?

Layout expectations. I tell them what my goal is and they’re very creative. They’ve had a lot of customers, so there’s not much they haven’t seen. Let them come up with solutions for you instead of trying to prescribe to them what you need. Ask for things in a broader sense.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Ongoing Web Development Support for Bible Institute

“Fully understanding our aims, they’re supportive of our efforts to achieve our goals.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2009 - Ongoing
Project summary: 

C2 Group provides continuous web development support to a spiritual education company. They’ve constructed an Episerver e-commerce tool that removes the need for distributors and retailers.

The Reviewer
 
501-1,000 Employees
 
Chicago, Illinois
Frank Leber
Former VP of IT, Moody Bible Institute
 
Verified
The Review
Feedback summary: 

Throughout the long-term partnership, the company has found ways to increase the robust quality of the company’s core website, resulting in a steady increase in page views. Despite the established relationship, the team is consistently in touch daily, evaluating priorities and end-user needs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Information Technology at the Moody Bible Insitute of Chicago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with C2 Group?

For about ten years, C2 Group helped us redesign and maintain our web properties.

SOLUTION

What was the scope of their involvement?

Over the years, the partnership morphed and developed. They’re now our primary web developers, filling a similar role to our in-house team. It was an economical choice.

Initially, they helped us redesign all our web properties and relaunched the site. After that, we continued our work with them. They now enhance and upgrade various features on the site and have been doing so for the last 7–8 years.

One specific project we undertook related to our publishing firm, an arm of our organization. We wanted to implement a customer-facing platform to sell our books directly to consumers without needing a distributor or retailer. They suggested the Episerver e-commerce solution that we chose, helping us with the design of pages, layouts, functionalities, and integration points. 

What is the team composition?

We had two main points of contact: one who manages overall projects for us and another that takes care of day-to-day support tickets and site maintenance. Additionally, they oversee a whole host of members that they bring onto projects as needed.

For instance, if we’re putting up a new audio player for our broadcasting firm, they bring in specialists that can optimize that process. The same goes for tweaking our e-commerce site or modifying any of our web properties. 

How did you come to work with C2 Group?

We sent out an RFP and chatted with about six web development firms. They met us with the best methodology at the best price. We felt confident that they’d be able to accomplish our goals.

How much have you invested with them?

On an annual basis, we spend about $700,000 with them.

What is the status of this engagement?

Our engagement started in 2009, and we’re still working with them today. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The redesign of our web presence, in particular, has caused an uptick in page hits and views. They’re our go-to partners because they have a great understanding of Episerver and Episerver e-commerce. It would be cost-prohibitive for us to hire staff like them here in Chicago. They’re already deeply knowledgeable in precisely the skills we need, so they’re essential to our success. Our team works with them well daily, and workflows are always easy. 

How did C2 Group perform from a project management standpoint?

We have a central point of contact on their team that we speak to about our projects. She gathers all the information, does spec work, and lays out the project plan for us. Then, she works primarily with internal teammates to get everything scheduled according to the plan. Throughout it all, she keeps us on track by coordinating with our team, making sure resources are available for QA testing. In that light, project management has gone extremely well.

Our team has weekly calls with the C2 Group to discuss our priorities and progress. I have 1–2 team members on our web team who are in touch with them daily, talking about which tickets should take priority based on the needs of our end users.

What did you find most impressive about them?

They’re a good, quality team that cares about our business, mission, and accomplishments. Fully understanding our aims, they’re supportive of our efforts to achieve our goals.

Are there any areas they could improve?

Nothing comes to mind at this point. Our relationship with them has grown stronger over the years. We’ve had some bumpy roads in the early years, as they were changing ownership, but we hit a really good stride with them in the past 4–5 years. 

Do you have any advice for potential customers?

We approach them as if they were consultants and partners, not just a vendor. They’re our confidants, feeding into everything that we’re trying to do. Let them function this way, so they can give you valuable input needed for a successful business.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve recommended them in the past and will continue to do so in the future.