What evidence can you share that demonstrates the impact of the engagement?
We’re very excited because, earlier this year, we were recognized by a group called NCMPR, the premier marketing/public relations/communications organization for community colleges. It’s got at least 1,000 members. We were recognized within that group as having the best website in the nation. That’s a testament to our journey from where we started to where we are now.
Before we migrated to Episerver and they designed the templates for it, we were a college system that didn’t have a mobile responsive website. It didn’t work well with phones, tablets, and other handheld devices. Once we migrated to that, a little over a year ago, our web traffic from mobile devices—it’s kind of flipped. At one point we were at less than 40%, and now we’re at 66% mobile traffic. People are comfortable using their handheld devices, and that’s really important for us.
How did The C2 Group perform from a project management standpoint?
They’re very clear with an online web tool. They use a lot of technology in this regard to track projects. We sometimes have maybe 20 small things happening with them regarding fixes and changes, and I can look, at a glance, where we are.
I prioritize weekly what’s important, and they’re very adept at pivoting to what our pain points are at a given time. We have a weekly call with our project lead, but I’m very comfortable picking up the phone at other times. They’re very responsive. Their business development guy was in our office two weeks ago because I had an important event related to a project that we’re working on. He made the rounds. I feel like they prioritize us as a client.
What did you find most impressive about them?
They follow through and are very creative. They’re really good with UX as well, giving us great ideas. Sometimes, I challenge them with things that feel impossible, but they come back with an executable solution that I’m able to leverage. I appreciate that relationship. It feels like they’re a partner, rather than us just being another client to them. I feel as if they’re invested in us.
Are there any areas they could improve?
I’ve always been happy with them.
Do you have any advice for potential customers?
Layout expectations. I tell them what my goal is and they’re very creative. They’ve had a lot of customers, so there’s not much they haven’t seen. Let them come up with solutions for you instead of trying to prescribe to them what you need. Ask for things in a broader sense.