What was the scope of their involvement?
Skidmore Studio did a pretty in-depth interview with us about where we were and how we saw ourselves. They looked at how the public saw us and our operations, trying to see where we were and where we wanted to go. We talked that through, and when we were done, they provided some feedback.
They helped us redefine and redesign our logo, which we’re starting to implement now. Skidmore also looked at our collateral, including product packaging, and came up with some design ideas for that. They helped us develop some slogans and product statements that we could use in our marketing. They put together a statement overview of who we are, along with a description of our products that we can use in public statements and marketing.
They’re helping us define the look of our third restaurant in terms of its interior, signage, and graphics.
What is the team composition?
I’ve worked with Drew (CEO & President) and their design lead. We’ve had conferences with five people from their side, and we’ve interacted with 3–4 of them, both design and content people. Drew has always been there to see what was going on and to give his input.
How did you come to work with Skidmore Studio?
I attended the 10,000 Small Businesses training program, which is sponsored by Goldman Sachs. They have local entities that train small businesses on growth development. I was there around 2014, and I met Drew as a result of that program. I had some familiarity with Skidmore, remembering them from when I was working in broadcasting. They were involved in some automotive work we did back then, and I had a pretty positive image of the level of work Skidmore does and the kind of company they are.
When I was facing this growth challenge for my business, I thought about Drew and decided to reach out. We had a formal discussion about the project, and we came up with some ideas about how we’d work together and what he might be able to do for us. We engaged him for the service based on that.
How much have you invested with them?
We’ve paid them around $35,000.
What is the status of this engagement?
The project kicked off in January 2020, and we have an agreement to work with Skidmore through to the end of the year.