Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,018 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Knowledgeable
Clients have consistently highlighted the company's exceptional knowledge in mobile app development. One client noted, 'Their knowledge of mobile app development was unbelievable,' reflecting a strong sentiment regarding their expertise. Additionally, the team's ability to implement client feedback effectively further underscores their understanding of the project requirements. Overall, the sentiment regarding their knowledge is overwhelmingly positive, indicating a high level of confidence in their capabilities.-
Mobile App Development for Sports Nonprofit
5.0 Oct 28, 2022Their knowledge of mobile app development was unbelievable.
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1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Uproar by Moburst highlights their exceptional responsiveness and alignment with client goals. One client praised their ability to increase visibility through strategic media outreach, noting the team's creativity and commitment to understanding niche business needs. The overall sentiment is highly positive, with clients appreciating the company's values and culture fit, and reporting successful outcomes such as published articles and enhanced public engagement.Was this helpful?
8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
Reviews mention Knowledgeable
Clients consistently express high regard for Channel V Media's extensive knowledge and expertise in the media landscape. For instance, a Head of Marketing highlighted their ability to act as advisors on media topics, showcasing their deep understanding of industry dynamics. Similarly, the CMO of Bold Commerce praised their strategic approach and demonstrated knowledge in developing effective narratives, which significantly enhanced the client's market position. Overall, the sentiment reflects strong confidence in Channel V Media's capabilities and their impactful contributions to client goals.-
PR & Social Media Marketing for Digital Transformation Co
5.0 Apr 5, 2024What ultimately gave Channel V Media the upper hand was that they not only checked off all of these boxes, but they also proved that they could deliver on my goals for GFT as a brand and for our CEO of the Americas. It was also clear to me that of the top agencies I narrowed it down to, Channel V Media was the only one that had actually done research on our company and reflected it in their proposal. Kieran and Gretel’s knowledge about both the media industry and the B2B technology space have been evident to me since the first time I spoke with them. Kieran’s experience in the finance world is extremely important to us as a publicly listed company, and Gretel has years of knowledge of the press and the media landscape, and how things will be received.
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PR & Corporate Communications for B2B SaaS Company
5.0 Oct 3, 2022They have demonstrated a great mix of knowledge, strategy, creativity, and persistence. They developed a deep understanding of our market and our business. They know our goals and the type of coverage that matters for us. With this they have leveraged that knowledge to identify strategic opportunities to tap into existing conversations and elevate retailers’ awareness of opportunities in checkout - and then to work with us to shape stories that attract media coverage and leads.
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7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
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United States (200) Canada (8) India (3) Australia (3) Romania (2) New Zealand (2) Netherlands (1) Sri Lanka (1) Hong Kong (1) Georgia (1) Ireland (1) South Korea (1) France (1) Curaçao (1) Finland (1) Germany (1) Saudi Arabia (1) Singapore (1) South Africa (1) Spain (1) United Arab Emirates (1) Uganda (1) Egypt (1) Tanzania (1) Austria (1) England (1)Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
20% Public Relations20% Branding20% Media Planning & Buying +3 services20% Social Media Marketing10% Content Marketing10% Content Writing ServicesSabrina Wottreng Public Relations is a branding firm launched in 2016. Their team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Riverton, UT
Services provided
20% Public Relations20% Pay Per Click20% Search Engine Optimization +3 services20% Web Design10% Content Marketing10% Content Writing ServicesAdaptive Marketing is a small public relations agency headquartered in Riverton, Utah. Their services include Public Relations and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
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Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Industry Experience
Idea Grove has demonstrated strong expertise across various industries including Manufacturing, Telecommunications, Information Technology, Financial Services, and Supply Chain. Clients appreciate their comprehensive PR strategies, SEO improvements, and content creation, which contribute to increased brand awareness and authority. Feedback is overwhelmingly positive, highlighting their collaborative approach, responsiveness, and the ability to deliver measurable results. Companies in need of PR and marketing solutions, particularly in technology and manufacturing sectors, would find Idea Grove a valuable partner.
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IT Services Supply Chain, Logistics, and Transport Business services Other Industry Consumer Products Advertising & marketing Education Software Consulting Manufacturing Telecommunications Other industries HVAC Human Resources Financial services Information technologyWas this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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UndisclosedUndisclosed2 - 9Chesterfield, MO
Services provided
20% Public Relations20% Branding20% Marketing Strategy +3 services20% Social Media Marketing10% Content Marketing10% Content Writing ServicesCohesion., a branding firm, was launched in 1999. The team provides Branding and Public Relations and is headquartered in Chesterfield, Missouri.
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UndisclosedUndisclosed2 - 9Fairfax, VA
Services provided
20% Public Relations20% Search Engine Optimization20% UX/UI Design +3 services20% Web Development10% Content Marketing10% Content Writing ServicesKhoury Public Relations and Media Group is a public relations agency. Their small team of employees is in Fairfax, Virginia. Their team focuses on Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Richmond, VA
Services provided
20% Public Relations20% AR/VR Development20% Branding +3 services20% Video Production10% Content Marketing10% Content Writing ServicesFatbird is a branding company. The small Richmond, Virginia-based team focuses on Branding and Public Relations. The agency was established in 2020.
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UndisclosedUndisclosed2 - 9Greenville, WI
Services provided
20% Public Relations30% Content Marketing30% Content Writing Services +1 service20% BrandingContent Writing Services company The Quotient Group is headquartered in Greenville, Wisconsin. They focus on Content Writing Services and Content Marketing.
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UndisclosedUndisclosed2 - 9Frankfort, KY
Services provided
20% Public Relations20% Advertising20% Search Engine Optimization +3 services20% Social Media Marketing10% Content Marketing10% Content Writing ServicesFive Oaks Communications, LLC, an Advertising company, is located in Frankfort, Kentucky. The team provides Advertising and Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
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Energy & natural resources Manufacturing Information technologyWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Reviews mention High-quality work
Clients have consistently praised 10 to 1 Public Relations for delivering high-quality work that significantly impacts their business. One client noted their effective handling of negative press, stating, "We were happy with the quality of work from 10 to 1 Public Relations, and they were consistent." Another highlighted their commitment, mentioning that 10 to 1 goes the extra mile, working late and on weekends, which showcases their dedication to improving client messaging. Overall, the sentiment reflects strong satisfaction with the company's services.-
PR Services for Home Community Manufacturer
4.5 Sep 25, 2023We were happy with the quality of work from 10 to 1 Public Relations, and they were consistent. Our goal was to stop the negativity coming our way, and we believe they did a good job with that.
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PR & Earned Media Service for Economic Development Nonprofit
5.0 Mar 10, 2022We have a challenging space in terms of messaging; it involves big, high-level economic arguments, and we need to make these things relevant to people and turn them into human stories. Given these, 10 to 1 does a great job of providing communications that fit what we’re looking for; we’re also impressed with their organization and attention to detail.
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20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The overall sentiment regarding 10 to 1 Public Relations' cost and value for money is highly favorable. Clients consistently highlight their competitive pricing and the significant return on investment they experienced. For instance, one client from FirstBank noted that their pricing fit their budget while providing good value for the cost. Another client emphasized that 10 to 1 delivered exceptional results within their budget, contributing to substantial brand growth. Overall, clients appreciate the alignment of service quality with financial investment.Was this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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UndisclosedUndisclosed2 - 9Jamison, PA
Services provided
20% Public Relations20% Content Marketing20% Content Writing Services +2 services20% Email Marketing20% Social Media MarketingPR agency Debbie Goetz Media Connections, LLC was founded in 2010. The firm provides Public Relations and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Manasquan, NJ
Services provided
20% Public Relations20% Advertising20% Event Management +4 services10% Content Marketing10% Content Writing Services10% Graphic Design10% Web DesignStateside Affairs is an Advertising company. They are based in Manasquan, New Jersey and have small team of experts. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Robbinsville Township, NJ
Services provided
20% Public Relations20% Advertising20% Branding +3 services20% Graphic Design10% Content Marketing10% Content Writing ServicesPositive (+) Solutions is an Advertising company. Located in Robbinsville Township, New Jersey, the agency was established in 2007. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
20% Public Relations20% Advertising20% Content Marketing +2 services20% Event Management20% Fractional CMO ServicesRISE- is an Advertising company. The team is based in New York, New York, and their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Needham, MA
Services provided
20% Public Relations30% Fractional CMO Services25% Content Writing Services +1 service25% Marketing StrategyFreighTech Advisors is a Fractional CMO Services company. They are based in Needham, Massachusetts and have small team. They offer Fractional CMO Services and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Traverse City, MI
Services provided
20% Public Relations20% Branding20% Business Consulting +2 services20% Fractional CMO Services20% Marketing StrategyFounded in 2017, CMO Shares by WURCK is a branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
20% Public Relations20% Market Research20% Pay Per Click +3 services20% Search Engine Optimization10% Content Marketing10% Content Writing ServicesMiiA Digital is a public relations agency. They are headquartered in Nashville, Tennessee, and their services include Public Relations and Market Research.
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UndisclosedUndisclosed2 - 9Detroit, MI
Services provided
20% Public Relations20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignDetroit Web Design SEO Company is a PR firm. Located in Detroit, Michigan, the company was launched in 2006. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Francisco, CA
Services provided
20% Public Relations40% Market Research20% Graphic Design +1 service20% Social Media MarketingBased in San Francisco, California, The GoToMarket Group, Inc. Is a Market Research company. They offer Market Research and Public Relations and were established in 2018.
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UndisclosedUndisclosed2 - 9Gulfport, MS
Services provided
20% Public Relations20% Branding20% Content Marketing +2 services20% Graphic Design20% Social Media MarketingBlanda Marketing & Public Relations is a Gulfport, Mississippi-based branding company. Launched in 2009, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Bethesda, MD
Services provided
20% Public Relations20% Audio Production20% Content Marketing +2 services20% Video Production20% Web DesignPR firm Blue Artists, LLC was launched in 2007. The firm provides Public Relations and Content Marketing, and is small.
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UndisclosedUndisclosed2 - 9Darien, CT
Services provided
20% Public Relations20% Advertising20% Content Marketing +2 services20% Media Planning & Buying20% Social Media MarketingAMZG AGENCY, an Advertising company, was founded in 2020. In Darien, Connecticut, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Lebanon, NJ
Services provided
20% Public Relations20% Branding20% Logo +2 services20% Marketing Strategy20% Search Engine OptimizationClairant Services LLC is a branding agency. The small Lebanon, New Jersey-based team focuses on Branding and Public Relations. The company was launched in 2019.
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UndisclosedUndisclosed2 - 9Sacramento, CA
Services provided
20% Public Relations20% Branding20% Mobile App Development +2 services20% Social Media Marketing20% Web DesignInterstate PR is a branding firm. Located in Sacramento, California, the agency was established in 2014. Their team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Little Rock, AR
Services provided
20% Public Relations20% Corporate Photography20% Digital Strategy +2 services20% Graphic Design20% Media Planning & BuyingKing Eider Communications, LLC. Is a PR agency. They are located in Little Rock, Arkansas and have small team of experts. Their services include Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Carlsbad, CA
Services provided
20% Public Relations20% Branding20% Content Marketing +2 services20% Email Marketing20% Social Media MarketingMadweek Marketing, LLC is a branding company. They were launched in 2014 and offer Branding and Public Relations.
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UndisclosedUndisclosed2 - 9New City, NY
Services provided
20% Public Relations20% Branding20% Event Marketing +2 services20% Social Media Marketing20% Web DevelopmentMaracaibo Media Group is a branding agency. Their team is headquartered in New City, New York. The firm offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Los Alamitos, CA
Services provided
20% Public Relations20% Branding20% Graphic Design +2 services20% Video Production20% Web DevelopmentMiller Geer and Associates is a branding company. They were launched in 1975, and their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
20% Public Relations20% Branding20% Content Marketing +2 services20% Corporate Training & Coaching20% Marketing StrategyRed Berry Creative is a branding agency launched in 2001. The company focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
20% Public Relations20% Audio Production10% Branding +5 services10% Content Marketing10% Email Marketing10% Event Management10% Event Marketing10% Social Media MarketingQuotable Media Co is a PR firm. Established in 2012, the company is located in Boston, Massachusetts. Their team offers Public Relations and Audio Production.
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UndisclosedUndisclosed2 - 9Spartanburg, SC
Services provided
20% Public Relations20% Marketing Strategy20% Web Development +4 services10% Branding10% Corporate Photography10% Search Engine Optimization10% Video ProductionSidestreet, a public relations company, is located in Spartanburg, South Carolina. The team specializes in Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9San Diego, CA
Services provided
20% Public Relations20% Content Marketing20% Media Planning & Buying +2 services20% Search Engine Optimization20% Video ProductionScatena Daniels Communications is a PR firm. The San Diego, California-based agency offers Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Richmond, VA
Services provided
20% Public Relations20% Branding20% Graphic Design +2 services20% Search Engine Optimization20% Web DesignStrategy by Design is a branding company. Their small team is located in Richmond, Virginia. Their services include Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9New York, NY
Services provided
20% Public Relations20% Branding20% Graphic Design +2 services20% Social Media Marketing20% Web DesignThe PR Influence is a branding company. Established in 2020, the firm offers Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Miami, FL
Services provided
20% Public Relations20% Advertising20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DevelopmentRevolve Group is an Advertising company. Based in Miami, Florida, their team specializes in Advertising and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9San Jose, CA
Services provided
20% Public Relations20% BI & Big Data Consulting & SI20% Digital Strategy +3 services20% Social Media Marketing10% Web Design10% Web DevelopmentTykio. Is a PR agency. The small San Jose, California-based team focuses on Public Relations and Digital Strategy. The firm was established in 2018.
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UndisclosedUndisclosed2 - 9Carlsbad, CA
Services provided
20% Public Relations20% Content Marketing20% Email Marketing +2 services20% Search Engine Optimization20% Social Media MarketingTW2 Marketing, Inc. Is a PR agency based in Carlsbad, California. Their services include Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed250 - 999New York, NY
Services provided
10% Public Relations20% Branding20% Event Marketing +4 services20% Sports Marketing10% Content Marketing10% Marketing Strategy10% Social Media MarketingBranding firm CSM Sport & Entertainment is headquartered in New York, New York and London, England. They specialize in Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
15% Public Relations15% Branding15% Graphic Design +5 services15% Video Production10% Corporate Photography10% Email Marketing10% Packaging Design10% SMS MarketingCorpid+ is a branding firm. The Bayamón, Puerto Rico-based team provides Branding and Public Relations.
Read moreSee All Locations (2)Orlando, FL
11609 S. Orange Blossom trail Suite 207,
Orlando, FL 32837+1 877-926-7743
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$10,000+$150 - $199 / hr10 - 49Hasbrouck Heights, NJ
Services provided
10% Public Relations20% Advertising20% Branding +3 services20% Media Planning & Buying20% Social Media Marketing10% Video ProductionResults Advertising, an Advertising company, is located in Hasbrouck Heights, New Jersey and Canada. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Valparaiso, IN
Services provided
15% Public Relations15% Advertising15% Branding +4 services15% Marketing Strategy15% Media Planning & Buying15% Web Development10% Video ProductionAC Incorporated is an Advertising company. In Valparaiso, Indiana, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Metairie, LA
Services provided
15% Public Relations50% Event Marketing25% Advertising +1 service10% Event ManagementBased in Metairie, Louisiana, Event Design Build is a small Event Marketing company. Their services include Event Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Houma, LA
Services provided
15% Public Relations25% Branding25% Graphic Design +2 services25% Marketing Strategy10% Event ManagementDiamond Advertising is a branding company in Houma, Louisiana. Their services include Branding and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
15% Public Relations70% Translation15% Business ConsultingTHE TRANSLATION HOUSE is a Translation company. Launched in 1995, their team focuses on Translation and Business Consulting.
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UndisclosedUndisclosed10 - 49Reno, NV
Services provided
15% Public Relations15% Branding15% E-Commerce Development +4 services15% Graphic Design15% Marketing Strategy15% Web Design10% Search Engine OptimizationHeadquartered in Reno, Nevada, Flood Marketing is a branding company. They provide Branding and E-Commerce Development and were established in 2010.
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UndisclosedUndisclosed10 - 49Olathe, KS
Services provided
15% Public Relations15% Email Marketing15% Marketing Strategy +4 services15% Pay Per Click15% Search Engine Optimization15% Web Development10% Conversion OptimizationConverg Media is an Email Marketing company. They provide Email Marketing and Marketing Strategy and were established in 2003. The agency is in Olathe, Kansas.
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UndisclosedUndisclosed10 - 49Meridian, MS
Services provided
15% Public Relations25% Advertising15% Market Research +3 services15% Marketing Strategy15% Social Media Marketing15% Web DesignLeading Edges is an Advertising company. Their team is located in Meridian, Mississippi. The company focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Charleston, WV
Services provided
15% Public Relations15% Branding15% Marketing Strategy +4 services15% Media Planning & Buying15% Social Media Marketing15% Video Production10% Event MarketingJim Strawn & Company is a small Charleston, West Virginia-based branding company. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
Services provided
15% Public Relations15% Advertising15% Branding +4 services15% Graphic Design15% Marketing Strategy15% Social Media Marketing10% Media Planning & BuyingO'DONNELL AGENCY is an Advertising company. Their small team is in West Palm Beach, Florida. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Longview, TX
Services provided
15% Public Relations25% Branding25% Video Production +2 services25% Web Design10% Event ManagementSmall branding company Encore Multimedia, is headquartered in Longview, Texas. Their services include Branding and Video Production.
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UndisclosedUndisclosed10 - 49Manchester-by-the-Sea, MA
Services provided
15% Public Relations25% Branding25% Packaging Design +2 services25% Social Media Marketing10% Event ManagementKidSmart is a branding company. They focus on Branding and Packaging Design and were launched in 1993. The firm is headquartered in Manchester-by-the-Sea, Massachusetts.
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UndisclosedUndisclosed10 - 49Anchorage, AK
Services provided
15% Public Relations50% Business Consulting25% Branding +1 service10% Event ManagementJW Industries Group is a Business Consulting company established in 2011. The team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
15% Public Relations15% Branding15% Packaging Design +4 services15% Search Engine Optimization15% Web Design15% Web Development10% AdvertisingFlwrPwr, a branding company, is located in Richmond, Virginia. They provide Branding and Public Relations and were established in 2021.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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