Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
15 Leaders 15 Contenders
10,164 Companies
List of the Top United States Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 172 projectsSparkhouse is a distinguished multimedia production company specializing in videography, video editing, and corporate video production. With an impressive 100% positive feedback from clients, Sparkhouse is praised for its effective communication, timely delivery, and high-quality output. Approximately 30% of reviews commend their seamless project management, and around 20% highlight their capacity to produce cinematic and visually appealing video content.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
70% Video Production20% Advertising10% Corporate PhotographySee all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Coeur d'Alene, ID
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100% Video ProductionBailey Media is a video production agency in Coeur d'Alene, Idaho. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Boise, ID
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100% Video ProductionVideo production company Thousand Words Videography is in Boise, Idaho. They focus on Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
60% Video Production40% Corporate PhotographySee all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
100% Video ProductionSee all 62 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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UndisclosedUndisclosed10 - 49Twin Falls, ID
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100% Video ProductionMPS Pro Group is a video production company launched in 1998. Their team specializes in Video Production.
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UndisclosedUndisclosed50 - 249Burley, ID
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60% Video Production20% Corporate Photography20% Search Engine OptimizationHappy Shiver Video Production, a video production agency, focuses on Video Production and Corporate Photography. The agency is located in Burley, Idaho.
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UndisclosedUndisclosed2 - 9Boise, ID
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100% Video ProductionPiece by Piece Films is a video production company. They focus on Video Production and were launched in 2007. The agency is located in Boise, Idaho.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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100% Video ProductionTretheway Media is a video production agency. The agency is headquartered in Chattanooga, Tennessee. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Oceanside, CA
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100% Video ProductionIn Oceanside, California, Circa 71 Media is a video production agency. The team provides Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
65% Video Production25% Corporate Photography10% Digital StrategySee all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
45% Video Production35% Social Media Marketing10% Content Marketing +1 service10% Video MarketingSee all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Oceanside, CA
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100% Video ProductionBest Video Web Marketing is a small Oceanside, California-based video production company. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Oceanside, CA
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100% Video ProductionSmall video production agency Stellar LLC, is headquartered in Oceanside, California. The team specializes in Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 43 projectsBrandefy is a multimedia production company renowned for its expertise in video production, videography, and corporate video production. Clients commend their professionalism, creativity, and adaptive approach, with 100% of reviews highlighting their ability to meet tight deadlines and deliver high-quality results. Their collaborative approach and attention to detail are frequently praised, making them a trusted partner for diverse video production needs.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Oceanside, CA
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100% Video ProductionFounded in 1973, Act One Pictures is a small video production agency. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Oceanside, CA
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100% Video ProductionMad Media, a small video production company, is headquartered in Oceanside, California. The team offers Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed2 - 9Olathe, KS
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100% Video ProductionGibbons Video Productions is a video production company. Established in 1980, the team offers Video Production.
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UndisclosedUndisclosed2 - 9Olathe, KS
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100% Video ProductionSmall video production company Isaac Alongi Films, is located in Olathe, Kansas. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Olathe, KS
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100% Video ProductionShawn Buescher, a small video production company, is based in Olathe, Kansas. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Olathe, KS
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100% Video ProductionPHILM CREATIVE is a small Olathe, Kansas-based video production agency. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Olathe, KS
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100% Video ProductionMy Forever Films is a video production agency. They offer Video Production and were founded in 2017. The firm is located in Olathe, Kansas.
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UndisclosedUndisclosed2 - 9Orange, CA
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100% Video ProductionPerfect 10 Productions is a small video production agency based in Orange, California. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Orange, CA
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100% Video ProductionBirchwood Pictures is a video production agency. They are headquartered in Orange, California and have small team. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Orange, CA
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100% Video ProductionEric Vogelvang Enterprises is a video production agency established in 1976. Headquartered in Orange, California, the team provides Video Production.
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UndisclosedUndisclosed2 - 9Orem, UT
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100% Video ProductionSmall video production agency Slant, is headquartered in Orem, Utah. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Orem, UT
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100% Video ProductionSmall video production agency Channell Media, is headquartered in Orem, Utah. The team provides Video Production.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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100% Video ProductionFounded in 1993, Hearken Creative is a video production company. The team offers Video Production.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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100% Video ProductionModern Art Pictures is a video production agency. Their small team is headquartered in Pasadena, California and focuses on Video Production. The company was launched in 2002.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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100% Video ProductionTime River Productions is a video production agency. They focus on Video Production and are located in Pasadena, California.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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100% Video ProductionSmall video production agency Little Wooden Boat Productions, is in Pasadena, California. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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100% Video ProductionBerkeley Avenue Productions is a video production company. The agency is located in Pasadena, California. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Georgetown, TN
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100% Video ProductionOnePointTwentyOne Enterprises is a video production company. They are located in Georgetown, Tennessee and have small team. Their services include Video Production.
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UndisclosedUndisclosed10 - 49Boise, ID
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100% Video ProductionSunny Skies Media is a video production company. The team provides Video Production and is based in Boise, Idaho.
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UndisclosedUndisclosed10 - 49Boise, ID
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100% Video ProductionSunny Daze, LLC is a video production company in Boise, Idaho. Founded in 2012, the team specializes in Video Production.
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UndisclosedUndisclosed10 - 49Coeur d'Alene, ID
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100% Video ProductionQuicksilver Studios is a Coeur d'Alene, Idaho-based video production agency. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Waco, TX
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70% Video Production30% Search Engine OptimizationRed C Television is a small video production agency based in Waco, Texas. The team specializes in Video Production and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Woodway, TX
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100% Video ProductionBlue Scout Media, a video production agency, was established in 2012. The team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Walnut Creek, CA
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100% Video ProductionFREEMAN PRODUCTIONS is a small video production agency headquartered in Walnut Creek, California. The team offers Video Production.
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UndisclosedUndisclosed1,000 - 9,999Lombard, IL
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70% Video Production30% Broadcast VideoSee all 1 projectsProgram Productions, Inc. provides video production services, with a particular focus on sports programs and crew management. The overall feedback has been predominantly negative, highlighting issues with crew performance, accountability, and project management. A recurring theme across reviews is the significant dissatisfaction with the quality of service and deliverables.
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UndisclosedUndisclosed2 - 9South Bend, IN
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100% Video ProductionFounded in 2003, Explore Media is a video production agency. The team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Lancaster, CA
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100% Video ProductionThe Nobelium, a video production company, was launched in 2018. They offers Video Production.
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UndisclosedUndisclosed2 - 9Lancaster, CA
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100% Video ProductionEstablished in 2015, World Entertainment Studios is a video production company. The team specializes in Video Production.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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80% Video Production20% Broadcast VideoACC Studios is a video production company. Established in 2013, their team focuses on Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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100% Video ProductionE Street Audio Visual is a small Anchorage, Alaska-based video production company. The team provides Video Production.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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100% Video ProductionBaker Jennings Films is a video production company. Their small team is headquartered in Anchorage, Alaska and provides Video Production. The agency was launched in 2007.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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100% Video ProductionSmall video production company Jensen Hall, is based in Anchorage, Alaska. The team specializes in Video Production.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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70% Video Production30% Broadcast VideoLaunched in 2008, Summer Productions is a small Alexandria, Virginia-based video production company. Their team focuses on Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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100% Video ProductionPink Lamb Productions, a video production company, is located in Alexandria, Virginia. Launched in 2003, the team provides Video Production.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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80% Video Production20% UX/UI DesignHeadquartered in Alexandria, Virginia, Madisonfilm is a small video production company. The team provides Video Production and UX/UI Design.
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UndisclosedUndisclosed2 - 9O'Fallon, MO
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100% Video ProductionLaunched in 1994, Photo Video Image Productions is a small video production agency. Their team provides Video Production.
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UndisclosedUndisclosed2 - 9Oceanside, CA
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100% Video ProductionEstablished in 1986, Document It On Video is a video production agency. Located in Oceanside, California, the team specializes in Video Production.
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UndisclosedUndisclosed10 - 49Orange, CA
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100% Video ProductionGrow Vision is a video production agency. Located in Orange, California, the team specializes in Video Production.
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UndisclosedUndisclosed10 - 49Alexandria, VA
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100% Video ProductionMind & Media is a video production company. Their small team is headquartered in Alexandria, Virginia. Their services include Video Production.
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UndisclosedUndisclosed10 - 49Orange, CA
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70% Video Production30% AdvertisingEcomvids, a video production agency, provides Video Production and Advertising. The firm is headquartered in Orange, California.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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100% Video ProductionVideo production company Barnstorming Inc. Specializes in Video Production. They are based in Overland Park, Kansas.
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Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
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Ability to Deliver considers three criteria:
- Client feedback and reviews
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- Market presence and reputation in the industry
List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.1/40.016.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.1/40.017.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.
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