Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a comprehensive digital marketing agency specializing in mobile marketing, website development, and video production. The company consistently receives positive feedback, with clients praising their professionalism, creativity, and effective project management. Approximately 90% of reviews highlight their strong communication and partnership approach, while over 70% commend their ability to deliver tailored solutions that align with client goals.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosed1,000 - 9,999Bratislava, Slovakia
Services provided
MullenLowe GGK is an Advertising company established in 1981. The firm focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49München, Germany
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Based in München, Germany, modem conclusa is a public relations agency. They focus on Public Relations and Event Management and were launched in 1993.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 25 projects10 to 1 Public Relations is a Public Relations agency specializing in media and influencer relations, corporate communications, and crisis management. Client feedback is overwhelmingly positive, with 100% of reviews highlighting their professionalism, effective communication, and timely deliverables. Approximately 60% of reviewers praised their ability to enhance brand reputation and secure significant media coverage. The agency is lauded for its strategic approach in public communications, effectively increasing brand awareness and successfully managing corporate reputation.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed2 - 9München, Germany
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Pfau PR is a PR firm founded in 1996. Their team focuses on Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9München, Germany
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Prospero, a public relations company, was launched in 1999. The team specializes in Public Relations and Search Engine Optimization and is in München, Germany.
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UndisclosedUndisclosed2 - 9München, Germany
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PRpetuum is a small public relations firm established in 2003. Their services include Public Relations.
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UndisclosedUndisclosed50 - 249Barcelona, Spain
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PR company INTERPROFIT was established in 1989. The agency specializes in Public Relations and Event Marketing, and is midsize.
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UndisclosedUndisclosed2 - 9Schliersee, Germany
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Raabengrün is a public relations firm located in Schliersee, Germany. They provide Public Relations and Content Marketing and were founded in 2003.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
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Public relations firm SS&M specializes in Public Relations. They were established in 1999.
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UndisclosedUndisclosed10 - 49München, Germany
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Based in München, Germany, Schoeller & von Rehlingen is a small public relations agency. Their services include Public Relations and Event Management.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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UndisclosedUndisclosed2 - 9München, Germany
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Schwarz & Sprenger, a public relations company, was established in 1983. Headquartered in München, Germany, the team offers Public Relations.
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UndisclosedUndisclosed10 - 49München, Germany
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Launched in 2007, segara Kommunikation is a small PR firm. Their team provides Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Filloy Consultors is a public relations company. They are based in Barcelona, Spain and have small team. Their team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49München, Germany
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STROMBERGER PR is a PR firm. The team is in München, Germany, and their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9München, Germany
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UVPR is a small München, Germany-based public relations firm. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9München, Germany
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Based in München, Germany, Wordstatt is a small PR firm. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49München, Germany
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Small PR company Publicity Rooms, is headquartered in München, Germany. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9München, Germany
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Prolog Communacation, a small public relations firm, is based in München, Germany. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9München, Germany
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Kommunikation Management is a small München, Germany-based PR firm. The team focuses on Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9München, Germany
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Scrivo, a small PR company, is in München, Germany. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9München, Germany
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Wilde & Partner, a small PR firm, is in München, Germany. The team focuses on Public Relations.
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UndisclosedUndisclosed10 - 49Paris, France
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Headquartered in Paris, France and New York, New York, Catherine Miran PR Agency is a PR firm. They focus on Public Relations and were founded in 1983.
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UndisclosedUndisclosed10 - 49Roma, Italy
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MN Holding Italia is a PR firm. The Roma, Italy-based team provides Public Relations.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Canela Public Relations is a small Madrid, Spain-based PR firm. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Based in Madrid, Spain, Dubsar Public Relations Spain is a small public relations company. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9
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Public relations company Dimitrakis is headquartered in Guayaquil , Ecuador. Established in 2010, the team provides Public Relations.
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UndisclosedUndisclosed2 - 9Pedro Carbo, Ecuador
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Pumares, a public relations firm, was founded in 2004. They provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Somerville, NJ
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The Reitman Group is a public relations firm. Established in 1976, the team offers Public Relations.
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UndisclosedUndisclosed2 - 9Murray, UT
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Power Media, a PR company, was launched in 1994. The team focuses on Public Relations and Event Management and is based in Murray, Utah.
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UndisclosedUndisclosed50 - 249Dearborn, MI
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ASG Renaissance is a public relations firm and social media marketing company. The agency is headquartered in Dearborn, Michigan. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Condes, Chile
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PAUTA Comunicaciones, a public relations company, is located in Las Condes, Chile. The team specializes in Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Walnut Creek, CA
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Keadjian is a small PR company. Established in 2005, the team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9
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Margaux and Associates is a public relations firm. The Dearborn, Michigan-based company was launched in 2000. Their team focuses on Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9München, Germany
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BEHM RELATIONS GMBH is a public relations company. Their small team is headquartered in München, Germany. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Bielefeld, Germany
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VAU Kommunikation is a PR firm. Their small team is located in Bielefeld, Germany. Their team focuses on Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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North Public Relations, a PR company, was established in 2011. They provides Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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On 3 Public Relations is a public relations company. The Tallahassee, Florida-based team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Bulldog Strategy Group is a PR firm. They offer Public Relations and were founded in 2015. The firm is in Tallahassee, Florida.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
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Geiger & Associates, a public relations firm, was launched in 1985. The company offers Public Relations.
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UndisclosedUndisclosed2 - 9Deerfield Beach, FL
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Smith & Knibbs, a PR company, was launched in 1979. The company focuses on Public Relations and Event Management, and is small.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Arvizu Comunicación Corporativa is a PR firm. Their small team of employees is headquartered in Spring, Texas and Ciudad de México, Mexico. Their team offers Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Consultoria en Relaciones Publicas S.C is a PR agency. Their small team is based in Ciudad de México, Mexico. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Founded in 2005, COTRES Comunicación Estrategica is a PR firm. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Alex Gonzalez Estudio de Relaciones Publicas is a Ciudad de México, Mexico-based public relations firm. Founded in 2011, the team provides Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Tegucigalpa, Honduras
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ComunicArte is a PR agency headquartered in Tegucigalpa, Honduras. They focus on Public Relations and Event Management and were founded in 2006.
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UndisclosedUndisclosed2 - 9Princeton, NJ
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Launched in 2008, RBT Communications Group, a small public relations agency, is based in Princeton, New Jersey. Their team provides Public Relations.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Public relations company Tok Relaciones Públicas is based in Ciudad de México, Mexico. The team offers Public Relations.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Insight Comunicación is a Ciudad de México, Mexico-based public relations agency. They focus on Public Relations and were launched in 2013.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Círculo Cuadrado is a PR company in Ciudad de México, Mexico. The team focuses on Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Meraki Mexico is a public relations company. Their small team is in Ciudad de México, Mexico. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Founded in 2015, Consultores RP is a public relations agency. The company offers Public Relations and Event Management, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.8/40.019.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.1/40.018/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
36.8/40.019/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.8/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.018/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
36.3/40.017.6/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style