Idea Grove

BACKGROUND

Introduce your business and what you do there.

I work for Pivot3. We’re a midsize high-tech company, and I’m the VP of communications and HR.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

The company was in the period of significant growth, and we expanded their responsibilities quite a bit since then. Overall, they managed our entire communications program.

SOLUTION

What was the scope of their involvement?

They helped us manage a variety of things from pitching to thought leadership, article creation, award submissions, and speaking submissions. They helped bring Pivot3 to the forefront. We compete with some large tech companies, so having some mindshare in the media is very important, and they were able to help accomplish that.

They managed everything from writing press releases, to putting them out on the wire, to pitching articles and news to members of the media to generate articles about our business. They also helped us write byline articles. They researched and submitted speaking opportunities for us so we could get executives in front of our audiences at large trades shows. We wanted our technology to be recognized for various awards, and they handled that.

They also managed our social media program al the way through. They wrote all of our social media content and managed it entirely on Facebook, LinkedIn, and Twitter. We have an internal program for employees that share posts, and they shared that content on their social media networks, which extended our reach quite a bit.

What is the team composition?

It has fluctuated over the years, so we usually had three people dedicated to our account and they would bring in other people as needed. Our primary point of contact has been with us the entire time we’ve been working with them.

How did you come to work with Idea Grove?

They were doing some work for the company at a smaller capacity. Since then, our relationship has grown over time.

How much have you invested with them?

We’ve spent about $1 million.

What is the status of this engagement?

We started in November 2015 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had very detailed KPIs and metrics, that we tracked each quarter. This included, share and engagement on social media, share of voice among competitors, opportunities to see, and I don’t have the exact numbers on me, but they’ve always achieved or exceeded the metrics we put forth each quarter. Even when our company wasn’t generating a lot of news, they found creative ways to keep our company at the forefront.

We would track our media mentions and compete them to the mentions from our major competitors, and we always had about the same. Considering that these competitors are more well-known than us, that was a huge indicator.

How did Idea Grove perform from a project management standpoint?

We have weekly meetings with them, just to touch base and track what’s going on. We didn’t use any tools, but they would prepare monthly reports, and a big quarterly wrap-up that included metrics, then they shared them on PowerPoint. They were always available whenever we emailed or called, even on weekends or holidays.

What did you find most impressive about them?

They can do a lot with a little. They had to be really creative on story ideas, and they did a great job. There were times when we didn’t have any press releases, and we weren’t generating a lot of content that they could pitch to the media.

Are there any areas they could improve?

It would be nice to have a collaboration tool. We never had any issues, but that could help.

Do you have any advice for potential customers?

When working with any agency, it’s important to sit down and meet with them. It’s useful to work with people you like, who fit your culture, and understand what you’re trying to achieve. Ask about who is creating content, see some writing samples, examples of media pitches, really anything you would do in a normal review process.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for Compass Datacenters. As the name implies, we build data centers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We had been in business for eight years and were looking to reposition the company by revising our messaging and overall presentation to the marketplace.

SOLUTION

What was the scope of their involvement?

Idea Grove conducted market research for us. Our team was very specific in the parameters of the engagement. We wanted Idea Grove to talk to existing personnel, customers, vendors, the media, and even prospective clients to get their thoughts on a range of things. This included our strengths and weaknesses, but a primary purpose was to identify attributes. Then from that, we wanted to craft our messaging strategy.

We had a statement of work that laid out specifications, and then we provided Idea Grove with names of individuals who’d agreed to speak with them. These people were from different aspects of the spectrum in terms of those who deal with or are part of the market we compete and exist in.

The engagement occurred in three stages. First was the preliminary finding phase where Idea Grove shared their overall discoveries with us. Then in the second phase, they gave a more-detail presentation of what they had found. Here is where they identified foundations they thought we could build upon. The last stage included their recommendations on how to go about our next steps in terms of revising our messaging.

What is the team composition?

We had one main point of contact, and there were 3–4 people on the team.

How did you come to work with Idea Grove?

Our team put together a request for information (RFI) and talked to different people in the marketing community and the Dallas area. We narrowed our findings to 3–4 finalists and then went through a process based on their responses. After meeting with each of them, we ultimately selected Idea Grove.

How much have you invested with them?

We invested around $70,000.

What is the status of this engagement?

The engagement lasted from August–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We found their findings to be very impactful. Idea Grove identified a few things that we had thought about but didn’t think were important. In fact, a couple of their recommendations wound up providing a good platform for other decisions and messaging strategies that we implemented.

How did Idea Grove perform from a project management standpoint?

We received regular status updates. Upon engagement, we laid out a master schedule and timeline and then worked from there. Built into that plan were regular updates along with incremental presentations.

What did you find most impressive about them?

We chose Idea Grove to do the job and they did exactly what we asked; that’s indicative of how we perceive them.

Are there any areas they could improve?

There were some interviews where we felt they could’ve pressed a little harder on certain things. But in their defense, they’re not us; they’re not Compass Datacenters. Some things that would’ve been triggers for us weren’t necessarily things that would’ve caught their attention and led them to go down that path.

Do you have any advice for potential customers?

Make sure to give specific instructions and have a very detailed scope of expectation upfront. My team didn’t want to sit in on the interview process because we didn’t want to bias the responses, even as a passive listener. However, if I had to do it over again, I would’ve sat in a couple of the early interviews so I could coach Idea Grove. This would’ve helped them understand our company a little better.

This is always hard, especially for one-off engagements because there isn’t the luxury of unlimited time. They couldn’t have deeply dived into the bowels of everything we do.

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of RiseSmart, a career transition service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We had recently started the company and needed help in driving revenue.

SOLUTION

What was the scope of their involvement?

Scott (President & Founder, Idea Grove) helped identify the right publications and positioned our story as being a unique and fresh breath of air in this industry. It started with an intake call where we discussed technologies, the markets being served, and the target audience. Based on that, they came back with a plan.

Apart from press releases, their team helped with blogs, infographics, social media, and other articles. They maintained the same message across all those mediums. Before conferences, they helped get the right reporters and set up meetings at the events. Their team packaged any other stories or newsworthy information to sell it into the marketplace.

For a period of time, Scott worked on SEO for us as well. They did keyword research after we identified around 10 to 12 options. After we got acquired, we switched everything to the parent company’s agencies.

What is the team composition?

I interfaced with an account manager who worked with copywriters and social media & SEO/SEM specialists. I often called Scott as well.

How did you come to work with Idea Grove?

I searched for Dallas-based PR agencies on Google. They appeared on the first page. I called Scott and others to meet with me. Scott was immediately at my door the next day. There was something about the way he went about the conversation. He said that he was a steadfast guy that would be able to help.

What is the status of this engagement?

We worked with Idea Grove from June 2007 until 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Scott and his team did an excellent job daily. Idea Grove got our business in front of the right audiences. A story they put together about the product was on the first page of The Wall Street Journal.

How did Idea Grove perform from a project management standpoint?

The project management was excellent. It was a collaborative experience. Idea Grove provided regular reports on Google Analytics.

What did you find most impressive about them?

Their can-do attitude stood out. Idea Grove was thoughtful, but also challenged us at times, which I liked.

Are there any areas they could improve?

No, my experience with their team was great. I’m proud of what’s been achieved in building the business.

Do you have any advice for potential customers?

Idea Grove has grown into a multi-faceted agency. They pack a punch on a variety of fronts. If somebody is looking for an agile agency that isn’t the typical big agency framework, they should look at Idea Grove in their list of considerations.

It’s important for anyone hiring an agency to do some thinking and soul-searching beforehand on what their key messages and marketing goals are.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for Business Network Consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Grove?

We needed a vendor to redevelop our website and provide SEO.

What were your goals for this project?

We wanted a modern website to replace our outdated site.

SOLUTION

How did you select this vendor?

Idea Grove is our long-term creative agency partner. They are also one of our clients.

Describe the project and the services they provided in detail.

Idea Grove revamped our website and created new content. Deliverables included updated case studies, a logo, and a new brand style guide. They now provide ongoing SEO.

What was the team composition?

The web development team included 10–15 resources. We work with 2–3 people on SEO.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our clients love the new website.

How was project management arranged and how effective was it?

The project managers are top notch. They’re always available for calls and local meetings.

What did you find most impressive about this company?

Throughout the project, the team streamlined and prioritized our ideation workflows; having multiple stakeholders pulled us in different directions. They kept us on track, on time, and on budget.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I am the COO of the Registered Investment Advisor AssetBuilder. We offered risk-calibrated portfolios using dimensional funds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Grove?

We needed an outside vendor for public relations, media relations, and book promotion.

What were your goals for this project?

We wanted brand exposure with media and a promotion tour for our recently released financial book.

SOLUTION

How did you select this vendor?

I had previously worked with the firm’s president and I knew he would dedicate himself to delivering quality work.

Describe the scope of their work in detail.

We set deliverables in a series of discovery meetings. They recommended a brand platform and we developed a communication plan.

What was the team composition?

Idea Grove was smaller when we worked with them. We communicated primarily with Scott (0000, Idea Grove) among a few others.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our firm was featured in Kiplinger's and other publications and our financial book reached the top of Amazon's business books.

How effective was the workflow between your team and theirs?

They delivered faster than we could give them more work. They were responsive and highly organized.

What did you find most impressive about this company?

Their high-level branding and public relations experience fit with our company well.

Are there any areas for improvement?

No, we’re completely satisfied.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for Apptricity. We’re a SaaS-based mobile software company located outside of Dallas, Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We initially partnered with them to work on our regular PR. But, after we won a lawsuit against the federal government for misappropriating our software, they made sure that we received international coverage and boosted our visibility.

SOLUTION

What was the scope of their involvement?

Idea Grove functioned as our entire marketing arm during our settlement. Instead of just putting out a press release and calling a few editors, they developed a comprehensive, end-to-end PR solution to capitalize on the situation.

They used our lawsuit as an opportunity to explain what our software does and gain exposure. This involved generating brand awareness at both a local and international level. The team targeted major print and news outlets as well as video spots. They also developed a robust social media program, which now generates the majority of our hits.

What is the team composition?

I primarily worked with Scott (Founder & President, Idea Grove), but other team members joined the project as needed.

How did you come to work with Idea Grove?

They reached out to us, so I included them in our RFP process along with the other local and national agencies. While looking at their background, I fact-checked a few of their related clients and heard positive reviews.

Idea Grove outshone all other candidates in our vetting process. While most of the competitors were more tactical, Idea Grove took a holistic approach. Even before the settlement, they already had ideas to build our brand and find opportunities to increase our online exposure.

How much have you invested with them?

We spent over $1 million.

What is the status of this engagement?

Their work lasted from 2016–2018. Although they aren’t on as a monthly retainer, we still work with them on a consulting basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Idea Grove’s efforts played a fundamental role in building our brand and gaining exposure. In a single week, we had over 300 appearances regarding our settlement. It was amazing; our coverage spanned major news channels, print publications, and national and international video.

The campaigns also positioned us well when approaching prospective clients because they transformed our global spotlight into an opportunity to promote our software. I was able to personally bring on a major contract with an enterprise-level company thanks to Idea Grove’s work. The client was initially skeptical if a company our size could handle the contract, but they ultimately went with us because of our coverage. It ended up being a seven-to-one ROI.

How did Idea Grove perform from a project management standpoint?

Their project management was excellent. We had weekly in-person meetings with their staff, which allowed us an extra hour of focus.

What did you find most impressive about them?

Idea Grove takes a strategic approach and isn’t afraid to innovate. The team came up with ideas that I hadn’t even though of, and I’ve been in this business for decades. They suggested powerful yet affordable solutions to execute on strategy, and we worked well as a team.

Are there any areas they could improve?

I would have liked a little less turnover on the team.

Do you have any advice for potential customers?

Take the time to discuss your strategy upfront with the team so that they can be empowered to make decisions on the fly. Idea Grove would keep me informed about our efforts, but it wasn’t as if I had to make all the decisions. This enabled us to move much faster.

BACKGROUND

Please describe your company and position.

I am the VP Marketing of 46 Labs

Describe what your company does in a single sentence.

Telecommunications Infrastrucutre and Networking

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Grove to accomplish?

• Improve Brand SEO presnce

SOLUTION

How did you find Idea Grove?

Referral

Why did you select Idea Grove over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Idea Grove were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Focus on developing and improving company SEO 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased web traffic signigicantly - saw major uptick in keyword rankings and on site visits and click through

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are awesome - always prompt and delivering what we need. 

What was your primary form of communication with Idea Grove?

Virtual Meeting

What did you find most impressive or unique about this company?

They continually provide new opportunities and value and always deliver. They are accomodating and up for any challenge. 

Are there any areas for improvement or something Idea Grove could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the SVP Marketing of Creative Realities

Describe what your company does in a single sentence.

end to end digital signage solutions [hardware, software platforms/SaaS, strategy/content, installation & support services] for enterprise integration across key verticals - Retail, QSR, Stadium Arena, and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Grove to accomplish?

• Share of Voice
• Brand Authority
• Demand Generation

SOLUTION

How did you find Idea Grove?

Referral

Why did you select Idea Grove over others?

• Good value for cost
• Referred to me

How many teammates from Idea Grove were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Monthly press release, media engagement, content calendar/thought leadership, quarterly reporting on SOV.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

helped increase share of voice to drive brand authority, position Creative Realities against the competition, and cut through the clutter and destabilize competition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive - usually same day or within 24 hours; acknowledge / verify receipt of request, delivered what they promised.

What was your primary form of communication with Idea Grove?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their personalized attention and emotional commitment to their clients and craft.

Are there any areas for improvement or something Idea Grove could have done differently?

Be proactive with new ideas, new ways of bringing our message to the marketplace, new technologies, new practices from AI to new social channels.  All of it is helpful!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Liveops, a business services company. We provide flexible, technology-enabled customer service solutions by connecting independent agents with leading brands across various industries, delivering high-quality, scalable support that enhances customer satisfaction and loyalty.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We wanted to increase our brand awareness and LLM visibility. We were looking for additional thought leadership content for our executive team to expand business opportunities.

SOLUTION

What was the scope of their involvement?

Idea Grove has created content and press releases, thought leadership surveys and reports, media pitches, and podcasts. The team has also managed our podcast. The thought leadership surveys and reports are very unique in my experience with a PR agency.

What is the team composition?

We’ve worked with 2–5 teammates from Idea Grove.

How did you come to work with Idea Grove?

We found Idea Grove through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We’ve spent around $10,000–$50,000.

What is the status of this engagement?

We started working with Idea Grove in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Idea Grove’s thought leadership surveys and reports have increased our brand awareness and thought leadership more than expected. We’ve also seen press pickups, engagement, media placements, and domain authority. Our LLM visibility has also increased. We’ve seen strong metrics overall. We didn’t have a PR program previously, so we don’t have comparable numbers.

How did Idea Grove perform from a project management standpoint?

Idea Grove always delivers on time. We communicate via in-person meetings and email or messaging apps.

What did you find most impressive about them?

Idea Grove’s surveys are impressive.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the VP of Operations of CASPR Technologies

Describe what your company does in a single sentence.

CASPR (Continuous Air & Surface Pathogen Reduction) is a revolutionary disinfection technology that actively targets and neutralizes various bacterial and viral pathogens in the air and on all surfaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Grove to accomplish?

• Hubspot Data

SOLUTION

How did you find Idea Grove?

Referral

Why did you select Idea Grove over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Idea Grove were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Organized Our HubSpot Instance and Built a Knowledge Base That Actually Works We brought Idea Grove in to help us get our HubSpot instance under control and build out a proper knowledge base and document repository on the CASPR Technologies website. As a company that sells into healthcare, education, and commercial sectors, having clean, accessible documentation isn't a nice-to-have — it's critical for our sales process and partner relationships. 
Idea Grove has been a HubSpot Platinum Partner for over a decade, and that institutional knowledge of the platform shows in how they work. They came in with a clear plan and executed it without a lot of hand-holding from our team, which is exactly what we needed. 
They organized our document library in HubSpot in a way that actually makes sense for how we work, and the knowledge base they built on the website is structured and easy for customers and partners to navigate. What stood out to me was their ability to understand our business and what our end users actually need to find. 
This wasn't just a technical setup job — they thought through the information architecture from the user's perspective. The result is something we're confident pointing customers and channel partners to. If you're a B2B company that needs your HubSpot environment organized and your documentation cleaned up, Idea Grove knows what they're doing. They're professional, responsive, and delivered exactly what they said they would.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completed customer facing knowledge base linked to our website 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team met all timelines and continued to respond even after project completion

What was your primary form of communication with Idea Grove?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Indepth knowledge on Hubspot, data organziation and B2B process flows

Are there any areas for improvement or something Idea Grove could have done differently?

No, everything was above and beyond