Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a communications firm specializing in PR, media relations, and brand reputation. The company has received overwhelmingly positive feedback, with approximately 100% of clients praising their project management and timely delivery. Notably, they excel in publishing PR articles that enhance online visibility, credibility, and SEO rankings, as evidenced by client testimonials highlighting improved brand authority and media coverage.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Jigsaw PR & Marketing is a public relations company. Their small team is in Edinburgh , Scotland. Their team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9holywood, Northern Ireland
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Future Image is a small PR firm headquartered in holywood, Northern Ireland. The team focuses on Public Relations and Event Management.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent public relations firm offering services in media relations, brand reputation, and corporate communications. Reviews highlight their exceptional project management, strategic insight, and adaptability, achieving notable media coverage for various clients. They maintain a 100% positive feedback rate, with clients praising their professionalism, dedication, and ability to exceed expectations in media placements and public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a reputable PR agency specializing in media relations, brand reputation, and corporate communications. Across reviews, clients commend their effective project management, timely delivery, and ability to enhance media coverage and brand awareness. Approximately 90% of reviews highlight their impressive communication and results-driven approach, with a strong emphasis on media exposure and strategic public communications.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations company specializing in media relations, corporate communications, and brand reputation enhancement. Their clients consistently praise their strategic approach and dedication, with 100% of reviews highlighting their exceptional project management and responsiveness. A notable 80% of reviews appreciate their innovative content creation and surveys, which significantly bolster media coverage and brand visibility.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
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Press Eye Ltd is a PR firm. Their small team is headquartered in Belfast, Northern Ireland. Their team offers Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Playfair Walker is a PR firm. They were founded in 1992 and provide Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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PR agency Acumen PR is located in Edinburgh , Scotland. Launched in 2002, the team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Founded in 2002, Hot Tin Roof PR is a public relations agency. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Edinburgh , Scotland
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Small PR firm Crimson Edge PR, is headquartered in Edinburgh , Scotland. The team specializes in Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Located in Edinburgh, Scotland, Fiona Melvin-Farr is a PR firm. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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BEELINE PR LTD is a PR firm launched in 2011. The team specializes in Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a public relations agency that specializes in enhancing brand reputation and media coverage through strategic communications and public affairs. Reviews indicate a high level of satisfaction, with their creative solutions and proactive approach to media relations being particularly praised. Approximately 83% of reviewers highlight their effective communication and project management skills, while 67% commend their innovative PR strategies and ability to secure significant media placements.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a public relations agency with a focus on media and public communications, providing services like media coverage, brand reputation management, and corporate communications. Reviews reflect a 100% satisfaction rate, highlighting their strategic media placements, effective communication, and tailored PR strategies. A notable 50% of reviewers emphasized their adaptability and strategic approach to securing targeted media coverage, which significantly enhanced brand visibility and credibility across various industries.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Michelle Brown PR is a PR agency. Headquartered in Edinburgh, Scotland, the agency focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Lanyard Media is a public relations company. They are based in Edinburgh, Scotland and have small team. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Edinburgh , Scotland
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Founded in 2007, The Corner Shop PR is a public relations agency. The small team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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AJC PR is a PR company established in 1993. The team provides Public Relations and is in Edinburgh, Scotland.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Figure 11 Communications, a small public relations company, is headquartered in Edinburgh, Scotland. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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McMillan Consultancy Ltd, a PR company, was established in 2015. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Niche Works PR & Marketing Ltd is a public relations firm. The team is in Edinburgh, Scotland, and their services include Public Relations.
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UndisclosedUndisclosed10 - 49Montreal, Canada
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PR agency Impact Public Affairs specializes in Public Relations and Social Media Marketing. They are in Montreal, Canada.
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UndisclosedUndisclosed10 - 49Montreal, Canada
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Octane, a public relations agency, is in Montreal, Canada. Founded in 1990, the team focuses on Public Relations.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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Founded in 1994, Morin Relations Publiques is a small public relations firm. Their team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Leeds, England
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Maccomms is a public relations agency. Established in 2015, the firm is located in Leeds, England. Their team provides Public Relations.
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UndisclosedUndisclosed250 - 999Lisboa, Portugal
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Based in Lisboa, Portugal, ATREVIA Portugal is a midsize PR firm. The team focuses on Public Relations and BI & big data consulting & SI.
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UndisclosedUndisclosed2 - 9Leeds, England
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Brand 8 PR is a public relations company located in Leeds, England. They specialize in Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Chocolate PR is a public relations company. Founded in 2004, their team offers Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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SLB PR is a small PR agency headquartered in Leeds, England. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Farsley, England
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In Farsley, England, Candid PR is a PR company. Established in 2009, the team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Appeal PR, a small public relations firm, is in Leeds, England. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Public relations company Yorkshire Cloud focuses on Public Relations. They are headquartered in Leeds, England.
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UndisclosedUndisclosed2 - 9
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Located in Leeds, England, The Round Foundry is a small PR firm. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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Litmus is a small Leeds, England-based public relations firm. The team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Leeds, England
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French PR is a small PR firm based in Leeds, England. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Dublin 2, Ireland
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MKC Communications Ireland is a public relations agency. Their team is based in Dublin 2, Ireland. The agency specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Launched in 1990, Crotty Communications is a small PR firm. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Established in 1990, Heneghan PR, a small public relations company, is based in Dublin, Ireland. Their team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Dublin 2, Ireland
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Founded in 1995, Gibney Communications is a small public relations company headquartered in Dublin 2, Ireland. Their team offers Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Q4 Public Relations, a public relations company, was founded in 2003. They offers Public Relations.
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UndisclosedUndisclosed2 - 9Dublin 4 , Ireland
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Hall Public Relations & Corporate Affairs, a public relations company, is in Dublin 4 , Ireland. They provide Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Fifteen Minutes Public Relations is a PR agency. Their small team is in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Presence PR is a PR company. Launched in 2003, the firm is headquartered in Dublin, Ireland. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Berbay Marketing & Public Relations is a public relations firm. Their small team is based in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Public relations firm Murray is in Dublin, Ireland. They provide Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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DHR Communications is a PR company. They are headquartered in Dublin, Ireland and have small team of experts. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Dalkey, Ireland
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Founded in 1991, Bracken Public Relations is a PR company. The small team provides Public Relations.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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42West is a branding agency and public relations firm headquartered in Los Angeles, California. Launched in 2004, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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CLD PR is a small PR agency headquartered in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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B/HI, Inc. Is a public relations company. Located in Los Angeles, California, the agency was launched in 1986. Their team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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PR agency VPE Public Relations is based in Los Angeles, California. They provide Public Relations and were launched in 1988.
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UndisclosedUndisclosed10 - 49Dublin 4 , Ireland
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Established in 1998, Limelight Communications is a public relations company. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Dublin 4, Ireland
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Notorious, a small PR firm, is in Dublin 4, Ireland. The team provides Public Relations.
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UndisclosedUndisclosedFreelancerDublin, Ireland
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Commssolver PR, a small PR company, is headquartered in Dublin, Ireland. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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PR company All Good Tales was founded in 2016. The team specializes in Public Relations and is headquartered in Dublin, Ireland.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.5/40.016.4/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style