Top Public Relations Firms
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 307 projectsOtter Public Relations is a reputable PR and media relations firm known for enhancing brand reputation and visibility through strategic content creation and media placements. Across numerous reviews, 100% of clients appreciate their timely delivery and quality output, with 75% highlighting the agency's effective communication and project management. Clients value Otter PR's ability to seamlessly blend professionalism with impactful media coverage.
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
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UndisclosedUndisclosed2 - 9
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Public relations agency Indie Agency offers Public Relations. They are based in California.
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UndisclosedUndisclosed2 - 9Sausalito, CA
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Public relations company OutsidePR specializes in Public Relations. They are headquartered in Sausalito, California.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 23 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$10,000+$300+ / hr2 - 9Toronto, CanadaServices provided
See all 29 projectsPointman News Creation is a Public Relations agency specializing in media relations, brand reputation, and corporate communications. They have received overwhelmingly positive feedback, with all reviewers praising their professionalism and creativity. Notably, 100% of clients highlighted their effective media coverage strategies and strong communication skills, resulting in increased visibility and successful campaign outcomes.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 12 projectsDISRUPT PR is a Public Relations firm focusing on media relations, brand reputation, and public communications. The company is consistently praised for its timely delivery, clear communication, and proactive approach to securing media placements. With 100% positive feedback, clients commend DISRUPT PR's ability to elevate brands and generate substantial media coverage across various industries. Notably, 80% of reviews highlight their exceptional project management and strategic media campaign execution.
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UndisclosedUndisclosed10 - 49San Mateo, CA
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Offleash is a PR company founded in 2008. Located in San Mateo, California, the team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Public relations agency Hastings & Pleadwell: A Communication Company was launched in 1996. Based in Honolulu, Hawaii, the team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Launched in 1997, Bennet Group Strategic Communications is a public relations company. The team focuses on Public Relations and is based in Honolulu, Hawaii.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Stryker Weiner & Yokota Public Relations, Inc is a public relations agency headquartered in Honolulu, Hawaii. They specialize in Public Relations and were launched in 1979.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Sheila Donnelly & Associates, a public relations agency, was launched in 1987. The firm focuses on Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 17 projectsProhibition is a leading PR agency specializing in Public Relations, Media Relations, and Corporate Communications. The feedback from their clients is overwhelmingly positive, with 100% of reviewers highlighting their impressive media coverage and strategic communication skills. Notably, Prohibition excels in increasing brand awareness and securing national and international media placements, demonstrating their effectiveness in enhancing brand reputation and public communications.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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Huss Group is a small Pittsburgh, Pennsylvania-based public relations firm. The team offers Public Relations.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Veritas Communication Advisors is a PR company. They are in Pittsburgh, Pennsylvania and have small team. Their services include Public Relations.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Based in Raleigh, North Carolina, Continental Communications, Inc. Is a public relations company. Established in 1996, the team offers Public Relations.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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FOCUS Carolina is a public relations agency. They were established in 2014, and their services include Public Relations.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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In Charlotte, North Carolina, Swanson-PRI is a public relations company. The team specializes in Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Manchester, England
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SKV Communications is a PR firm established in 1998. The small team offers Public Relations.
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UndisclosedUndisclosed250 - 999London, England
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Nelson Bostock Unlimited is a London, England-based public relations agency. They focus on Public Relations and Event Management and were established in 1987.
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UndisclosedUndisclosed10 - 49Bristol, England
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Greenhouse PR is a Bristol, England-based PR company. They offer Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Cambridge, MA
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Sharon Merrill Associates, a public relations company, is located in Cambridge, Massachusetts. The team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49Newton, MA
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Aria Marketing is a public relations firm. They were established in 1999 and specialize in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Take Culture Media is a PR agency. In Washington, District of Columbia, the agency offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Cambridge, MA
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Ogilvy Cambridge, a PR agency, was launched in 1987. The team provides Public Relations and is located in Cambridge, Massachusetts.
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UndisclosedUndisclosed10 - 49Boston, MA
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CHEN PR is a PR agency located in Boston, Massachusetts. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49London, England
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Maltin PR is a PR agency. Headquartered in London, England, the agency was established in 2007. Their team specializes in Public Relations.
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UndisclosedUndisclosed250 - 999Augusta, GA
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Morris Communications, a media planning & buying agency, was established in 1945. The midsize team provides Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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The Ledlie Group is a small PR agency. Established in 1998, the team specializes in Public Relations.
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UndisclosedUndisclosed250 - 999Atlanta, GA
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Kellen is a public relations firm. The team specializes in Public Relations and Graphic Design and is based in Atlanta, Georgia.
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UndisclosedUndisclosed10 - 49Huntersville, NC
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True Speed Communication is a public relations firm established in 2003. Headquartered in Huntersville, North Carolina, the team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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In Pittsburgh, Pennsylvania, Markowitz Communications is a PR company. They provide Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Marble Cliff, OH
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Siefkas Public Relations, a public relations agency, is located in Marble Cliff, Ohio. They focus on Public Relations.
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UndisclosedUndisclosed10 - 49Columbus, OH
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Geben Communication is a public relations company. The Columbus, Ohio-based company offers Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Public relations agency Hicks Partners, LLC was launched in 2003. The firm provides Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9
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Kaia Consulting is a public relations firm. Their small team of employees is in Honolulu, Hawaii. Their team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Established in 2004, Irvin PR is a small Columbus, Ohio-based PR firm. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Columbus, OH
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PR agency Strategic Public Partners specializes in Public Relations. They are headquartered in Columbus, Ohio.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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High Impact Communications, a small public relations firm, is located in Honolulu, Hawaii. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Cleveland, OH
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Lesic & Camper Communications is a public relations company. Their small team is based in Cleveland, Ohio. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Wordsworth Communications is a PR firm founded in 1989. The team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Uniontown, OH
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McCullough Public Relations is a public relations firm. Founded in 1981, the team offers Public Relations. The firm is located in Uniontown, Ohio.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Capital Partnerships is a PR agency. They are located in Columbus, Ohio and have small team. They offer Public Relations.
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UndisclosedUndisclosed2 - 9Springfield, OH
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Shift•ology Communication is a PR company. They are headquartered in Springfield, Ohio and have small team. They focus on Public Relations.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Hinson Ltd is a PR firm. Headquartered in Columbus, Ohio, the company was established in 1999. Their team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Dayton, OH
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VellaINC is a Dayton, Ohio-based public relations firm. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Steiner Public Relations is a small Columbus, Ohio-based public relations company. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Chagrin Falls, OH
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Yopko Penhallurick is a public relations agency. They are in Chagrin Falls, Ohio. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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CenterSpoke PR, a public relations agency, is located in Charlotte, North Carolina. They offer Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Pirozzolo Company Public Relations is a PR agency established in 1981. The company specializes in Public Relations, and is small.
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UndisclosedUndisclosed50 - 249Boston, MA
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Dewey Square Group is a PR agency. Located in Boston, Massachusetts and Sacramento, California, the team offers Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
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PR~Link Public Relations is a public relations company. In Cincinnati, Ohio, the company was launched in 1999. Their team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Boston, MA
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Northwind Strategies, a small public relations agency, is based in Boston, Massachusetts. The team offers Public Relations and Event Management.
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UndisclosedUndisclosedFreelancerUniversity Heights, OH
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Patton Public Relations is a public relations agency. They are based in University Heights, Ohio and have small team of experts. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9
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Garrett Public Relations is a public relations agency. The team offers Public Relations, and the agency is headquartered in Columbus, Ohio.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Calfee Strategic Solutions is a public relations company based in Cincinnati, Ohio. Their services include Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38/40.019.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.9/40.018.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.7/40.017.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.1/40.017/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
35.6/40.016.8/20 Reviews9.3/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.5/40.016.6/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$150 - $199 / hr2 - 9Calgary, Canada
Ability to deliver
34.2/40.016.4/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
34.2/40.017.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
33.7/40.016.6/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Understand the difference between a brand refresh and a complete rebranding with this guide to the how and why of brand updates and identity overhauls.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style