Idea Grove

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Airedale

Describe what your company does in a single sentence.

Airedale is a manufacturer of mission critical data center cooling equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Grove to accomplish?

• Refer to written paragraphs

SOLUTION

How did you find Idea Grove?

Online Search

Why did you select Idea Grove over others?

Other

How many teammates from Idea Grove were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Idea Grove has been an exceptional experience. We partnered with them to elevate our brand's presence in the competitive data center cooling market, and their team proved to be the perfect ally for this initiative. Their proposed strategy was comprehensive, covering everything from media relations and thought leadership to content creation and event support. They outlined a clear, multi-pronged approach to build our brand authority and generate awareness through targeted PR, digital campaigns, and advertising efforts. What truly sets Idea Grove apart is its people. The team is not only highly competent and knowledgeable in the B2B technology space but also genuinely invested in our success. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I don't have them available

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly easy and flexible to work with, always approaching our project with a collaborative spirit and a can-do attitude. Their passion for storytelling and dedication to achieving our goals were evident in every interaction. We are very pleased with the partnership and would highly recommend Idea Grove to any company looking for a dedicated and effective PR and marketing partner.

What was your primary form of communication with Idea Grove?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people and their relationships with publications.

Are there any areas for improvement or something Idea Grove could have done differently?

None that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Liveops, a business services company. We provide flexible, technology-enabled customer service solutions by connecting independent agents with leading brands across various industries, delivering high-quality, scalable support that enhances customer satisfaction and loyalty.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We wanted to increase our brand awareness and LLM visibility. We were looking for additional thought leadership content for our executive team to expand business opportunities.

SOLUTION

What was the scope of their involvement?

Idea Grove has created content and press releases, thought leadership surveys and reports, media pitches, and podcasts. The team has also managed our podcast. The thought leadership surveys and reports are very unique in my experience with a PR agency.

What is the team composition?

We’ve worked with 2–5 teammates from Idea Grove.

How did you come to work with Idea Grove?

We found Idea Grove through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We’ve spent around $10,000–$50,000.

What is the status of this engagement?

We started working with Idea Grove in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Idea Grove’s thought leadership surveys and reports have increased our brand awareness and thought leadership more than expected. We’ve also seen press pickups, engagement, media placements, and domain authority. Our LLM visibility has also increased. We’ve seen strong metrics overall. We didn’t have a PR program previously, so we don’t have comparable numbers.

How did Idea Grove perform from a project management standpoint?

Idea Grove always delivers on time. We communicate via in-person meetings and email or messaging apps.

What did you find most impressive about them?

Idea Grove’s surveys are impressive.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the content manager of a financial services company. We provide AI-powered financial operations automation solutions that streamline workflows, enhance security, and reduce errors and fraud for businesses, helping them achieve greater efficiency and profitability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We needed help expanding our thought leadership presence, earned media coverage, and overall brand reach.

SOLUTION

What was the scope of their involvement?

Idea Grove has written press releases, thought leadership articles, booked podcasts, run industry benchmarking surveys and follow-up reports, provided overall branding support, and more. The surveys and survey reports have made a significant impact and allowed us to repurpose material for other content.

What is the team composition?

We’ve worked with 2–5 teammates from Idea Grove.

How did you come to work with Idea Grove?

Idea Grove was the agency my company was working with when I joined.

What is the status of this engagement?

We started working with Idea Grove in January 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Idea Grove has increased our earned media coverage, press releases, and thought leadership presence. Our team has also shared positive feedback.

How did Idea Grove perform from a project management standpoint?

Idea Grove is great at delivering on what we discuss. The team stays on top of projects and doesn't require follow-ups or check-ins to ensure things get done. We communicate via virtual meetings and emails mainly, with an in-person meeting every so often.

What did you find most impressive about them?

Idea Grove has a great culture fit, provides good value for the cost, and is always ready to help, try new things, and pivot with our company messaging and campaigns. The team is great to work with. No matter what we throw their way, they're ready to tackle the challenge. I always look forward to our meetings.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of a company that designs and manufactures custom digital signage solutions, helping brands create engaging, visually impactful displays tailored to their unique needs and environments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We needed help with brand awareness via LinkedIn, thought leadership on our website blog, and press releases.

SOLUTION

What was the scope of their involvement?

Idea Grove drafts press releases and collaborates with in-house teams and PR agencies across our ecosystem partners. The team also drafts blog posts, award nominations, and LinkedIn posts. Idea Grove handles the majority of the process, including writing, editing, and publishing. We handle redlines and edits.

What is the team composition?

We work with 2–5 teammates from Idea Grove.

How did you come to work with Idea Grove?

Someone referred Idea Grove to me. I chose them over other options because they were close to my geographic location, their pricing fit our budget, and they were a great culture fit.

How much have you invested with them?

We've spent between $50,000 and $199,999.

What is the status of this engagement?

We started working with Idea Grove in April 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We track press release traction on pitches and leads, LinkedIn engagement, and web analytics on our blog. I've personally added well over 2,500 targeted followers on LinkedIn, and our engagement on LinkedIn has increased double digits on posts.

How did Idea Grove perform from a project management standpoint?

Idea Grove is always on time. We communicate via virtual meetings.

What did you find most impressive about them?

Idea Grove is a boutique firm, so we're not just a number. The team cares about our business and our overall success. There's been no turnover in our account team. Idea Grove is always willing to meet with us when we have an idea or something to share outside of our scheduled calls.

Are there any areas they could improve?

I can't think of anything for Idea Grove to improve. They've exceeded our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of customer insights and analyst relations at Liferay, an open-source digital experience platform (DXP) that enables organizations to create, manage, and scale websites, customer portals, intranets, and other digital solutions across various industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Grove to accomplish for your digital experience platform?

We needed help generating awareness in the market for Liferay's offerings.

SOLUTION

What was the scope of their involvement?

Idea Grove provides PR services, including writing press releases, commissioning surveys, and pitching reporters. The team has written press releases about our new headless CMS launch and the results of our evaluation in the IDC MarketScape for Worldwide AI-Enabled Full-Stack Content Management Systems. Idea Grove has also written surveys on how users react when websites feel unsafe or broken and on digital self-service. Moreover, the team has placed quotes from Liferay executives in multiple publications, including Forbes.

What is the team composition?

We work with 2–5 teammates from Idea Grove.

How did you come to work with Idea Grove?

We found Idea Grove through an AI agent. We chose them over other options because they presented themselves well during the pitch, had relevant client experience, and were reasonably priced.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with Idea Grove in June 2025. Our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Idea Grove's work has resulted in several media placements, including roughly dozens of mentions in notable publications since the engagement started. We certainly have a lot more coverage than we would have gotten otherwise.

How did Idea Grove perform from a project management standpoint?

Idea Grove delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Idea Grove's unique angle is the idea of surveys. As part of our contract, the team produces four digital PR survey campaigns a year. Idea Grove creates the survey, fields it, and writes a report about the results that gets published on our website and pitched to reporters.

Are there any areas they could improve?

There's nothing Idea Grove could improve on.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Mobilization Funding

Describe what your company does in a single sentence.

We provide contract-based funding to commercial construction trade contractors and specialty fabricators and manufacturers serving the commercial construction industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Grove to accomplish?

• Drive brand awareness
• Build brand authority

SOLUTION

How did you find Idea Grove?

Online Search

Why did you select Idea Grove over others?

High ratings

How many teammates from Idea Grove were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OBJECTIVES

1. Develop core PR messaging
2. IDentify key media targets
3. Create and pitch story angles
4. Draft content (press releases, bylines, surveys)

GOALS

1. Establish credibility and trust in a lender-skeptical space. 2
2. Position Mobilization Funding as the go-to financial partner for subcontractors.
3. Increase visibility across trade, business, and regional media.
4. Elevate CEO as a leading voice in construction and finance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've secured hundreds of pieces of media coverage generating millions of views, significantly elevating our brand visibility and credibility. Just as important, the content they've created continues to deliver value—we regularly repurpose it across our omnichannel, integrated marketing strategy, extending its impact well beyond initial placement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently meets deadlines. They are responsive, proactive, and collaborative. 

What was your primary form of communication with Idea Grove?

Virtual Meeting

What did you find most impressive or unique about this company?

What sets Idea Grove apart is their people; they're smart, capable, proactive, and enjoyable to work with. They take the time to understand our business, anticipate needs, and bring thoughtful ideas to the table.

Are there any areas for improvement or something Idea Grove could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Mr. Oak Park 1986 of Joel Zeff Creative

Describe what your company does in a single sentence.

Keynote Speaker, Author, Work Culture Expert

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Grove to accomplish?<br>Promote my new book though podcast guest appearances and online media opportunities.

SOLUTION

How did you find Idea Grove?

• Referral
• Other

Why did you select Idea Grove over others? 

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Idea Grove were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promoted by new book by securing podcast interviews in the HR/Careers space; radio interviews; and online media opportunities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Secured twelve podcast guest appearances; four radio interviews; and exposure in five online media publications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I loved working with Kelly, Scott, and the IdeaGrove team. In a very short timeframe, IdeaGrove delivered AWESOME results. The IdeaGrove team took the time to understand my personality and brand. The team crafted a fantastic pitch, and used creative ideas to secure media exposure. One example of their creativity is using the "National Fun at Work" Day as a springboard for radio interviews, which was a huge success. 

What was your primary form of communication with Idea Grove?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I loved their passion and energy. They were invested in the project and treated me (a small budget client) just as they would treat their largest client. Their expertise and commitment created success. It was a joy to work with such a creative, fun, and passionate team. 

Are there any areas for improvement or something Idea Grove could have done differently?

Would not change one thing. 

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of marketing operations at Integris. We provide pre-managed IT services, cybersecurity, and cloud solutions that empower businesses to operate securely, efficiently, and confidently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Grove?

We needed help outlining and executing a survey for our legal vertical. The goal was to promote the survey to boost thought leadership visibility, strengthen PR, and generate potential prospects.

SOLUTION

What was the scope of their involvement?

Idea Grove helped us develop and refine the survey content and questions. They also fielded the survey to gather responses and turned the raw data into a market-relevant report. Then, the team created and designed the report, wrote and distributed a press release, and promoted it to media outlets to secure coverage in articles, podcasts, and other channels.

What is the team composition?

We've worked with two teammates as the main core and six overall.

How did you come to work with Idea Grove?

We found Idea Grove through an online search and a referral from another team member who had heard about them. We initially chose them because they clearly outlined the project and demonstrated a strong understanding of our goals.

What is the status of this engagement?

We started working with Idea Grove in Q3 2024. The first project was completed in Q4 2024. Then, we engaged with them on two additional projects. One was completed in Q2 2025, and we're currently working on the other.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen an increase in our media coverage, which has increased our visibility and thought leadership quality. It has also provided a strong asset to use in our marketing efforts both at events and as a downloadable.

How did Idea Grove perform from a project management standpoint?

One of Idea Grove's selling points is their ability to communicate and deliver on time. We mainly communicate via email and weekly checking meetings.

What did you find most impressive about them?

I like that we can work with the same core group of teammates throughout various projects. It makes the kickoff process go smoother and faster.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Marketing Department of BriteCore

Describe what your company does in a single sentence.

BriteCore is a cloud-native platform for P&C insurers that unlocks business growth, delivers greater productivity and flexibility, and provides a modern customer experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Idea Grove to accomplish?

Improve SEO Results

SOLUTION

How did you find Idea Grove?

Referral

Why did you select Idea Grove over others?

Referred to me

How many teammates from Idea Grove were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a great experience working with IdeaGrove team. They were highly professional, kept us informed with regular updates, and managed the project efficiently from start to finish. Most importantly, we saw measurable results from their efforts. I’d recommend them to any business looking for quality SEO services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved SEO rankings and improved site performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very organized and transparent. We received regular updates, and they consistently met the agreed timelines. They were responsive to our requests and adapted well to our needs throughout the project.

What was your primary form of communication with Idea Grove?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their consistent communication and ability to clearly explain progress at each stage. Their structured approach and reliability made the process smooth and easy to manage.

Are there any areas for improvement or something Idea Grove could have done differently?

While the overall results met our expectations, the communication style was more top-down than we anticipated. Most interaction was through leadership rather than the broader team, and the process was kept fairly structured without much emphasis on collaborative learning. For some businesses, that hands-off approach may work well, but we would have appreciated more regular discussions and transparency into the process.