OBA PR

BACKGROUND

Please describe your company and position.

 I am the Media Relations Coordinator of an ecommerce company 

Describe what your company does in a single sentence.

We are an online retailer specializing in the sale and distribution of digital products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Global PR messaging strategy
• Brand recognition

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR focuses on media and public relations. They help us to strategize around our messaging in the global market space. Their team helps us to write press releases. For example, they'll write releases about our company entering into new markets or launching new digital product categories. Their team also develops media lists for those stories and organizes interviews in the hopes of securing media coverage. Their efforts are not only promotional but also proactive. They pitch proactively to secure media coverage in regard to thought leadership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're certainly happy with the amount of coverage that we receive from working with OBA PR, especially around strategic announcements. For example, we acquired a company that gave us a footprint in China about a year ago. In February, we launched our products in Europe too. Their team was key in crafting those announcements. They also secured coverage through their own outreach and pitching. We're certainly happy with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management's strong. It's a partnership, so we're constantly engaged. We connected multiple times a week informally. We also had calls.

What was your primary form of communication with OBA PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

OBA PR is adaptable and knows the digital products sector well. Their team is agile and flexible, which is important because conditions change often. Our ongoing partnership's the important piece.

Are there any areas for improvement or something OBA PR could have done differently?

I can't think of any critiques at this point. 

BACKGROUND

Please describe your company and position.

 I am the Operations Manager of an information technology company 

Describe what your company does in a single sentence.

We are a full-service digital marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Increase PR exposure

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR increased our media exposure: 

They helped us launch the business. 
They helped us get ongoing media attention, including:

Forbes 
Entrepreneur 
Many industry publications. 

They also introduced us to a number of investors!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw significant media exposure. We made connections with key partners and potential clients. We also experienced increased brand authority and business growth as a direct result of the work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided regular updates on progress. 
They made great connections on our behalf. 
They continued to communicate and stay engaged even when we paused the retainer for a few months, which really stood out to us.

What was your primary form of communication with OBA PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

OBA PR's great connections, ongoing ideas, and willingness to keep building relationships on our behalf are impressive. They continued to advise and support us even when we had to take a pause for several months.

Are there any areas for improvement or something OBA PR could have done differently?

It was our first experience with a PR firm. As far as we are concerned, they met our expectations completely.

BACKGROUND

Please describe your company and position.

 I am the Coordinator of a home services company 

Describe what your company does in a single sentence.

Domestic staffing service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Increase overall brand awareness and trust among premium households
• Increase media coverage and visibility in lifestyle, home, and family-focused publications
• Increase share of voice in key themes around professional domestic staffing and household management

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OBA PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A key priority was expanding how the market perceives us: moving beyond simply "a maid agency" to being recognized as the leading professional domestic staffing and household solutions provider. We focused on themes around household safety, vetted hiring, work-life balance for families, and the value of professional home staff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Share of voice across key domestic staffing themes grew roughly 10x within one year. Media coverage tripled, with placements in lifestyle, parenting, and home management publications. Secured features in four major Tier 1 publications, a first for our brand. Recognized with industry awards for growth and service excellence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OBA PR was an outstanding partner, always flexible and responsive to our evolving needs. We held weekly syncs to review active projects and maintained daily communication for time-sensitive opportunities and ongoing pitches. Deliverables were consistently on time and well crafted. 

What was your primary form of communication with OBA PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently pushed us to showcase our vetting expertise and thought leadership in ways we hadn't considered. They truly feel like an extension of our marketing team and are integral to how we show up in the market.

Are there any areas for improvement or something OBA PR could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Communications Coordinator of a design studio.

Describe what your company does in a single sentence.

We are a design studio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Keep our brand relevant in the media to fit AI trends.
• Address challenges in the IT and digital solutions space through targeted PR.
• Secure mentions, bylines, article placements, comments, and interviews in relevant publications.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OBA PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency provides PR services, including mentions, bylines, article placements, comments, and interviews. They've secured placements in Yahoo Finance, Yahoo News, TIME, Fortune, Bloomberg, Business Insider, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In seven months, they completed multiple earned pieces of coverage, authored articles and commentary, mentions, press releases, and award nominations. Our leadership is very impressed with the output, content writing, and real-time responses. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very consistent. Deadlines are met, work is precise, and whenever we need something quickly they respond fast. We stay in touch through video calls, emails, and messaging, which keeps everything moving without any delays.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Their responsiveness, delivery speed, knowledge, and team culture are all outstanding.

Are there any areas for improvement or something OBA PR could have done differently?

We are very happy with the cooperation and have nothing to add here.

BACKGROUND

Please describe your company and position.

 I am the General Manager of a financial services company 

Describe what your company does in a single sentence.

We provide data-driven accounting and financial management services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We needed a partner who could take something inherently complex — data-driven accounting — and translate it into clear, compelling language.

SOLUTION

How did you find OBA PR?

Referral

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at OBA PR got deep into understanding our services. They developed a PR strategy tailored to our niche, handled media outreach, and secured editorial placements in outlets that our target audience reads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a few months we had coverage in several relevant business and finance publications, and we started getting inquiries from prospects who specifically mentioned reading about us somewhere. That kind of word-of-mouth signal was something we had not seen before working with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive and did not need much hand-holding from our side. Deadlines were respected and we never felt like we were waiting on them.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

 It is hard to pinpoint one thing when the overall experience just delivered what we needed. We got the coverage, the messaging landed well. When work is done at that level, there is not much left to single out as surprising.

Are there any areas for improvement or something OBA PR could have done differently?

Nothing stood out to us during the whole process.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a media company 

Describe what your company does in a single sentence.

We run a digital media outlet publishing editorial content across business, digital marketing, home improvement, and lifestyle verticals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We needed external coverage that would signal to LLMs that we're a legitimate, citable source.
• We wanted to build stronger authority in the digital marketing space.
• We wanted AI tools to actually reference us when people ask questions.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR developed a strategy focused on getting our publication mentioned and linked from sources that AI models treat as authoritative. They worked on positioning our editorial voice in a way that made us more quotable and referenceable across the web.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started noticing our publication being surfaced in AI-generated answers within about three to four months, particularly around digital marketing topics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deadlines were hit, responses were fast, and it never felt like we were managing them. Honestly pretty low-maintenance for an agency.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They were one of the very few agencies we found who actually understood that getting cited by AI systems requires a different approach than classic SEO. That strategic clarity from the start saved us a lot of time.

Are there any areas for improvement or something OBA PR could have done differently?

Everything went well and there were no conflicts or friction on either side.

BACKGROUND

Please describe your company and position.

 I am the Partnerships Manager of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

We provide international freight and logistics services covering air, sea, and road transport to connect businesses with global markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Break into Southeast Asia and East Africa where we had capacity but zero brand presence.
• Attract freight forwarders and cargo agents as partners, a channel we hadn't tapped at all.
• Cut down the sales cycle by warming up prospects before the first call.

SOLUTION

How did you find OBA PR?

Referral

Why did you select OBA PR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR built a regional media strategy targeting trade publications and business outlets in our priority markets, handled all the outreach and content, and kept us out of the weeds so we could focus on operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from having no recognized presence in East Africa to closing our first freight forwarding partnership there within four months. The volume of RFQs coming from Southeast Asian cargo agents nearly doubled compared to the previous period, and we stopped losing deals early in the funnel because prospects already knew our capabilities before we picked up the phone.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and organised.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They understood the freight world well enough to pitch angles that actually resonate with cargo and logistics buyers.

Are there any areas for improvement or something OBA PR could have done differently?

 Nothing we'd change honestly, they delivered on everything they promised.

BACKGROUND

Please describe your company and position.

 I am the Head of Administration of an ecommerce company 

Describe what your company does in a single sentence.

We're an online shop covering everything from fashion and footwear to gadgets and beauty products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Raise our founder's profile in the business world.
• Get our brand in front of a wider audience beyond paid channels.
• Build real credibility through media coverage that shoppers and partners would actually respect.

SOLUTION

How did you find OBA PR?

Referral

Why did you select OBA PR over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

They came in, figured out what made our store worth talking about, and built a media strategy around that. They handled all the outreach, found the right angles for different publications, and kept things moving consistently. Along the way they also worked on our founder's positioning, which ended up with him becoming a Forbes member and it’s something we genuinely didn't expect when we first signed on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media coverage opened up supplier and brand partnership conversations that we couldn't crack before, and influencer collabs got a lot easier to close once we had something credible to point to. Our founder becoming a Forbes member on top of all that was something we never saw coming.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No chasing, no missed deadlines, no silence, they just got on with it.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Getting our founder into Forbes honestly. Most agencies stay in their lane with press lists and pitches, but OBA PR always thinks about our long-term credibility, and that made a real difference.

Are there any areas for improvement or something OBA PR could have done differently?

Looking back there's really nothing we'd change. We're already thinking about what the next engagement looks like.

BACKGROUND

Please describe your company and position.

 I am the Admin of an information technology company 

Describe what your company does in a single sentence.

We're a design studio that turns brand and product ideas into digital experiences, from identities to websites to interfaces that actually connect with the people they're built for.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• We needed people to actually find us when searching for design studios online.
• We wanted media coverage that actually reflected who we are, not just generic mentions that could apply to any agency.
• We were hoping to get in front of tech founders and marketing managers.

SOLUTION

How did you find OBA PR?

Clutch Site

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR dug into our positioning first, which we appreciated because they didn't just start firing off pitches. They built out a media strategy around our niche, secured editorial placements, and kept a steady outreach rhythm over several months that slowly but clearly moved the needle on how we showed up online.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months we saw a noticeable jump in organic traffic, somewhere around 35 to 40 percent, and started getting inbound inquiries from founders who'd seen us mentioned in industry publications. We hadn't had that kind of cold inbound before, so it was a real signal something was working.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We never felt like we were chasing them for updates, they were always a step ahead and flagged things before they became issues.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

They actually understood the creative industry context, not just PR mechanics. A lot of agencies treat every client the same way, but OBA PR got that design studios speak differently and adjusted the narrative accordingly. That specificity made the coverage feel authentic rather than generic.

Are there any areas for improvement or something OBA PR could have done differently?

Everything clicked pretty naturally and we'd go back to them without hesitation.

BACKGROUND

Please describe your company and position.

 I am the Founder of a non-profit company 

Describe what your company does in a single sentence.

We're a non-governmental organization  dedicated to providing free health, education, and social services to unreached communities in remote and underserved areas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OBA PR to accomplish?

• Build our brand's credibility so investors and partners could find and trust us online.
• Get consistent media coverage that communicates our impact and mission to a wider audience.
• Attract more institutional partnerships and donor interest through improved visibility.

SOLUTION

How did you find OBA PR?

Online Search

Why did you select OBA PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

OBA PR developed a full PR strategy for us, got us placed in several credible digital publications, handled press release writing and distribution, and helped shape how we tell our story to the public. They took the time to understand what we do as a charitable NGO before crafting anything, which really showed in the quality of the content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within about three months, we saw a noticeable uptick in website traffic — roughly 40% more organic visits — and secured placements in over 8 media outlets. We also had two new institutional partners reach out directly after reading about us, which was a big win for an NGO like ours.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were genuinely easy to work with. Deadlines were met, updates came proactively, and whenever we had a question or needed a change, they responded quickly — usually within a day. It felt less like a vendor relationship and more like a collaborative one.

What was your primary form of communication with OBA PR?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how well they understood the nuance of communicating for a mission-driven, charitable organization. They didn't treat us like just another client — they actually cared about getting the message right, and that made a real difference.

Are there any areas for improvement or something OBA PR could have done differently?

It's difficult to think of anything significant to flag — the team delivered on everything they promised and communication was always clear.