Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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UndisclosedUndisclosed2 - 9
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Lemon Wedge Marketing Group is an Estevan, Canada-based Advertising company. The team offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Zagreb, Croatia
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Based in Zagreb, Croatia, Studio Altro is a small PR agency. The team provides Public Relations and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
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UndisclosedUndisclosed2 - 9Warszawa, Poland
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Creative Poland is a branding firm. Headquartered in Warszawa, Poland, their small team specializes in Branding and Public Relations. The firm was established in 2018.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Monogramma Advertising Agency, a branding company, is based in Budapest, Hungary. Launched in 2003, the team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Christchurch, New Zealand
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Fixinc Consulting Partners Ltd is a PR agency. The Christchurch, New Zealand-based firm was launched in 2017. Their services include Public Relations and Cybersecurity.
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UndisclosedUndisclosed2 - 9Bern, Switzerland
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Blockchain Nation Switzerland, a Blockchain company, offers Blockchain and Public Relations. The agency is headquartered in Bern, Switzerland.
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UndisclosedUndisclosed2 - 9Lillestrøm , Norway
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Starburst Stories is a Lillestrøm , Norway-based Advertising company. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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UndisclosedUndisclosed2 - 9Dartmouth, Canada
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Public relations firm Stay Social Marketing specializes in Public Relations and Social Media Marketing. They were launched in 2011.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Innowa Marketing is a public relations firm. The agency is located in Budapest, Hungary. Their team provides Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a comprehensive public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. Feedback from their clients is overwhelmingly positive, with 100% expressing satisfaction, particularly praising their adaptability, strategic clarity, and excellent project management. Over 90% of reviewers highlighted their successful media coverage and ability to secure placements in top-tier publications.
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UndisclosedUndisclosed2 - 9Sandton, South Africa
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1Africa Consulting, a branding firm, was launched in 2020. The small team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Thessaloniki, Greece
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Small public relations firm Advertary, is in Thessaloniki, Greece. The team focuses on Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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UndisclosedUndisclosed2 - 9Ballasalla, Isle of Man
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Ashgrove Marketing, a branding firm, is in Ballasalla, Isle of Man. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Pune, India
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Aspire Communications is a small Pune, India-based branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Sao Paulo, Brazil
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AZ Brasil Comunicação is a Direct Marketing company. In Sao Paulo, Brazil, the firm provides Direct Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Axer Strategies, a PR agency, is based in Dallas, Texas. The team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nyon, Switzerland
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Ayana Consulting Sàrl is a PR firm. The Nyon, Switzerland-based agency was founded in 2024. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Darien, CT
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AMZG AGENCY, an Advertising company, was founded in 2020. In Darien, Connecticut, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Pretoria, South Africa
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Big Idea is a Pretoria, South Africa-based branding agency. Founded in 2000, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Branding firm Brandarrow Agency offers Branding and Public Relations. They are based in Monroe Township, New Jersey.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
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Small branding company 4D Branding, is located in Stockholm, Sweden. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9New Delhi, India
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PR firm Brandholic offers Public Relations and Digital Strategy. They are in New Delhi, India.
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UndisclosedUndisclosed2 - 9Strovolos, Cyprus
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Avaton Communications LTD, a public relations firm, focuses on Public Relations and Media Planning & Buying. The agency is based in Strovolos, Cyprus.
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UndisclosedUndisclosed2 - 9Calgary, Canada
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Launched in 2006, CMR Consulting Inc., a small Business Consulting company, is in Calgary, Canada. Their team provides Business Consulting and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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Barker PR is a PR firm founded in 2014. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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CEMPR Digital is an Advertising company. Founded in 2015, the agency is in Mexico City, Mexico. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Lund, Sweden
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Clavis Communications is a branding company. They offer Branding and Public Relations and were launched in 2003. The firm is in Lund, Sweden.
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UndisclosedUndisclosed2 - 9Wellington, FL
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Compass Integrated, a branding agency, is headquartered in Wellington, Florida. They focus on Branding and Public Relations and were founded in 2009.
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UndisclosedUndisclosed2 - 9Blue Ash, OH
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In Blue Ash, Ohio, ColorNine is a branding company. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Lebanon, NJ
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Clairant Services LLC is a branding agency. The small Lebanon, New Jersey-based team focuses on Branding and Public Relations. The company was launched in 2019.
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UndisclosedUndisclosed2 - 9Fulton, MD
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Cooke Consulting Solutions is a public relations firm. The Fulton, Maryland-based company was established in 2017. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Cosmetic PR is a branding agency launched in 2015. The company offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Headquartered in San Antonio, Texas, Creative Blend Design is a small Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
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Coast & Bloom, a small web design company, is in Winchester, New Hampshire and Stockholm, Sweden. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Glendale, CA
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Founded in 2019, Dental Branding Team is a branding company. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9New Windsor, NY
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Established in 2017, Digital Healthcare Marketing Solutions DHMS is a public relations firm. Their team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vasto, Italy
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Headquartered in Vasto, Italy, Dispenser Studio is a small branding company. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
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DonValley Reputation Managers is a branding agency. The team focuses on Branding and Public Relations and is based in Cape Town, South Africa.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Headquartered in Roma, Italy, Green Factor is a PR company. They offer Public Relations and Market Research and were founded in 2011.
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UndisclosedUndisclosed2 - 9Westville, South Africa
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Public relations firm EM-Between PR & Communications is located in Westville, South Africa. They offer Public Relations and Media Planning & Buying and were founded in 2023.
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UndisclosedUndisclosed2 - 9
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Events Engine is a public relations firm based in Melbourne, Australia. Launched in 2020, the team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tramore, Ireland
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ExSite is a small public relations agency established in 2009. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Reading, England
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Exi Creative is a Reading, England-based PR agency. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Madison, WI
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Functionaire is a branding company. Headquartered in Madison, Wisconsin, their small team specializes in Branding and Public Relations. The company was founded in 2017.
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UndisclosedUndisclosed2 - 9Ottawa, Canada
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Godzspeed Communications is a branding agency established in 2010. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Branding agency Goode PR was launched in 1991. In Auckland, New Zealand, the team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Goodjob is a branding company. They provide Branding and Public Relations and are in Istanbul, Türkiye.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Established in 2022, GUS Pte Ltd, a small Advertising company, is located in Singapore, Singapore. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Haute in Texas, LLC is a branding agency. Their small team of employees is based in San Antonio, Texas. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Stafford, England
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In Stafford, England, Hope Creative Design is a small branding firm. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Independent Music Promotions, a small public relations agency, is in Vancouver, Canada. The team offers Public Relations and Marketing Strategy.
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List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other
Latest Public Relations Articles
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Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style