Athletes First Partners

A1 Partners is a sports marketing agency that is uniquely positioned to consult properties on their commercial strategy, and to create and sell global partnerships for our clients. Based in NY, we are part of the Athletes First family; our sister company, Athletes First, is the largest NFL talent representation agency in the country. We are also an affiliated company of Dentsu, Inc., one of the largest networks of advertising agencies in the world. We launched in March 2018 with our first client, The National Basketball Players Association (NBPA), and subsequently added additional clients including The National Basketball Retired Players Association (NBRPA), Fanatics, the United States Olympic and Paralympic Properties (Team USA) and other blue-chip companies in the consulting and sponsorship verticals.