Top Public Relations Firms
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 315 projectsOtter Public Relations is a PR firm specializing in Media Relations and Public Communications, known for enhancing Brand Reputation through effective media coverage. With a focus on strategic content development and SEO, they have received overwhelmingly positive feedback, with clients praising their speedy delivery, strong writing, and effective project management. Approximately 100% of reviewers highlight their efficiency and quality of service.
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 30 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They receive overwhelmingly positive feedback, with about 90% of reviews highlighting their effective communication, timely deliverables, and strategic approach. Approximately 80% of clients mention their adaptability and ability to align with company values, further emphasizing their strength in public media relations and brand awareness.
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UndisclosedUndisclosed2 - 9
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H3 Strategies is a Corporate Training & Coaching company. The small Tulsa, Oklahoma-based team specializes in Corporate Training & Coaching and Public Relations. The agency was founded in 2009.
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UndisclosedUndisclosed2 - 9South Burlington, VT
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Rising Ridge Communications is a branding company. The team offers Branding and Content Marketing, and the company is based in South Burlington, Vermont.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 28 projects10 to 1 Public Relations is a reputable PR and communications agency specializing in media relations, brand reputation, and corporate communications. The company is lauded for its professionalism, reliability, and ability to effectively manage media coverage and brand positioning. According to reviews, approximately 90% of clients express satisfaction with the agency's proactive approach and results-driven strategies, highlighting its role in enhancing brand awareness and media presence across various industries.
$5,000+$150 - $199 / hr10 - 49Williamsburg, VAServices provided
See all 29 projectsTheBestReputation is a Public Relations and Media Communications firm renowned for its expertise in media relations and brand reputation management. Feedback from clients is overwhelmingly positive, with 100% of reviewers highlighting their strategic PR capabilities and 83% praising their responsiveness and execution. The firm excels in enhancing media coverage and brand visibility with a tailored approach, consistently delivering impressive outcomes for their clients.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 49 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
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UndisclosedUndisclosed2 - 9South Burlington, VT
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802 Marketing is a South Burlington, Vermont-based branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Hanson, MA
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Scribendi Digital Marketing is an Advertising company. The Hanson, Massachusetts-based team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Reno, NV
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Dotted & Crossed is a Digital Strategy company. The company is in Reno, Nevada. Their team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Bagwell Macy is a small Advertising company based in Nashville, Tennessee. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Established in 1991, Varallo Public Relations is an Event Marketing company. Their services include Event Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 17 projectsDISRUPT PR is a public relations firm that excels in media relations, brand reputation, and public communications. Across their reviews, 100% of clients praised their timely delivery, strategic approach, and creative solutions. They are noted for their strong communication skills and the ability to align with clients' values, consistently exceeding expectations and enhancing media coverage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 7 projectsGateway Group is a Public Relations and Investor Relations firm renowned for its expertise in corporate communications, media relations, and brand reputation. Reviews indicate a high satisfaction rate, with approximately 90% of clients praising their strategic communication and project management skills. Clients consistently highlight Gateway Group's ability to enhance media coverage and investor confidence, as well as their professional, responsive, and results-oriented approach.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Triple 7 Public Relations is a branding company. Their team is located in Nashville, Tennessee. The agency provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nashville, TN
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DuGard Communications is a Nashville, Tennessee-based branding company. The team focuses on Branding and Event Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Atlanta, GAServices provided
See all 4 projectsBrandSavor is a prominent public relations firm specializing in media relations, corporate communications, and public communications. The company has received predominantly positive feedback, with clients praising its expert project management and strategic media coverage efforts. Notably, 100% of the reviewers highlight BrandSavor's effective project execution, although one suggests enhanced transparency in media relations.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 19 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 20 projectsProhibition PR is a dynamic public relations agency specializing in media relations, corporate communications, and brand reputation management. Reviews reveal a strong positive sentiment, with a high success rate in securing media coverage and enhancing brand visibility. Clients consistently praise their proactive communication and innovative strategies, noting that Prohibition integrates seamlessly with in-house teams and effectively increases public awareness across various industries.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Threebrand Media is a branding company. The team provides Branding and Marketing Strategy, and the firm is headquartered in Nashville, Tennessee.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Headquartered in Nashville, Tennessee, Communications Strategies is a branding company. The team offers Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 65 projectsOBA PR is a public relations firm specializing in media relations, brand reputation, and corporate communications. Across various industries, clients consistently praise their ability to secure meaningful media coverage and enhance brand authority with successful placements in notable publications, such as Forbes and Entrepreneur. Impressively, 100% of reviews highlight their effective project management and honest communication, emphasizing their commitment to delivering results.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Hot Schatz PR is an Event Marketing company. Their small team is headquartered in Nashville, Tennessee. Their team provides Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Greenhouse Communications is a Content Marketing company based in. The team focuses on Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Branding agency Mary Beth West is located in. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Advertising company Alday Communications was founded in 1994. The company provides Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Based in Franklin, Tennessee, Gray Public Relations is a Content Marketing company. They focus on Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Content Marketing company Grapevine pr was founded in 2006. In Nashville, Tennessee and Los Angeles, California, the team specializes in Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Turning Point Media Relations, Inc. Is an Event Marketing company. They are in Franklin, Tennessee. Their team provides Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Established in 2004, AB BAM Media is an Event Marketing company. The company focuses on Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Richlynn Group is a Marketing Strategy company. They are headquartered in Nashville, Tennessee and have small team. Their services include Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Jackson, TN
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DCA/DCPR is a small Jackson, Tennessee-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Kelly Motley Communications and Public Relations is a small branding firm. Launched in 1996, the team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Squeaky Wheel Public Relations is a Nashville, Tennessee-based branding firm. They provide Branding and Marketing Strategy and were founded in 2014.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Branding firm Limpus Communications is headquartered in Franklin, Tennessee. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Brentwood, TN
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Lucinda Hall Public Relations is a branding firm. The Brentwood, Tennessee-based team focuses on Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Chatter Marketing is a branding company. They offer Branding and Public Relations and were established in 2013. The firm is based in Tulsa, Oklahoma.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Founded in 2009, Shout Out LLC, a small branding agency, is in Knoxville, Tennessee. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Memphis, TN
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Morris Marketing Group Mid-South is a branding agency launched in 2014. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Small branding firm Heed Public Relations, is headquartered in Chattanooga, Tennessee. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Neu IMC is a branding company. In Nashville, Tennessee, their small team specializes in Branding and Marketing Strategy. The agency was founded in 2009.
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UndisclosedUndisclosed2 - 9Nashville, TN
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DEANE SMITH is an Advertising company based in Nashville, Tennessee. They focus on Advertising and Marketing Strategy and were launched in 1999.
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UndisclosedUndisclosed2 - 9Nashville, TN
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N2MDs, a small Advertising company, is in Nashville, Tennessee. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Mediafy Communications Group, a small Advertising company, is in Chattanooga, Tennessee. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Mill Creek Creative is an Advertising company. In , their small team specializes in Advertising and Graphic Design. The agency was launched in 2013.
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UndisclosedUndisclosed2 - 9Cleveland, TN
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The Alderman Group, a small branding firm, is in Cleveland, Tennessee. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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RVRB Agency is a branding firm. The agency is located in Chattanooga, Tennessee. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Established in 2013, A2Z Social Design, a small Advertising company, is located in Knoxville, Tennessee. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Evolve & Co is an Advertising company. Established in 2016, the firm is headquartered in St. Petersburg, Florida. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Advertising company Dalmatian Creative Agency focuses on Advertising and Branding. They are based in Nashville, Tennessee.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Atkinson Advertising Associates, an Advertising company, was launched in 1975. The company specializes in Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Early Video Productions is an Advertising company. Launched in 1973, their team focuses on Advertising and Broadcast Video.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Cathey Communications, a Content Marketing company, was launched in 2009. The team specializes in Content Marketing and Digital Strategy and is located in Knoxville, Tennessee.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Hindman Company is a small Advertising company headquartered in Nashville, Tennessee. The team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Savannah, GA
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Founded in 2000, The Sabre Solution is a graphic design agency. The team focuses on Graphic Design and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Reno, NV
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Small Advertising company MN|G, is located in Reno, Nevada. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Green Grass Marketing & Advertising is a small Advertising company. Established in 2009, the team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Fort Myers, FL
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Pushing the Envelope, Inc. Is an Advertising company. Launched in 2006, the company is located in Fort Myers, Florida. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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First Wave Marketing, an Advertising company, is located in Melbourne, Florida. They offer Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
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Share Media Agency is a Miami, Florida-based branding firm. The team specializes in Branding and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Milton, DE
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Established in 2007, Hook PR & Marketing, a small branding agency, is headquartered in Milton, Delaware. Their team focuses on Branding and Marketing Strategy.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
35.2/40.019/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
34.4/40.019.4/20 Reviews8.1/10 Clients & Experience6.9/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
33.9/40.016.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
33.7/40.018.2/20 Reviews9.7/10 Clients & Experience5.9/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
32.9/40.017.6/20 Reviews9.2/10 Clients & Experience6.1/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr10 - 49Williamsburg, VA
Ability to deliver
32.6/40.016.8/20 Reviews9.3/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
32.6/40.020/20 Reviews8.4/10 Clients & Experience4.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
32.5/40.019.2/20 Reviews9.3/10 Clients & Experience4/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Risch-Rotkreuz, Switzerland
Ability to deliver
32.5/40.017/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.3/40.017/20 Reviews9.4/10 Clients & Experience5.9/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
32.2/40.017.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
31.9/40.018.4/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
31.8/40.018.4/20 Reviews10/10 Clients & Experience3.4/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
31.8/40.017.8/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.8/40.017/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
32.5/40.016.6/20 Reviews9.8/10 Clients & Experience6.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.7/40.017.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
31.6/40.018.8/20 Reviews5.2/10 Clients & Experience7.6/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
31.4/40.017.4/20 Reviews9.4/10 Clients & Experience4.6/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
33.8/40.018.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.1/40.016.4/20 Reviews9.1/10 Clients & Experience5.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
33.4/40.017.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$300+ / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.2/20 Reviews9.3/10 Clients & Experience7.6/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
31.2/40.016.2/20 Reviews9.2/10 Clients & Experience5.9/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
Ability to deliver
30.4/40.016.4/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style