Otter Public Relations

BACKGROUND

Please describe your company and position.

I am the Founder | CEO of The SD Lab

Describe what your company does in a single sentence.

Helps orgs build, scale and streamline thier sales motions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We were looking to increase our online visibility and establish The SD Lab as a thought leader in the B2B sales strategy space.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR developed a compelling article that really captured our approach to transforming sales strategies. Their team was a blend of PR experts and savvy writers. I found them through a referral, and we worked together for a focused five weeks. The cost was reasonable for the exposure and credibility it brought to my business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website's SEO ranking has climbed, and we're seeing more engagement from potential clients. Otter PR's project management was smooth and efficient, with no areas needing improvement. To future customers, I'd say trust in their process – they'll get your business the spotlight it deserves.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes very efficient 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge and efficiency were impressive throughout.

Are there any areas for improvement or something Otter Public Relations could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Visionary of an art company.

Describe what your company does in a single sentence.

Our company, creates kinetic sculptures from repurposed materials, blending art, sustainability, and community engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We hired Otter Public Relations to raise awareness about our project, enhance our visibility, improve our SEO, and effectively communicate the unique blend of art, sustainability, and community engagement that our initiative embodies.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Otter Public Relations involved a comprehensive PR campaign to elevate the visibility of our project. Key deliverables included:

• Content Creation: Crafting a compelling article that accurately captured the essence and multifaceted nature of our project. This involved in-depth discussions to understand our vision, goals, and unique aspects of the project.
• SEO Optimization: Ensuring the article and associated content were optimized for search engines to improve our online visibility and drive organic traffic to our website and social media platforms.
• Media Outreach: Distributing the article to relevant online publications and media outlets to reach a broader audience and generate interest in our project.
• Project Management: Providing regular updates and maintaining clear communication throughout the project to ensure alignment and timely delivery of all tasks.
• Performance Tracking: Monitoring the impact of the PR campaign on our visibility, engagement metrics, and overall brand awareness.

Overall, Otter PR's work was focused on amplifying our message, engaging a diverse audience, and fostering connections with individuals and organizations aligned with our mission.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Otter Public Relations that demonstrate progress and success include:

• Increased Online Visibility: Significant improvement in our SEO rankings, leading to higher organic traffic to our website and social media platforms.
• Enhanced Engagement: A noticeable rise in social media engagement, including more likes, shares, comments, and followers on our Instagram and other platforms.
• Broader Reach: The article published on a high-profile online publication brought substantial attention to our project, attracting new audiences and potential collaborators.
• Community Participation: Increased participation and contributions from the community, as evidenced by the growing number of business cards submitted for our installations.
• Positive Feedback: Received favorable feedback from peers, collaborators, and the general public, highlighting the article's impact in effectively conveying our project's message and values.

These outcomes collectively demonstrate the success of the PR campaign in raising awareness, engaging a wider audience, and fostering community involvement in the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Otter Public Relations demonstrated excellent project management throughout our collaboration. They consistently delivered all items on time and maintained clear and effective communication at every stage of the project. Their responsiveness to our needs was impressive; they promptly addressed any questions or concerns we had and made sure to understand our vision and goals thoroughly.

The team at Otter PR provided regular updates, ensuring we were informed about the progress and any developments. Their proactive approach and attention to detail made the entire process seamless and stress-free. Overall, their project management skills contributed significantly to the successful execution of our PR campaign.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Otter Public Relations was their ability to deeply understand and articulate the essence of our project. Their team of skilled PR specialists and creative writers not only grasped our artistic vision but also effectively communicated the unique blend of art, sustainability, and community engagement that defines our initiative.

Additionally, their seamless project management and exceptional writing quality stood out. They delivered high-quality content that resonated with a broad audience, enhancing our visibility and impact. Their dedication to capturing the distinctiveness of our project and their professional approach made working with them a truly rewarding experience.

Are there any areas for improvement or something Otter Public Relations could have done differently?

One area for improvement for Otter Public Relations could be the frequency of progress updates. While their project management was generally excellent, more regular updates could enhance transparency and keep clients even more informed about each stage of their campaign. This minor adjustment could provide greater clarity and ensure that clients feel continually engaged throughout the process. Overall, this is a small suggestion for an otherwise outstanding service

BACKGROUND

Please describe your company and position.

I am the Partner of Keystone Mastermind

Describe what your company does in a single sentence.

We educate and empower business owners, leaders, and entrepreneurs by connecting them with leading business icons, titans, thought leaders, and market disruptors to learn the keys to scaling their businesses and amplifying their successes. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Build Awareness
• Drive Interest and Adoption
• Leverage new marketing strategies and tactics

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR put together several insightful PR articles that really showcased our mission. They had a team of PR specialists and talented writers. A colleague referred me to them, and we worked together for a productive seven weeks. The cost was very fair for the value we received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article they published has been a game-changer for our SEO and has gotten us more exposure among business leaders. Otter PR's project management was spot-on, with no need for improvement. My advice: be clear about your goals, and they'll handle the rest.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Otter PR gets a well-deserved 5/5! They worked swiftly, the writing was impressive, and it's helped us connect with more entrepreneurs. They're an excellent partner for any business looking to level up their game.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to helping businesses and entrepreneurs cut through the noise of digital marketing by applying novel solutions and strategies, fantastic writing, and the team's immense PR expertise and experience. They deliver results. 

Are there any areas for improvement or something Otter Public Relations could have done differently?

They have been fantastic in all of my interactions with them and my time working with them. Everything can be improved upon but my experience has been top-shelf with Otter Public Relations. 

BACKGROUND

Please describe your company and position.

I am the Founder of Kreate Connections, LLC.

Describe what your company does in a single sentence.

Kreate Connections is a consultancy that helps small business owners craft the stories that shape their messages. We do speech coaching, copywriting, and help business leaders win speaking opportunities to help them get the message out about their brands. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Evaluate potential PR opportunities that fit with my brand.
• Launch PR project.

SOLUTION

How did you find Otter Public Relations?

Found their scaling secrets podcast. That's where I learned about them.

Why did you select Otter Public Relations over others?

• High ratings
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR was instrumental in identifying potential Articles to be placed in publications syndicated locally. They identified a few good fits and then drafted an excellent piece that aligns perfectly with our brand voice. Quick work and excellent to work with. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We wanted an SEO article that was highly targeted to both boost my website ranking and generate awareness of our brand and services. I was delighted with the article. This was a huge success and it was in a publication I had actually heard of which was fantastic. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive. I received status updates frequently and they ensured I was highly engaged in what was happening. Realistic timelines were set and they did a great job of keeping me in the loop at every step. 

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They practice what they preach. PR is in their name and this organization has adapted well for the online environment we know today. The team was very knowledgeable and supportive. 

Are there any areas for improvement or something Otter Public Relations could have done differently?

Nope, definitely recommend using them again. 

BACKGROUND

Please describe your company and position.

I am the Executive Director of Optimize Curacao

Describe what your company does in a single sentence.

Seo services and website design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Increase Brand Awareness
• Enhance Reputation
• Establish Thought Leadership

SOLUTION

How did you find Otter Public Relations?

• Online Search
• Referral
• Other

Why did you select Otter Public Relations over others?

• High ratings
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter Public Relations was involved in promoting Charles Douglas and my digital marketing agency, Optimize Curacao. Here's a detailed scope of work based on the press release and potential key deliverables: 

• Media Outreach and Press Release Distribution: Otter PR drafted the press release announcing Charles Douglas's background, expertise, and the founding of Optimize Curacao. They distributed this press release to relevant media outlets, journalists, and online platforms to secure media coverage and generate buzz around Charles Douglas and my agency. 
• Content Creation and Messaging: Otter PR assisted in crafting the messaging and content of the press release to ensure it effectively communicates Charles Douglas's story, expertise, and the unique value proposition of Optimize Curacao. This involves capturing the essence of my Caribbean roots, passion for technology, and innovative approach to digital marketing. 
• Strategic Planning and Campaign Management: Otter PR developed a strategic plan for promoting Charles Douglas and Optimize Curacao, outlining specific objectives, target audiences, and tactics for achieving desired outcomes. This plan included a timeline for press release distribution, media outreach efforts, and other promotional activities. 
• Media Monitoring and Coverage Analysis: Following the distribution of the press release, Otter PR monitors media coverage to track mentions, articles, and other forms of publicity related to Charles Douglas and Optimize Curacao. They provided regular updates and reports on the success of the campaign, including metrics such as reach, impressions, and sentiment analysis. 

Overall, Otter Public Relations played a crucial role in promoting Charles Douglas and Optimize Curacao, leveraging our expertise in media relations, content creation, and strategic planning to enhance our visibility and reputation in the digital marketing world.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media coverage and media placements were secured as a result of the press release distribution. This could include articles, features, interviews, and mentions in relevant industry publications, blogs, and online platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Otter PR likely maintained regular communication with me throughout the project, providing updates on progress, milestones, and any potential issues that arose. They used communication channels such as email, and phone calls to ensure effective collaboration. Timeliness: Delivering items on time is crucial in PR campaigns. 

Otter PR set clear timelines and deadlines for each phase of the project, including drafting and distributing the press release, media outreach, and monitoring. They worked diligently to meet these deadlines and promptly addressed any delays or challenges that arose.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

What's most impressive about Otter PR, is their ability to craft a compelling narrative and effectively communicate the unique story and value proposition of their clients, such as myself Charles Douglas, and my company Optimize Curacao. They seem adept at capturing the essence of their clients' backgrounds, expertise, and achievements, and translating that into impactful messaging that resonates with target audiences.

Are there any areas for improvement or something Otter Public Relations could have done differently?

While Otter Public Relations appears to have executed the campaign effectively overall, there are always areas for improvement and potential adjustments that could be made for future projects. Their pricing structure for sure

BACKGROUND

Please describe your company and position.

I am the CEO of Global Safety Agency

Describe what your company does in a single sentence.

. I've created and led a non-profit organization that educates and empowers the public by identifying and preventing violent extremism.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Market and Advertising
• Gain a broader reach to other organizations and people
• Help spread awareness in major news outlets.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR wrote an informative PR article that really highlighted our unique approach to cybersecurity and public education. Their team was a mix of experienced PR professionals and writers who understand the security sector. I found them through a Google search, and we worked together for about seven weeks. The cost was fair for the quality and service we received .

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article has boosted our SEO rankings and given us more exposure, helping to establish our authority in the field. Otter PR managed the project smoothly, and I can't think of any improvements needed. My advice to others is to communicate your mission clearly, and Otter PR will take care of the rest.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We needed to raise awareness about Global Safety Agency's cybersecurity expertise and our educational initiatives against violent extremism. Yes they were very fast and met the needs of the publication.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

They delivered what they said they would. I'm giving Otter PR a 5/5! They delivered quickly, the writing was excellent, and the article has made a significant impact on our online presence. They're a great asset for any organization looking to get their message out there.

Are there any areas for improvement or something Otter Public Relations could have done differently?

I'm satisfied they way they are

BACKGROUND

Please describe your company and position.

 I am the Founder - Director Marketing & Sales - Creative Director of a media company 

Describe what your company does in a single sentence.

Our scope of services include 3D Renderings, conventional CG (Computer Graphics) 360° Panoramas, 3D (‘Passive’) Animations (Walk-Throughs & Fly-Throughs), plus our most exclusive & innovative presentation products… META 360® – 360° Dynamic & Interactive (Fully Online) Panoramas META IMMERSION® – XR (VR, AR, MR) Presentations via our exclusive “AAA Video Game-like” KEY-OSK® (or XR Glasses). By using our innovative META 360® and META IMMERSION® Presentation Technologies, users can now freely interact & navigate through projects in real time. Users/clients can experience it either through 360° dynamic & interactive panoramic views (online), or by fully navigating and interacting with virtual environments – like in First-Person video games*

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• PR
• Marketing support
• Business Connections

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

In process of negotiation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In process. Not able to give feedback at the moment.,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In process. Not able to provide this feedback at the moment.

What was your primary form of communication with Otter Public Relations?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed by their customer service, Scope of Services, Professionalism. Experience. Know How.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Not able to provide this feedback due to lack of data,

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Oxygen Labs.

Describe what your company does in a single sentence.

I help business and agencies automate their business with AI and AI Marketing Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Media Coverage
• Brand Awareness

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a business owner, I know how important it is to have a strong brand and get media coverage to reach a wider audience. That's where Otter PR comes in - they have helped me solve two of the biggest challenges I was facing. 

First, they helped me increase my brand awareness. With their marketing services, I was able to reach a wider audience and get my brand in front of more potential customers. They created a customized strategy that was tailored to my needs and budget, and it paid off. I saw an increase in website traffic, social media followers, and sales. 

Second, Otter PR helped me secure media coverage for my business. Their team of media relations specialists have connections with top-tier publications, podcasts, and other media outlets. They took the time to understand my business and my goals for a PR campaign, and developed a strategy that delivered results. I was thrilled to see my business featured in publications like Forbes and NBC, which helped establish my credibility and authority in my industry. 

Overall, working with Otter PR has been a game-changer for my business. They have helped me increase brand awareness, secure media coverage, and reach a wider audience. Their expertise, transparency, and commitment to customer service were unmatched. I highly recommend Otter PR to any business looking to enhance their brand and reach new heights. They published articles in their USA Wire publication, Stellar, and another with Wallstreet.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was able to be published in multiple locations online including Wallstreet and the USA Wire and site traffic and appts increased within a few days

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very diligent and timely, delivering early or on time and they also respond immediately most of the time.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness and ability to actually automate a vast majority of the process.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Honestly, I thought everything was spot on.

BACKGROUND

Please describe your company and position.

I am the CEO of Art of Cyber Security

Describe what your company does in a single sentence.

Art of Cyber Security is a leader in Global Cybersecurity solutions providing unparalleled protection against cyber threats, ensuring your data and systems stay secure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We were looking to strengthen CyberSecurity.art's online presence and authority in the cyber security space, aiming to reach a broader audience.
• Otter PR provided us with a PR article service to boost our SEO and establish our expertise. Their team was a blend of tech-savvy writers and PR professionals. I found them through a referral, and we worked together for a solid eight weeks. The cost was a smart investment for the credibility and visibility we gained.
• The article Otter PR crafted and published has significantly improved our SEO rankings and increased our exposure. The project was managed smoothly, with proactive communication at every step. I have no critiques, only praise. For those considering Otter PR, my advice is to be clear about your goals and watch them work their magic.

SOLUTION

How did you find Otter Public Relations?

Other

Why did you select Otter Public Relations over others?

Company values aligned

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR provided us with a PR article service to boost our SEO and establish our expertise. Their team was a blend of tech-savvy writers and PR professionals. I found them through a referral, and we worked together for a solid eight weeks. The cost was a smart investment for the credibility and visibility we gained.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We wanted an article to be published on the first page of Google and that was a success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very reliable and persistent. Persistence is key!

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

They offer unique solutions for free.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the CEO, Co-Founder of Melanated Safaris LTD.

Describe what your company does in a single sentence.

We are a minority and millennial owned safari company in Tanzania, our tours allow for complete cultural immersion, and we show you sides of Africa they don't show you on tv.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Business Exposure
• Marketing

SOLUTION

How did you find Otter Public Relations?

• Online Search
• social media

Why did you select Otter Public Relations over others?

High ratings

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Melanated Safaris specializes in crafting bespoke travel experiences that immerse clients in the rich cultural tapestry and breathtaking natural landscapes of Tanzania. Our scope of work encompasses meticulous trip planning and coordination, where we collaborate closely with clients to tailor itineraries that align with their interests, preferences, and budgetary considerations.
From thrilling wildlife safaris in iconic national parks like Serengeti and Tarangire to immersive cultural encounters with indigenous tribes such as the Maasai and Chagga, we ensure every aspect of the journey reflects the unique essence of Tanzania. 
Additionally, Melanated Safaris curates unforgettable beach escapes along the pristine shores of Zanzibar, offering clients the opportunity to relax and rejuvenate in luxury resorts while indulging in water-based activities like snorkeling, diving, and sunset cruises. 
Our commitment to delivering exceptional experiences extends beyond logistics; we prioritize sustainable tourism practices and support community-based initiatives that empower local communities and preserve Tanzania's cultural heritage. With Melanated Safaris, clients can expect personalized service, attention to detail, and the assurance of an enriching and unforgettable travel adventure in Tanzania.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our collaboration with Otter PR were resoundingly successful, showcasing significant progress and amplifying our brand presence in the media landscape.
Thanks to their expertise and strategic approach, Melanated Safaris garnered a prestigious feature in BLK News, a renowned platform that celebrates and elevates Black excellence. This achievement not only bolstered our visibility among our target audience but also positioned us as a leader in the luxury safari industry, further solidifying our reputation as a premier provider of immersive travel experiences in Tanzania. 
The collaboration with Otter PR exemplified their unparalleled ability to secure high-profile media placements, ultimately driving brand awareness, engagement, and growth for Melanated Safaris.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was done in a timely manner, and I was beyond happy with their work.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their speed and professionalism.

Are there any areas for improvement or something Otter Public Relations could have done differently?

No.