Nina Beckhardt is an internationally recognized authority on enterprise brand naming and founder of The Naming Group. She has partnered with Fortune 500 companies including Chevrolet, Reebok, P&G, Target, PUMA, EPSON, Dow Jones, and ConAgra. She also writes the Substack, Naming at Scale, focused on how naming systems support internal alignment and decision-making across complex organizations. Her work has been featured in The Economist, Forbes, Bloomberg, CNN.com, WSJ.com, and USA TODAY.