Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
Founded in 1979, Gard Communications is a public relations firm. The team specializes in Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49Wilsonville, OR
Services provided
Pac/West, a public relations agency, offers Public Relations and Branding. The firm is headquartered in Wilsonville, Oregon and Denver, Colorado.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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$10,000+$100 - $149 / hr10 - 49Glastonbury, CT
Services provided
Cashman + Katz is a PR firm headquartered in Glastonbury, Connecticut and New York, New York. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
Services provided
PR firm Hemsworth Communications was launched in 2014. Based in Fort Lauderdale, Florida, the team specializes in Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
Skai Blue Media, a public relations firm, offer Public Relations and Branding. They were founded in 2008.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
Philly PR Girl is a public relations company. They provide Public Relations and Social Media Marketing and are located in Philadelphia, Pennsylvania.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Established in 1997, Crosby-Volmer is a small PR agency headquartered in Washington, District of Columbia. Their team specializes in Public Relations and Market Research.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
LRG, a public relations company, was launched in 1996. The firm provides Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Harrisburg, PA
Services provided
PR company Triad Strategies was launched in 2001. The small team specializes in Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 39 projects5WPR is a prominent Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company consistently receives positive feedback, with approximately 90% of clients praising their strategic insight, responsiveness, and professionalism. Many reviews highlight their effectiveness in securing media coverage and enhancing brand visibility and credibility, positioning them as a reliable PR partner.
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$10,000+Undisclosed10 - 49Washington, DC
Services provided
Potomac Communications Group, a PR agency, is located in Washington, District of Columbia. The team provides Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Rostrum, a PR company, was founded in 2005. The small team offers Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Founded in 2000, Redleaf Polhill is a PR firm. The agency specializes in Public Relations and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Kansas City, MO
Services provided
Page Communications is a PR firm. The team specializes in Public Relations and Advertising, and the agency is headquartered in Kansas City, Missouri.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Rule 5 is a PR firm launched in 2012. The team provides Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49London, England
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Wonderworks Communications Ltd is a branding firm founded in 2015. The team offers Branding and Public Relations and is located in London, England.
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$5,000+$100 - $149 / hr10 - 49Colorado Springs, CO
Services provided
Launched in 2008, Red Energy Public Relations is a small PR company. Their services include Public Relations and Advertising.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Voxus PR is a small public relations firm. They offer Public Relations and Content Marketing and were established in 2006.
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$10,000+$100 - $149 / hr10 - 49Vilnius, Lithuania
Services provided
Small branding agency VRS Agency, is located in Vilnius, Lithuania. The team provides Branding and Public Relations.
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$10,000+$100 - $149 / hr10 - 49Vilnius, Lithuania
Services provided
Fabula Hill+Knowlton Strategies is a PR company. Founded in 1997, the agency offers Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49Beograd, Serbia
Services provided
In Beograd, Serbia and North Macedonia, Represent Communications is a PR agency. Established in 2002, the team specializes in Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Milano, Italy
Services provided
Established in 1990, BPRESS is a small Milano, Italy-based public relations company. Their team provides Public Relations and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49København, Denmark
Services provided
Public relations company Noise PR was founded in 2006. The small team specializes in Public Relations and Branding.
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$5,000+$100 - $149 / hr10 - 49Stockholm, Sweden
Services provided
Jung Relations is a public relations agency founded in 2003. The company offers Public Relations and Advertising.
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$5,000+$100 - $149 / hr10 - 49Frankfurt am Main, Germany
Services provided
Adel & link Public Relations is a PR company launched in 2011. The team focuses on Public Relations and Advertising.
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$5,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Founded in 1989, Maisberger is a small PR agency. Their team specializes in Public Relations and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Public relations firm Glebb & Metzger is headquartered in Torino, Italy. The team specializes in Public Relations and Advertising.
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$5,000+$100 - $149 / hr10 - 49Shibuya City, Japan
Services provided
Sunny Side Up, a PR agency, is located in Shibuya City, Japan. Their services include Public Relations and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Launched in 2000, consense communications gmbh is a small PR company. Their services include Public Relations and Branding.
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$5,000+$100 - $149 / hr10 - 49Chiyoda City, Japan
Services provided
PR agency Candlewick offers Public Relations and Branding. They are headquartered in Chiyoda City, Japan.
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$5,000+$100 - $149 / hr10 - 49Québec, Canada
Services provided
Established in 2011, TACT Intelligence-Conseil is a PR firm. The agency focuses on Public Relations and Video Production, and is small.
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UndisclosedUndisclosed10 - 49Ramat Gan, Israel
Services provided
PR agency Kramer Davidovich is located in Ramat Gan, Israel. They provide Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Launched in 2014, Communion Tokyo, a small public relations firm, is based in Minato-ku, Tokyo, Japan. Their team offers Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Chiyoda City, Japan
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PR agency OZMA PR was launched in 1963. The agency offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Mapo-gu, South Korea
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G3 Partners is a public relations company. Located in Mapo-gu, South Korea, the company was launched in 2014. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
MastheadPR is a PR firm. They were founded in 2007 and offer Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Gangnam-gu, South Korea
Services provided
Brodeur Partners is a public relations company. Their small team is in Gangnam-gu, South Korea. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lisboa, Portugal
Services provided
Media Consulting, a PR firm, was established in 1996. They specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49San José, Costa Rica
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Edilex CM is a public relations company. They were established in 1984 and provide Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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PR company Madison Front Page was launched in 1999. In Dubai, United Arab Emirates, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Scott Public Relations is a small Los Angeles, California-based public relations agency. The team offers Public Relations and Branding.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Double Forte is a PR company. The San Francisco, California-based firm was founded in 2002. Their team offers Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
Founded in 1997, Gina Din Group is a PR agency. The team offers Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
Services provided
IMG Kenya, a small public relations firm, is headquartered in Nairobi, Kenya. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Biosector 2 is a public relations company. Located in New York, New York, the company provides Public Relations and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Articulate Communications Inc. Is a public relations company. They are in New York, New York and have small team. Their services include Public Relations and Accounting.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
EVINS is a New York, New York-based public relations company. Launched in 1987, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
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Know How Marketing Solutions, a public relations company, is in Guadalajara, Mexico. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
K2 Krupp Kommunications is a PR agency. The team is based in New York, New York, and their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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Nicholas & Lence Communications is a public relations agency. The New York, New York-based firm was established in 2007. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
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Sloane & Company is a public relations company. Located in New York, New York, the firm provides Public Relations and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36.2/40.017.2/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
37.5/40.017.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style