Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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$10,000+$150 - $199 / hr2 - 9Feasterville-Trevose, PA
Services provided
PR company 4M Communication was established in 2017. Based in Feasterville-Trevose, Pennsylvania, the team focuses on Public Relations.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Dish PR is a small Philadelphia, Pennsylvania-based PR firm. The team provides Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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$10,000+$150 - $199 / hr2 - 9North Wales, PA
Services provided
Peter Breslow Consulting, Inc. Is a North Wales, Pennsylvania-based PR agency. Their services include Public Relations.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
Based in Washington, District of Columbia, MELTZ Communications is a small PR agency. The team provides Public Relations.
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$10,000+$150 - $199 / hr2 - 9Collegeville, PA
Services provided
A & E Communications, Inc. Is a small public relations agency headquartered in Collegeville, Pennsylvania. Their services include Public Relations.
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$10,000+$100 - $149 / hr10 - 49Baltimore, MD
Services provided
Established in 2003, Illume is a small Baltimore, Maryland-based public relations agency. Their services include Public Relations and Event Management.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Advantage Public Relations is a Dunfermline, Scotland-based public relations agency. The team provides Public Relations and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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$10,000+$150 - $199 / hr10 - 49Salford , England
Services provided
Based in Salford , England, MAYNINETEEN is a PR company. Their services include Public Relations.
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$10,000+$150 - $199 / hr2 - 9Weymouth, England
Services provided
In The Bag PR is a PR agency. Their team is located in Weymouth, England and offers Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 39 projects5WPR is a prominent Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company consistently receives positive feedback, with approximately 90% of clients praising their strategic insight, responsiveness, and professionalism. Many reviews highlight their effectiveness in securing media coverage and enhancing brand visibility and credibility, positioning them as a reliable PR partner.
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$10,000+$150 - $199 / hr2 - 9Godalming, England
Services provided
The PR Farm, a PR firm, is headquartered in Godalming, England. They offer Public Relations and were launched in 2010.
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$10,000+$150 - $199 / hr1,000 - 9,999New York, NY
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Porter Novelli, a public relations firm, was established in 1972. The agency specializes in Public Relations and Content Marketing, and is large.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Templars, a public relations company, offers Public Relations and Social Media Marketing. The agency is based in London, England.
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$10,000+$150 - $199 / hr2 - 9Leamington Spa, England
Services provided
Red Marlin is a PR company headquartered in Leamington Spa, England. They focus on Public Relations and were launched in 2009.
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$10,000+$150 - $199 / hr2 - 9Telford, England
Services provided
Zen Communications Ltd is a PR company. The Telford, England-based firm provides Public Relations and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Cornerstone is a public relations agency. The team is located in New York, New York and Los Angeles, California, and their services include Public Relations and Marketing Strategy.
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$1,000+$25 - $49 / hr50 - 249Boston, MA
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Founded in 2002, Kel & Partners is a public relations agency and social media marketing agency. The team offers Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr250 - 999Boston, MA
Services provided
Located in Boston, Massachusetts and Los Angeles, California, MullenLowe U.S. Is a midsize public relations agency. Their services include Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49Louisville, KY
Services provided
Launched in 2012, RunSwitch Public Relations is a PR firm. The team offers Public Relations and Event Management.
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$5,000+$50 - $99 / hr10,000+New York, NY
Services provided
Omnicom is an Advertising company. They are in New York, New York and London, England, and their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Beeston, England
Services provided
In Beeston, England, Red Tree Public Relations is a public relations company. The team specializes in Public Relations.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Founded in 2003, Word of Mouth Communication is a small public relations firm. Their team offers Public Relations.
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$10,000+$150 - $199 / hr10 - 49London, England
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Hudson Sandler is a small London, England-based public relations firm. The team focuses on Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Cheltenham, England
Services provided
Target Public Relations is a PR agency. They are located in Cheltenham, England and have small team. They specialize in Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
Parker, Wayne & Kent is a PR company. Their small team is based in London , England. Their services include Public Relations.
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$10,000+$150 - $199 / hr50 - 249San Francisco, CA
Services provided
Advertising company Ogilvy California was founded in 1948. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9
Services provided
PR firm McDaid PR was founded in 2016. The small team specializes in Public Relations.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Story, a small public relations company, is in London, England. Their services include Public Relations and Advertising.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
TNR, Press Association, a PR firm, was founded in 1999. The agency specializes in Public Relations and Video Production.
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$10,000+$150 - $199 / hr2 - 9
Services provided
PR firm Bloomin' Creative is based in Kirkby Lonsdale, England. They offer Public Relations.
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$10,000+$150 - $199 / hr2 - 9Bollington, England
Services provided
TLC pr is a public relations agency. They were founded in 1993, and their services include Public Relations.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
MCG PR is a PR agency in Leeds, England and London, England. Established in 2001, the team specializes in Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Sydney, Australia
Services provided
Host is an Advertising and public relations agency established in 1996. Their team specializes in Advertising and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Letizia Agency is a public relations firm. The Las Vegas, Nevada-based company was established in 2015. Their team focuses on Public Relations.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Donath Business & Media is a PR firm. They offer Public Relations and Advertising and were founded in 1991.
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$5,000+$100 - $149 / hr10 - 49
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Native PR is a small Czech Republic-based PR firm. The team specializes in Public Relations.
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$10,000+$100 - $149 / hr10 - 49Rīga, Latvia
Services provided
Nords Porter Novelli + NECom, a PR firm, was established in 1999. The firm focuses on Public Relations and Branding, and is small.
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$10,000+$100 - $149 / hr10 - 49Vilnius, Lithuania
Services provided
Integrity PR is a PR agency established in 2000. The team specializes in Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9120 00 Praha 2-Nové Město, Czech Republic
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Small public relations firm EMC Public Relations, is headquartered in 120 00 Praha 2-Nové Město, Czech Republic. Their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249Knoxville, TN
Services provided
Established in 1994, Shelton Group, a midsize PR firm, is in Knoxville, Tennessee and Dallas, Texas. Their services include Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Nicosia, Cyprus
Services provided
Action Global Communications Bulgaria is a public relations firm. The company is located in Nicosia, Cyprus and London, England. Their team focuses on Public Relations.
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$10,000+$150 - $199 / hr10,000+
Services provided
Publicis Worldwide is a public relations agency. They are in Sofia, Bulgaria and London, England. Their team offers Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49
Services provided
Launched in 2009, Aristo İletisim is a public relations agency. Their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249
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Public relations firm Effect Burson Marsteller was established in 1995. The midsize team provides Public Relations and CRM consulting and SI.
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$10,000+$150 - $199 / hr50 - 249Bruxelles, Belgium
Services provided
Fipra Bulgaria is an Accounting and PR firm. In Bruxelles, Belgium, their team offers Accounting and Public Relations.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Headquartered in , Leo PR Istanbul is a public relations firm. They offer Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Rīga, Latvia
Services provided
Mediju Tilts is a PR company. The team specializes in Public Relations and Branding, and the agency is headquartered in Rīga, Latvia.
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$10,000+$100 - $149 / hr10 - 49Тошкент, Uzbekistan
Services provided
Public relations agency Cleantech Latvia was established in 2006. The team offers Public Relations and IT managed services.
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$10,000+$150 - $199 / hr50 - 249Zagreb, Croatia
Services provided
Briefing Communications, a public relations firm, was founded in 2000. They offers Public Relations.
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$10,000+$150 - $199 / hr10 - 49Zagreb, Croatia
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Millenium Promocija is a public relations agency based in Zagreb, Croatia. The team focuses on Public Relations and Marketing Strategy.
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$10,000+Undisclosed10 - 49Zagreb, Croatia
Services provided
Dialog Komunikacije is a PR firm. Their small team is headquartered in Zagreb, Croatia and provides Public Relations and Media Planning & Buying. The firm was established in 2000.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.8/40.019.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.7/40.019/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
35.9/40.017.6/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.6/40.017/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36.2/40.017.2/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style