Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Branding agency and PR firm Seraphic PR offers Branding and Public Relations. They are in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Montreal, Canada
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Ville Marie is a public relations agency founded in 2017. The team offers Public Relations and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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Elevator Communications Inc. Is a small Montréal, Canada-based PR agency. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Small branding company and PR agency Public Service Agency, is in Los Angeles, California. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
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The PRMG is a public relations company. In New York, New York, the firm was founded in 2002. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Denver, CO
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Based in Denver, Colorado, Malen Yantis Public Relations is a small PR company. The team focuses on Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Bedford, Canada
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Up Public Relations is a public relations company. The team is located in Bedford, Canada, and their services include Public Relations and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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UndisclosedUndisclosed2 - 9New York, NY
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Small Content Marketing and public relations company Legend, is based in New York, New York. Their services include Content Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Denver, CO
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SideCar Public Relations is a PR agency. Launched in 2001, the company is based in Denver, Colorado. Their team specializes in Public Relations and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 39 projects5WPR is a prominent Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company consistently receives positive feedback, with approximately 90% of clients praising their strategic insight, responsiveness, and professionalism. Many reviews highlight their effectiveness in securing media coverage and enhancing brand visibility and credibility, positioning them as a reliable PR partner.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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PRIME L.A. Public Relations is a public relations firm. Their small team is based in Los Angeles, California. Their services include Public Relations and Broadcast Video.
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UndisclosedUndisclosed2 - 9Calgary, Canada
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Alchemy Communications is a Marketing Strategy and PR agency launched in 2009. The team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Gain-Stovall is a PR company founded in 2001. The agency offers Public Relations and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Miami, FL
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CREATIVE IDEAS ADVERTISING, INC. Is a small Miami, Florida-based Advertising and public relations agency. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Small PR company DAVIDSON & CHOY PUBLICITY, is located in Los Angeles, California. The team specializes in Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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No Such Agency is a Los Angeles, California-based public relations company. They focus on Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Austin, TX
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Laura Raun Public Relations, a public relations agency, is in Austin, Texas. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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The PR Boutique - Texas is a public relations firm. They were launched in 2005 and specialize in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Lydia Baehr Public Relations is a public relations company. Founded in 2006, the company is located in Houston, Texas. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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The Knight Agency is a small Marketing Strategy and public relations firm located in Scottsdale, Arizona. The team specializes in Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9New Iberia, LA
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Promotional Images, Inc., an Advertising and public relations firm, was established in 1977. Headquartered in New Iberia, Louisiana, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Bend, OR
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Launched in 2010, SocialSuite is a PR company. In Bend, Oregon, the team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Carbondale, CO
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PR STUDIO, a Marketing Strategy and PR agency, was founded in 2013. The team focuses on Marketing Strategy and Public Relations and is located in Carbondale, Colorado.
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UndisclosedUndisclosed2 - 9Farmington Hills, MI
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Established in 1982, CKC Agency is a public relations firm. The team provides Public Relations and Digital Strategy and is based in Farmington Hills, Michigan.
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UndisclosedUndisclosed2 - 9Southfield, MI
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Founded in 2008, PublicCity PR is a Marketing Strategy and PR firm. In Southfield, Michigan, the team provides Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Bingham Farms, MI
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Launched in 1985, Hermanoff Public Relations is a public relations firm. The firm provides Public Relations and Branding, and is small.
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UndisclosedUndisclosed2 - 9West Hartford, CT
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In West Hartford, Connecticut, Bluespire Senior Marketing is a small Marketing Strategy and PR agency. The team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Stamford, CT
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Marketing Strategy and public relations agency Health Flash Marketing specializes in Marketing Strategy and Public Relations. They are headquartered in Stamford, Connecticut.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Paschall Strategic Commucation, a PR agency, was established in 1988. The company specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Headquartered in Charlotte, North Carolina, Pivot PR is a small PR company. The team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Roseville, CA
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Precision PR is a small PR firm based in Roseville, California. The team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9
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Shout PR is a Marketing Strategy and PR agency established in 1998. The team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9
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ESSE PR, a PR company, was established in 2014. The agency focuses on Public Relations and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9
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The PR Room is an IoT development and public relations firm headquartered in Southampton, England. They provide IoT development and Public Relations.
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UndisclosedUndisclosed2 - 9Norcross, GA
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McCauley Marketing Services is a PR firm in Norcross, Georgia. Founded in 2000, the team offers Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Wailuku, HI
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Kauhane Inc is a public relations company founded in 2002. The company specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Dublin, OH
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Lee Esposito Associates is a PR agency and social media marketing company launched in 1991. Located in Dublin, Ohio, the team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Loveland, OH
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Buoyancy Public Relations, a PR agency, was established in 2006. The team provides Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Belgrade, MT
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Pendleton Communications is a small public relations agency in Belgrade, Montana. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Portland, ME
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WordsatWork is a Portland, Maine-based public relations firm. They offer Public Relations and Content Marketing and were established in 1993.
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UndisclosedUndisclosed2 - 9Reno, NV
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In Reno, Nevada, Davis Rounds Advertising & Marketing is a media planning & buying agency and PR company. Their services include Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed2 - 9Rutherford, NJ
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In Rutherford, New Jersey, Gail Schoenberg Public Relations is a PR company. The team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Marietta, GA
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Content Marketing and PR firm Arc 3 Communications is in Marietta, Georgia. Founded in 2011, the team specializes in Content Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Bumbershoot PR is a PR company launched in 2009. The team offers Public Relations and Branding and is headquartered in Oklahoma City, Oklahoma.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Hi Fi Public Relations is a small public relations agency located in Edmond, Oklahoma. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Advertising and PR firm PR Plus is headquartered in Las Vegas, Nevada. They provide Advertising and Public Relations and were founded in 1991.
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UndisclosedUndisclosed2 - 9Elgin, IL
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PR Strategies & Communications/PmS advertising, inc. Is a PR company. The team is based in Elgin, Illinois, and their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9
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Small Advertising and public relations firm Neon Agency, is headquartered in Reno, Nevada. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Henderson, NV
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Authentic Public Relations is a Marketing Strategy and PR company. The agency is in Henderson, Nevada. Their services include Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9
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Red Barn Consulting, LLC is a small Marketing Strategy and PR agency headquartered in New Hartford, Connecticut. Their services include Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Newark, DE
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Small Event Marketing and public relations firm KD Communications Group, is in Newark, Delaware and Philadelphia, Pennsylvania. The team provides Event Marketing and Public Relations.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36.2/40.017.2/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
37.5/40.017.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style