Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a prominent PR firm specializing in media relations, public communications, and brand reputation enhancement. With 100% positive reviews, clients commend their efficient project management, strategic communication, and impactful PR campaigns that boost media coverage and credibility. Their professionalism and alignment with client values make them a trusted partner for elevating public presence and media visibility.
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UndisclosedUndisclosedFreelancer
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Advertising company Bizzle Designs is in Omaha, Nebraska. They specialize in Advertising and Graphic Design and were launched in 2013.
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UndisclosedUndisclosedFreelancer
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Tiffany Napper, Bats on Strings is a New Orleans, Louisiana-based branding agency. Founded in 2011, the team offers Branding and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent public relations firm offering services in media relations, brand reputation, and corporate communications. Reviews highlight their exceptional project management, strategic insight, and adaptability, achieving notable media coverage for various clients. They maintain a 100% positive feedback rate, with clients praising their professionalism, dedication, and ability to exceed expectations in media placements and public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 27 projects10 to 1 Public Relations is a comprehensive PR agency delivering services such as media relations, corporate communications, and brand reputation management. With reviews indicating over 90% positive feedback, clients praise their timely delivery, open communication, and media exposure success. A recurring theme is their ability to significantly enhance media coverage and public communications, with over 70% of reviewers highlighting improvements in brand recognition and media presence.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations firm renowned for its expertise in media relations, corporate communications, and brand reputation. The company consistently receives high praise for its ability to boost brand awareness and thought leadership, with 100% of reviewers lauding its project management, timely delivery, and strategic PR initiatives. Clients appreciate their creative and proactive approach, mentioning their excellent team as a standout feature.
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UndisclosedUndisclosedFreelancerAtlanta, GA
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Buildout Marketing, a Content Marketing company, is headquartered in Atlanta, Georgia. Founded in 2016, the team provides Content Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerJanesville, WI
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Twin Oaks Marketing, LLC, a small Content Marketing company, is headquartered in Janesville, Wisconsin. The team offers Content Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerDieppe, Canada
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Girafe Media is an Advertising company based in Dieppe, Canada. They specialize in Advertising and Digital Strategy and were established in 2016.
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UndisclosedUndisclosedFreelancer
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Octagon Communications & Consulting, LLC , a small Event Marketing company, is based in Ixonia, Wisconsin. Their services include Event Marketing and Advertising.
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UndisclosedUndisclosedFreelancer
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Headquartered in Czech Republic, Daniel Kotisa is a small Other Digital Marketing company. Their services include Other Digital Marketing and other IT consulting and SI.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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Eureka&Co. Is a Digital Strategy company. Their midsize team is in Ciudad de México, Mexico. Their services include Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosedFreelancerAspull, England
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Based in Aspull, England, dinkydot Marketing & PR is a branding agency. They specialize in Branding and Marketing Strategy and were established in 2014.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency specializing in brand awareness, media relations, and public communications. Across multiple reviews, 100% of clients highlight their effective communication, integrity, and impressive media coverage, with many noting their ability to secure national exposure and innovative strategies. While some suggest minor improvements in communication streamlining, the company is consistently praised for their proactive approach and seamless project management.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a public relations agency with a focus on media and public communications, providing services like media coverage, brand reputation management, and corporate communications. Reviews reflect a 100% satisfaction rate, highlighting their strategic media placements, effective communication, and tailored PR strategies. A notable 50% of reviewers emphasized their adaptability and strategic approach to securing targeted media coverage, which significantly enhanced brand visibility and credibility across various industries.
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UndisclosedUndisclosed50 - 249St. Petersburg, FL
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Established in 2002, Paradise Advertising & Marketing Inc. Is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancerBedford, MA
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Christine Pinney Marketing is a graphic design agency. Their team is headquartered in Bedford, Massachusetts and offers Graphic Design and Logo.
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UndisclosedUndisclosed50 - 249Bogotá, Colombia
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TXT Agencia Transmedia is a branding agency. They are located in Bogotá, Colombia, and their services include Branding and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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Launched in 2003, Trendsétera is a midsize Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Sheffield, England
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Data Media & Research is an Email Marketing company. They were launched in 1996, and their services include Email Marketing and Affiliate Marketing.
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UndisclosedUndisclosed50 - 249Malmö , Sweden
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Headquartered in Klubbhusgatan 13, Sweden and Birger Jarlsgatan 6D, Sweden, Yellon is a midsize Advertising company. The team offers Advertising and Architectural Design.
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UndisclosedUndisclosed50 - 249Milano, Italy
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TBWA \ Italy Group is a branding firm. Located in Milano, Italy, the team focuses on Branding and Advertising.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Advertising company Ogilvy was established in 1948. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Marketing Eye is a graphic design agency. They offer Graphic Design and Marketing Strategy and were founded in 2004.
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UndisclosedUndisclosed50 - 249Göteborg, Sweden
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Content Marketing company More Alliance is headquartered in Göteborg, Sweden. They focus on Content Marketing and Digital Strategy and were founded in 2006.
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UndisclosedUndisclosedFreelancerIpswich, MA
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Lear Marketing is an Advertising company. Their small team of employees is in Ipswich, Massachusetts. Their team offers Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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MP | MP, an Advertising company, was launched in 2017. Based in Boston, Massachusetts, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Reflex New York is a branding agency founded in 1988. The team provides Branding and Event Marketing.
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UndisclosedUndisclosedFreelancerChelmsford, MA
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Public relations company Alpenglow Marketing is in Chelmsford, Massachusetts. The team offers Public Relations and Content Marketing.
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UndisclosedUndisclosedFreelancerCoral Gables, FL
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Stephen Matthew Designs, LLC is a Coral Gables, Florida-based Product Design company. Their services include Product Design and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Gaithersburg, MD
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THE SCIENTIFIC CONSULTING GROUP, INC is an user experience agency established in 1991. The team offers UX/UI Design and Graphic Design and is in Gaithersburg, Maryland.
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UndisclosedUndisclosed50 - 249
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In , The Brand Saloon is a midsize Advertising company. The team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Portland, OR
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Publitek is a branding company in Portland, Oregon. They specialize in Branding and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Cleveland, OH
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Stern Advertising, a branding firm, is located in Cleveland, Ohio. They specialize in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Spokane, WA
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Kauffman & Associates is a Market Research company. They are in Spokane, Washington. Their team focuses on Market Research and Event Marketing.
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UndisclosedUndisclosed50 - 249Hong Kong, Hong Kong
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Branding firm DeVries Global is in Hong Kong, Hong Kong. Founded in 1978, the team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed50 - 249Wanchai, Hong Kong
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Branding firm Grebstad Hicks Public Relations Consulting (Shanghai) Co., Ltd. Was launched in 1997. The company provides Branding and Public Relations, and is midsize.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Electriq, a midsize Business Consulting company, is headquartered in Los Angeles, California. The team specializes in Business Consulting and Branding.
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UndisclosedUndisclosed50 - 249Phoenix, AZ
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Highnoon is a midsize Advertising company. They specialize in Advertising and Public Relations and were founded in 2020.
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UndisclosedUndisclosed50 - 249Cookeville, TN
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Hometown Digital Solutions, an Email Marketing company, was founded in 2016. The company focuses on Email Marketing and E-Commerce Development.
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UndisclosedUndisclosed50 - 249Fort Myers, FL
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Priority Marketing is an Advertising company. Launched in 1992, the firm focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Milwaukee, WI
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CMRignite is a graphic design company. They are located in Milwaukee, Wisconsin. Their team focuses on Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Paris, France
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Wellcom, a midsize Advertising company, is based in Paris, France. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Grayword Branding is a branding company. Their team is headquartered in Colorado. The firm provides Branding and Advertising.
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UndisclosedUndisclosedFreelancerCarmel, IN
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Founded in 2018, SparksFly Copy & Content is a small branding firm in Carmel, Indiana. Their team provides Branding and Public Relations.
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UndisclosedUndisclosedFreelancerJohnston, RI
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RMA Associates is a small Johnston, Rhode Island-based branding agency. The team provides Branding and Public Relations.
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UndisclosedUndisclosedFreelancer
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Céline Larigaldie Public Writer is a public relations agency launched in 2013. Their team provides Public Relations and Content Marketing.
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UndisclosedUndisclosed50 - 249Minneapolis, MN
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Media Loft, a graphic design company, was launched in 1974. Located in Minneapolis, Minnesota, the team provides Graphic Design and Video Production.
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UndisclosedUndisclosed50 - 249Port Washington, NY
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ADM Productions, Inc. Is an Event Marketing company launched in 1981. Located in Port Washington, New York, the team focuses on Event Marketing and Graphic Design.
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UndisclosedUndisclosed50 - 249Miami Beach, FL
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Cryptan Labs is a Miami Beach, Florida-based Blockchain company. They focus on Blockchain and Branding and were established in 2022.
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UndisclosedUndisclosed50 - 249Washington, DC
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Content Writing Services company McAllister & Quinn was launched in 2004. In Washington, District of Columbia, the team offers Content Writing Services and Business Consulting.
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UndisclosedUndisclosedFreelancer
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HYPE! is a public relations agency. Their small team is based in Las Vegas, Nevada and specializes in Public Relations and Digital Strategy. The firm was launched in 2012.
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UndisclosedUndisclosed50 - 249London, England
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Publicis Sport & Entertainment is a midsize branding firm. Founded in 2019, the team focuses on Branding and Sports Marketing.
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UndisclosedUndisclosed50 - 249Chicago, IL
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International Sports Management, Inc. Is a midsize Sports Marketing company. They focus on Sports Marketing and Public Relations and were launched in 1997.
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UndisclosedUndisclosed50 - 249Roma, Italy
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DAO Sport, a Talent Representation company, is headquartered in Roma, Italy and Milano, Italy. Their services include Talent Representation and Sports Marketing.
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UndisclosedUndisclosed50 - 249Millers Point, Australia
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MKTG Australia is a Sports Marketing company headquartered in Millers Point, Australia. They offer Sports Marketing and Event Marketing and were launched in 1982.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.7/40.018.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.5/40.016.4/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.2/40.016.6/20 Reviews9.8/10 Clients & Experience8.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
34.1/40.017.4/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other
Latest Public Relations Articles
See all articles
Why Unscripted Brand Content Outperforms the Polished Version
For years, brands optimized for polish—but 47% of consumers find off-script moments more authentic. Why unscripted content connects, and how to build it in.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style