Top Advertising Agencies in Sydney
From the glittering billboards of George Street to the innovative studios in Surry Hills, Sydney thrives on bold ideas and brand stories. Whether you’re a fintech startup out of Tech Central or an established icon like Qantas looking to refresh your image, the right advertising partner can amplify your message in Australia’s most competitive market.
Clutch simplifies the search by verifying each agency through detailed client interviews that cover scope, results, and project management. Use the filters on this page to narrow firms by budget, industry focus, or service line—perfect for marketing teams at UNSW spin-offs or global brands with APAC headquarters in the CBD.
Looking beyond the Harbour City? Compare the Top Advertising Agencies worldwide, or browse peers from advertising agencies in Melbourne and advertising firms in Brisbane. If you operate in health and wellness, filter for Sydney advertising agencies for healthcare brands.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves Sydney, AustraliaServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Serves Sydney, AustraliaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed10 - 49Sydney, Australia
Services provided
Growth Gurus is a small Advertising company founded in 2017. Their team specializes in Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Surry Hills, Australia
Services provided
Octopus LED Screens is an Advertising company headquartered in Surry Hills, Australia. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Serves Sydney, AustraliaServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999Serves Sydney, AustraliaServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+Undisclosed2 - 9Chullora, Australia
Services provided
See all 1 projectsDetoXfi offers services including lead generation, brand awareness, search engine optimization, online advertisement, and various content creation strategies. Reviews highlight their responsiveness, timely delivery, and deep understanding of client businesses, resulting in significant improvements in traffic, lead generation, and ROI. Clients appreciate their innovative approach and consistent monitoring, though some noted the high costs associated with lead generation campaigns.
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$1,000+$100 - $149 / hr10 - 49Surry Hills, Australia
Services provided
Social media marketing firm SocialGen is headquartered in Surry Hills, Australia. They specialize in Social Media Marketing and Advertising and were established in 2017.
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$10,000+$150 - $199 / hr10 - 49Surry Hills, Australia
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Paper Moose is a small Advertising company headquartered in Surry Hills, Australia. Their services include Advertising and Branding.
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$50,000+Undisclosed10 - 49North Sydney, Australia
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See all 1 projectsFrom offline to all things digital, our aim is to maximise your marketing using the Multiplier effect! That is when you multiply a combination of data, ideas and passionate people you get BIG
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$10,000+$100 - $149 / hr250 - 999Woolloomooloo, Australia
Services provided
72andSunny, an Advertising company, is in Amsterdam, Netherlands and Los Angeles, California. Established in 2004, the team offers Advertising and Branding.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
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$10,000+$150 - $199 / hr250 - 999Ultimo, Australia
Services provided
BWM Dentsu, an Advertising company, was established in 1996. They focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr1,000 - 9,999Sydney, Australia
Services provided
Launched in 2015, Mirum Agency is a large Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves Sydney, AustraliaServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Serves Sydney, AustraliaServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves Sydney, AustraliaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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$10,000+$150 - $199 / hr50 - 249Sydney, Australia
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Host is an Advertising and public relations agency established in 1996. Their team specializes in Advertising and Public Relations.
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$10,000+$150 - $199 / hr250 - 999Sydney, Australia
Services provided
Y&R ANZ is an Advertising company. The Sydney, Australia-based company was founded in 1934. Their services include Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves Sydney, AustraliaServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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$10,000+$100 - $149 / hr250 - 999Narrabeen, Australia
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CHE Proximity, a midsize Advertising and branding company, is in South Yarra, Australia and Narrabeen, Australia. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Sydney, Australia
Services provided
Adcorp Australia is a midsize Advertising company headquartered in Sydney, Australia and Melbourne, Australia. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249The Rocks, Australia
Services provided
McCann is a midsize Advertising company founded in 1959. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Gravitas Ltd is an Advertising and Direct Marketing company. They are headquartered in Sydney, Australia and have small team. They specialize in Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Chatswood, Australia
Services provided
PermissionCorp is an Email Marketing company. They are headquartered in Chatswood, Australia and Taipei, Taiwan. Their team focuses on Email Marketing and Advertising.
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UndisclosedUndisclosed250 - 999Sydney, Australia
Services provided
Integral Ad Science is an Advertising company. They provide Advertising and Branding and were launched in 2009.
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$1,000+$300+ / hr2 - 9Sydney, Australia
Services provided
Founded in 2015, GCI MEDIA GROUP is a small social media marketing company in Sydney, Australia. Their team specializes in Social Media Marketing and Advertising.
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$50,000+$150 - $199 / hr10 - 49Surry Hills, Australia
Services provided
Now We Collide is a video production agency. The team is headquartered in Surry Hills, Australia, and their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Parramatta, Australia
Services provided
Digital Marketing Agency Parramatta - Alvi Consulting is an Advertising company. The team is headquartered in Parramatta, Australia, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49North Sydney, Australia
Services provided
Superfastbusiness is an Advertising company. Launched in 2008, the company provides Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Parramatta, Australia
Services provided
Eight Shades Media is an Advertising company founded in 2007. The midsize team provides Advertising and Branding.
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$5,000+$150 - $199 / hr50 - 249Strathfield South, Australia
Services provided
AIIMS Group is a midsize Advertising company based in Strathfield South, Australia and Dubai, United Arab Emirates. Their services include Advertising and Marketing Strategy.
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$25,000+$150 - $199 / hr10 - 49Chippendale, Australia
Services provided
Magnum & Co. Is a PR company headquartered in Chippendale, Australia. Established in 2005, the team offers Public Relations and Content Marketing.
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$5,000+< $25 / hr10 - 49Baulkham Hills, Australia
Services provided
In Baulkham Hills, Australia, Strange Marketing is an Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49North Sydney, Australia
Services provided
Digital Minds, a small Advertising company, is located in North Sydney, Australia. Their services include Advertising and Conversion Optimization.
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$5,000+$200 - $300 / hr10 - 49Sydney, Australia
Services provided
Emmersion, a small branding agency, is headquartered in Canberra, Australia and Sydney, Australia. Their services include Branding and Advertising.
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$1,000+$100 - $149 / hr2 - 9Parramatta, Australia
Services provided
Brand Synthesis is a branding agency founded in 2023. Their team offers Branding and Advertising.
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UndisclosedUndisclosed10 - 49Caringbah, Australia
Services provided
Vonnimedia is a social media marketing firm. They provide Social Media Marketing and Content Marketing and are headquartered in Caringbah, Australia.
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$1,000+$200 - $300 / hr2 - 9Lavender Bay, Australia
Services provided
Based in Lavender Bay, Australia, thedylanagency is an Advertising company. They specialize in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Sydney, Australia
Services provided
Advertising company OKMG was founded in 2012. The team focuses on Advertising and Branding and is headquartered in Mosman Park, Australia and Sydney, Australia.
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$5,000+Undisclosed10 - 49Chippendale, Australia
Services provided
See all 2 projectsMead Media offers video production services focusing on promotional and advertisement videos. Client reviews highlight their professionalism, affordability, and effective communication. Across multiple projects, Mead Media has demonstrated an ability to significantly enhance social media engagement and brand awareness, with clients praising the team's hands-on approach and creative output.
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$5,000+Undisclosed10 - 49Marrickville, Australia
Services provided
Thriven is a branding agency established in 2020. The company offers Branding and Web Development.
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UndisclosedUndisclosed2 - 9Bondi Junction, Australia
Services provided
Small Advertising company Local Web Advertising, is in Bondi Junction, Australia. Their services include Advertising and Marketing Strategy.
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$10,000+$200 - $300 / hr10 - 49Alexandria, Australia
Services provided
Located in Alexandria, Australia, Step Change is an Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9Sydney, Australia
Services provided
Branding firm Mind Methods was established in 2013. The agency offers Branding and Advertising, and is small.
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$5,000+$100 - $149 / hr10 - 49Surry Hills, Australia
Services provided
Established in 2003, Digital Garden is a web design company. The team specializes in Web Design and Advertising.
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$1,000+Undisclosed2 - 9North Sydney, Australia
Services provided
10 THOUSAND FEET is a Market Research company. They provide Market Research and Branding and were founded in 2003. The firm is based in North Sydney, Australia.
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$10,000+$150 - $199 / hr50 - 249North Sydney, Australia
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MOI Global is an Advertising company. The midsize Weybridge, England-based team focuses on Advertising and Branding. The company was founded in 1987.
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$10,000+$150 - $199 / hr50 - 249Sydney, Australia
Services provided
Lavender, a Marketing Strategy company, was founded in 1997. The team focuses on Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr50 - 249Dawes Point, Australia
Services provided
Principals is a midsize branding firm established in 1995. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249Surry Hills, Australia
Services provided
Advertising company Pedestrian Group is in Surry Hills, Australia and Cremorne, Australia. Launched in 2005, the team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Picnic Point, Australia
Services provided
Pay per click company THYNK Digital is headquartered in Picnic Point, Australia. They offer Pay Per Click and Ecommerce Marketing.
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$1,000+Undisclosed2 - 9Sydney, Australia
Services provided
Young Buck Media is an Advertising company founded in 2015. The firm provides Advertising and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49Alexandria, Australia
Services provided
Shark Digital Australia is an Advertising company. The company is headquartered in Alexandria, Australia. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Sydney, Australia
Services provided
Advertising company Outdoor Media Association was launched in 1969. Headquartered in Sydney, Australia, the team provides Advertising and Public Relations.
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$1,000+< $25 / hr2 - 9Crows Nest, Australia
Services provided
Launched in 2023, Marketing Oreil is a small Product Marketing company. Their team provides Product Marketing and Marketing Strategy.
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$5,000+Undisclosed2 - 9Darlinghurst, Australia
Services provided
Established in 2019, Agenda C is a public relations agency. The team offers Public Relations and Digital Strategy.
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$1,000+< $25 / hr2 - 9Wentworthville, Australia
Services provided
Founded in 2020, Digital Plux is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+< $25 / hr10 - 49Rosebery, Australia
Services provided
See all 3 projectsOutreach Desk is a content marketing agency specializing in SaaS link building and brand mentions. Their services resulted in significant improvements in domain performance for clients, with 100% of reviews highlighting enhanced rankings and traffic. Clients commend the company for its professionalism and reliability, with no areas for improvement noted.
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List of the Top 15 Sydney Advertising & Marketing Agencies
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$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr2 - 9North Sydney, Australia
Ability to deliver
33.2/40.016.2/20 Reviews9.9/10 Clients & Experience7.1/10 Market PresenceService focus
25% Advertising60% Marketing15% Other -
$50,000+$200 - $300 / hr50 - 249Southampton, England
Ability to deliver
29.8/40.016.2/20 Reviews7.9/10 Clients & Experience5.7/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Sydney, Australia
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Crows Nest, Australia
Ability to deliver
35.8/40.016.6/20 Reviews9.2/10 Clients & Experience10/10 Market PresenceService focus
20% Advertising40% Marketing40% Other -
$10,000+$100 - $149 / hr10 - 49North Sydney, Australia
Ability to deliver
33.5/40.017/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$10,000+$150 - $199 / hr2 - 9Sydney, Australia
Ability to deliver
34.6/40.016/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$5,000+Undisclosed2 - 9Bondi Junction, Australia
Ability to deliver
32.5/40.016.2/20 Reviews8.1/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249Dover, DE
Ability to deliver
32.2/40.020/20 Reviews5.7/10 Clients & Experience6.5/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$5,000+$200 - $300 / hr10 - 49North Sydney, Australia
Ability to deliver
29.6/40.015.8/20 Reviews5.8/10 Clients & Experience8/10 Market PresenceService focus
10% Advertising85% Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Surry Hills, Australia
Ability to deliver
26.1/40.015.8/20 Reviews4.8/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
UndisclosedUndisclosed50 - 249Bankstown, Australia
Ability to deliver
24.6/40.016.2/20 Reviews3.5/10 Clients & Experience4.9/10 Market PresenceService focus
10% Advertising55% Marketing35% Other -
$1,000+Undisclosed10 - 49Sydney, Australia
Ability to deliver
21.1/40.016.2/20 Reviews0/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$50,000+Undisclosed10 - 49Tamarama, Australia
Ability to deliver
21.7/40.016.2/20 Reviews0/10 Clients & Experience5.5/10 Market PresenceService focus
20% Advertising40% Marketing40% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
29.6/40.015.6/20 Reviews8.6/10 Clients & Experience5.4/10 Market PresenceService focus
10% Advertising30% Marketing60% Other -
$5,000+Undisclosed10 - 49Naremburn, Australia
Ability to deliver
24.7/40.016.2/20 Reviews2.5/10 Clients & Experience6/10 Market PresenceService focus
20% Advertising40% Marketing40% Other -
$5,000+Undisclosed2 - 9Potts Point, Australia
Ability to deliver
26/40.016.2/20 Reviews4.2/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$5,000+$200 - $300 / hr10 - 49Sydney, Australia
Ability to deliver
25/40.015.6/20 Reviews3.8/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising45% Marketing45% Other -
$25,000+$100 - $149 / hr2 - 9Braddon, Australia
Ability to deliver
30.2/40.016.4/20 Reviews7.5/10 Clients & Experience6.3/10 Market PresenceService focus
10% Advertising25% Marketing65% Other -
$1,000+$50 - $99 / hr2 - 9Chippendale, Australia
Ability to deliver
30.7/40.017.2/20 Reviews9.5/10 Clients & Experience4/10 Market PresenceService focus
15% Advertising15% Marketing70% Other -
$1,000+$200 - $300 / hr10 - 49Sydney, Australia
Ability to deliver
20.8/40.016.8/20 Reviews0/10 Clients & Experience4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
UndisclosedUndisclosed2 - 9Sydney, Australia
Ability to deliver
24.3/40.016.2/20 Reviews3.6/10 Clients & Experience4.6/10 Market PresenceService focus
15% Advertising30% Marketing55% Other -
$1,000+$100 - $149 / hr2 - 9Neutral Bay, Australia
Ability to deliver
23.8/40.016.2/20 Reviews3/10 Clients & Experience4.6/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$150 - $199 / hr10 - 49Sydney, Australia
Ability to deliver
25.1/40.016.2/20 Reviews2/10 Clients & Experience6.9/10 Market PresenceService focus
10% Advertising10% Marketing80% Other -
$100,000+Undisclosed250 - 999New York, NY
Ability to deliver
7.5/40.00/20 Reviews0/10 Clients & Experience7.5/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$50,000+Undisclosed10 - 49Sydney, Australia
Ability to deliver
13.3/40.04.8/20 Reviews2.4/10 Clients & Experience6.1/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
UndisclosedUndisclosed1,000 - 9,999Seattle, WA
Ability to deliver
5.9/40.00/20 Reviews0/10 Clients & Experience5.9/10 Market PresenceService focus
15% Advertising25% Marketing60% Other -
Undisclosed$150 - $199 / hr50 - 249Surry Hills, Australia
Ability to deliver
5.7/40.00/20 Reviews0/10 Clients & Experience5.7/10 Market PresenceService focus
40% Advertising25% Marketing35% Other -
UndisclosedUndisclosed10 - 49Alexandria, Australia
Ability to deliver
4.6/40.00/20 Reviews0/10 Clients & Experience4.6/10 Market PresenceService focus
50% Advertising50% Marketing
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Sydney Advertising Agency FAQs
Local advertising agencies understand nuances you won’t get from overseas providers— such as rugby-mad demos vs. AFL strongholds, seasonal retail peaks tied to Boxing Day sales, and compliance with the Australian Association of National Advertisers (AANA) Code. They also maintain strong relationships with regional media representatives, influencers, and cultural institutions—critical for securing prime placements during events like Mardi Gras or The Ashes. If you need quick creative turnarounds or on-site shoots at Bondi, proximity matters.
Budgets for hiring advertising agencies in Sydney vary significantly thanks to factors like creative requirements, industry competitiveness, and campaign scope. Based on Clutch data, pricing typically goes:
- Small project or campaign audit: AUD $5,000 – $15,000
- Integrated campaign retainers: AUD $10,000 – $50,000 per month
- High-profile, multi-channel launches with TV production: AUD $250,000+
Hourly rates generally sit between AUD $150 – $300, reflecting Sydney’s talent pool and cost of living. Always request a detailed scope and media breakdown to avoid surprise mark-ups.
Sydney-based ad agencies are versatile thanks to the city’s dynamic economy, but often they excel in markets such as:
- Financial services (ASX-listed banks and fintech)
- Tourism and hospitality (Destination NSW, luxury hotels)
- Consumer packaged goods and retail (Woolworths, fashion labels along Pitt Street)
- Technology and SaaS (Atlassian, Canva)
- Healthcare and pharma clusters near Macquarie Park
Many agencies also offer multilingual capabilities to reach Mandarin, Arabic, and Hindi-speaking communities across Greater Sydney.
Start by defining the unique requirements and KPIs of your project—whether that’s brand lift, lead volume, or share-of-voice—then:
- Review case studies on campaigns similar in scope or vertical.
- Check Clutch client reviews for transparency on timelines and communication.
- Ask about their media buying clout with local networks versus global holding-company partnerships.
- Clarify reporting cadence and tools (e.g., Google Data Studio, Nielsen).
- Meet the day-to-day team; senior pitch talent isn’t always assigned to your account.
Never turn a blind eye to red flags. Some may feel insignificant at first, but they can lead to troublesome setbacks and costly headaches down the line. Be cautious if an agency checks any of these traits:
- Guarantees specific TV ratings or viral numbers—no firm controls audience behavior.
- Lacks accreditation or refuses to follow the AANA Code.
- Provides vague media budgets without channel-level detail.
- Over-relies on offshore creative with no local cultural checks.
- Can’t supply recent Sydney-based references.