Fizzbuzz Creative Agency

BACKGROUND

I am the Head of Marketing of Inksizzle

High quality art-print giftware using original colour prints.

OPPORTUNITY / CHALLENGE

• Brand redevelopment.
• Brand positioning.
• Website redevelopment.

SOLUTION

Online Search

• Pricing fit our budget
• Great culture fit
• Company values aligned

2-5 Employees

We approached Fizzbuzz knowing something was off with our brand. We had a tiny audience of fans but it was hard to break out into the mass market.
Fizzbuzz identified issues with our brand and fixed them through positioning, style and language.
We then retained Fizzbuzz to work through those changes at our no.1 touchpoint - our ecommerce website.

RESULTS & FEEDBACK

Our website traffic has increased massively - so far it's up over 200%, and we're finding that we appeal to a much broader segment of customers now.

Fizzbuzz told us at the outset what to expect in terms of project stages and deadlines. They stuck to them all and actually delivered the final part of the project a little early.

• In-Person Meeting
• Email or Messaging App

Fizzbuzz from the outset seemed to understand our business and how important our objectives were. There was no flim-flam, they just got straight to solving our problems and seemed to laser in on what neede to change and how. 

No. We're so pleased with the outcome it's difficult to think of how any part of that might have been done better.

BACKGROUND

Please describe your company and position.

I am the CMO of Flitemode

Describe what your company does in a single sentence.

Premium, fashion activewear: every piece is engineered to support movement while projecting strength, self‑belief and style, in the gym and beyond.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fizzbuzz Creative Agency to accomplish?

• Brand redevelopment.
• Relaunch advertising.
• Website makeover.

SOLUTION

How did you find Fizzbuzz Creative Agency?

Online Search

Why did you select Fizzbuzz Creative Agency over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Fizzbuzz Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flitemode activewear had evolved rapidly post-launch and it was felt that our brand had become a little generic. Without a radical reinvention, we wanted to move to a position which better reflected our dynamic, fashion-forward stance.
Fizzbuzz were brought on board to advise on our brand direction and positioning as well as to update thecompany's logo and other brand assets.
Fizzbuzz also evaluated the website and implemented changes to better reflect the new brand positioning, as well as introducing some technical efficiencies regarding the site's SEO and appearance to international audiences.
Finally, when the main changes were complete, Fizzbuzz created a relaunch advertising campaign for us which ran across the Meta platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We immediately saw much more pick-up through our social media channels following the relaunch. Not long after, we saw the website traffic increasing and sales following suit.
One important thing is that with Fizzbuzz's new brand guide and templates, everything we produce internally in now a) easier to create and b) fully brand aligned.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fizzbuzz is the most responsive, pro-active creative agency we've ever worked with. Things were done without delay, every single time. Even when we were sometimes in a bit of a fog with our internal decision-making, Fizzbuzz were able to provide us with clarity and context to move our decision making forwards.

What was your primary form of communication with Fizzbuzz Creative Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The company is genuinely creative! Some of their solutions were amazing! One of the key advantages we found was that because they have a genuinely multi-disciplinary team, everything they produced just fit together and worked like clockwork. Before, we had used multiple 'specialists' to do different tasks, but it was always a struggle to manage deadlines and getting the brand fully aligned. Using Fizzbuzz cured all of that.

Are there any areas for improvement or something Fizzbuzz Creative Agency could have done differently?

Not really. They surpassed our expectations and outperformed our previous arrangements by a mile, so it's difficult to find any negatives.