The Connected Experience Agency

About Us

A new breed of agency. Born from the need to transform an outdated industry that talks too much and delivers too little. 

Swapping the traditional egos and personalities for market-leading buying with world-class creativity and innovation, we provide our clients with access to bespoke teams of passionate senior level talent.

Our independence gives us the freedom to work in flexible ways that provide the best value for our clients. We don’t believe in awards, media lunches, gifts or entertainment. We work for you, our clients.

Our Model

Teams Built For Clients

Through client discovery and strategy we select and build teams specific to our clients needs. This ensures passionate and customised teams who can deliver world-class strategic and creative thinking.

Senior Only Talent

Using a flat team structure, our senior only talent model allows clients to have access to experienced talent who will drive ideation right through to implementation.

Global Execution

Our global consultant network means we have the ability to execute across any market at scale. This provides the benefit of both local specific senior talent and provides cost efficiencies because we tap into these consultants only for clients specific requirements.

Transparency

We work on a fixed fee rate card across all services and clients and a flat buying fee percentage for all media, based on annual media investment, eradicating the billing murkiness plaguing multinational conglomerates.

 
$10,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2014
Show all +
Sydney, Australia
headquarters
  • 103/342 Elizabeth Street, Surry Hills
    Sydney 2010
    Australia
other locations
  • 1-3/28 Customs St East, Britomart
    Auckland 1010
    New Zealand

Portfolio

Key clients: 

Foxtel, eBay, Bank Australia, Square, KitchenAid, Nestle, Squarespace, Mirvac, MYOB & Northern Territory Tourism

Reviews

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Advertising for a Bank

“Their passion about our brand and their absolute dedication to helping us achieve our goals has a lot of value.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Oct. 2018 - Ongoing
Project summary: 

Alchemy One manages brand-wide marketing and advertising for a bank. They integrate print, broadcast, and digital marketing with partners, and they currently oversee a campaign on Instagram.

The Reviewer
 
201-500 Employees
 
Kew, Australia
Fiona Nixon
Head of Strategy and Communication, Bank Australia
 
Verified
The Review
Feedback summary: 

Brand awareness, clickthrough rates, and conversions are all up since the start of the collaboration with Alchemy One. They are well-organized, and they help drive the partnership. They work well with strong business strategies, and they’re always mindful of deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the head of strategy for Bank Australia. We're an ethical cooperative bank based in Melbourne, with a presence across Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Alchemy One?

We hoped to maximize the impact of our advertising spend and increase the sophistication of our digital advertising approach.

SOLUTION

What was the scope of their involvement?

They took charge of planning all our advertising spend across the whole brand and our campaigns. They've developed an integrated approach that covers outdoor, tv, and cinema content partnerships and all our digital marketing. We had a good mix of advertising before they came on, but they've done much better integrations with our partners. At the moment, they're helping with our organic social strategies, predominantly on Instagram.

What is the team composition?

We work primarily with a team of four: the managing director, strategy director, an account manager, and a digital manager.

How did you come to work with Alchemy One?

I was introduced to them through a contact of mine that I respect. I was going through a selection process, and they won the bid by a considerable margin.

How much have you invested with them?

We spend about $3.7 million AUD (approximately $2.6 million USD) a year, so we're probably around the $2 million AUD (approximately $1.4 million USD) mark now.

What is the status of this engagement?

We started working with them in October 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our brand awareness in the tracking research is up considerably since we started working together. We also track clickthrough rates and conversions. All our metrics are extremely positive, and we hadn't seen such good results before.

How did Alchemy One perform from a project management standpoint?

They're very well-organized. We all use Asana to coordinate and manage all the work, and they're always on us about deadlines. They're very good at guiding us through the process.

What did you find most impressive about them?

Their passion about our brand and their absolute dedication to helping us achieve our goals has a lot of value. They are true partners in everything we try to do.

Are there any areas they could improve?

We've had such an amazing experience with them, and I struggle to think of anything specific they should change.

Do you have any advice for potential customers?

If you have a great business strategy and you want a media agency as a partner, Alchemy is the company for you. They're so passionate about what they do, and they want to go on a journey with you.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer