The Connected Experience Agency

About Us

 

A new breed of agency. Born from the need to transform an outdated industry that talks too much and delivers too little. 

 

Swapping the traditional egos and personalities for market-leading buying with world-class creativity and innovation, we provide our clients with access to bespoke teams of passionate senior level talent.

 

Our independence gives us the freedom to work in flexible ways that provide the best value for our clients. We don’t believe in awards, media lunches, gifts or entertainment. We work for you, our clients.

 

Our Model

 

Teams Built For Clients

 

Through client discovery and strategy we select and build teams specific to our clients needs. This ensures passionate and customised teams who can deliver world-class strategic and creative thinking.

 

Senior Only Talent

 

Using a flat team structure, our senior only talent model allows clients to have access to experienced talent who will drive ideation right through to implementation.

 

Global Execution

 

Our global consultant network means we have the ability to execute across any market at scale. This provides the benefit of both local specific senior talent and provides cost efficiencies because we tap into these consultants only for clients specific requirements.

 

Transparency

 

We work on a fixed fee rate card across all services and clients and a flat buying fee percentage for all media, based on annual media investment, eradicating the billing murkiness plaguing multinational conglomerates.

 
$50,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2014
Show all +
Sydney, Australia
headquarters
  • 103/342 Elizabeth Street, Surry Hills
    Sydney 2010
    Australia
other locations
  • 1-3/28 Customs St East, Britomart
    Auckland 1010
    New Zealand

Portfolio

Key clients: 

Foxtel, eBay, Bank Australia, Square, KitchenAid, Nestle, Squarespace, Mirvac, MYOB & Northern Territory Tourism

Bank Australia Clean Money Campaign Image

Bank Australia Clean Money Campaign

 Large Format Outdoor

Square Image

Square

Bank Australia Clean Money Campaign Image

Bank Australia Clean Money Campaign

Cinema

7am Podcast Launch Image

7am Podcast Launch

Digital Display

Bank Australia Clean Money Campaign Image

Bank Australia Clean Money Campaign

Peppermint Magazine Partnership

MYOB Image

MYOB

Bank Australia Clean Money Campaign Image

Bank Australia Clean Money Campaign

Digital Display & Video

UNiDAYS Image

UNiDAYS

Reviews

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Digital Marketing Strategy for Art Exhibition

"We built a strong working rapport early, which went a long way to ensuring a collaborative and successful partnership."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2019 - Ongoing
Project summary: 

Alchemy One promoted the opening of a world-renown art exhibit, from the pre-launch strategy to the campaign set-up and execution. Their efforts included paid digital, SEO, and more to drive ticket sales.

The Reviewer
 
201-500 Employees
 
Melbourne, Australia
General Manager, Luxury Hotel Brand
 
Verified
The Review
Feedback summary: 

Alchemy One maintained near-daily communication throughout the project, reporting on their performance and helping to optimize results. Their enthusiasm helped build confidence in their campaigns. To date, the exhibition has sold over 80,000 tickets with an average attendance rate of over 80%.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am General Manager of Sales and Marketing for an Australian hospitality group behind a diverse range of businesses spanning luxury accommodation, restaurants, cafes, a wine label and art exhibitions. I oversee sales and marketing strategy across all brands and businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alchemy One?

In 2019 we launched a globally-significant art exhibition that has previously shown in London, New York, Los Angeles, Shanghai and Sharjah.

Our challenge was to generate hype and awareness around the exhibition's opening and then set in place an ongoing sales campaign. Alchemy One drove the pre-launch strategy (audience and market research) and campaign and connections strategy; pre-launch implementation and setup, as well as executing launch and sustained campaigns.

What were your goals for this project?

The exhibition has been viewed by over 500,000 people across previous exhibitions. Our goal was to sell out an initial three month season and then extend and ultimately achieve ticket sales in excess of 100,000 people.

SOLUTION

How did you select this vendor?

Alchemy One was one of three agencies referred to us by our PR agency, who had experience with them in the past. We spoke with all three agencies and Alchemy One impressed from the first phone call.

Aside from the fact that they jumped on a flight from Sydney to Melbourne to meet us face-to-face, what stood out during the pitch process was the effort they went to understand our brand and the confidence they gave us when recommending strategies that would both promote and protect our brand.

Describe the scope of their work in detail.

After appointing Alchemy One, they got to work on a campaign spanning paid digital, outdoor, SEO, SEM and partnerships. AO developed the strategic framework for the launch of Rain Room across paid and owned channels.

Then they oversaw the pre-launch implementation and setup, comprising partnership briefings and negotiation, offline media planning and buying, analytics and reporting setup, SEO audit, digital advertising asset development and campaign builds.

We then moved into two campaign phases: launch (awareness and hype), ongoing (sustained ticket sales).

What was the team composition?

Paul and Joel (company principles and strategy directors) were our points of contact during the pre-launch planning phase. Once the campaign was running, we worked with the Senior Digital Lead on a day-to-day basis, but still had direct lines into the company principles and their involvement in WIP and reporting meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the time of writing, we have sold over 80,000 tickets to the exhibition and enjoyed an average attendance rate of over 80% (relative to capacity). The attribution to our digital campaigns has been strong and outdoor played its role as an awareness driver early on.

How effective was the workflow between your team and theirs?

We were in near-daily communication with the Senior Digital Lead and had regular communication with the company principles/strategy directors. Typically AO reported on a fortnightly basis where we'd view performance and make decisions on optimising recommendations. They were incredibly prompt in replying to emails and kept us feeling connected with the campaign.

What did you find most impressive about this company?

We were most impressed with the understanding and enthusiasm the company principles had of our project; they gave us confidence in their ability to manage the campaign. Paul and Joel earned our trust, and we built a strong working rapport early, which went a long way to ensuring a collaborative and successful partnership.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Media Strategy for Student Marketing App

"It's a lovely, respectful, and skillful crew at Alchemy One."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. - Apr. 2019
Project summary: 

Alchemy One led a 12-week campaign to promote a brand marketing app for students. They provided media partnerships with radio and on-campus media, digital displays, outdoor displays, and social media ads.

The Reviewer
 
51-200 Employees
 
Sydney, Australia
Prue Thomas
General Manager, UNiDAYS
 
Verified
The Review
Feedback summary: 

The campaign accomplished the desired results. Alchemy One handled every possible hitch promptly and without issue, enabling a seamless workflow. Their ability to manage expectations, deadlines, and budgets stood out most throughout the process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

UNiDAYS is the world's leading Student Affinity Network with access to 10+ million college and university students around the world.We provide integrated, multi-channel campaigns and solutions to help brands reach students—the highest value consumer group of all time. https://corporate.myunidays.com/en-au/ Membership is free and is renewed each year (in line with student enrolment) so we know we have a 100% verified student audience at all times. My position is General Manager, UNiDAYS (APAC)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alchemy One?

We engaged Alchemy One to support the media strategy & implementation of our annual O-Week campaign, they also supported the Social Media strategy & implementation. Alchemy One have also supported UNiDAYS on smaller campaign projects.

What were your goals for this project?

  • We needed to drive awareness for UNiDAYS with new & existing students to drive an increase in membership & re-verification.
  • We also wanted to ensure that once aware, an action was taken.
SOLUTION

How did you select this vendor?

We had worked with a number of media providers independently of engaging an agency. Alchemy One presented their credentials and their approach and it was very much in line with our collaborative working style. From our initial media agency meetings, Alchemy One demonstrated a strong sense of who & what they were able to deliver- and they then exceeded these expectations from a delivery perspective.

Describe the scope of their work in detail.

The UNiDAYS O-Week campaign was a national campaign (AU) and Alchemy One delivered media partnerships, outdoor, radio, digital display, on campus media, social channels and content. The campagin ran across 12 weeks (Jan- March)

What was the team composition?

I worked closely with the leadership team at Alchemy One and the operational team was then supported with relevant Alchemy One staff (depending on area of speciality). The team scaled up & down based on what was required. We worked closely with a small team of 3+ at Alchemy One and because of the collaborative nature of how we worked, we were able to leverage resource on both sides to deliver what was required.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the results achieved throughout the campaign and when there were a few small challenges along the way, they were dealt with quickly and rectified where required. The flexible working style of the team at Alchemy One allowed for greater optimisation and stronger dynamic results. The results achieved were what we were expecting (in some channels we over achieved and in others we missed the mark) so overall we were very happy with the results.

How effective was the workflow between your team and theirs?

Communication, collaboration, scheduling and management of the campaign was excellent. Alchemy One ran weekly WIPs and then reduced these down as the campaign was performing. The pre, during & post process was better than I have received at larger media agencies- better attention to detail and pride in their work.

What did you find most impressive about this company?

Their willingness to find solutions that worked within budget, drive results and collaborate with a team as if we were part of theirs. Alchemy One are very good at managing expectations and if/ when something goes a little off the rails, they quickly address the problem so that minimal effect is noticed. It's a lovely, respectful, and skillful crew at Alchemy One.

Are there any areas for improvement?

I truly don't have any complaints. My only piece of advise would be to acknowledge when elements of a campaign need to come in house vs continuing to make it work externally. Sometimes it's better to divide and conquer and to know at what point that needs to occur. But to be fair, thats a difficult line in the sand to gauge when you are working with a new partner.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Advertising for a Bank

“Their passion about our brand and their absolute dedication to helping us achieve our goals has a lot of value.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Oct. 2018 - Ongoing
Project summary: 

Alchemy One manages brand-wide marketing and advertising for a bank. They integrate print, broadcast, and digital marketing with partners, and they currently oversee a campaign on Instagram.

The Reviewer
 
201-500 Employees
 
Kew, Australia
Fiona Nixon
Head of Strategy and Communication, Bank Australia
 
Verified
The Review
Feedback summary: 

Brand awareness, clickthrough rates, and conversions are all up since the start of the collaboration with Alchemy One. They are well-organized, and they help drive the partnership. They work well with strong business strategies, and they’re always mindful of deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the head of strategy for Bank Australia. We're an ethical cooperative bank based in Melbourne, with a presence across Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Alchemy One?

We hoped to maximize the impact of our advertising spend and increase the sophistication of our digital advertising approach.

SOLUTION

What was the scope of their involvement?

They took charge of planning all our advertising spend across the whole brand and our campaigns. They've developed an integrated approach that covers outdoor, tv, and cinema content partnerships and all our digital marketing. We had a good mix of advertising before they came on, but they've done much better integrations with our partners. At the moment, they're helping with our organic social strategies, predominantly on Instagram.

What is the team composition?

We work primarily with a team of four: the managing director, strategy director, an account manager, and a digital manager.

How did you come to work with Alchemy One?

I was introduced to them through a contact of mine that I respect. I was going through a selection process, and they won the bid by a considerable margin.

How much have you invested with them?

We spend about $3.7 million AUD (approximately $2.6 million USD) a year, so we're probably around the $2 million AUD (approximately $1.4 million USD) mark now.

What is the status of this engagement?

We started working with them in October 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our brand awareness in the tracking research is up considerably since we started working together. We also track clickthrough rates and conversions. All our metrics are extremely positive, and we hadn't seen such good results before.

How did Alchemy One perform from a project management standpoint?

They're very well-organized. We all use Asana to coordinate and manage all the work, and they're always on us about deadlines. They're very good at guiding us through the process.

What did you find most impressive about them?

Their passion about our brand and their absolute dedication to helping us achieve our goals has a lot of value. They are true partners in everything we try to do.

Are there any areas they could improve?

We've had such an amazing experience with them, and I struggle to think of anything specific they should change.

Do you have any advice for potential customers?

If you have a great business strategy and you want a media agency as a partner, Alchemy is the company for you. They're so passionate about what they do, and they want to go on a journey with you.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer