Top Advertising Agencies in Sydney
From the glittering billboards of George Street to the innovative studios in Surry Hills, Sydney thrives on bold ideas and brand stories. Whether you’re a fintech startup out of Tech Central or an established icon like Qantas looking to refresh your image, the right advertising partner can amplify your message in Australia’s most competitive market.
Clutch simplifies the search by verifying each agency through detailed client interviews that cover scope, results, and project management. Use the filters on this page to narrow firms by budget, industry focus, or service line—perfect for marketing teams at UNSW spin-offs or global brands with APAC headquarters in the CBD.
Looking beyond the Harbour City? Compare the Top Advertising Agencies worldwide, or browse peers in Melbourne and Brisbane. If you operate in health and wellness, filter for Sydney advertising agencies for healthcare brands.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves Sydney, AustraliaServices provided
Version2 is your single access point to the programmatic universe. We blend industry-leading enterprise technology with world-class client service to level the playing field in support of growing
Read more$50,000+$150 - $199 / hr250 - 999Serves Sydney, AustraliaServices provided
See all 11 projectsMarketbridge is an advertising agency known for its expertise in marketing, branding, and digital strategies. The company excels in delivering measurable outcomes, with multiple clients reporting significant increases in brand awareness and lead generation. Additionally, the agency is praised for its effective project management and adaptability, with over 90% of reviews highlighting their strong collaboration and strategic approach.
$50,000+$150 - $199 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Fizzbuzz, an Advertising company, was founded in 2009. The team specializes in Advertising and Branding and is based in Brisbane City, Australia and Sydney, Australia.
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$5,000+$100 - $149 / hr10 - 49Bondi Junction, Australia
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Avenir Creative House, a branding agency, is based in Bondi Junction, Australia and Nashville, Tennessee. They provide Branding and Video Production and were launched in 2020.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Serves Sydney, AustraliaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Serves Sydney, AustraliaServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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$10,000+$100 - $149 / hr50 - 249Milsons Point, Australia
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The Works, an Advertising company, was founded in 2002. Located in Milsons Point, Australia, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Surry Hills, Australia
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Cummins&Partners is an Advertising company. Located in Surry Hills, Australia and Melbourne, Australia, the firm was launched in 2011. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Pyrmont, Australia
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BMF is an Advertising company. Based in Pyrmont, Australia, their midsize team specializes in Advertising and Branding. The agency was launched in 1996.
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$10,000+$150 - $199 / hr50 - 249Chippendale, Australia
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Digital Fuel Marketing Limited, an Advertising company, focus on Advertising and Digital Strategy. They were established in 2013.
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$10,000+$150 - $199 / hr50 - 249Surry Hills, Australia
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WiTH Collective is a midsize Advertising company. Launched in 2010, the team specializes in Advertising and CRM consulting and SI.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Services provided
See all 10 projectsDigital Natives is a proficient Advertising Agency specializing in paid media, media buying, and digital marketing services. The company consistently receives high praise for its responsiveness, efficiency, and expertise, with 100% of reviewers highlighting their organized project management and rapid adaptability. Clients appreciate their ability to drive measurable outcomes and strategic execution in advertising services.
$5,000+$50 - $99 / hr250 - 999Serves Sydney, AustraliaServices provided
See all 75 projectsNinja Promo is an advertising agency specializing in social media marketing, SEO, paid media, and branding. With 89% positive feedback, clients commend their expertise in content creation and successful ad campaigns. However, one reviewer reported unsatisfactory service and communication issues. Overall, Ninja Promo is praised for their reliability, creativity, and professional project management.
$1,000+$100 - $149 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed50 - 249The Rocks, Australia
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Midsize Advertising company 303 MullenLowe, is headquartered in The Rocks, Australia. Their services include Advertising and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Surry Hills, Australia
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SomeOne is a web design company founded in 2006. The team specializes in Web Design and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 50 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49Serves Sydney, AustraliaServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
$10,000+$100 - $149 / hr2 - 9Serves Sydney, AustraliaServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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UndisclosedUndisclosed10 - 49Chippendale, Australia
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Smack Bang is a branding firm. The team specializes in Branding and Advertising and is headquartered in Chippendale, Australia.
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$5,000+$100 - $149 / hr2 - 9Peakhurst, Australia
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Web development company The Marketing Co. Was launched in 2015. The agency focuses on Web Development and Pay Per Click, and is small.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves Sydney, AustraliaServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves Sydney, AustraliaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Serves Sydney, AustraliaServices provided
See all 7 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
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$5,000+$100 - $149 / hr10 - 49Surry Hills, Australia
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RADAR is a small branding company in Surry Hills, Australia. Their services include Branding and Advertising.
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$5,000+$100 - $149 / hr10 - 49Darlinghurst, Australia
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3DUX Australia Pty Ltd is a small Darlinghurst, Australia-based Advertising company. The team offers Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Crows Nest, Australia
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Kore Kreative Pty Ltd is an Advertising company. The company is based in Crows Nest, Australia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Darlinghurst, Australia
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Branding firm BRANDERGY was founded in 2017. The firm provides Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49Surry Hills, Australia
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Launched in 1985, BRAINS, a small Advertising company, is in Surry Hills, Australia and Amsterdam, Netherlands. Their team provides Advertising and Digital Strategy.
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$50,000+$100 - $149 / hr50 - 249Sydney, Australia
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Freedman International is a midsize Advertising company. They specialize in Advertising and Broadcast Video and were established in 1990.
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UndisclosedUndisclosed2 - 9North Sydney, Australia
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Headquartered in North Sydney, Australia, TETRUS is a small Advertising company. The team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Sydney, Australia
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MY BUSINESS DNA is an Advertising company. Based in Sydney, Australia, their team offers Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Barangaroo, Australia
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Flarecom is a small SEO agency launched in 2007. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Waverley, Australia
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Catalyst MDC is a small Digital Strategy company headquartered in Waverley, Australia. Their services include Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Willoughby, Australia
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The Media Planning Agency, an Advertising company, was established in 2001. Located in Willoughby, Australia, the team provides Advertising and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Millers Point, Australia
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Advertising company whiteGREY specializes in Advertising and Branding. They are headquartered in Millers Point, Australia and Melbourne, Australia.
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UndisclosedUndisclosed50 - 249North Sydney, Australia
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Rivyl is an Advertising company. They provide Advertising and Branding and were founded in 2018. The company is in North Sydney, Australia.
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$10,000+$25 - $49 / hr10 - 49Campsie, Australia
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Located in Campsie, Australia, Ennovative Web is a SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Surry Hills, Australia
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Optimise, an Advertising company, is in Norwich , England and Gurugram, India. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kingsford, Australia
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Sydney Maestro is a SEO services firm headquartered in Kingsford, Australia. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Brookvale, Australia
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Platoon Marketing is a branding agency. The Brookvale, Australia-based team provides Branding and Market Research.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Canvas Group is a branding firm. They are based in Sydney, Australia. Their team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Balgowlah, Australia
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Recruit Shop Pty Ltd is an Advertising company established in 2010. The company specializes in Advertising and Marketing Strategy, and is small.
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$25,000+Undisclosed2 - 9Sydney, Australia
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Tzu and Co., a Digital Strategy company, was established in 2013. The firm provides Digital Strategy and BI & big data consulting & SI.
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UndisclosedUndisclosed2 - 9Crows Nest, Australia
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See all 1 projectsDingo Media offers services including high-quality corporate video production, marketing, and business communications. Reviews highlight their exceptional strategic planning, dedication to understanding client goals, and punctual delivery. Clients appreciate their original and engaging content, and the company is noted for its strong project management and value for cost.
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UndisclosedUndisclosed10 - 49Moore Park, Australia
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Total Sport + Entertainment is a Sports Marketing company established in 1994. Their team offers Sports Marketing and Event Management.
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$10,000+< $25 / hr10 - 49Rosebery, Australia
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Advertising company Outreach Desk is headquartered in Brooklyn, New York and Rosebery, Australia. They provide Advertising and Public Relations and were founded in 2023.
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$75,000+$150 - $199 / hr10 - 49Paddington, Australia
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Web design company Devotion Digital Agency is located in Paddington, Australia. They specialize in Web Design and Web Development and were founded in 2000.
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UndisclosedUndisclosed2 - 9Cromer, Australia
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Launched in 2014, Ripple Marketing Australia Pty Ltd is a small Advertising company. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Bardia, Australia
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See all 16 projectsRed Sparrow Digital is an advertising agency specializing in Ads, digital marketing, and content production. Widely acclaimed for effective ad management and web development, they maintain a thorough and organized project management approach. Approximately 100% of reviewers express satisfaction with their services, emphasizing their timely deliverables and the ability to meet conversion goals efficiently.
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UndisclosedUndisclosed2 - 9Darling Point, Australia
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The Wild Ones Agency is a small Advertising company founded in 2023. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lilyfield, Australia
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Carnival Studio, an Advertising company, was launched in 2002. The agency focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Gordon, Australia
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Kool Shops Advertising is a graphic design agency. The company is based in Gordon, Australia. Their team focuses on Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Bondi Beach, Australia
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Futures Factory is an Advertising company. Launched in 2022, their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Baulkham Hills, Australia
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Web Profit Maximiser is a small Advertising company. Established in 2012, the team specializes in Advertising and Conversion Optimization.
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$5,000+Undisclosed10 - 49Rosebery, Australia
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Creative-Led Marketing Group is an Advertising company founded in 2022. The firm offers Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Manly, Australia
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CRE8 with JAZ is a print design company. The Manly, Australia-based company was established in 2002. Their services include Print Design and Product Design.
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$5,000+$100 - $149 / hr2 - 9North Sydney, Australia
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Mason & Associates is a North Sydney, Australia-based web design agency. Launched in 2004, the team offers Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Caringbah South, Australia
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Established in 2009, BlueFish Marketing is a small Marketing Strategy company. Their services include Marketing Strategy and Web Development.
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$1,000+$100 - $149 / hr50 - 249Schofields, Australia
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Design Mate Pro Australia is a website development company. Launched in 2019, the company focuses on Web Development and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Sydney, Australia
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Campaign Bug is an Advertising company in Sydney, Australia. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Saint Peters, Australia
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Next Printing is a print design agency. Headquartered in Saint Peters, Australia, their small team provides Print Design and Graphic Design. The agency was launched in 1986.
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UndisclosedUndisclosed2 - 9Five Dock, Australia
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Launched in 2014, First Class Digital Print & Design is a print design company. Their team specializes in Print Design and Graphic Design.
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List of the Top 15 Sydney Advertising & Marketing Agencies
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$25,000+$100 - $149 / hr1,000 - 9,999São Paulo, Brazil
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr2 - 9North Sydney, Australia
Ability to deliver
33.2/40.016.2/20 Reviews9.9/10 Clients & Experience7.1/10 Market PresenceService focus
25% Advertising60% Marketing15% Other -
$50,000+$200 - $300 / hr50 - 249Surry Hills, Australia
Ability to deliver
29.8/40.016.2/20 Reviews7.9/10 Clients & Experience5.7/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Sydney, Australia
Ability to deliver
36.9/40.018.4/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Crows Nest, Australia
Ability to deliver
35.8/40.016.6/20 Reviews9.2/10 Clients & Experience10/10 Market PresenceService focus
20% Advertising40% Marketing40% Other -
$10,000+$100 - $149 / hr10 - 49North Sydney, Australia
Ability to deliver
33.5/40.017/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$10,000+$150 - $199 / hr2 - 9Sydney, Australia
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$5,000+Undisclosed2 - 9Bondi Junction, Australia
Ability to deliver
32.5/40.016.2/20 Reviews8.1/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249Balmain, Australia
Ability to deliver
32.2/40.020/20 Reviews5.7/10 Clients & Experience6.5/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$5,000+$200 - $300 / hr10 - 49North Sydney, Australia
Ability to deliver
29.6/40.015.8/20 Reviews5.8/10 Clients & Experience8/10 Market PresenceService focus
10% Advertising85% Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Surry Hills, Australia
Ability to deliver
26.1/40.015.8/20 Reviews4.8/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
UndisclosedUndisclosed50 - 249Bankstown, Australia
Ability to deliver
24.6/40.016.2/20 Reviews3.5/10 Clients & Experience4.9/10 Market PresenceService focus
10% Advertising55% Marketing35% Other -
$1,000+Undisclosed10 - 49Sydney, Australia
Ability to deliver
21.3/40.016.4/20 Reviews0/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$50,000+Undisclosed10 - 49Tamarama, Australia
Ability to deliver
21.7/40.016.2/20 Reviews0/10 Clients & Experience5.5/10 Market PresenceService focus
20% Advertising40% Marketing40% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
29.6/40.015.6/20 Reviews8.6/10 Clients & Experience5.4/10 Market PresenceService focus
10% Advertising30% Marketing60% Other -
$5,000+Undisclosed10 - 49Naremburn, Australia
Ability to deliver
24.7/40.016.2/20 Reviews2.5/10 Clients & Experience6/10 Market PresenceService focus
20% Advertising40% Marketing40% Other -
$5,000+Undisclosed2 - 9Potts Point, Australia
Ability to deliver
26/40.016.2/20 Reviews4.2/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$5,000+$200 - $300 / hr10 - 49Sydney, Australia
Ability to deliver
25/40.015.6/20 Reviews3.8/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising45% Marketing45% Other -
$25,000+$100 - $149 / hr2 - 9Sydney, Australia
Ability to deliver
30.2/40.016.4/20 Reviews7.5/10 Clients & Experience6.3/10 Market PresenceService focus
10% Advertising25% Marketing65% Other -
$1,000+$50 - $99 / hr2 - 9Chippendale, Australia
Ability to deliver
30.7/40.017.2/20 Reviews9.5/10 Clients & Experience4/10 Market PresenceService focus
15% Advertising15% Marketing70% Other -
$1,000+$200 - $300 / hr10 - 49Sydney, Australia
Ability to deliver
20.4/40.016.4/20 Reviews0/10 Clients & Experience4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
UndisclosedUndisclosed2 - 9Sydney, Australia
Ability to deliver
24.3/40.016.2/20 Reviews3.6/10 Clients & Experience4.6/10 Market PresenceService focus
15% Advertising30% Marketing55% Other -
$1,000+$100 - $149 / hr2 - 9Neutral Bay, Australia
Ability to deliver
23.8/40.016.2/20 Reviews3/10 Clients & Experience4.6/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$150 - $199 / hr10 - 49Sydney, Australia
Ability to deliver
25.1/40.016.2/20 Reviews2/10 Clients & Experience6.9/10 Market PresenceService focus
10% Advertising10% Marketing80% Other -
$50,000+Undisclosed10 - 49Sydney, Australia
Ability to deliver
13.3/40.04.8/20 Reviews2.4/10 Clients & Experience6.1/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
UndisclosedUndisclosed1,000 - 9,999North Sydney, Australia
Ability to deliver
5.9/40.00/20 Reviews0/10 Clients & Experience5.9/10 Market PresenceService focus
15% Advertising25% Marketing60% Other -
Undisclosed$150 - $199 / hr50 - 249Surry Hills, Australia
Ability to deliver
5.7/40.00/20 Reviews0/10 Clients & Experience5.7/10 Market PresenceService focus
40% Advertising25% Marketing35% Other -
UndisclosedUndisclosed10 - 49Alexandria, Australia
Ability to deliver
4.6/40.00/20 Reviews0/10 Clients & Experience4.6/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+Undisclosed10 - 49Surry Hills, Australia
Ability to deliver
13.5/40.00/20 Reviews8.3/10 Clients & Experience5.2/10 Market PresenceService focus
10% Advertising45% Marketing45% Other
Latest Advertising Articles
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Sydney Advertising Agency FAQs
Local advertising agencies understand nuances you won’t get from overseas providers— such as rugby-mad demos vs. AFL strongholds, seasonal retail peaks tied to Boxing Day sales, and compliance with the Australian Association of National Advertisers (AANA) Code. They also maintain strong relationships with regional media representatives, influencers, and cultural institutions—critical for securing prime placements during events like Mardi Gras or The Ashes. If you need quick creative turnarounds or on-site shoots at Bondi, proximity matters.
Budgets for hiring advertising agencies in Sydney vary significantly thanks to factors like creative requirements, industry competitiveness, and campaign scope. Based on Clutch data, pricing typically goes:
- Small project or campaign audit: AUD $5,000 – $15,000
- Integrated campaign retainers: AUD $10,000 – $50,000 per month
- High-profile, multi-channel launches with TV production: AUD $250,000+
Hourly rates generally sit between AUD $150 – $300, reflecting Sydney’s talent pool and cost of living. Always request a detailed scope and media breakdown to avoid surprise mark-ups.
Sydney-based ad agencies are versatile thanks to the city’s dynamic economy, but often they excel in markets such as:
- Financial services (ASX-listed banks and fintech)
- Tourism and hospitality (Destination NSW, luxury hotels)
- Consumer packaged goods and retail (Woolworths, fashion labels along Pitt Street)
- Technology and SaaS (Atlassian, Canva)
- Healthcare and pharma clusters near Macquarie Park
Many agencies also offer multilingual capabilities to reach Mandarin, Arabic, and Hindi-speaking communities across Greater Sydney.
Start by defining the unique requirements and KPIs of your project—whether that’s brand lift, lead volume, or share-of-voice—then:
- Review case studies on campaigns similar in scope or vertical.
- Check Clutch client reviews for transparency on timelines and communication.
- Ask about their media buying clout with local networks versus global holding-company partnerships.
- Clarify reporting cadence and tools (e.g., Google Data Studio, Nielsen).
- Meet the day-to-day team; senior pitch talent isn’t always assigned to your account.
Never turn a blind eye to red flags. Some may feel insignificant at first, but they can lead to troublesome setbacks and costly headaches down the line. Be cautious if an agency checks any of these traits:
- Guarantees specific TV ratings or viral numbers—no firm controls audience behavior.
- Lacks accreditation or refuses to follow the AANA Code.
- Provides vague media budgets without channel-level detail.
- Over-relies on offshore creative with no local cultural checks.
- Can’t supply recent Sydney-based references.