Tonic the Agency

Tonic The Agency is an independent, full service creative and technology agency in Surry Hills, Sydney. Since 2010 we’ve helped ambitious brands turn big ideas into campaigns, websites and platforms that perform – with one senior, in-house team covering strategy, creative and development.

We work the way most clients wish their agency would: lean, not layered. You deal directly with the strategists, designers and developers doing the work, so decisions are faster, briefs don’t get lost in hand-offs and ideas are designed to work on the platforms they run on.

What we do:
• Brand and creative – brand strategy and positioning, identities, integrated campaigns, content, video and in-store activations.
• Websites and platforms – complex website builds, Adobe Experience Manager, Adobe Commerce (Magento), headless and WordPress sites, mobile apps and custom software in Laravel, Node.js and .NET.
• Integrations – connecting websites with CRM, ERP, ticketing and commerce systems, including Salesforce integrations, dealer and partner portals.
• Marketing automation – onboarding, integration and management for HubSpot, Salesforce Marketing Cloud and Marketo, plus lead nurturing and lead scoring.
• Growth – B2B lead generation, SEO and AI search visibility (GEO), and paid media through our partners.

Who we work with: brands across consumer electronics, technology, healthcare and B2B, including LG, ASUS, De’Longhi, Sydney Festival, Microsoft, Oracle NetSuite, Sonic Healthcare, Rhino-Rack and Fujifilm.

Why clients stay: our average client relationship is more than eight years. LG has partnered with us for 10 years across its creative and digital work, and we’ve supported Sydney Festival’s website for more than 15.

Whether you need a rebrand, a campaign, a complex website or a partner to run and improve your marketing technology, we’d love to hear what you’re trying to achieve.