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Social Soup

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Powering brands through good influence

Social Soup is an award-winning Australian influencer marketing agency specialising in creator-led campaigns that drive real commercial impact. With over 18+ years of experience, we deliver high-performing influencer marketing, UGC production, product sampling, product reviews and always-on creator programs for leading brands across FMCG, retail, beauty, wellness, parenting, travel, and lifestyle.

Our work spans end-to-end influencer strategy, creator sourcing and management, content creation, large-scale product sampling, in-store activation support, community engagement, and performance measurement. From one-off campaign launches to long-term always-on partnerships, we design and deliver scalable programs tailored to brand objectives. 

Named B&T Creator Agency of the Year and a multi-time AiMCO Award winner, Social Soup combines strategic expertise with proprietary technology through our SMART Platform, giving brands full visibility across campaign delivery, creator workflows, and performance insights.

With offices in Sydney and Melbourne, we partner with national and global brands to deliver measurable ROI, brand trust, and sustained growth.

  • Min project size
    $25,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Locations
    Redfern, Australia
  • Year founded
    Founded 2007
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

AET
Australia Eastern Time (AET)

1 Locations

  • Redfern , Australia

Service Lines
Social Media Marketing
30%
Marketing Strategy
20%
Other Marketing
20%
Advertising
10%
Market Research
10%
Other Digital Marketing
5%
Product Marketing
5%
Select Focus Area
Advertising Focus
Other advertising
100%
Influencer Marketing Platforms
Instagram Influencer Marketing
35%
Tik Tok Influencer Marketing
35%
LinkedIn Influencer Marketing
15%
YouTube Influencer Marketing
15%
Influencer Marketing Services
Influencer Campaign Reporting
25%
Influencer Identification & Recruitment
25%
Influencer Management
25%
Micro-Influencer Marketing
25%
Market Research Focus
Shopper Marketing
60%
Market Research Surveys
20%
Expert Networks
5%
Market Analysis
5%
Market Research Data Analysis
5%
Market Research Data Reporting
5%
Social Media Focus
Influencer Marketing
100%
Industries
Beauty
25%
Food & Beverage
25%
Government
10%
Retail
10%
Advertising & marketing
5%
Financial services
5%
Hospitality & leisure
5%
Non-profit
5%
Recreation
5%
Telecommunications
5%
Clients
Midmarket ($10M - $1B)
55%
Enterprise (>$1B)
30%
Small Business (<$10M)
15%

Pricing Snapshot

Min. project size $25,000+
Avg. hourly rate Undisclosed
Rating for cost 4 /5

Most Common Project Size

Confidential based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Overall Review Rating

5.0

  • Quality

    5.0 /5

  • Schedule

    5.0 /5

  • Cost

    4.0 /5

  • Willing to Refer

    5.0 /5
See all 1 Reviews

Social Soup Reviews

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Sampling Services for Food & Beverage Company

Featured Review
  • Product Marketing
  • Confidential
  • June - Aug. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

“Their knowledge and technology were impressive.”

Aug 19, 2026
Marketing Manager, Food & Beverage Company
Anonymous
Verified
  • Food & Beverage
  • Sydney, Australia
  • 11-50 Employees
  • Online Review
  • Verified

Social Soup provided sampling services for a food and beverage company. The team was tasked with two sampling projects and handled reporting and analysis of the feedback collected from the samplers.

Showing 1-1 of 1 Reviews

Our Story

Social Soup is an award-winning Australian influencer marketing agency founded by CEO Sharyn Smith. With over 18-years of experience, our vision is to create meaningful connections between brands and people through creator-led marketing. Our Award-winning team includes strategists, creator managers, campaign specialists, analysts and technologists. With offices in Sydney and Melbourne, we deliver scalable, performance-driven influencer, UGC, and product sampling campains.

What Sets Us Apart

Award-Winning Creator Marketing Expertise

B&T Creator Agency of the Year and multi-time AiMCO Award winners, delivering proven, high-performing influencer, UGC, and product sampling campaigns across FMCG, retail, and lifestyle brands.

Proprietary Technology + Performance Measurement

Our SMART Platform powers campaign management, creator workflows, product sampling tracking, and real-time performance insights, giving clients full transparency and measurable ROI.

Always-On Creator Ecosystem Approach

We build scalable, long-term creator programs that go beyond one-off campaigns, helping brands grow sustained influence, trust, and commercial impact.

Quick Facts

19 years in business

Team Breakdown

ALDI (10)
ROYAL CANIN (8)
BLACKMORES (8)
L'OCCITANE (8) +6 Teams

Tools and Technology

Microsoft Teams
Zoom

Commonly Asked Questions

Social Soup specialises in influencer marketing, creator-led campaigns, UGC production, product sampling, product reviews, always-on creator programs, and full-service campaign management. We support brands across strategy, creator sourcing, campaign execution, paid amplification, and performance measurement.

We work brands across FMCG, retail, beauty, wellness, parenting, travel, and lifestyle sectors. Our clients are typically growth-focused brands seeking scalable influencer programs and long-term creator partnerships.

Campaigns start from AUD $15,000, with pricing based on campaign scope, creator mix, and duration excluding paid amplification which is quoted separately. Always-on influencer programs and brand partnerships typically range from AUD $250,000 to $600,000+, depending on campaign activations scale and deliverables.

All campaigns are supported by our proprietary SMART Platform, which provides real-time tracking, creator management, engagement metrics, content performance, and conversion insights. This allows brands to measure ROI, optimise campaigns, and report on outcomes transparently.

Yes. Social Soup is a full-service influencer marketing agency. We manage everything from strategy, creator recruitment, briefing, approvals, compliance, content delivery, amplification, product fulfilment, and reporting, ensuring campaigns are delivered efficiently and at scale.

Verified means Clutch independently confirmed Social Soup is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 1 verified client review averaging 5.0 stars.

Learn More
Verified Client Reviews
1
Overall Review Rating
5
Source
Clutch
Last Updated
August 19, 2026

Business Entity

Business Entity Name The Little Corporation Pty Limited
Source Australian Business Register
Jurisdiction of Formation Australia
Date of Formation February 7, 2007
Status Active
Last Updated July 24, 2026
ID 123 825 669

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated July 24, 2026
Learn More About The Clutch Verification Process

Locations (1)

61-63 Great Buckingham Street Redfern, Australia 2016

21 - 30

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