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Social Soup

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Powering brands through good influence

Social Soup is an award-winning Australian influencer marketing agency specialising in creator-led campaigns that drive real commercial impact. With over 18+ years of experience, we deliver high-performing influencer marketing, UGC production, product sampling, product reviews and always-on creator programs for leading brands across FMCG, retail, beauty, wellness, parenting, travel, and lifestyle.

Our work spans end-to-end influencer strategy, creator sourcing and management, content creation, large-scale product sampling, in-store activation support, community engagement, and performance measurement. From one-off campaign launches to long-term always-on partnerships, we design and deliver scalable programs tailored to brand objectives. 

Named B&T Creator Agency of the Year and a multi-time AiMCO Award winner, Social Soup combines strategic expertise with proprietary technology through our SMART Platform, giving brands full visibility across campaign delivery, creator workflows, and performance insights.

With offices in Sydney and Melbourne, we partner with national and global brands to deliver measurable ROI, brand trust, and sustained growth.

  • Min project size
    $25,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Year founded
    Founded 2007

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    Our Story

    Social Soup is an award-winning Australian influencer marketing agency founded by CEO Sharyn Smith. With over 18-years of experience, our vision is to create meaningful connections between brands and people through creator-led marketing. Our Award-winning team includes strategists, creator managers, campaign specialists, analysts and technologists. With offices in Sydney and Melbourne, we deliver scalable, performance-driven influencer, UGC, and product sampling campains.

    What Sets Us Apart

    Award-Winning Creator Marketing Expertise

    B&T Creator Agency of the Year and multi-time AiMCO Award winners, delivering proven, high-performing influencer, UGC, and product sampling campaigns across FMCG, retail, and lifestyle brands.

    Proprietary Technology + Performance Measurement

    Our SMART Platform powers campaign management, creator workflows, product sampling tracking, and real-time performance insights, giving clients full transparency and measurable ROI.

    Always-On Creator Ecosystem Approach

    We build scalable, long-term creator programs that go beyond one-off campaigns, helping brands grow sustained influence, trust, and commercial impact.

    Quick Facts

    19 years in business

    Team Breakdown

    ALDI (10)
    ROYAL CANIN (8)
    BLACKMORES (8)
    L'OCCITANE (8) +6 Teams

    Tools and Technology

    Microsoft Teams
    Zoom

    Commonly Asked Questions

    Social Soup specialises in influencer marketing, creator-led campaigns, UGC production, product sampling, product reviews, always-on creator programs, and full-service campaign management. We support brands across strategy, creator sourcing, campaign execution, paid amplification, and performance measurement.

    We work brands across FMCG, retail, beauty, wellness, parenting, travel, and lifestyle sectors. Our clients are typically growth-focused brands seeking scalable influencer programs and long-term creator partnerships.

    Campaigns start from AUD $15,000, with pricing based on campaign scope, creator mix, and duration excluding paid amplification which is quoted separately. Always-on influencer programs and brand partnerships typically range from AUD $250,000 to $600,000+, depending on campaign activations scale and deliverables.

    All campaigns are supported by our proprietary SMART Platform, which provides real-time tracking, creator management, engagement metrics, content performance, and conversion insights. This allows brands to measure ROI, optimise campaigns, and report on outcomes transparently.

    Yes. Social Soup is a full-service influencer marketing agency. We manage everything from strategy, creator recruitment, briefing, approvals, compliance, content delivery, amplification, product fulfilment, and reporting, ensuring campaigns are delivered efficiently and at scale.

    Contact Social Soup

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