Contact Social Soup
Get a custom proposalPowering brands through good influence
Social Soup is an award-winning Australian influencer marketing agency specialising in creator-led campaigns that drive real commercial impact. With over 18+ years of experience, we deliver high-performing influencer marketing, UGC production, product sampling, product reviews and always-on creator programs for leading brands across FMCG, retail, beauty, wellness, parenting, travel, and lifestyle.
Our work spans end-to-end influencer strategy, creator sourcing and management, content creation, large-scale product sampling, in-store activation support, community engagement, and performance measurement. From one-off campaign launches to long-term always-on partnerships, we design and deliver scalable programs tailored to brand objectives.
Named B&T Creator Agency of the Year and a multi-time AiMCO Award winner, Social Soup combines strategic expertise with proprietary technology through our SMART Platform, giving brands full visibility across campaign delivery, creator workflows, and performance insights.
With offices in Sydney and Melbourne, we partner with national and global brands to deliver measurable ROI, brand trust, and sustained growth.
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Min project size
$25,000+
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Hourly rate
Undisclosed
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Employees
10 - 49
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Year founded
Founded 2007
Service Lines
- Other Marketing
- 20%
- Advertising
- 10%
- Market Research
- 10%
Select Focus Area
- Advertising Focus
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- Other advertising
- 100%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 25%
- Market Research Focus
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- Market Research Surveys
- 20%
- Market Analysis
- 5%
- Market Research Data Analysis
- 5%
- Market Research Data Reporting
- 5%
- Social Media Focus
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- Influencer Marketing
- 100%
Industries
- Beauty
- 25%
- Food & Beverage
- 25%
- Government
- 10%
- Retail
- 10%
- Advertising & marketing
- 5%
- Financial services
- 5%
- Hospitality & leisure
- 5%
- Non-profit
- 5%
- Recreation
- 5%
- Telecommunications
- 5%
Clients
- Midmarket ($10M - $1B)
- 55%
- Enterprise (>$1B)
- 30%
- Small Business (<$10M)
- 15%
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Our Story
Social Soup is an award-winning Australian influencer marketing agency founded by CEO Sharyn Smith. With over 18-years of experience, our vision is to create meaningful connections between brands and people through creator-led marketing. Our Award-winning team includes strategists, creator managers, campaign specialists, analysts and technologists. With offices in Sydney and Melbourne, we deliver scalable, performance-driven influencer, UGC, and product sampling campains.
What Sets Us Apart
Award-Winning Creator Marketing Expertise
B&T Creator Agency of the Year and multi-time AiMCO Award winners, delivering proven, high-performing influencer, UGC, and product sampling campaigns across FMCG, retail, and lifestyle brands.Proprietary Technology + Performance Measurement
Our SMART Platform powers campaign management, creator workflows, product sampling tracking, and real-time performance insights, giving clients full transparency and measurable ROI.Always-On Creator Ecosystem Approach
We build scalable, long-term creator programs that go beyond one-off campaigns, helping brands grow sustained influence, trust, and commercial impact.
Contact Social Soup
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