Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 163 projectsSparkhouse is a premier multimedia production company specializing in corporate video production, video editing, and motion graphics. With a remarkable 90% positive feedback rate, clients praise their exceptional project management and high-quality deliverables, highlighting their expertise in cinematography and videography. Over 60% of reviewers commend their adaptability and ability to align with client visions, resulting in impactful and visually stunning products.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 16 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and post-production services. They have received predominantly positive feedback, with approximately 90% of reviewers praising their professionalism, timely delivery, and ability to align with project values. A recurring theme in reviews is their exceptional attention to detail and strong communication, with 80% of clients highlighting their accommodating nature and high-quality video production.
$1,000+$50 - $99 / hr10 - 49Hyderabad, IndiaServices provided
See all 42 projectsWhat a Story is a multimedia production company specializing in video production, including motion graphics, video editing, and corporate video production. Across numerous client reviews, the company is consistently praised for its professionalism, high-quality output, and responsiveness, with over 85% of reviews highlighting their ability to meet deadlines and adapt to client needs. Many clients, approximately 60%, commend their value for cost and creative execution, particularly in producing explainer and promotional videos.
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UndisclosedUndisclosed2 - 9Lynchburg, VA
Services provided
Blair Marketing is a small branding company. They focus on Branding and Marketing Strategy and were established in 1984.
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UndisclosedUndisclosed2 - 9Springfield, MO
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Headquartered in Springfield, Missouri, Schilling/Sellmeyer & Associates is a graphic design company. The team focuses on Graphic Design and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Birmingham, United Kingdom, EnglandServices provided
See all 37 projectsVermillion Films is a film production company specializing in corporate video production, leveraging their expertise in video editing, motion graphics, and post-production services. With a 100% positive feedback rate, clients commend their high-quality outputs, professionalism, and creative approach. Notably, 90% of reviewers highlight their ability to grasp business needs and translate them into engaging video content efficiently.
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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UndisclosedUndisclosed2 - 9Springfield, MO
Services provided
Red Crow Marketing, Inc., a graphic design company, was founded in 2004. The company specializes in Graphic Design and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Columbia, MO
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Vantage Consultants, LLC is a small Marketing Strategy company established in 2015. Their services include Marketing Strategy and Market Research.
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UndisclosedUndisclosed2 - 9Belfast, ME
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Bonneville Consulting, an Advertising company, is in Belfast, Maine. They provide Advertising and Branding and were established in 2003.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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PR agency Carroll Strategies Public Relations is based in Albuquerque, New Mexico. Launched in 2008, the team provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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CWA Strategic Communications is a PR firm. The Albuquerque, New Mexico-based firm was founded in 1986. Their services include Public Relations and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a multimedia production company specializing in video production, including corporate video production, cinematography, and post-production services. The company consistently receives positive feedback, with 100% of reviewers praising their professional collaboration, creative storytelling, and timely delivery. Clients highlight their strong alignment with creative visions and meticulous attention to detail, which results in high-quality outputs that meet or exceed expectations.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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James Korenchen Public Relations, a small public relations company, is in Albuquerque, New Mexico. The team provides Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Focus Creative Agency is a small Albuquerque, New Mexico-based branding company. The team specializes in Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$10,000+Undisclosed2 - 9Los Angeles, CAServices provided
See all 4 projectsHoney Video is a comprehensive video production company excelling in services such as cinematography, videography, video editing, and post-production services. The company is highly praised for its creativity, professionalism, and collaborative approach, with 100% positive feedback from clients who appreciate their punctuality, high-quality deliverables, and innovative problem-solving capabilities.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Gann PR, a public relations company, is in Albuquerque, New Mexico. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tijeras, NM
Services provided
Toscana Marketing Group, a small graphic design agency, is headquartered in Tijeras, New Mexico. The team specializes in Graphic Design and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 41 projectsBrandefy is a video production company specializing in services such as video editing, motion graphics, and corporate video production. Their reviews reflect a high level of client satisfaction, with 100% positive feedback highlighting their professionalism, attention to detail, and ability to meet deadlines. Clients emphasize their expertise in creating visually appealing and engaging content, with 80% mentioning the company’s responsiveness and collaborative approach.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Located in Albuquerque, New Mexico, Wayne Scheiner & Co., Inc. Is an Advertising company. The team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Las Cruces, NM
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NMCO Media is a small Las Cruces, New Mexico-based Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Reno, NV
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The Factory is a small Reno, Nevada-based branding agency. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9East Greenwich, RI
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Checkmate is a small graphic design agency. Founded in 2006, the team offers Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Cetera Services LLC is a PR firm. Launched in 2015, the company specializes in Public Relations and Graphic Design.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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The Creative Works, a branding firm, was established in 2005. They provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Be Better Studios is a Portsmouth, New Hampshire-based graphic design agency. Established in 2010, the team focuses on Graphic Design and Packaging Design.
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UndisclosedUndisclosed2 - 9Sequim, WA
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Peninsula Web Design is a Logo company. They are in Sequim, Washington and have small team. Their services include Logo and Web Design.
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UndisclosedUndisclosed2 - 9Portland, ME
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Small Corporate Photography company Caffeine Creative, is headquartered in Portland, Maine. The team provides Corporate Photography and Logo.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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In Sioux Falls, South Dakota, Pinnacle Productions is a small Event Marketing company. The team offers Event Marketing and Lighting Design.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Located in Knoxville, Tennessee, Smarter Searches is a small Advertising company. The team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Washington, DC
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KINETIK is a branding company. The company is headquartered in Washington, District of Columbia. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Washington, DC
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Elastic DC, a branding agency, is based in Washington, District of Columbia. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Washington, DC
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Ebony Oasis Incorporated is a graphic design agency headquartered in Washington, District of Columbia. They offer Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Boonsboro, MD
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Adam Ross, a small branding agency, is located in Boonsboro, Maryland. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Stone Graphic Design LLC is a graphic design agency. Headquartered in Edmond, Oklahoma, the firm was founded in 2007. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Norman, OK
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BOLD-Multimedia is an Advertising company. They are located in Norman, Oklahoma, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Next Level Design OKC is a small graphic design company in Oklahoma City, Oklahoma. The team offers Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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BeGraphic is an Oklahoma City, Oklahoma-based graphic design agency. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Merrimack, NH
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Graphic design company Girard Advertising & Multi Media Production was launched in 2002. Based in Merrimack, New Hampshire, the team offers Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Inola, OK
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The Rocking Star is an Event Marketing company. The Inola, Oklahoma-based company offers Event Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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InHouse Advertising is a graphic design company. They were launched in 2001, and their services include Graphic Design and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Be There Marketing, an Event Marketing company, was launched in 2017. The firm provides Event Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Norman, OK
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Launched in 2016, New Element Marketing is a branding company. The firm provides Branding and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Chatter Marketing is a branding company. They offer Branding and Public Relations and were established in 2013. The firm is based in Tulsa, Oklahoma.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Arrow Marketing is a Marketing Strategy company. In Oklahoma City, Oklahoma and Blaine, Minnesota, the team specializes in Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Founded in 2010, Jones House Creative is a small graphic design company headquartered in Tulsa, Oklahoma. Their team provides Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9
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Launched in 2016, Thriven Creative, a small graphic design agency, is located in Oklahoma City, Oklahoma. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Shelburne, VT
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Perfect Circle Communications & Design is an Advertising company in Shelburne, Vermont. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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D2 Branding is a branding firm. They are based in Tulsa, Oklahoma and have small team of experts. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Established in 2018, WaterStreet Creative is an Email Marketing company. Their team specializes in Email Marketing and Market Research.
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UndisclosedUndisclosed2 - 9South Melbourne, Australia
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Headquartered in South Melbourne, Australia, Zoom Digital Solutions is a small branding agency. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Jen Barry Productions is a branding agency launched in 2002. In Colorado Springs, Colorado, the team offers Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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DNT Media, Inc is a Corporate Photography company. Headquartered in Little Rock, Arkansas, the firm was founded in 2008. Their services include Corporate Photography and Email Marketing.
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UndisclosedUndisclosed2 - 9Brentwood, MO
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Small branding agency Helicx, is headquartered in Brentwood, Missouri. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Lenexa, KS
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Proforma IDology Marketing Group is a small Lenexa, Kansas-based branding company. The team focuses on Branding and Logo.
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UndisclosedUndisclosed2 - 9Kalamazoo, MI
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Black Lab Five is an Advertising company. Their small team is based in Kalamazoo, Michigan. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Topher Maguire, an Other Digital Marketing company, was founded in 1989. The agency specializes in Other Digital Marketing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Huntsville, AL
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Red Brick Strategies, Inc. (HSV), a branding firm, is based in Huntsville, Alabama. The team focuses on Branding and Graphic Design.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.8/40.020/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
37/40.017.8/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.018.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Birmingham, United Kingdom, England
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.6/40.017.4/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
36.1/40.016.4/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
See all articles
What Makes Short-Form Video Content So Addictive
Why is short-form video content taking over the internet? Discover how your brand can capitalize on this trend with expert tips and insights from Clutch.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.