Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$50 - $99 / hr10 - 49L'viv, Ukraine
Services provided
See all 2 projectsTak agency is a marketing strategy and branding firm renowned for its detailed analysis and innovative solutions. They are highly praised, with 100% positive feedback highlighting their effective communication, project management, and dedication. Reviewers consistently note their immersive approach and ability to foster trust, leading to significant business successes, such as attracting investments and enhancing brand recognition.
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$1,000+$50 - $99 / hr10 - 49
Services provided
See all 2 projectsTeeCube Solutions LTD is a versatile web development and digital services company praised for its attentiveness and effective project management. They have successfully delivered website design, SEO, and social media services, with 100% positive feedback highlighting their responsiveness and alignment with client needs. Clients appreciate their communication and ability to exceed expectations within budget.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsMarketing DA PAWA provides web development and SEO services, specializing in enhancing e-commerce projects. Reviews commend the company for their quality work, professional team, and effective, timely project management. Clients particularly appreciate their excellent customer support and alignment with budgetary constraints, reinforcing trust and satisfaction.
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Undisclosed$25 - $49 / hr10 - 49Barranquilla, Colombia
Services provided
Joonik is an UX design agency. Located in Barranquilla, Colombia and Sunrise, Florida, the team provides UX/UI Design and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49West Hollywood, CA
Services provided
Founded in 1999,...and company is an Advertising company. The team focuses on Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Irvine, CA
Services provided
More Yellow is a small social media marketing company. They specialize in Social Media Marketing and Content Marketing and were established in 2005.
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$10,000+$150 - $199 / hr10 - 49Lexington, MA
Services provided
Launched in 1990, White Rhino is a branding company. Their services include Branding and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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$10,000+$150 - $199 / hr10 - 49Sharon, MA
Services provided
Branding company Tiziani Whitmyre was launched in 1991. The small team provides Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Grady Campbell Design is a branding agency. They are in Chicago, Illinois and have small team. They offer Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$10,000+$150 - $199 / hr10 - 49Hasbrouck Heights, NJ
Services provided
Results Advertising, an Advertising company, is located in Hasbrouck Heights, New Jersey and Canada. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Hometown London is a branding firm. They are based in London, England. Their team provides Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
Established in 1998, Metrics Marketing is a small branding company. Their team provides Branding and Public Relations.
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$10,000+$100 - $149 / hr10 - 49Leeds , England
Services provided
Branding company Robot Food was established in 2009. The agency specializes in Branding and Marketing Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
Small PR company communications 21, is based in Atlanta, Georgia. The team offers Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
Pivot Group is a branding agency located in Portland, Oregon. Established in 2004, the team provides Branding and Market Research.
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$10,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
The SuperGroup Creative Omnimedia, Inc. Is a Digital Strategy company. They were founded in 2002, and their services include Digital Strategy and Advertising.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Locomotion Creative is a small branding company established in 1998. Their services include Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Merci-Michel is a mobile application development company established in 2012. Located in Paris, France, the team provides Mobile App Development and Web Development.
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$5,000+$25 - $49 / hr10 - 49Berlin, Germany
Services provided
Buddybrand GmbH is a Digital Strategy company. They were launched in 2010 and focus on Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Köln, Germany
Services provided
Rheinfaktor is an Advertising company launched in 1998. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Scottsdale, AZ
Services provided
Launched in 1998, Fervor Creative is a branding company. Their team specializes in Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Arlington, VA
Services provided
Havit Advertising, an Advertising company, was launched in 2004. The small team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Vienna, VA
Services provided
Headquartered in Vienna, Virginia, White64 is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Heckler Associates is a branding agency located in Seattle, Washington. The team provides Branding and Advertising.
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$5,000+$50 - $99 / hr10 - 49Mississauga, Canada
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WesternSoftwares is a web design agency. In Mississauga, Canada and New Delhi, Canada, the firm was established in 2003. Their team specializes in Web Design and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Portland, OR
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3/Thirds is a branding company. They are based in Portland, Oregon, and their services include Branding and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
Services provided
Advertising company The Carson Group is headquartered in Houston, Texas. They specialize in Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
The 360 Agency is a Los Angeles, California-based Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49
Services provided
ZNA Agency, a small graphic design company, is located in Katy, Texas and Stockholm , Sweden. The team offers Graphic Design and Advertising.
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$10,000+$100 - $149 / hr10 - 49Memphis, TN
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Creative inferno is a Memphis, Tennessee-based Advertising company. Their services include Advertising and UX/UI Design.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Frause is a branding agency. They are based in Seattle, Washington and Langley, Washington and have small team. Their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Birmingham, AL
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Telegraph Creative is an Advertising company. The team is based in Birmingham, Alabama, and their services include Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Maple Grove, MN
Services provided
Exhibit Partners, an Advertising company, focus on Advertising and Branding. They were launched in 2004.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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Fast Horse is a social media marketing agency. The agency is headquartered in Minneapolis, Minnesota. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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Launched in 2005, Pocket Hercules is an Advertising company. The small team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Richardson, TX
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Minerva Consulting is a Business Consulting company. The small Richardson, Texas-based team focuses on Business Consulting and Public Relations. The agency was established in 2003.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
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SpiderBoost is an Advertising company. The company is based in Coral Gables, Florida and Fort Lauderdale, Florida. Their team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Decibel Blue is an Advertising company. Their team is based in Denver, Colorado and Tempe, Arizona and specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Grand Rapids, MI
Services provided
Lambert, Edwards & Associates is a PR agency. The firm is headquartered in Grand Rapids, Michigan and Detroit, Michigan. Their services include Public Relations and Branding.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
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Headquartered in Tucson, Arizona, Cirrus Visual Communication is a branding agency. They offer Branding and Graphic Design.
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$10,000+$100 - $149 / hr10 - 49Glastonbury, CT
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Cashman + Katz is a PR firm headquartered in Glastonbury, Connecticut and New York, New York. Their services include Public Relations and Branding.
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$5,000+$100 - $149 / hr10 - 49El Paso, TX
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Stanton Street is a website development company. They are headquartered in El Paso, Texas. Their team provides Web Development and Event Marketing.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Signature Communications is an Advertising company. The firm is in Philadelphia, Pennsylvania. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Fresno, CA
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MJR Creative Group is a small Fresno, California-based SEO company. Their services include Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr10 - 49Sacramento, CA
Services provided
Established in 2007, Infuze Marketing is a Marketing Strategy company. Headquartered in Sacramento, California, the team offers Marketing Strategy and Branding.
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$10,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Chemistry Club is an Advertising company. The San Francisco, California-based company offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Sacramento, CA
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Lee Marketing and Advertising Group is a Content Marketing company. The Sacramento, California-based company provides Content Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Chester, England
Services provided
Clicky Media is a branding agency. They were launched in 2007, and their services include Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Skai Blue Media, a public relations firm, offer Public Relations and Branding. They were founded in 2008.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Mighty Engine is a Marketing Strategy company. The team provides Marketing Strategy and Web Design and is based in Philadelphia, Pennsylvania.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.4/40.017.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.