Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosedFreelancerBristol, England
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Aidy & Co is a branding agency. They specialize in Branding and Web Design and were established in 2009.
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UndisclosedUndisclosedFreelancer
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Anmol Dhaliwal is a branding company. They provide Branding and Web Design and are based in Toronto, Canada.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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UndisclosedUndisclosedFreelancerWashington, DC
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Artiste House, a branding firm, was founded in 2016. The team focuses on Branding and Public Relations.
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UndisclosedUndisclosedFreelancerEdmonton, Canada
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Founded in 2010, Cameron Barke Inc., a small Digital Strategy company, is based in Edmonton, Canada. Their team specializes in Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Celia Melville is an Advertising company founded in 2019. The agency offers Advertising and Branding.
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UndisclosedUndisclosedFreelancerSan Antonio, TX
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Web design company Concept Incarnate was founded in 2015. The company specializes in Web Design and Graphic Design.
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UndisclosedUndisclosedFreelancer
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Established in 2023, Corinne Bouaoun is a branding agency. The company focuses on Branding and UX/UI Design, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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UndisclosedUndisclosedFreelancer
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In Fort Worth, Texas, Courtney Monday Designs is a small branding firm. The team focuses on Branding and Web Design.
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UndisclosedUndisclosedFreelancer
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Small branding firm Derek Nicol, is in Dublin, Ohio. The team provides Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosedFreelancerWeymouth, England
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Design-Showcase is a branding firm. They are located in Weymouth, England, and their services include Branding and Web Design.
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UndisclosedUndisclosedFreelancer
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Doppel & Gänger is a web design company. They are in Mexico City, Mexico. Their team focuses on Web Design and UX/UI Design.
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UndisclosedUndisclosedFreelancer
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Dreamink is a branding company founded in 2020. The company provides Branding and Web Design.
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UndisclosedUndisclosedFreelancerCoimbra, Portugal
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FAmazing is a branding company. Their small team is headquartered in Coimbra, Portugal and offers Branding and Social Media Marketing. The company was founded in 2016.
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UndisclosedUndisclosedFreelancerRuislip, England
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GCC Treasures is a Content Marketing company. The team is in Ruislip, England, and their services include Content Marketing and Video Production.
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UndisclosedUndisclosedFreelancerLos Angeles, CA
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PR firm Ginger Media & Entertainment is headquartered in Los Angeles, California. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosedFreelancerDecatur, GA
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Global Medical Communications GMC, a branding company, was established in 2017. The team specializes in Branding and Media Planning & Buying and is in Decatur, Georgia.
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UndisclosedUndisclosedFreelancer
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Henry Street Media, LLC is a branding agency. In New York, New York, the agency was established in 2019. Their services include Branding and Content Marketing.
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UndisclosedUndisclosedFreelancer
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HIVALDESIGN is a graphic design company. Based in Edinburgh, Scotland, the company was launched in 2023. Their services include Graphic Design and Branding.
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UndisclosedUndisclosedFreelancerHarrisburg, NC
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Branding company Juwan Tyrik Productions was launched in 2020. The agency provides Branding and Video Production.
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UndisclosedUndisclosedFreelancerJacksonville, FL
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Kato Marketing LLC is a Jacksonville, Florida-based branding company. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
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Email Marketing company Leibowitz is headquartered in New York, New York. They offer Email Marketing and UX/UI Design and were founded in 1991.
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UndisclosedUndisclosedFreelancerClearwater, FL
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Web design company McKay Media Group LLC was established in 2012. The company provides Web Design and Graphic Design.
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UndisclosedUndisclosedFreelancer
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Michael PACE digital is a Los Angeles, California-based branding company. Established in 2006, the team offers Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLondon, England
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MO Photographic is a web design company. Founded in 2022, the team provides Web Design and Graphic Design.
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UndisclosedUndisclosed50 - 249Maplewood, NJ
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MorresPeck, a midsize web design agency, is in Maplewood, New Jersey. Their services include Web Design and Web Development.
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UndisclosedUndisclosedFreelancer
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Headquartered in Coaldale, Canada, Mountain Thirteen Media is a web design agency. They provide Web Design and Graphic Design and were launched in 2018.
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UndisclosedUndisclosedFreelancer
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Based in Dallas, Texas, Texas, MTS Impact Consulting is a small PR company. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Penna.design is a branding agency. They were established in 2018 and specialize in Branding and Web Design.
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UndisclosedUndisclosedFreelancer
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Nathan Soares, a branding company, is based in Paris, France. Their services include Branding and UX/UI Design.
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UndisclosedUndisclosedFreelancerUltimo, Australia
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Founded in 2019, Piccolo Podcasts and Media is a small Ultimo, Australia-based Audio Production company. Their team provides Audio Production and Advertising.
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UndisclosedUndisclosedFreelancerAmsterdam, Netherlands
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Launched in 2009, Pixoyo Design & Multimedia is a branding firm. Located in Amsterdam, Netherlands, the team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Branding firm Q & A Creative was established in 2006. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosedFreelancer
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Branding firm Plant Powered Studios is headquartered in Johns Creek, Georgia. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Launched in 2021, Reuben Houfe is a small branding company based in Ho Chi Minh City, Vietnam. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerHastings, England
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Rockett Designer, a branding firm, is based in Hastings, England. They offer Branding and Graphic Design and were founded in 2005.
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UndisclosedUndisclosedFreelancerThe Rocks, Australia
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Reputation Australia, a public relations firm, is in The Rocks, Australia. Launched in 2003, the team provides Public Relations and Web Design.
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UndisclosedUndisclosedFreelancerKiel, Germany
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SEO Agentur Kiel 24 is a social media marketing firm. Headquartered in Kiel, Germany, the company was founded in 2025. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerWivenhoe, England
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Founded in 2018, Studio Jukes is a branding agency. The company focuses on Branding and Conversion Optimization.
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UndisclosedUndisclosedFreelancerValparaiso, IN
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Launched in 2023, Sunhead Media is a social media marketing company. The small team focuses on Social Media Marketing and Video Production.
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UndisclosedUndisclosedFreelancerLarbert, England
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Thefingerprint, a branding firm, is located in Larbert, England. The team focuses on Branding and Web Design.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Launched in 2009, ADvance Media is a midsize Advertising company in Los Angeles, California. Their team provides Advertising and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Las Vegas, NV
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RDG Advertising, a small Advertising company, is located in Las Vegas, Nevada. The team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9
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The ODM Group is a Marketing Strategy company. They are headquartered in Philadelphia, Pennsylvania and have small team of experts. Their services include Marketing Strategy and Graphic Design.
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$5,000+Undisclosed10 - 49Austin, TX
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See all 11 projectsAds4scale is renowned for its expertise in Video Production, particularly in creating performance-driven video ad content. The company has received overwhelmingly positive reviews, with clients highlighting a 32% improvement in click-through rates and a 27% reduction in cost per acquisition. Approximately 75% of reviewers commend Ads4scale's strategic focus on performance and creative testing, noting their proficiency in producing high-quality, high-converting video content.
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$5,000+$100 - $149 / hr10 - 49Teneriffe, Australia
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See all 1 projectsBigfish began in 1994. We set out to partner with clients who were looking to communicate in non-traditional ways. As the web expanded, we started building websites and experimenting with content -
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$5,000+$50 - $99 / hr10 - 49București, Romania
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See all 6 projectsDIFRNT AGENCY is a multimedia production company specializing in video production, video editing, and creative marketing strategies. The agency consistently receives positive feedback, with 100% of reviewers praising their creativity and dedication. Clients have noted significant business growth, including increased sales and traffic, attributed to DIFRNT AGENCY's innovative video production and digital marketing efforts.
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$5,000+$100 - $149 / hr10 - 49Portlaoise, Ireland
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See all 6 projectsVIMAR Digital Marketing Ltd offers a range of services including website development, Motion Graphics, and Video Production. Reviews highlight the company's efficiency, responsiveness, and high-quality outputs. Clients commend VIMAR for delivering visually stunning and user-friendly websites, coupled with excellent project management and cost-effective solutions.
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UndisclosedUndisclosed10 - 49Falls Church, VA
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See all 4 projectsESB Advertising is a multimedia production company specializing in services such as TV commercials, video post production, and digital media. Clients consistently praise their budget-friendly, creative approach and effective project management, with reviews indicating a 100% satisfaction rate and a notable 10x return on ad spend.
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$1,000+Undisclosed10 - 49Giza, Egypt
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See all 4 projectsEKO Agency is a marketing and branding company specializing in services such as digital marketing, social media management, and graphic design. They have received exceptionally positive feedback, with 100% of reviews highlighting their creativity, dedication, and effective project management. Clients particularly appreciate their proactive approach and ability to deliver cost-effective solutions.
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$5,000+$100 - $149 / hr10 - 49San Ramon, CA
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See all 3 projectsJack Frost Design is a multimedia production company specializing in custom software development and user-centric design, particularly within the SharePoint environment. Reviewers praised their deep technical acumen and innovative problem-solving, with 95% achieving stakeholder satisfaction and 90% of strategies showing immediate positive impacts. Their exceptional project management and future-ready solutions were also consistently highlighted by clients.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.4/40.017.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.