Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
Services provided
Tomahawk is a branding company. The team focuses on Branding and Content Marketing and is located in Auckland, New Zealand.
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$5,000+$100 - $149 / hrFreelancerLake Park, FL
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All Ways Entertainment, a video production company, was established in 1996. The team focuses on Video Production and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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$10,000+$100 - $149 / hrFreelancerClifton Hill, Australia
Services provided
Worldview is an AR/VR development company headquartered in Clifton Hill, Australia. They offer AR/VR development and IT strategy consulting.
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$5,000+$100 - $149 / hrFreelancerCebu City, Philippines
Services provided
Launched in 2000, PhilippinesWebDesign is a web design company. Their team focuses on Web Design and Web Development.
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$10,000+$100 - $149 / hrFreelancerSantiago de Surco, Peru
Services provided
SPACE Studio SAC is an AR/VR development company. Their small team of employees is located in Santiago de Surco, Peru. Their team offers AR/VR development and Mobile App Development.
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UndisclosedUndisclosedFreelancerCiudad de México, Mexico
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Creative Works México is an Email Marketing company. Located in Ciudad de México, Mexico, the team focuses on Email Marketing and Web Design.
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UndisclosedUndisclosedFreelancer
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Founded in 2013, ache2o is a small Guadalajara, Mexico-based graphic design agency. Their services include Graphic Design and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosedFreelancerWichita, KS
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The Design Firm is a graphic design agency. Headquartered in Wichita, Kansas, their team focuses on Graphic Design and Advertising.
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UndisclosedUndisclosedFreelancerDayton, OH
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Tyler Norris is a graphic design company. Located in Dayton, Ohio, the company provides Graphic Design and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosedFreelancerMinot, ND
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Engage Marketing & Events is a branding firm headquartered in Minot, North Dakota. Launched in 2018, the team provides Branding and Event Marketing.
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UndisclosedUndisclosedFreelancer
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Small user experience company Aku Graphic Designer Stockton CA, is located in Stockton, California. The team focuses on UX/UI Design and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a versatile multimedia production company specializing in video production, videography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and project management capabilities. Impressively, 100% of reviewers express satisfaction with Minifridge Media's services, highlighting their ability to deliver engaging content while adhering to deadlines and budgets.
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UndisclosedUndisclosedFreelancerRio de Janeiro, Brazil
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Jorge Mauricio - Programador Visual is a web design company. Their small team is located in Rio de Janeiro, Brazil. Their team provides Web Design and Web Development.
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UndisclosedUndisclosedFreelancer
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Daniele Di Stefano is an Advertising company. The Florence, Italy-based team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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The Better Writer is a branding firm. Their small team is headquartered in Boston, Massachusetts and specializes in Branding and Social Media Marketing. The firm was launched in 2018.
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UndisclosedUndisclosedFreelancerDallas, TX
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In Dallas, Texas, Griffin Strategies, Inc. Is a video production company. They provide Video Production and Corporate Training & Coaching.
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UndisclosedUndisclosedFreelancer
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Based in Fayetteville, Arkansas, RC Digital Works is a SEO company. The team offers Search Engine Optimization and Branding.
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UndisclosedUndisclosedFreelancerNorthlake, TX
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Founded in 2014, Audacious Creative Co. Is a small Northlake, Texas-based SEO company. Their team focuses on Search Engine Optimization and Video Production.
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UndisclosedUndisclosedFreelancer
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Digital Market Design is a social media marketing agency. The Arlington, Texas-based company was founded in 2018. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerStamford, CT
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Green Peaks Marketing Services is a branding agency. They were founded in 2024, and their services include Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerFair Lawn, NJ
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Lotus Business Resources is a small social media marketing firm headquartered in Fair Lawn, New Jersey. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerBrentford, England
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Vere Design Digital Agency is a Brentford, England-based social media marketing company. The team provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 16 projectsComplex Creative is a multimedia production company specializing in video production services, including cinematography and video editing. Their clients appreciate their professional and visually appealing work, with 100% of reviews highlighting their adaptability to deadlines and effective collaboration. Reviewers consistently praise their ability to capture project goals and deliver prompt, high-quality results.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
See all 1 projectsDonut Media - F&B Digital Marketing Agency • Dubai specializes in creating engaging content and developing strategic campaigns to enhance client customer engagement and increase direct orders. Reviews highlight their creativity, youthful energy, and effective collaboration, with specific praise for their enthusiasm and impact on business outcomes. Opportunities for improvement include expanding their business development services.
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UndisclosedUndisclosed2 - 9San Antonio, TX
Services provided
See all 1 projectsCapture That Media provides comprehensive branding, web development, and SEO services as evidenced in their project with Ericstad Masonry. The reviews highlight their dedication and expertise, noting their effective project management and holistic approach. Overall, clients praise them for transforming businesses' digital presence, though there is a suggestion for improved communication workflow.
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UndisclosedUndisclosed2 - 9Cairo, Egypt
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See all 1 projectsNewLevel Events specializes in event management in Dubai, offering services aimed at enhancing online visibility and search result rankings. Their reviews highlight a strong culture fit, dedication, and punctuality, with clients noting their impressive project management and timely delivery. Overall feedback emphasizes their effectiveness in achieving measurable outcomes, with no areas for improvement suggested.
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$10,000+$150 - $199 / hr2 - 9London, England
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Crave & Lamb is an Advertising company. Headquartered in London, England and Bilbao, Spain, their team offers Advertising and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Münster, Germany
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TEAM WANDRES is an Advertising company. The company is headquartered in Münster, Germany and Sundern (Sauerland), Germany. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
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Quicklight Media is a small Advertising company launched in 2012. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Austin, TX
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Batch Creative is a small Austin, Texas-based web design agency. The team provides Web Design and Advertising.
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$10,000+$150 - $199 / hr2 - 9
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Established in 2008, Fuzion Agency is an Advertising company. The team specializes in Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9San Anselmo, CA
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Brainblaze : Fine Advertising & Design is a small San Anselmo, California-based Advertising company. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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You Squared Media is an Advertising company. Their small team is in Houston, Texas. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Rockville, MD
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Clark Concepts is a small Rockville, Maryland-based website development firm. Their services include Web Development and Branding.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
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Based in Portland, Oregon, Green Rising Marketing is a branding firm. Founded in 2008, the team specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
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Allume Digital is an Advertising company founded in 2007. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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Launched in 2011, Digital Edge, a small Marketing Strategy company, is headquartered in Jacksonville, Florida. Their team provides Marketing Strategy and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Asheville, NC
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MEV Studios, a small branding agency, is based in Miami, Florida and Asheville, North Carolina. The team offers Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9San Diego, CA
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Launched in 2004, LMA Marketing + Advertising is a small branding company. Their team focuses on Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Solana Beach, CA
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Type G is an Advertising company. Their small team is located in Solana Beach, California. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
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Founded in 1999, SRG Creative Solutions is a small web design company. Their team offers Web Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9Santa Monica, CA
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ISCI communications is a branding firm established in 1998. The team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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HDSF is a branding agency. Established in 2003, the team focuses on Branding and Advertising. The agency is headquartered in San Francisco, California.
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$5,000+$100 - $149 / hr2 - 9Berkeley, CA
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In Berkeley, California, RadiantBrands is a small Market Research company. Their services include Market Research and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9El Paso, TX
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MindWarp is a branding agency. The El Paso, Texas-based agency was launched in 2007. Their team focuses on Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9Spring, TX
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Sculpt Marketing Group is a social media marketing company. In Spring, Texas, the company specializes in Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Winter Park, FL
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Evolve Design Group is an Advertising company. Their small team is located in Winter Park, Florida. Their team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Bynums Marketing & Communications, a branding firm, was launched in 1984. The team focuses on Branding and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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D & GG is a Pittsburgh, Pennsylvania-based Advertising company. They specialize in Advertising and Branding and were established in 1984.
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$5,000+$100 - $149 / hr2 - 9
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Located in Miami Beach, Florida, Sancassano is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Raleigh, NC
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Digital Strategy company queue was founded in 2012. The company focuses on Digital Strategy and Social Media Marketing, and is small.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.2/40.019.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.5/40.018.8/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.7/40.018.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
36.6/40.018.2/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.5/40.017.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.