Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
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Inforkomm Media Services LTD is an Advertising company established in 2004. The small team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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MediaMovers Inc. Is a Transcription company. The New York, New York-based company was founded in 1990. Their services include Transcription and Translation.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company specializing in multimedia production, including videography, film production, and video editing. Across their reviews, 100% of clients praise their creativity and project management, with many highlighting their ability to deliver high-quality videos on time and within budget. Their collaborative approach and impressive cinematography skills are frequently noted, with several reviewers mentioning their willingness to go above and beyond project expectations.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
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Twiga Studios is an user experience company. The Nairobi, Kenya-based team offers UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9North, Kenya
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Launched in 2017, Backdrop Agency is a Digital Strategy company. The team offers Digital Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Dhaka, Bangladesh
Services provided
Digital Strategy company Janala.net specializes in Digital Strategy and Graphic Design. They are in Dhaka, Bangladesh.
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UndisclosedUndisclosed2 - 9Arusha, Tanzania
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Ceba is a branding agency. Their small team is headquartered in Arusha, Tanzania. Their team specializes in Branding and Print Design.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Portafolio Branding is a graphic design company. Their small team is based in Ciudad de México, Mexico and focuses on Graphic Design and Web Design. The firm was founded in 2014.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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ANUNCIOS PUBLICITARIOS ÄNDRES is an Advertising company. They focus on Advertising and Print Design and were launched in 2003.
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UndisclosedUndisclosed2 - 9Johannesburg, South Africa
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Blue Apple South Africa is an Advertising company. They are located in Johannesburg, South Africa. Their team focuses on Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosed2 - 9Charleston, WV
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Advertising company Bullseye Total Media offers Advertising and Digital Strategy. They were established in 2015.
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UndisclosedUndisclosed2 - 9Dar es Salaam, Tanzania
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Adams Digicom, a small user experience company, is headquartered in Dar es Salaam, Tanzania. The team offers UX/UI Design and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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ZENTENO MARKETING is a branding agency. They were launched in 2010, and their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Established in 2010, Unique Designs, a small branding agency, is in Anchorage, Alaska. Their services include Branding and Mobile App Development.
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UndisclosedUndisclosed2 - 9Zapopan, Mexico
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Located in Zapopan, Mexico, Grupo BuNKeR is a small branding agency. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Digital Strategy company Craft & Associates Advertising and Marketing was founded in 1989. The small team focuses on Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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BigPlan Marketing is a small graphic design agency based in South Africa. Their services include Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Newark, NJ
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Based in Newark, New Jersey, Medina=Citi is a graphic design company. The team offers Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sunny Isles Beach, FL
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EyeSea Solutions is an Event Marketing company. Their small team of employees is in Sunny Isles Beach, Florida. Their team provides Event Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Birmingham, England
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Delicious PR, an Event Marketing company, was launched in 2007. Located in Birmingham, England, the team specializes in Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Alexandria, Egypt
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Direct Media is a graphic design agency. Their small team is based in Alexandria, Egypt. Their team provides Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Advertising company Cranford Co. Was established in 2014. The small team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Plan B Creative is an Advertising company. The agency is located in Birmingham, South Africa. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Birmingham, England
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F M G UK is a Broadcast Video company. They were established in 2016, and their services include Broadcast Video and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Dylan S Greene is a branding agency. Located in Bellingham, Washington, their small team offers Branding and Graphic Design. The company was launched in 2017.
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UndisclosedUndisclosed2 - 9Birmingham, England
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Silver Mountain is a small social media marketing agency established in 2016. Their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
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Stitch Social Media is a social media marketing company. They provide Social Media Marketing and Digital Strategy and are based in Glasgow, Scotland.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
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Frank Ameka Media is a branding company. They were established in 2014 and focus on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9London, England
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Habit Creative Ltd, an Advertising company, was established in 2014. In London, England, the team specializes in Advertising and AR/VR development.
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UndisclosedUndisclosed2 - 9Walsall, England
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Launched in 2014, Skyrocket Your Search is a small PPC company headquartered in Walsall, England. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London , England
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Established in 2015, DoodleDirect is a small Advertising company in London , England. Their team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Dundee, Scotland
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Moovii Ltd, an Advertising company, was founded in 2015. They focuses on Advertising and Broadcast Video.
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UndisclosedUndisclosed2 - 9Charlottetown, Canada
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Marketing Studio is an Advertising company. They are headquartered in Charlottetown, Canada and have small team. Their team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Bridge of Don, Scotland
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Based in Bridge of Don, Scotland, Lighthouse is a small Advertising company. The team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Minotaur Creative is a branding agency founded in 2015. The agency focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
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Vickers Creative is a graphic design agency in Glasgow, Scotland. Their services include Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Astra Advertising is an Advertising company. They are located in Dubai, United Arab Emirates and have small team. They focus on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Halifax, Canada
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Magnified Public Relations is a PR company. They specialize in Public Relations and Search Engine Optimization and are based in Halifax, Canada.
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UndisclosedUndisclosed2 - 9Inverurie, Scotland
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Core Design UK is a branding agency. Their small team is located in Inverurie, Scotland. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Prayer Pixel is a graphic design company in Edinburgh, Scotland. Launched in 2011, the team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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I-Believe is an Advertising company. They provide Advertising and Mobile & App Marketing and were established in 2008.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
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Plum Films Ltd is a small Advertising company. Launched in 2003, the team offers Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Winnipeg, Canada
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Titan Marketing Solutions, an e-commerce development company, was launched in 2012. The team offers E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Leicester, England
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Moving Studio, a branding firm, was founded in 2013. The team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Birmimgham, England
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Launched in 2001, Made in Studios is a Market Research company. The company focuses on Market Research and Video Production, and is small.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Beehive Design Toronto is a Toronto, Canada-based Digital Strategy company. The team focuses on Digital Strategy and Logo.
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UndisclosedUndisclosed2 - 9Birmingham, England
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Established in 2009, MG Design is a small video production company. Their team offers Video Production and Web Design.
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UndisclosedUndisclosed2 - 9
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Urwin Digital is a graphic design agency. They are located in Edinburgh , Scotland, and their services include Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tyseley, Birmingham , England
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Expressive design, a graphic design agency, offer Graphic Design and Logo. They were established in 2004.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
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Veetoo, a small graphic design agency, is based in Belfast, Northern Ireland. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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Pivot and Pilot Creative is a small Vancouver, Canada-based branding agency. The team specializes in Branding and Logo.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.