Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosedFreelancer
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First Story Strategies is a Content Writing Services company. The agency is located in Chicago, Illinois. Their team provides Content Writing Services and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Headquartered in Springfield, Missouri, TENOWSKI Branding Photography & Video is a video production company. The team specializes in Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company specializing in multimedia production, including videography, film production, and video editing. Across their reviews, 100% of clients praise their creativity and project management, with many highlighting their ability to deliver high-quality videos on time and within budget. Their collaborative approach and impressive cinematography skills are frequently noted, with several reviewers mentioning their willingness to go above and beyond project expectations.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
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UndisclosedUndisclosedFreelancerNew Orleans, LA
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Corporate Photography company Zack Smith Photography was founded in 2013. The small team specializes in Corporate Photography and Video Production.
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UndisclosedUndisclosedFreelancerBaton Rouge, LA
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Rolovision LLC is a Corporate Photography company. They focus on Corporate Photography and Video Production and are located in Baton Rouge, Louisiana.
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UndisclosedUndisclosedFreelancerMetairie, LA
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Dominic Fayard Photography & Videography is a Corporate Photography company. The team provides Corporate Photography and Video Production, and the agency is based in Metairie, Louisiana.
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UndisclosedUndisclosedFreelancerAlbuquerque, NM
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Marble Street Studio, Inc. Is a Corporate Photography company. Based in Albuquerque, New Mexico, the agency focuses on Corporate Photography and Video Production.
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UndisclosedUndisclosedFreelancerAlbuquerque, NM
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Launched in 2009, Matt Timmons Media LLC is a Corporate Photography company. Their team offers Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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UndisclosedUndisclosedFreelancerGreenville, SC
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Muse 10 Photography is a Corporate Photography company. They offer Corporate Photography and Video Production and are based in Greenville, South Carolina.
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UndisclosedUndisclosedFreelancer
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Vision Balm is a Charleston, South Carolina-based Corporate Photography company. Their services include Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosedFreelancerRaleigh, NC
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C. Garnier Photography is a Corporate Photography company. They specialize in Corporate Photography and Video Production and were established in 2020. The agency is based in Raleigh, North Carolina.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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Paul's Vegas Photography is a Corporate Photography company. Their team is based in Las Vegas, Nevada and provides Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosedFreelancer
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Corporate Photography company Sixth Vision was founded in 2019. The firm provides Corporate Photography and Video Production.
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UndisclosedUndisclosedFreelancer
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Ian Wilson Professional Freelance Photography is a small Australia-based Corporate Photography company. Their services include Corporate Photography and Video Production.
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UndisclosedUndisclosedFreelancer
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Hungarian Voice Over | GABOR BAKONYI is an Audio Production company founded in 2008. The small team provides Audio Production and Video Production.
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UndisclosedUndisclosed50 - 249Minato City, Japan
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Monolith Multimedia Technologies is a midsize Audio Production company. Established in 1998, the team focuses on Audio Production and Video Production.
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UndisclosedUndisclosedFreelancer
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Michelle Jarni Photography is a Corporate Photography company. Founded in 2009, their team offers Corporate Photography and Video Production.
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UndisclosedUndisclosedFreelancer
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Located in Playa del Carmen, Mexico, White Crown Photography is a Corporate Photography company. Established in 2018, the team focuses on Corporate Photography and Video Production.
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UndisclosedUndisclosedFreelancer
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Santa Fe Media Collective is an Audio Production company in Santa Fe, NM, Mexico. They specialize in Audio Production and Video Production.
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UndisclosedUndisclosedFreelancerWrocław, Poland
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Audio Production company Jacek Zamecki JZ Production is in Wrocław, Poland. They offer Audio Production and Video Production.
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UndisclosedUndisclosedFreelancerŁódź, Poland
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AB Sound & Music Studio - Alternatywne Brzmienie, an Audio Production company, was launched in 2016. The team offers Audio Production and Video Production and is in Łódź, Poland.
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UndisclosedUndisclosed50 - 249South Tangerang, Indonesia
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Located in South Tangerang, Indonesia, Redwoods Digital is a midsize social media marketing firm. The team offers Social Media Marketing and UX/UI Design.
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UndisclosedUndisclosedFreelancerParis, France
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Raphael Kuczynski is a web design company founded in 2014. The agency specializes in Web Design and Graphic Design, and is small.
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UndisclosedUndisclosedFreelancerWaco, TX
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Urias Media is a web design agency established in 2017. The small team offers Web Design and Graphic Design.
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$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
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See all 3 projectswebVDEO offers WordPress website design and development services. The overall feedback highlights substantial increases in web traffic and incoming leads, professional and easily updatable site designs, and effective project management. Clients commend their customer-oriented approach and quick resolution of minor issues, emphasizing the company's dedication to meeting project requirements efficiently.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
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See all 1 projectsStarhead Communications is a digital marketing agency specializing in Google keyword search campaigns. Review feedback highlights their professional and positive attitude, with 100% of reviewers noting excellent communication. While outcomes were mixed due to budget constraints, clients appreciated their expertise and are eager for future collaborations.
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$10,000+$150 - $199 / hr2 - 9London, England
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See all 1 projectsPromote UK Limited specializes in website development and SEO services aimed at enhancing local business exposure. The overall feedback highlights significant dissatisfaction, citing poor customer service, lack of results, and ineffective project management. Their approach was described as coercive, resulting in non-functional websites and a highly negative experience.
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$10,000+$150 - $199 / hr2 - 9Toronto, Canada
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The Metrick System is an Advertising company established in 1991. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9London, England
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The Black Arts, an Advertising company, focuses on Advertising and Branding. The firm is based in London, England.
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$10,000+$150 - $199 / hr2 - 9Nashville, TN
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Small Advertising company Delevante Creative, is located in Nashville, Tennessee. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
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Room34, a Marketing Strategy company, is headquartered in Minneapolis, Minnesota. Their services include Marketing Strategy and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Germantown, MD
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Digital Strategy company Trumpet Marketing Group provides Digital Strategy and Search Engine Optimization. They are located in Germantown, Maryland.
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$10,000+$150 - $199 / hr2 - 9Seattle, WA
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Square Tomato LLC is a small Advertising company located in Seattle, Washington. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
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The Great Society is a small Portland, Oregon-based Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Lake Oswego, OR
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Fort West is an Advertising company. Their small team is located in Lake Oswego, Oregon. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Clackamas, OR
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Advertising company Raven Marketing was established in 2008. Headquartered in Clackamas, Oregon, the team specializes in Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Dallas, TX
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WALO is a Digital Strategy company. The team is located in Dallas, Texas and Morocco, and their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Vilampara Media, a social media marketing firm, was established in 2013. The team offers Social Media Marketing and Mobile App Development and is based in Toronto, Canada.
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$5,000+$50 - $99 / hr2 - 9San Diego, CA
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RightLook Creative is a small Conversion Optimization company founded in 2007. Their team specializes in Conversion Optimization and Logo.
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$5,000+$50 - $99 / hr2 - 9Denver, CO
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Branding firm Hangar 30 provides Branding and Video Production. They were launched in 2009.
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$5,000+$100 - $149 / hr2 - 9Allen, TX
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2Surge Marketing is an Advertising company. The Allen, Texas-based team offers Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9
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Designs By Mote is an Advertising company. Their small team is located in Dallas, Texas. Their team offers Advertising and Video Production.
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$10,000+$100 - $149 / hr2 - 9Oceanside, CA
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Don't Panik is a Marketing Strategy company. The Oceanside, California-based agency specializes in Marketing Strategy and Graphic Design.
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$10,000+$100 - $149 / hr2 - 9Houston, TX
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Moger Media, a small Advertising company, is headquartered in Houston, Texas. The team specializes in Advertising and Video Production.
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$5,000+$100 - $149 / hr2 - 9Culver City, CA
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Regis Social Media is a Digital Strategy company. Founded in 2012, the team provides Digital Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9London, England
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Based in London, England, Arm & Eye is a small branding firm. Their services include Branding and Advertising.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
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Branding firm The Broadway Agency provides Branding and Logo. They were founded in 2012.
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$10,000+$150 - $199 / hr2 - 9Malvern, PA
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Small branding agency Stellarpoint Communications Group, is headquartered in Malvern, Pennsylvania. Their services include Branding and Public Relations.
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$10,000+$150 - $199 / hr2 - 9
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LionSorbet is a small Content Marketing company. Established in 2007, the team offers Content Marketing and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Brinkworth, England
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Branding agency Dynamiq Management Limited was founded in 2009. Located in Brinkworth, England, the team offers Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9
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Founded in 2008, Panda Media is a Broadcast Video company. The agency focuses on Broadcast Video and Video Production.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.