Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosedFreelancerPlzeň, Czech Republic
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Filma.cz, a video production agency, was established in 2024. The agency specializes in Video Production and Corporate Photography, and is small.
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UndisclosedUndisclosed50 - 249
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Game Boost is a midsize Event Marketing company located in Tel Aviv, Israel. The team provides Event Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company specializing in multimedia production, including videography, film production, and video editing. Across their reviews, 100% of clients praise their creativity and project management, with many highlighting their ability to deliver high-quality videos on time and within budget. Their collaborative approach and impressive cinematography skills are frequently noted, with several reviewers mentioning their willingness to go above and beyond project expectations.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
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UndisclosedUndisclosed50 - 249Osnabrück, Germany
Services provided
Suchhelden GmbH is a social media marketing firm. Headquartered in Osnabrück, Germany, the firm was established in 2014. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerSzeged, Hungary
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ExplainerVideos is a Szeged, Hungary-based video production company. They provide Video Production and Advertising.
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UndisclosedUndisclosed50 - 249Ząbki, Poland
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Launched in 2019, Feeders Agency is an Advertising company. The company provides Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAbu Dhabi, United Arab Emirates
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3 Way Production is a small Abu Dhabi, United Arab Emirates-based video production agency. Their services include Video Production and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Zagreb, Croatia
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Mediatranslations is a video production agency. They are headquartered in Zagreb, Croatia and have midsize team. They focus on Video Production and Transcription.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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UndisclosedUndisclosed50 - 249Kowloon, Hong Kong
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MBS Studios is an Audio Production company. Their team is headquartered in Kowloon, Hong Kong and offers Audio Production and Video Production.
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UndisclosedUndisclosedFreelancer
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In Toronto, Canada, Alexandra Tse is a small UX design company. The team offers UX/UI Design and Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 36 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosed50 - 249București, Romania
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Bloom Communication, a midsize branding firm, is based in București, Romania. The team focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249New York, NY
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Cogent World is a New York, New York-based branding company. They provide Branding and Public Relations.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosedFreelancerFort Collins, CO
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Video production company Fabian Productions LLC is in Fort Collins, Colorado. They specialize in Video Production and Web Design and were founded in 2012.
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UndisclosedUndisclosed50 - 249Cardiff, England
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Freshwater is a branding agency. The company is based in Cardiff, England. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed50 - 249New York, NY
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Based in New York, New York, Forefront Communications Group Inc. Is a branding agency. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Raipur, India
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GrowthX India, a social media marketing firm, specialize in Social Media Marketing and UX/UI Design. They were established in 2017.
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UndisclosedUndisclosed50 - 249White Plains, NY
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Advertising company Little Big Brands specializes in Advertising and Branding. They are headquartered in White Plains, New York.
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UndisclosedUndisclosed50 - 249Greater, England
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Mustard Media is a branding firm. Established in 2014, the team specializes in Branding and Media Planning & Buying. The agency is located in Greater, England.
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UndisclosedUndisclosed50 - 249Köln, Germany
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Founded in 1993, Oliver Schrott Kommunikation GmbH, a midsize branding company, is located in Köln, Germany. Their team provides Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Miami, FL
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Samba Digital is a midsize branding agency located in Miami, Florida. Their services include Branding and Video Production.
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UndisclosedUndisclosed50 - 249Mumbai, India
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Togglehead Digital Private Limited, a branding company, specializes in Branding and Media Planning & Buying. The firm is in Mumbai, India.
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UndisclosedUndisclosed50 - 249New York, NY
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Village Print & Media is a Commercial Printing company. Their midsize team is based in New York, New York and provides Commercial Printing and Web Design. The agency was established in 1970.
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UndisclosedUndisclosed50 - 249San Pedro Garza García, Mexico
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Woohoo is a branding firm located in San Pedro Garza García, Mexico. They offer Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Sauk Rapids, MN
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See all 1 projectsJive Media provides SEO, Google Ads management, content marketing, and strategic marketing services. Clients have praised the company for their creativity, experience, and effective communication, resulting in optimized marketing efforts and increased clientele. Jive Media's ability to handle rapid business expansion and deliver quality content has been a recurring theme in their positive reviews.
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UndisclosedUndisclosed2 - 9Durham, NC
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See all 1 projectsFreeman Multimedia offers services in lead generation, specifically focused on booking appointments. The overall feedback from reviews suggests dissatisfaction, highlighting issues with project delivery and communication, with clients noting that key deliverables were not met and improvements in refund processing were needed.
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$10,000+$100 - $149 / hr2 - 9Glasgow, Scotland
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Established in 2012, The Loft, a small branding agency, is in Glasgow, Scotland. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Saint Anthony, MN
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Headquartered in Saint Anthony, Minnesota, Convey is a small IT strategy consulting company. The team provides IT strategy consulting and Video Production.
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$10,000+$100 - $149 / hr2 - 9Oakland, CA
Services provided
Small Advertising company Rule of Three, is in Oakland, California. Their services include Advertising and Print Design.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Whirled, an Advertising company, is located in Los Angeles, California. They offer Advertising and Content Marketing and were founded in 2009.
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$10,000+$100 - $149 / hr2 - 9
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Launched in 1997, Chase Communications is a Digital Strategy company. Their services include Digital Strategy and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Nostell, England
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Headquartered in Nostell, England, Our Agency in the North Ltd (Our Agency) is a branding agency. Established in 2006, the team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9
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Surreal Media Lab is a small branding agency based in Omaha, Nebraska. Their services include Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Derby, England
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Threeguru is a small Derby, England-based graphic design agency. Their services include Graphic Design and Video Production.
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$10,000+$150 - $199 / hr2 - 9Derby, England
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Warwicka is a branding agency. They were established in 1999, and their services include Branding and Print Design.
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$5,000+$100 - $149 / hr2 - 9
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Launched in 2004, The Random Digital Agency, a small Advertising company, is headquartered in Orlando, Florida. Their services include Advertising and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Badshot Lea, England
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Webb Films is a Badshot Lea, England-based Advertising company. The team provides Advertising and Broadcast Video.
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$10,000+$150 - $199 / hr2 - 9London, England
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The Grid Creative is a London, England-based Advertising company. Established in 2004, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9
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Bright Spark Studios Limited is a branding firm established in 2007. Their team offers Branding and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Worcester , England
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GD PR & Media Ltd, a graphic design agency, was established in 2011. They specializes in Graphic Design and Social Media Marketing.
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$50,000+$50 - $99 / hr2 - 9San Francisco, CA
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Branding agency Moniker, Inc. Is based in San Francisco, California. They offer Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9London, England
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Folk is a Content Marketing company. The firm is in London, England. Their services include Content Marketing and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Defined Productions is an Advertising company. They are in Los Angeles, California and have small team. Their services include Advertising and Video Production.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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Chicago Corporate Photography and Video is a branding company. They are located in Chicago, Illinois, and their services include Branding and Video Production.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Stampede Studios is a graphic design agency. The Los Angeles, California-based agency was established in 2015. Their team specializes in Graphic Design and Video Production.
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$10,000+$150 - $199 / hr2 - 9Bolzano, Italy
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Lemon Media Productions is a small Bolzano, Italy-based app development firm. The team provides Mobile App Development and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Ayrshire, Scotland
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The Marketing Cafe is a video production company. The team focuses on Video Production and Web Design, and the agency is located in Ayrshire, Scotland and Marylebone, England.
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$10,000+$150 - $199 / hr2 - 9Newcastle upon Tyne, England
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Echo Events & Association Management, a video production agency, was established in 2014. The team focuses on Video Production and Business Consulting.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
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The BRANDAGEMENT is a branding firm. They offer Branding and Digital Strategy and were launched in 2009. The company is based in Nashville, Tennessee.
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$10,000+$150 - $199 / hr2 - 9Edinburgh , Scotland
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Tanami is a social media marketing agency. The agency is in Edinburgh , Scotland. Their services include Social Media Marketing and Video Production.
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$10,000+$150 - $199 / hr2 - 9London, England
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Digital Snowball is a branding agency based in London, England. Their services include Branding and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Brighton, England
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Graphic design agency Crush Creative Brighton was launched in 1998. Based in Brighton, England, the team provides Graphic Design and Print Design.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.