Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Agencia Rever is a small AR/VR development company launched in 2013. Their team offers AR/VR development and Corporate Photography.
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UndisclosedUndisclosed2 - 9Plovdiv, Bulgaria
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Axis - Digital Agency is a social media marketing agency. Headquartered in Plovdiv, Bulgaria, the company was established in 2009. Their team offers Social Media Marketing and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Brand Bogota is a small Bogotá, Colombia-based Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Dreampilot Films is a small branding firm headquartered in Reno, Nevada. The team specializes in Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Reno, NV
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Video Cat Productions is a small Reno, Nevada-based Corporate Photography company. Their services include Corporate Photography and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Branding company Rocket Pop Media was founded in 2001. The firm offers Branding and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Small Advertising company Filmspire, is based in Richmond, Virginia. Their services include Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Marketing Strategy company SUCCESSWERKS Consulting & Creative was launched in 2001. The company focuses on Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Design & Conquer is a branding firm. The company is headquartered in Midlothian, Virginia. Their services include Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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OWOLS.com is an AR/VR development company. They offer AR/VR development and Content Marketing and are in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9
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Established in 2019, Society Finch LLC is a branding company. The small team provides Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9East Syracuse, NY
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Established in 2003, Cynergy Digital Design is a small branding company. Their services include Branding and Video Production.
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UndisclosedUndisclosed2 - 9Arlington, VA
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Tegra Design is an app development firm. They are located in Arlington, Virginia, and their services include Mobile App Development and Video Production.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Branding company Congruent - Syracuse specializes in Branding and Digital Strategy. They are located in Syracuse, New York.
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UndisclosedUndisclosed2 - 9Downey, CA
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HEFÉ MEDIA LLC is an Advertising company. The Downey, California-based agency was established in 2012. Their team provides Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9București, Romania
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F1 Digital is a small graphic design company located in București, Romania. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Boston, MA
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Founded in 2017, Forge GO is a small branding agency. Their services include Branding and Packaging Design.
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UndisclosedUndisclosed2 - 9Campinas , Brazil
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RB Video Creation is a Digital Strategy company. They were launched in 2017, and their services include Digital Strategy and Video Production.
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UndisclosedUndisclosed2 - 9Los Olivos, Peru
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Signos Proyecto Digital is a small Los Olivos, Peru-based Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Campinas, Brazil
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Prosa Branding Agency, a branding company, is located in Campinas, Brazil. They provide Branding and Video Production and were founded in 2011.
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UndisclosedUndisclosed2 - 9
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Celi Creative is a small Commercial Development company based in Tampa, Florida. The team provides Commercial Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Campinas, Brazil
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Founded in 2010, AL4 Web & Design is a small Corporate Photography company. Their services include Corporate Photography and Digital Strategy.
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UndisclosedUndisclosed2 - 9McKinney, TX
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Alive Communications is an Advertising company located in McKinney, Texas. They provide Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
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ROOTS CREATIVE CO. Is a branding agency. They are based in Brooksville, Florida and have small team. Their team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Social media marketing agency Stratik Publicidad was established in 2012. Headquartered in Bogotá, Colombia, the team provides Social Media Marketing and Market Research.
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UndisclosedUndisclosed2 - 9
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Interactiva Studio is a branding firm. Headquartered in , the firm specializes in Branding and Video Production.
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UndisclosedUndisclosed2 - 9București, Romania
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The Syndicate Bucharest is a branding company. Launched in 2007, the firm is headquartered in București, Romania. Their team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Caprola Squad, a small Advertising company, is located in St. Louis, Missouri. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Wilmette, IL
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Design Tower is an Advertising company. They are located in Wilmette, Illinois. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Godfrey, IL
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Imagekraft Agency is an Event Marketing company. The team focuses on Event Marketing and Marketing Strategy, and the firm is based in Godfrey, Illinois.
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UndisclosedUndisclosed2 - 9Campinas, Brazil
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OCCJr Produções is a web design agency. The team offers Web Design and Advertising and is located in Campinas, Brazil.
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UndisclosedUndisclosed2 - 9Roswell, GA
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Block & Tackle Marketing is a Content Marketing company. They provide Content Marketing and Digital Strategy and were launched in 2007. The firm is based in Roswell, Georgia.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Headquartered in Budapest, Hungary, Sub Studio Ltd. Is a small Corporate Photography company. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Located in Atlanta, Georgia, Swift16 is a small Advertising company. Their services include Advertising and Corporate Photography.
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UndisclosedUndisclosed2 - 9Roswell, GA
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Soteria Productions is an Advertising company. The firm is in Roswell, Georgia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Roswell, GA
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TG Visuals, Inc. Is a small Advertising company. Established in 2006, the team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Online Marketing 101 is a SEO services firm. Based in , the agency focuses on Search Engine Optimization and Video Production.
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UndisclosedUndisclosed2 - 9Winton, NC
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Suits&Tech Media is a Digital Strategy company. The team is based in Winton, North Carolina, and their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9
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BigFanta Web Design is a Digital Strategy company. They were founded in 2005, and their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Milano, Italy
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YOUTOO DIGITAL is a branding firm. They are in Milano, Italy and have small team. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Farnham, England
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Dead pixels, an Advertising company, was launched in 2009. The team offers Advertising and Graphic Design and is headquartered in Farnham, England.
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UndisclosedUndisclosed2 - 9Longmont, CO
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Based in Longmont, Colorado, Boulder Digital Media is an Advertising company. They provide Advertising and Graphic Design and were launched in 2017.
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UndisclosedUndisclosed2 - 9Brentwood, CA
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Weblative is a small Content Marketing company in Brentwood, California. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9North East England, England
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Abacus Media, a small branding agency, is in North East England, England. Their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Wayland, MA
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Christian Torti Multimedia is a Corporate Photography company. Located in Wayland, Massachusetts, the firm was launched in 2017. Their services include Corporate Photography and Digital Strategy.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Founded in 2004, Ideology Limited is a branding firm. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Salt & Pepper PR is an Event Marketing company headquartered in Auckland, New Zealand. They offer Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Pixel Lab Designs is a social media marketing firm. They are headquartered in Chesapeake, Virginia, and their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Bishop, CA
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The Jaspen Corporation, an e-commerce development firm, was launched in 2000. They offers E-Commerce Development and Video Production.
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UndisclosedUndisclosed2 - 9Austin, TX
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Mighty Coconut is an AR/VR development company. Their team is located in Austin, Texas. The firm offers AR/VR development and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.