Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Tirana, Albania
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Kube Studios is a Broadcast Video company. The firm is in Tirana, Albania. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Tirana, Albania
Services provided
Vizional Production is a Broadcast Video company. They are based in Tirana, Albania and have small team. Their services include Broadcast Video and Corporate Photography.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Tirana, Albania
Services provided
OZ Productions is a Broadcast Video company. They are in Tirana, Albania and have small team. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Vacaville, CA
Services provided
Established in 1998, Luminous Media Group is an Advertising company. The team focuses on Advertising and Branding and is based in Vacaville, California.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Theme 10 Marketing and Web Design is an Advertising company headquartered in Scottsdale, Arizona. They specialize in Advertising and Graphic Design and were established in 2012.
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UndisclosedUndisclosed2 - 9Ventura, CA
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The Montecito Group is an e-commerce development firm in Ventura, California. The team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Kavadartsi, North Macedonia
Services provided
Tivius Productions is a Corporate Photography company headquartered in Kavadartsi, North Macedonia. Their services include Corporate Photography and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Dilan Design is a West Palm Beach, Florida-based print design company. They specialize in Print Design and Video Production and were established in 2004.
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UndisclosedUndisclosed2 - 9Ohrid, North Macedonia
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Mega Production is a small Corporate Photography company based in Ohrid, North Macedonia. Their services include Corporate Photography and Graphic Design.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Skopje, North Macedonia
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Suteren is a small Broadcast Video company established in 2018. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ohrid, North Macedonia
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2S Studio is an Advertising company founded in 2002. The team specializes in Advertising and Graphic Design and is headquartered in Ohrid, North Macedonia.
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UndisclosedUndisclosed2 - 9Skopje, North Macedonia
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Headquartered in Skopje, North Macedonia, Vertigo NME is an Architectural Design company. Founded in 2008, the team focuses on Architectural Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Clayburg Creative is a branding firm. They are headquartered in Davis, California and have small team. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Bar, Montenegro
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Digital Strategy company Rockstock Productions was founded in 2015. The firm specializes in Digital Strategy and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Podgorica, Montenegro
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In Podgorica, Montenegro, Artikulacija Film is a Broadcast Video company. Launched in 2001, the team focuses on Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Brownsville, TX
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GS Digital Marketing is a Content Marketing company. They offer Content Marketing and Graphic Design and were launched in 2017.
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UndisclosedUndisclosed2 - 9Bratislava, Slovakia
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Hitchhiker Films is a small Broadcast Video company located in Bratislava, Slovakia. The team offers Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Firenze, Italy
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Web development company ExtremHex Firenze - Media Agency was launched in 2011. The team specializes in Web Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Established in 2009, Allume Studios is a Back Office Outsourcing company. Their team offers Back Office Outsourcing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
Services provided
Founded in 1992, A ATALANTA d.o.o. Is a Broadcast Video company. The company provides Broadcast Video and Corporate Photography, and is small.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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New Dimension is a branding company. They are located in Ljubljana, Slovenia and have small team. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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Hund Films is a small Broadcast Video company launched in 2017. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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Located in Ljubljana, Slovenia, Prenos vŽIVO.si is a small Broadcast Video company. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Radovljica, Slovenia
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Small Corporate Photography company Vizualist, is based in Radovljica, Slovenia. The team specializes in Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Zavrhek, Slovenia
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Baros Records, a small Broadcast Video company, is in Zavrhek, Slovenia. The team provides Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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Established in 2019, Single Digital is a small Ljubljana, Slovenia-based Content Marketing company. Their team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Alcorcón, Spain
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Established in 2014, Salago Creative is a branding agency. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Headquartered in Madrid, Spain, Estempore Agencia Creativa is a small branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Madrid, Spain
Services provided
Firmas Animadas is a branding company. Their small team is based in Madrid, Spain. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
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XL Development is a small graphic design agency headquartered in Sarajevo, Bosnia and Herzegovina. The team specializes in Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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CiberlexMedia is a small graphic design agency based in Heroica Puebla de Zaragoza, Mexico. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Foto MIX video is a Broadcast Video company. The Posušje, Bosnia and Herzegovina-based firm provides Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Boston, MA
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Hink Creations, a small Corporate Photography company, is based in Boston, Massachusetts. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
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Located in Sarajevo, Bosnia and Herzegovina, FEEDBACK Outsource PR&Video is a small Broadcast Video company. Their services include Broadcast Video and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
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In Sarajevo, Bosnia and Herzegovina, Gotiva Production is a small Broadcast Video company. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Kakanj, Bosnia and Herzegovina
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Dron.ba is a Broadcast Video company. They are in Kakanj, Bosnia and Herzegovina and have small team. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
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Total d.o.o. Is an IT managed services company. Launched in 2005, the team focuses on IT managed services and IT strategy consulting.
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UndisclosedUndisclosed2 - 9Banja Luka, Bosnia and Herzegovina
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Digital Promotion BiH is a Digital Strategy company. They are based in Banja Luka, Bosnia and Herzegovina and have small team. Their services include Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9
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Camila Films is a Broadcast Video company established in 1989. The agency offers Broadcast Video and Corporate Photography, and is small.
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UndisclosedUndisclosed2 - 9
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Foto y Video Servicio Para ONG, a small Corporate Photography company, is in Managua, Nicaragua. The team provides Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Managua, Nicaragua
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Small Corporate Photography company Asterisco Ideas, is headquartered in Managua, Nicaragua. The team focuses on Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Managua, Nicaragua
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Small Broadcast Video company Memorias Films, is based in Managua, Nicaragua. The team provides Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Established in 2017, One Shot Productions is a Corporate Photography company. Their team provides Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Studio Polpo is a branding company. Their team is in Roma, Italy. The company focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Tegucigalpa, Honduras
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Founded in 2004, Unicus Marketing is an Advertising company. The small team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Small branding company Studio Grafite, is headquartered in Roma, Italy. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Managua, Nicaragua
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Bazzar Estudio Digital is a branding agency based in Managua, Nicaragua. They provide Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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GIGGA is an Advertising company. Their small team is headquartered in Los Angeles, California and focuses on Advertising and Print Design. The company was founded in 2013.
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UndisclosedUndisclosed2 - 9Nezahualcóyotl, Mexico
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Video Filmaciones Niko Studio is a Broadcast Video company. The Nezahualcóyotl, Mexico-based company was founded in 2011. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Nezahualcóyotl, Mexico
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Zon Caribbean Photo & Video is a Broadcast Video company. Based in Nezahualcóyotl, Mexico, their team offers Broadcast Video and Corporate Photography.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.